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14B I

PRESIDENTS' FORECAST MESSAGES

BUSINESS JOURNAL NEWS NETWORK I JANUARY 30, 2017

CNYBJ.COM

RMS looks forward to a successful 2017

“M

ay you live in interesting times,” as it is sometimes  said…and indeed we do. Looking ahead to 2017,  Research and Marketing Strategies, Inc. (RMS) expects to continue the growth it has experienced over the past several years. Despite a somewhat sluggish economy here in CNY, market research demand for RMS continues to expand. Niche manufacturing is making a real comeback and the need for Voice of the Customer (VoC) primary research is growing. Our analytics team at RMS has unique tools and research methods that identify customer needs and expectations. Healthcare, another key industry for RMS, continues to expand its need for market research, from community needs assessment work to patient surveys (CAHPS®) to Patient-Centered Medical Home (PCMH) Recognition™ consulting. Regardless of what happens to the federal Affordable Care Act, this increased healthcare research demand is expected to continue to grow as the country embraces value-based healthcare. RMS does significant work with the secondary and post-secondary education sector as well. This industry segment is dealing with significant pressures from a declining traditional student market to increased costs and new educational models. The RMS team has been working to uncover new curriculum opportunities tied directly to labor demand. Finally, the banking and finance marketplace continues to expand its use of research to understand customer experience, loyalty, image and awareness and competitive positioning. The RMS team works locally with a number of financial institutions to supply the data and pertinent information for effective decision making. This past year, RMS undertook significant renovations to its office space located in Baldwinsville, NY. Most importantly, the QualiSight focus group facility and call center has been enhanced to optimize workflow and increase the comfort of focus group participants and viewers. With CNY being a top test market, we conduct focus groups for many national clients’ new products, services, media campaigns and branding.

Mark Dengler, president of Research & Marketing Strategies, Inc. (RMS). mall intercepts were most popular. Today, we have transformed into a digital society. While the traditional research forms are still important, more data gathering is being done through online and mobile devices. RMS has a large research panel of community residents that are ready to share their view points and participate at any given moment. These industry changes have made using market research more affordable, accessible and timely, so that clients can adapt quickly to market needs. RMS is proud to be a 15-year member of the CNY business community and looks forward to continuing to find ways to enhance the region. We support the local-focused movement and encourage our staff to volunteer within the community. The management team at RMS understands the importance of having happy, healthy and engaged employees. We pride ourselves on our corporate culture, recognizing that this drives the quality work product we provide our clients in 2017 and beyond.

A key interest is the change within the market research industry itself. Methods for obtaining customer feedback have changed dramatically. In the past, traditional landline telephone surveys and

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2017 Lookahead/Presidents' Forecast Messages

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