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ELECTRONIC ADVERTISING AT ITS BEST

2013 ONLINE PORTFOLIO Seize your competitive advantage with breaking news, trends, and research.

Email Rentals

News Alerts

Website Advertising

BUSINESS JOURNAL NEWS NETWORK

CNYBJ

.COM

BUSINESS

JOURNAL CENTRAL NEW YORK

To advertise or for more information, contact Mary LaMacchia at (315) 579-3907 or email mlamacchia@cnybj.com or Bernie Bregman at (315) 579-3903 or email bbregman@cnybj.com


AGE -3

3%

65 or over: 9%

9%

50-54: 13%

45-49: 18%

76% at work 25% at home

60-64: 10%

55-59: 17%

40-44: 17%

Subscribers usually read The Business Journal

Other publications subscribed to or received:

4:

%

73% Owner/Partner/Top Manager 17% Middle Management 10% Other

39:

:2

The Business Journal is the only business publication in Central New York that saturates the C-Suite: CEOs, CFOs, COOs, CIOs, CTOs, Chairmen, etc. We focus on those corporate decisionmakers who guide their firms and sign the checks.

30 35-

9 -2

Job Title

25

Who Is the Audience?

GENDER

27% Wall Street Journal 13% Business Week 9% Fortune

Male 67% Female 33%

$215,000

Average household income

$1,550,000

Our readers are high-powered executives

Average household net worth

EDUCATION

• College Graduate • Postgraduate Study or Degree • Attended College

76% 44% 23%

Company Size (Number of Employees) Fewer than 100: 77%

1,000 plus: 8% 250-999:

6%

100-249: 9%

BUSINESS JOURNAL NEWS NETWORK

CNYBJ

.COM

BUSINESS

JOURNAL CENTRAL NEW YORK


News Alerts News Alerts Banner Advertising the Business Journal provides advertisers with a unique opportunity to reach highly qualified prospects in the Central new york market area. our news alerts banner-advertising program provides access to high-value customers through our news and information newsletters delivered to your prospects’ inbox.

About the Business Journal News Alerts the Business Journal publishes two electronic newsletters. each contains current news and essential information about business and each is designed for business leaders who want to stay ahead of the curve with actionable ideas. the news alerts are produced by the Business Journal editorial team, who gather, filter, and analyze the unbiased, hard-hitting, and timely content. each newsletter provides a picture of the market and of the driving issues that are developing or likely to develop.

DAILY NEWS ALERTS/afternoon roundup Every afternoon, The Business Journal packages three or four of the day’s most important news stories written by our staff and transmits them via email to 11,000 business people. The news roundup is well received by this audience, because of its convenience and timeliness and because our readers rely on our professional level of journalism.

COFFEE-BREAK ALERT/morning review Each morning, The Business Journal emails 10,000 executives a businessnews review. The Coffee-Break Alert contains an aggregation of business stories, garnered from a variety of sources and grouped by topic: national/ international news, state news, and opinion. The morning review provides our audience with a single dashboard of news and opinion our editors consider important. Readers can click on any headline they wish and read the full story.


News Alerts rates/specs News Alerts PRICING (per month) Daily News Alerts

Coffee Break

Requirements & Specifications

Leaderboard

$3,000/Monthly $975/Weekly

$3,000/Monthly $975/Weekly

n Image sizes are:

Skyscraper

$2,600/Monthly $845/Weekly

$2,600/Monthly $845/Weekly

Square

$2,600/Monthly $845/Weekly

$2,600/Monthly $845/Weekly

Top Divider —

$1,500/Monthly $490/Weekly

Middle Divider

$1,200/Monthly

Bottom Divider

$1,000/Monthly

Bottom Banner

$1,800/Monthly $585/Weekly

$1,800/Monthly $585/Weekly

All pricing net and must be prepaid

Creative services HTML editing: $65/hour Design: $300/version Image hosting: $50 each Terms and conditions n Client must provide a sample of the HTML advertisement at least ten business days before the ad goes live. n The Business Journal reserves the right to refuse any client. n The email message may be sent by a third-party selected by The Business Journal. Space reservations and cancellation policy n Reservations for The Business Journal banner-advertising programs are taken on a first-come, first-served basis Reservations are only confirmed based

on a signed contract. If the client requires changes, image hosting, or design services, all materials must be received by The Business Journal at least ten (10) days before broadcasting. If the client does not submit the banner ad by the deadline, The Business Journal will hold the client responsible for the reservation and for its payment. n Any changes to the original specifications or cancelations must be in writing and received by The Business Journal at least 10 business days before the scheduled broadcast date. Cancelations without the required notice will be billed at 100% of the rate quoted. Any editing and production charges will be due and payable regardless of cancelation or rescheduling.

Leaderboard: 728x90 Skyscraper: 120x600 Square: 250x300 Top, middle, and bottom divider: 468x60. Bottom Banner: 728x90 n We allow • Static GIF • Animated GIF • JPEG All GIFs and JPEGs must be RGB or index color and cannot exceed 25K in size. Note: For News Alerts we cannot serve any rich media redirect tags or Flash files. Also, while we accept animated .gif files for newsletters users of Outlook ‘07 will not be able to view them correctly. We recommend using static images for newsletters. n Image Maps are not available in email products. n Full-image paths in the code must be used (ex: http://www.domain.com/images/ graphic1.jpg). n Clients should provide detailed linking instructions n If the banner ad comes to us as a Word document, a PDF file or an Excel file, we consider the email in need of full design services and a $300 charge will be applied. n If the file supplied is unmanageable and requires work, a $65/hour programming fee will be assessed.


EMAIL RENTAL PROGRAM

Daily News Alert List

Coffee-Break List

echnology is allowing marketers faster and better avenues for reaching targeted audiences. The Business Journal email rental program offers the most cost-effective channel for sharing your message with the area business audience you select. The program is comprised of multiple databases, each with thousands of executive decision-makers and their demographic information. The power of each database is not just the completeness and currency of the information but also the fact that these executives rely on Business Journal emails to receive the latest business news and information. For a more comprehensive marketing effort, consider renting access to The Business Journal email list. This service allows you to send your email marketing message to the Business Journal audience through our email list-rental program. Your email message will be delivered by The Business Journal, and you will receive the performance metrics listed on the reverse side.

DAILY NEWS ALERT/COFFEE-BREAK ALERT LISTS The Business Journal Coffee-Break and the Daily News Alert List are sent to a compilation of Business Journal print subscribers, Web viewers, our multiple event attendees, area executives researched from our Book of Lists, and other interested professionals. All have chosen to receive our electronic version of breaking stories. The daily transmissions are sent via personal emails from a list that is constantly refreshed and which continues to grow as new subscribers sign up online daily.


Requirements & Specifications CAMERA READY

PRICING FOR EMAIL LIST RENTALS Database name

No. of recipients

• Daily News Alert • Coffee-Break Alert

11.000+ 10.000+

Basic rate: $400/M (net) FREQUENCY DISCOUNTS: 6x = $360/M 12x= $320/M CREATIVE SERVICES HTML editing: $60/hour HTML design: $300/version Image hosting: $50 each TERMS AND CONDITIONS • The Business Journal owns the databases mentioned above and holds all rights to each electronic file. • Client must provide a sample of the HTML message at least five business days before the message goes live. • The Business Journal reserves the right to refuse any client. • Minimum order is 5,000 names

SPACE RESERVATIONS AND CANCELLATION POLICY • Reservations for The Business Journal email rental programs are taken on a first-come, first-served basis. Reservations are only confirmed based on a signed contract. If the client requires changes, image hosting, or design services, all materials must be received by The Business Journal at least ten (10) days before broadcasting. If the client does not submit the HTML message by the deadline, The Business Journal will hold the client responsible for the reservation and for its payment. • Any changes to the original specifications or cancelations must be in writing and received by The Business Journal at least ten business days before the scheduled broadcast date. Cancelations without the required notice will be billed at 100% of the rate quoted. Any editing and production charges will be due and payable regardless of cancelation or rescheduling.

• Payment in advance of the live message is mandatory. • The email message may be sent by a third-party selected by The Business Journal.

 All email HTML must be table-based layouts; using CSS only to control typography and color.  There is a 600 pixels maximum width, 700 pixels maximum height and up to 100K maximum file size (includes all images and html files). All images must be JPG or GIF and 72 dpi. When constructing your email, you should avoid using HTML editors (Microsoft Word, Dreamweaver and others) because they often insert proprietary code, which not all mail clients will be able to read. For best results use a plain-text editor like Notepad or EditPlus.  Flash, Rich Media, Image Maps and Javsacript are not available in email products.  HTML file images must be hosted by you (the client) or by a third party and must be reflected in the HTML code you submit to us. We cannot accept an HTML message that is already contained in the body of an email message.  A blast that is entirely a linked image is NOT recommended, as today’s email platforms block images. An HTML email should be a combination of text and images with a call to action within the text component.  All email HTML must be table-based layouts, using inline CSS only to control typography and color.  Full image paths in the code must be used (http:// www.domain.com/images/graphic1.jpg). If the HTML script comes to us as a Word document, a PDF file or an Excel file, we consider the email in need of full design services and a $300 charge will be applied.  If the file supplied is unmanageable and requires work, a $65/hour programming fee will be assessed.

WORKUPS  URL(s) of or direct graphic image(s) to be included in your email blast, including company logo, products and other related images.

 A clear concept to include marketing slogans and the mission of your campaign, to more rapidly assist us in preparing your email broadcast.

Images should be a minimum of 72 dpi, but higher

BUSINESS JOURNAL NEWS NETWORK

CNYBJ

.COM

BUSINESS CENTRAL NEW YORK

JOURNAL

resolution or original .EPS or Photoshop/Illustrator files are preferred.

 You must give clear direction as to what graphics and text should be linked and which URL each should be directed to.


WEBSITE ADVERTISING RATES This is no ordinary place to display your ad. The Web versions of three Business Journals — the Central New York Business Journal, the Mohawk Valley Business Journal, and the Greater Binghamton Business Journal — reach local business executives and entrepreneurs where they live and work. They won’t just be stumbling across your ad while they’re Googling around the Web. They are visiting our site because they choose to—and your message will be front and center when they arrive. Seize your competitive advantage with breaking news, trends, and research.

News Alerts The CNY Business Journal publishes three electronic newsletters. Each contains current news and essential information about local business and each is designed for business leaders who want to stay ahead of the curve with actionable ideas. The newsletters are produced by the Business Journal editorial team, who gather, filter, and analyze the unbiased, hard-hitting, and timely content. Each product provides a picture of the market and of the driving issues that are developing or likely to develop.

DAILY NEWS ALERTS/ afternoon roundup Every afternoon, The Business Journal packages three or four of the day’s most important news stories written by our staff and transmits them via email to business people. The news roundup is well received by this audience, because of its convenience and timeliness and because our readers rely on our professional level of journalism.

COFFEE-BREAK ALERT/ morning review Each morning, The Business Journal emails executives a business-news review. The CBA contains an aggregation of business stories, garnered from a variety of sources including The Business Journal and grouped by topic: national/international news, state news, local news, and opinion. The morning review provides our audience with a single dashboard of news and opinion our editors consider important. Readers can click on any headline they wish and read the full story.

Run of Site Advertising No other medium delivers a more qualified local business audience than our websites. Recognized as Central New York’s leading business website, we deliver the area’s local business news in an easy-to-navigate format. Your ad appears in multiple locations on a random basis.

Channel Microsites Each channel is a topic-specific microsite related to the particular subject. Microsites include topics like: Banking/Finance, Construction, Education & Training, Employee Benefits & HR, Energy, Health Care, Insurance & Financial Planning, Law & Accounting, Manufacturing, Nonprofits, Real Estate, Small Business, Green Business, Technology, Workforce & Economic Development.

People on the Move News about new hires and promotions of area business professionals, both online and in print.

Calendar of Events Position

Run-of-Site

Channel

Leaderboard (728 x 90 pixels)

Monthly: $500

$600

Square (300 x 250 pixels) Above the Fold Below the Fold

Monthly: $700 Monthly: $400

$800 $400

Skyscraper (120 x 600 pixels)

Monthly: $400

$500

Vertical Banner (120 x 240 pixels)

Monthly: $300

$400

Banner Specifications File Size: 35K or less Loop Limit: 5 loop limit Formats: GIF, JPG, HTML, Flash (GIF may be animated) Alt Text: Cannot exceed 70 characters

Creative Deadlines:

• All Pricing is Net • All Ads Must be Prepaid • $100 charge per ad for ad production

HTML: HTML code cannot exceed 15K Flash: Macromedia Flash version 5 or later. Creative must be delivered as a .SWF file. Must submit an image (JPG or GIF) to be served in case the user does not have Flash installed. The Kbytes size for the static image should be the same as the Kbyte restriction for a normal image of the same size and shape. Flash files require that an FSCommand be embedded in the file for publisher to track clicks.

GIF, JPG, HTML: Five business days prior to start date. Flash: Five business days prior to start date.

Larger value must be set to target=_blank

Linking URL must be submitted with creative.

Rich Media: Rich media accepted only upon approval.

The frame rate for Flash files may not exceed 18 frames per second. 12 frames per second preferred.


Leaderboard Banner 728 x 90

120 x 600 120 x 240

Vertical Banner

300 x 250

Skyscraper Banner

Above the Fold Square Banner

Where Does My Ad Go?

Below the Fold Square Banner 300 x 250

Use this ad placement diagram to help show you where your banner ads will be placed. Don’t miss your chance to have your ads placed front and center for local business executives and entrepreneurs. To advertise or for more information, call Mary LaMacchia at (315) 579-3907 or email mlamacchia@cnybj.com or call Bernie Bregman at (315) 579-3903 or email bbregman@cnybj.com


CNYBJ Online Media Kit