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HealthCare THERAPY GROWTH Lynn Steenberg, owner and president of Sports Physical Therapy of New York, PC

Sports PT looks for steady growth after ‘year of relocation’ STORY, PAGE 3


Heart doctors open Community Cardiology at Community General. Page 2. New Franciscan Companies office location makes space for sleep lab. Page 4.


Health-Care People-OnThe-Move news. Page 8.



The Central New York Business Journal 269 West Jefferson Street Syracuse, NY 13202

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Heart doctors open Community Cardiology at Community General

ONONDAGA — A new group at Upstate University Hospital at Community General is working to pump up cardiology care.

Dr. Norman Jaffe and Dr. Jorge Martinez opened Community Cardiology at the hospital last Nov. 28. The group is a division of FamilyCare Medical Group, PC, which is a multi-specialty medical organization with more than 30 locations in Central New York. The two doctors who formed Community Cardiology opened its doors just five days after a practice they had been affiliated with, Clay–based SJH Cardiology Associates, closed its office at Community General. Jaffe and Martinez decided to form their own cardiology office rather than leave Community General. “Our thinking was that we’ve developed a nice practice on this side of From left to right: Dr. town,” Jaffe says. “This is where our patients want to go.” Jorge Martinez, and But they did not strike out on their own. Instead, Dr. Norman Jaffe of they became a division of FamilyCare Medical Group, Community Cardiology in a patient room. which Jaffe says referred about 75 percent of their patients to them. “Do we go on our own?” he says. “We thought JOURNAL STAFF there were too many liabilities at this time, when everybody’s joining with other people. And this seems to be the natural alliance.” In addition to Jaffe and Martinez, Community Cardiology employs a nurse practitioner and 10 other workers, such as technicians and an office manager. The group is already operating near capacity. Jaffe estimates Community Cardiology can see between 750 and 800 patients per month at its current staffing levels. It can test about 160 patients per month, he adds. The medical group has its own space to perform electrocardiographic treadmill stress tests that check a heart’s electrical activity and echocardiographic stress tests that use sound to examine the heart. It also shares Community General equipment that allows it to perform nuclear stress tests, which use small amounts of a radiopharmaceutical to develop images of the heart. “We’re talking about how we’re going to add in capacity to keep up with demand, which is a nice problem to have,” Jaffe says. No expansion plans are on the table yet. Jaffe and Martinez will meet with FamilyCare Medical Group before finalizing any growth goals. However, Jaffe says he would like to add another practitioner to the office in a year. And he would like to add an invasive cardiologist in 18 months to two years. Community Cardiology currently operates in 2,800 square feet in the Physicans CONVENIENT Office Building North at Community LIFE-SAVING TECHNOLOGY – NOW IN THREE CONVENIENT LOCATIONS. General. The group has the right of first refusal to adjacent office space as well, so it For over 25 years, MDR has been helping Central New Yorkers by could conceivably grow at its current locaproviding quality MRIs in a caring environment. Now we’re tion, according to Jaffe. Launching Community Cardiology impacting even more lives by offering MRI Breast Imaging with COMFORTABLE was no easy task, according to Jaffe and CARING CADstream, along with MRI-guided biopsies, right here in upstate Martinez. They were unable to reach an agreement to take over a lease for 4,400 New York. Painless and safe, these innovative diagnostic tools square feet of space that SJH Cardiology Associates had been leasing in the Physicians can help detect cancer in its earliest stages. To find out more Office Building South, Jaffe says. So they deabout these leading-edge procedures, talk to your physician or cided to lease their current 2,800-square-foot space in the north building — six weeks PATIENT give us a call today. before the office needed to open. FRIENDLY And while the office space is in a clinical building, it wasn’t being used as a doctor’s office before Community Cardiology moved in. “This was a warehouse,” Martinez says. “It was filled with air compressors. We looked at it and we said, ‘You think this is MDR is fully accredited by the going to be ready in six weeks?’ And they American College of Radiology said, ‘Oh yeah. We’ll work hard.’ And they did it.” Renovations to the office space inAUBURN E.SYR.-BRITTONFIELD (Open Scanner) LIVERPOOL SYRACUSE-CROUSE P.O.B. cluded new walls and wider doors that BALDWINSVILLE FAYETTEVILLE* ONONDAGA SYRACUSE-ST. JOSEPH’S HOSPITAL* could accommodate wheelchairs. Upstate CAMILLUS SYRACUSE-CROUSE HOSPITAL* *MRI Breast Imaging Center FULTON (Open Scanner) University Hospital handled the renovations and built the cost into Community Cardiology’s lease. Jaffe and Martinez footed startup costs FOR SCHEDULING, CALL 315-454-4810, OR FOR OUR ST. JOSEPH’S HOSPITAL LOCATION, CALL 315-423-6833 of about $160,000, Martinez says. That



See CARDIOLOGY, page 6

Page 2 • HealthCare Provider

April 6, 2012

DeWITT — Sports Physical Therapy of New York, PC (Sports PT) is looking forward to solid growth in 2012 after it moved nearly a quarter of its offices last year. The company, which is headquartered at 6319 Fly Road in DeWitt, did not move any of its three Syracuse–area locations in 2011. Last year’s relocations were mostly downstate, where the company has about two-thirds of its offices. Sports PT moved New York City offices in the Wall Street, Times Square, SoHo, and Union Square districts, as well as offices near Albany and near Rochester. It journal staff spent about $400,000 on facility moves and equipment purchases, up from its usual yearly average of $250,000. Sports PT finances moves with its own cash. “Last year was our year of relocation,” says Lynn Steenberg, owner and president of Sports PT. “We moved three offices in four weeks downstate, and we had a major

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snowstorm before every single one.” Steenberg didn’t set a goal of moving six locations in 2011. Reasons for the relocations varied, from patient demand to the need for more accessible locations. “There’s a lifecycle for facilities,” Steenberg says. “Their lease has come due. We sit down and make some disciplined decisions.” A typical Sports PT therapy office is about 2,000 square feet, Steenberg says. The company leases all of its locations. Its headquarters on Fly Road in DeWitt includes 2,000 square feet of therapy space and also has a 5,000-square-foot administrative space. Other Sports PTs in the Syracuse area are located at 5320 W. Genesee St. in Camillus and at Gold’s Gym at 7455 Morgan Road in Clay. Sports PT isn’t planning as many office moves in 2012 as it had last year, but the company will likely relocate an office it has in Greece, near Rochester. It also opened a new downstate office in Queens in January. The new Queens office gave Sports PT a total of 23 locations in the state. Steenberg does not anticipate increasing the company’s number of offices much beyond that. “We have no interest in growing to 50 facilities for the sake of growing,” she says. “We decided that 20 to 25 [offices] is really where we want to be.”

photo courtesy of sports PT

Sports PT looks for steady growth after ‘year of relocation’

Brian Collins, a physical therapist at Sports Physical Therapy of New York, PC, working with an athlete following surgery to repair a torn anterior-cruciate ligament in his knee.

Steenberg estimates the company will increase its patient volume by 5 percent in 2012, which could lead to a 5 percent increase in revenue. The firm bills about $16.5 million in patient services every year, she says. “I’ll be pleased if we see 5 percent [growth],” Steenberg says. “The margins of physical therapy are not great.” Around 875 patients visit Sports PT locations throughout the state every day.

The firm’s locations are in the Buffalo, Rochester, Syracuse, Albany, Hudson Valley, New York City, and Long Island areas. Its three Syracuse–area offices see a total of 60 to 75 patients per day. Sports PT employs nearly 200 people across all of its locations. It hired employees to fill 8 new positions last year, three of which were in the Syracuse area. See sports pt, page 7

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New Franciscan Companies office location makes space for sleep lab CLAY — Soon, people will be sleeping in the former office of Franciscan Companies President and CEO Frank L. Smith, Jr. That’s because Franciscan Companies has earmarked space that used to house its administrative office at 7246 Janus Park Drive in Clay for a new sleep laboratory

for its affiliate, St. Joseph’s Hospital Health Center. “On the hospital side, we had a significant need for a sleep laboratory,” Smith says. “My thought process was, if I could turn this into a clinical sleep lab, it would satisfy the need they have for a sleep lab, it would be a convenience to the patients, and everything in this building would then be clinical service.” The new sleep lab will have 16 beds and take up all 8,000 square feet of the Janus Park Drive building that had been part of Franciscan Companies’ admin-


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istrative office. That office relocated to 10,000 square feet at 333 Butternut Drive in DeWitt — the former Agway Building behind ShoppingTown Mall. The office relocation, which was completed on April 2, moved 38 employees from Janus Park Drive to the Butternut Drive facility. A total of 39 employees will work in the new location, as Franciscan Companies hired an additional administrative employee to work at Butternut Drive. Franciscan Companies may hire more employees for its administrative office as it grows in 2012 and 2013, Smith says. But the company does not yet have any hiring projections or timeline, he added. The relocated office handles administrative functions for Franciscan Companies and its affiliates. Administrative functions range from executive oversight to accounting to human resources, Smith says. Franciscan Companies’ affiliated companies include St. Joseph’s Hospital Health Center and other companies that provide services including home health care and medical equipment. In September, it launched Embracing Age, a concierge service for seniors. Relocating Franciscan Companies’ administrative office to the Butternut Drive facility does more than make room for a sleep center back in Clay, according to Smith. It also moves the office closer to the Syracuse operations of Excellus BlueCross BlueShield, he says. Excellus is Central New York’s largest health insurer. It is also a tenant in the Butternut Drive building. “We have the opportunity to collaborate with one of our biggest payers,” Smith says. The office space at Butternut Drive had to be renovated, Smith says. The building owner, 333 Butternut Drive LLC, handled the work and built the cost into the lease, he adds. “When we first walked into the Butternut space, it was wide open,” Smith says. “No walls.” Transforming the former Franciscan Companies administrative office into a sleep laboratory will require its own set of renovations, Smith says. Work will include creating a separate entrance for the laboratory and security upgrades that will prepare the facility for patients visiting at night. The sleep lab is projected to open in

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September or October, Smith says. Paul Huysman from Bennetts & Huysman Architects, P.C. designed the renovations, and Franciscan Companies was placing the project out for contractor bids at the end of March. St. Joseph’s Health Center Properties, Inc., a not-for-profit real-estate holding journal staff company that is affiliated with Franciscan Companies, owns the Janus Park Drive facility. That company will handle renovation costs, Smith says. St. Joseph’s Hospital Health Center currently operates an 8-bed sleep laboratory in Syracuse and another 8-bed laboratory in Manlius. The Manlius lab will not be affected by the new Janus Park sleep lab. The Syracuse lab, however, is slated to move into the renovated space at Janus Park Drive in Clay. The hospital is still considering the possibility of keeping the Syracuse lab running in its current location and starting a completely new sleep-lab operation at Janus Park Drive. The new 16-bed Janus Park Drive lab may require newly hired technicians and support staff members, according to Smith. However, it is too early for staffing projections, he says. The office move and new sleep lab will not change operations in the rest of the Janus Park Drive facility. That building has a total of 40,400 square feet of floor space, according to records from Onondaga County’s Office of Real Property Tax Services. The Janus Park Drive building houses Franciscan Companies’ licensed agency of home-health aids and customer-service center. It is also the home to Pulmonary Health Physicians’ north office, St. Joseph’s Hospital Health Center’s certified home health agency, its cardiopulmonary-rehabilitation program, its diabetic-education program, and its smoking-cessation program. About 300 people currently work in the building, Smith says. Franciscan Companies employs a total of 200 people and generated $33 million in gross revenue in 2011, not counting its affiliates’ employees and revenue. Franciscan Companies is projecting 10-percent growth in 2012, Smith says. q

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Southern Tier Dermatology expands to Elmira area Opens new office in Big Flats that employs 8 people BIG FLATS — Vestal–based Southern Tier Dermatology & Aesthetics has opened a new medical-practice location at 950 County Road 64 in Big Flats. “Our move to Big Flats gives us the chance to bring our brand of care, expertise, and individual attention to the residents of the Elmira area,” Dr. Colleen Crandell, who co-owns JOURNAL STAFF and operates Southern Tier Dermatology & Aesthetics with Dr. Curt Fenkl, said in a news release announcing the new location. Crandell and Fenkl began looking for a location in the Elmira area last spring due to a lack of such care in the region and requests from patients who live in that area but were visiting the Vestal office, says Stephen Donnelly, president of Dynamic Innovation Group, and the medical practice’s publicrelations spokesman. “We are so glad we’ve opened our clinic


“Our move to Big Flats gives us the chance to bring our brand of care, expertise, and individual attention to the residents of the Elmira area” in Big Flats and have been able to make a difference already,” Fenkl said. “There’s a definite need.” Southern Tier Dermatology & Aesthetics, headquartered at 200 Plaza Drive, Vestal, has a practice diagnosing pre-cancerous moles, particularly in teens and young adults, using dermoscopy. Dermoscopy gives visibility to the skin underneath a mole to help determine whether a biopsy should be per-

formed. The process can help doctors detect melanoma in 65 percent to 80 percent of cases, the release said. According to the American Cancer Society, about 76,250 people will be diagnosed with melanoma this year, and 9,180 people will die from it. Melanoma accounts for fewer than 5 percent of all skin cancers — with skin cancer being the most common of all cancers — but melanoma causes the majority of skin-cancer deaths. The risk of getting melanoma is about 1 in 50 for whites, 1 in 1,000 for African Americans, and 1 in 200 for those of Hispanic descent. More than 2.2 million cases of basal- and squamous-cell skin cancer are diagnosed each year, according to the Cancer Society. The organization believes fewer than 2,000 people die each year of non-melanoma skin cancer, with that rate declining from year to year. “In dermatology, you need to evaluate each patient individually and give them systemic and systematic treatment,” Fenkl said. “We at Southern Tier Dermatology & Aesthetics are very aggressive in our treatment to get them better. It is easy to treat serious concerns in dermatology once patients are properly seen and properly diagnosed.” Crandell and Fenkl worked with realtor Trisha Ackerman of Pyramid Brokerage to find the 1,600-square-foot office, Fenkl said. The practice spent about $200,000 to renovate the space and acquire equipment. The Big Flats office employs eight people with plans to add staff as the number of patients grows. Southern Tier Dermatology & Aesthetics currently has 25 employees companywide, including several that work at both the Vestal and Big Flats offices. Along with the new Big Flats office, Crandell and Fenkl have plans to open an office in Utica later this year as well. Southern Tier Dermatology & Aesthetics ( also plans to eventually expand into a new, larger building in Endwell, the release noted. The goal with all the locations, Donnelly said, is to provide patient care, create jobs, and offer a dermatological resource for primary-care physicians to which they can refer patients.  Contact DeLore at

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Dr. Curt Fenkl, left, and his nurse observe a patient as her mother looks on at Southern Tier Dermatology & Aesthetics in Vestal. The medical practice has expanded into the Elmira market with a new location at 950 County Road 64 in Big Flats.

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SYRACUSE — Dr. Zina Berry didn’t have too many mouths to feed at her Syracuse dental practice, but she says she was approaching the point where she had too many mouths to see. So Berry, who owns Berry Good Dental Care, P.C. in Syracuse, expanded her staff in March by adding a part-time dental assistant. “I was getting heavily laden with new cases, and I needed an extra set of fingers,” Berry says. “I’ve brought in another assistant two days a week.” The new employee joins two full-time assistants and two full-time hygienists who already worked at Berry Good Dental Care. The practice also has two employjournal staff ees who work at its front desk full time, a part-time administrative assistant, and a part-time bookkeeper. Berry attributes the growth of her practice in part to an improvement in the overall economy — patients recently seem to be more willing to spend on dental care after pulling back during the recession, she says. The location of her office at 325 University Ave. also helps, she adds. The office, which is on the corner of University Avenue and

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Dr. Zina Berry, owner of Berry Good Dental Care, P.C., in Syracuse.

East Genesee Street, has signage that is easy to see for anyone passing nearby, Berry says. And she also believes that a focus on patients has helped her earn referrals. “I would hope that my reputation is a good one, and that it has helped to build the practice based on word-of-mouth,” she says. Berry Good Dental Care averages about 30 new patients per month, and about 24 patients are in and out of the office every day, according to Berry. She declined to share the practice’s revenue total for 2011, but estimates revenue will grow by 3 percent to 5 percent in 2012. The practice offers services ranging


Berry Good Dental Care seizes opportunity to grow

from teeth cleanings to orthodontics. Berry can take care of many bite problems and periodontal issues. She can handle dental implants and perform oral surgery such as wisdom-tooth removal and tooth-socket preservation. Berry only performs oral surgery that doesn’t require patients to be unconscious, and she refers cases that do need general anesthesia to other specialists. But patients often feel more at ease when they do not have to visit an unfamiliar specialist for a procedure, she says. “They’re comfortable with me,” Berry says. “The relationship and the trust are already there.”

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The same goes for orthodontic patients. For example, children who are used to going to Berry Good Dental Care to have their teeth cleaned are less likely to be nervous about braces, Berry says. Plus, she believes she can give orthodontic patients comprehensive care. “I’m still taking care of their hygiene in addition to their ortho — keeping them clean and cavity free,” she says. “In an orthodontist’s office, the specialist is not always trained to look at that.” Berry Good Dental Care hasn’t always offered specialty services like orthodontics and implants. Berry started offering dental implants about three years ago, and she first branched into orthopedics, which includes orthodontia, in 2003. Berry likes being able to take responsibility for a range of dental care, she says. Her knowledge of different specialties helps her educate patients about available procedures, she adds. “It’s almost like opening up a whole new world,” Berry says. “And I love having the tools on hand to be able to say, ‘Here, you’ve got A, B, and C options.’ ” She first took over the dental practice in 1999, when it was located in 1,600 square feet of space leased at 407 University Ave. She purchased the practice’s current home, a 3,000-square-foot building, in 2005. Buying the building cost $300,000, and renovations to outfit it to hold a dental office cost another $150,000, Berry says. A loan from Citizens Bank provided 70 percent of the costs, while Berry footed the remaining 30 percent through personal financing. Berry’s name wasn’t a part of the practice’s moniker immediately after she took over in 1999. Instead, she kept the practice operating under the name of its former owner, Dr. Clifford Stitch, she says. Then after about a year, she started asking patients for suggestions for a new name. Berry Good Dental Care, incorporating her last name, seemed to jump off a list of those suggestions, according to Berry. “As soon as I saw that, I thought, ‘Oh, I like the ring of it,’ ” she says. “It’s like ‘very good.’ ” q Contact Seltzer at

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Copyright © 2012, ClearPath Diagnostics. All Rights Reserved. 600 E. Genesee St., Syracuse | (315) 234-3300 Page 6 • HealthCare Provider

Practice employs a nurse practitioner and 10 other workers Continued from page 2

includes leasing equipment and purchasing equipment. They used credit from M&T Bank to help finance the costs. The doctors also had to shift their focus when they started Community Cardiology. “Being part of FamilyCare is much more preventive and outpatient,” Jaffe says. Martinez says that although it took him some time to get used to that idea, he is happy with the new emphasis. “I couldn’t see myself not being involved in acute-care patients on a daily basis,” he says. “Now the pendulum has swung to diagnose them early so we don’t have to have multiple interventions that are costly in the future.” q Contact Seltzer at

April 6, 2012

sports pt: Growth at Sports PT has been helped by state legislation known as a direct-access law Continued from page 3

The firm has a total of about 60 employees in the Syracuse area. Half of those employees work in its headquarters on Fly Road. About 65 full-time physical therapists work at the company, and the rest of its employees are members of its support staff. A majority of Sports PT employees are fulltime workers, according to Steenberg. The firm would like to hire additional therapists, according to Dorothy Hall, Sports PT’s director of organizational development. But the company does not have a target for hiring, she says. “Qualified physical therapists are our biggest need right now,” she says. “We don’t do our projections in such a way that

we say we want to grow by 50. We want to make sure it’s the right fit for the right reasons.” Growth at Sports PT has been helped by 2006 state legislation known as a directaccess law, Steenberg says. That allows patients to see a physical therapist without first seeing a doctor, she says. The law can save time and money by preventing unnecessary tests, Steenberg adds. Therapists can typically determine whether therapy will help a patient without X-rays or MRI scans, she says. “We’re trained well enough to be able to assess a patient’s symptoms, listen to their subjective complaints, and then make a determination as to whether a patient really needs tests right away or whether physical therapy is warranted first,” she says.

Company history

Steenberg has owned part of Sports PT since 2000 and took over as the company’s sole owner in 2005. Prior to 2005, the company had an affiliation with Birmingham, Ala.–based HealthSouth Corp. (NYSE: HLS). Steenberg decided she wanted to take sole control of the company after a 2003 accounting-fraud scandal that saw federal regulators raid HealthSouth’s headquarters in Alabama. The scandal never reached Sports PT’s administrative headquarters, which was on Henry Clay Boulevard in Clay at the time, but Steenberg did not want to continue to be affiliated with HealthSouth, she says. “For me it was the beginning of the end

of the relationship,” she says. “It took the next two years to set the course, and we separated ways.” Sports PT actually had 27 locations across the state when Steenberg took sole ownership in 2005. The company’s number of offices has varied over the years, she says. “HealthSouth’s role and philosophy was basically grow at any cost,” she says. “Look at the dots on the map, and where there’s not a dot, we should put one down. That is not my philosophy at all.” Still, Steenberg has been willing to expand when she believed the fit was right. For example, Sports PT opened its first location in the Rochester area in 2005. It now has two locations in the region. q Contact Seltzer at

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HEALTH-CARE PEOPLE-ON-THE-MOVE EXCELLUS BLUECROSS BLUESHIELD Excellus BlueCross BlueShield has promoted Thomas P. Tiernan to regional director of sales. Tiernan will oversee Excellus BlueCross BlueShield’s mid-market segment sales, strategy, and reTIERNAN tention in its Central New York and Utica regions. He has been with Excellus BlueCross BlueShield for 12 years and most recently served as regional manager of sales for the Watertown market. Tiernan previously was an account executive with Key Bank Insurance in Watertown for two years. He also spent 16 years as a district agent and regional sales manager with Prudential Insurance, also in Watertown. Tiernan is a graduate of Herkimer County Community College.

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nurse practitioner and as a bariatric nurse. 30 years. Cardarelli reAdam Ullman has ceived her associate been named director degree in nursing from of physician support Morrisville College services at FSLH. and her bachelor’s deUllman’s previous posigree in nursing from tion with FSLH was as a Utica College. Diane physician-recruitment Graniero has been specialist. Prior to joinnamed nurse manager GRANIERO ing FSLH, Ullman was of endoscopy services. ULLMAN a special-projects coorHer previous position dinator with U.S. Care with FSLH was as Systems, Inc. in Utica. He also has manage- nurse manager of the ment experience as a manager of training ambulatory surgery and development for FX Matt Brewing unit/endoscopy at the Company and was a territory manager St. Luke’s Campus. for CardioDynamics, Inc. Ullman received Graniero has been his bachelor’s degree in psychology from employed at FSLH for Union College in Schenectady, his master’s more than 32 years and KANTOR degree in public administration from the was the charge nurse Maxwell School of Citizenship and Public in ASU, where she Affairs at Syracuse University, and his as- worked for more than 26 years. Graniero sociate degree in nursing from Mohawk received her R.N. from St. Elizabeth Valley Community College. College of Nursing and her bachelor’s dePerioperative Services at Faxton St. gree in nursing from SUNYIT Utica-Rome. Luke’s Healthcare (FSLH) has made the Barbara Kantor has been named clinical following staff announcements. Joan nurse manager at FSLH. Kantor’s previous Cardarelli has been named nurse man- position with FSLH was as nurse manager ager for pre-admission testing and ambula- of surgery and the recovery room at the tory surgery at FSLH. Cardarelli’s previous Faxton Campus. Kantor was also a staff position with FSLH was as nurse manager R.N. and the interim charge R.N. in the postof the ambulatory surgery unit/endosco- anesthesia care unit at the Faxton Campus. py/pre-admission screening at the Faxton She received her R.N. registered- nurse deDon’t last opportunity opportunitytotoreceive receivethethe full Don’t miss miss the last full Campus. She has been a staff nurse for incentive… you must be at $44,000 $44,000 Medicare Medicare incentive… you must be at various departments at FSLH forMeaningful more thanUse by October Continued 1, 2012on the next page Meaningful Use by October 1, 2012

Don’t miss the last opportunity to receive the full $44,000 Medicare us helpbe youat with: incentive… youLetmust Meaningful Use by October 1, 2012 Let us help you with:

UÊEHR System Selection – Avoid the common mistakes made before a practice signs a contract with a vendor. UÊImplementation – Stay in control of the implementation

• EHR System Selection – Avoid the common mistakes made before a practice signs a process to meet your goals. contract with a vendor.UÊAttaining Meaningful Use (MU) – Effective best practices

3Part-time 3Full-time

to reach MU… and to stay there. • Implementation – Stay in control of the implementation process to meet your goals.

Scan the QR code with your smartphone for a complete list of programs.

• Attaining Meaningful Use (MU) – Effective best practices to reach MU… and to More than 25 years of experience helping physicians with information technology including EHR systems. Assisted dozens of practices along stay there. the road to Meaningful Use and attestation for stimulus incentives.

More than 25 years of experience helping physicians with information technology including EHR systems. Assisted dozens of practices along the road to Meaningful Use and attestation for stimulus incentives.

Concentrations: accounting & finance, business management, health services management, human resource management, marketing management

*Available in an online format. † AACSB Accredited

office 315-437-4377 mobile 315-427-1575 6443 Ridings Road, Suite 130, Syracuse, NY 13206 office mobile office315-437-4377 315-437-4377 mobile 315-427-1575 Suite 130, 130, Syracuse, Syracuse,NY NY13206 13206 6443 6443 Ridings Ridings Road, Suite

Page 8 • HealthCare Provider

April 6, 2012

Health-Care People-on-the-Move

NEWS gree from St. Elizabeth College of Nursing and is currently pursuing her bachelor’s degree in nursing from SUNYIT Utica-Rome. Charles Williams has been named director of perioperative operaWILLIAMS tions. His previous position with FSLH was as director of Central Sterile, which he will continue to oversee. Williams has been employed at FSLH for more than 24 years, beginning as a technician in Central Sterile. He received his bachelor’s degree in healthcare administration from the University of Phoenix.


The Fortus Group has promoted three of its team members to new roles. Jeremy Enck is now the vice president of sales. His responsibilities will include hiring and developing sales staff; he ENCK is responsible for the growth of both the permanent and travel divisions of the organization. Enck has been with the company


Auto Group. Hilarie Lally has been promoted to manager of public relations and special events at the Fortus Group. She was previously an account manager for Fortus Group Travel, a division of the Fortus Group. She is a graduate of SUNY Oswego. Jesse Beecher has joined the Fortus Group as a project coordinator. He previously worked at Barrier Windows. Eric Fellows has joined the Fortus Group team as a project coordinator, working with key account managers on nationwide health-care searches. Prior to the Fortus Group, he worked at Verizon Wireless.





since 1997. During that time, he has been promoted to account executive, as well as director of sales over both the Fortus Group and Fortus Travel. Shawnee Major has been promoted to account manager at the Fortus Group. She oversees a variety of key accounts nationwide. Major has more than 10 years experience in recruiting and held a national account manager position with Robert Half International based in California. Michael Martin is now account manager overseeing critical national accounts. Prior to joining the Fortus Group, Martin worked at the Carbone



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Ph. (315) 457-3091 • Fax (315) 457-4305 Dr. Robert A. Dracker • Medical Director

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Medical Management Resources, Inc., a medical billing and practice-management company located in Syracuse, has promoted the following employees. Lisa Nesci (multi-specialty department), Lucrettia Johnson, Michelle Leone, and Michelle Petrus (radiology department) have been promoted to unit leaders. Sarah Burns, Matthew Kelly, Carol Ann Perrigo, Kim Phillips (multi-specialty department), Jennifer Bell, Laurie Joslyn, and Elaine McLaughlin (radiology department) have been promoted to group leaders. Eric Dahlin has been promoted to director of the multi-specialty department, D’Arcy Chamberlin has been promoted

to radiology department manager, Susan Stepien has been promoted to compliance specialist, and Ian Yazell has been promoted to network engineer.

ORTHODONTICS OF THE SOUTHERN TIER Barr y M. Shaw, D.D.S., an orthodontist with offices in Binghamton and Endicott, was recently designated an “elite provider” of Invisalign orthodontic appliances. The provider status is SHAW awarded by the company, Align Technology, on the basis of experience and training. Less than 5 percent of dental professionals using Invisalign are designated as elite providers. Shaw completed his undergraduate education at Cornell University, and then trained at NYU College of Dentistry, beginning a two-year orthodontic residency there. Shaw has been on the dental staff of United Health Services since coming to Binghamton and has been part of the Cleft and Craniofacial Care Team since 1989. He has presented several orthodontic lectures and has been published in the Journal of Continued on the next page

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HealthCare Provider • Page 9

Health-Care People-on-the-Move

NEWS the American Dental Association and the New York State Dental Journal. In addition, he wrote several educational brochures for patients that were sold worldwide.

SLOCUM-DICKSON MEDICAL GROUP Petronela Antohi, M.D. will be joining the internal medicine department of SlocumDickson Medical Group on April 2. Anothi joins the group with more than nine years experience in health care. antohi She completed her internal medicine internship and residency at St. John’s Episcopal Hospital in Far Rockaway. She earned her medical degree from the University of Medicine and Pharmacy in Craiova, waLters Romania. Donna Lee Walters has been appointed clinical manager - educator. She joins the group with more than 26 years nursing experience. Walters earned her associate degree from Herkimer County


Community College and received her degree in nursing from St. Elizabeth School of Nursing. She continued on to earn her bachelor’s degree in nursing from SUNYIT at Utica-Rome. Walters is a New York State licensed registered nurse. She is certified in CPR and advanced cardiac life support. Additionally, Walters is a certified EMTparamedic and was a longtime volunteer fireman and EMT for the Boonville Fire and Ambulance Company.

ST. ELIZABETH MEDICAL CENTER St. Elizabeth Medical Center has announced that Margaret A. Quinton has joined Adirondack Neurosurgical Specialists. Quinton received her associate degree in nursing from Berkshire Community College, Pittsfield, Mass. and her nurse practitioner certificate from Community General Hospital, Syracuse. She has many years expequinton rience in orthopedics, sports medicine, and neurosurgery. Emergency Department Medical Director Timothy E. Page, M.D. has been elected

president of the medical staff at St. Elizabeth Medical Center for 2012. Mark E. Warfel, D.O., director of medical education and medical director of the St. Elizabeth Medical Group, has been electpage ed vice president, and cardiothoracic surgeon Frederic S. Joyce, M.D. has been elected secretary-treasurer. Page received his medical degree from Hahnemann University Medical School, Philadelphia, Pa. and completed his residency and a medical internship at Robert Packer Hospital/Guthrie Clinic, Sayre, Pa. Page completed a critical fellowship at SUNY Syracuse. He serves on St. Elizabeth Medical Center’s emergency department management committee, trauma committee, and medical executive committee. He is also on the staff at Upstate Medical University at Syracuse Emergency Department and is the medical director at Watkins Glen International Racetrack and interim emergency department medical director at Rome Memorial Hospital. Warfel is a family practitioner and a graduate of the St. Elizabeth Hospital Family Medicine Program. He received his doctor of osteopathy degree from the University of New England College of Osteopathic Medicine in Biddeford, Me., and a bachelor’s degree in pharmacy from the Massachusetts College of Pharmacy, Boston. Joyce is a cardiothoracic surgeon with the Mohawk Valley Surgery Group. He received his medical degree from Aarhus University, Aarhus, Denmark. He has been a cardiothoracic surgeon with the Mohawk Valley Heart Institute since it began in 1997.

ST. JOSEPH’S HOSPITAL HEALTH CENTER St. Joseph’s Hospital Health Center has appointed Mary Bishop behavioral health service line administrator, a new position for St. Joseph’s. In this role, she will integrate all behavioral-health serbishop vices. Most recently, Bishop served as executive director of the Comprehensive Psychiatric Emergency Program, the only licensed psychiatric emergency room serving Onondaga and Madison counties. Prior to 2003, she worked in the for-profit as well as the nonprofit sector. During her tenure

at Lifetime Health, Excellus BlueCross and BlueShield, Bishop was responsible for extensive primary and specialty-care service divisions. Bishop received her bachelor’s degree from Colgate University, a master’s degree from the University of Miami, and in 2007, completed an 18 month post-graduate fellowship in Healthcare Leadership through The Community Health Foundation of Western and Central New York. The following individuals joined St. Joseph’s active medical staff: Justin B. Bertrand, M.D. (family medicine); Clarissa Del Rosario, M.D. (internal med/nephrology); Katherine J. Dunham, M.D. (pediatrics); Vanessa R. Gibson, M.D. (thoracic surgery); Peter P. Huntington, M.D. (internal med/cardiology); Carri A. Jones, M.D. (anesthesiology); and Christina M. Yambo, M.D. (emergency).

SYRACUSE COMMUNITY HEALTH CENTER Indira Koshy, M.D. has joined the Syracuse Community Health Center (SCHC) family of health-care providers as a physician in the family-medicine department at Syracuse Community Health koshy Center East located on E. Fayette St. in Syracuse. Koshy attended medical school and completed her residency at Christian Medical College in Vellore, India. She received a diploma in ophthalmology from the Punjab University Eye Hospital, Amritsar, India. Koshy has practiced medicine for more than 20 years in the Syracuse community — at the Veteran’s Administration Hospital, Syracuse University, and Syracuse Community Health Center, as well as her own private practice. Bukie Akinpelu, M.D. joined the SCHC family of health-care providers in December 2011 as a physician in family medicine at the Lafayette Family Health Center in Lafayette.Akinpelu akinpelu is a graduate of Towson University in Baltimore, Md., receiving a bachelor’s degree in biology. Akinpelu attended medical school at the SABA University School of Medicine in Netherland Antilles and completed her residency at Sacred Heart Hospital in Allentown, Pa. q

(800) 858-8109 (607) 239-5199

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Page 10 • HealthCare Provider

703 North Street Endicott, NY 13760

April 6, 2012

TOP RANKS: PHYSICAL-THERAPY PROVIDERS Ranked by No. of Licensed PTs on Staff Rank

1. 2.

Name Address Phone Website Sports Physical Therapy of NY, P.C. 6319 Fly Road, Suite 3 East Syracuse, NY 13057 (315) 410-6200 Upstate Medical University PT 750 E. Adams St. Syracuse, NY 13210 (315) 464-2300

No. of No. of No. of Licensed PTs Licensed PTAs CNY on Staff on Staff Total Staff Areas of Specialization Locations Geographic Area Covered 81 2 187 evidence-based physical therapy and rehabilitation 3 23 locations in NYS, 3 for all ages and orthopedic conditions, athletic locations in CNY (Camillus, training and sports medicine, balance and Liverpool, East Syracuse) pregnancy care, throwing and sports performance programs 51 12 118 sports performance, stroke, lymphedema, general 4 Central New York orthopedics, pediatrics, spine, hands, brain injury, spinal cord injury, aquatics, cancer, pulmonary, cardiac rehab, pilates

Payment Types Accepted check, major credit cards, Care Credit

Medicare, Medicaid, most insurance

Lori Holmes, Director of Physical Medicine and Rehabilitation Therapy


UHS1 10-42 Mitchell Ave. Binghamton, NY 13903 (607) 762-2176




inpatient rehabilitation, outpatient orthopedic, post-surgical rehabilitation, vestibular rehabilitation, neurological rehabilitation, certified hand therapists, lymphedema services, industrial medicine, pediatric therapy services


Broome, Chenango, Cortland, and Tioga counties

most third-party payers, cash, credit cards

Matthew J. Salanger, CEO Robert Gomulka, CFO John Carrigg, COO Christina Boyd, VP Marketing Michael McNally, VP HR



Arnot Health PT2 600 Roe Ave. Elmira, NY 14905 (607) 737-4100 Crouse Physical Therapy 736 Irving Ave. Syracuse, NY 13210 (315) 470-7574




joint, sports medicine, spine, hand, women's, pediatric, lymphoma, occupations, speech and swallowing


Southern Tier of New York and Northern Tier of Pennsylvania

Medicare, Medicaid, insurance, private pay, workers' comp., cash, check, credit cards, etc.

Anthony J. Cooper, CEO






Central New York

Fitness Forum Physical Therapy 231 Walton St. Syracuse, NY 13202 (315) 477-0888 Liberty Resources POST 1045 James St. Syracuse, NY 13203 (315) 425-1004 St. Joseph's Hospital Health Center Physical Medicine and Rehabilitation 301 Prospect Ave. Syracuse, NY 13203 (315) 448-5430 Faxton St. Luke's Healthcare Physical Therapy 1676 Sunset Ave. Utica, NY 13502 (315) 624-5400 Cayuga Medical Center Physical Therapy & Sports Medicine 310 Taughannock Blvd. Ithaca, NY 14850 (607) 252-3500 St. Camillus Home Care Agency PT 813 Fay Road Syracuse, NY 13219 (315) 488-2831 St. Elizabeth Medical Center PT 2209 Genesee St. Utica, NY 13501 (315) 798-8160 Lourdes Rehabilitation Services 169 Riverside Drive Binghamton, NY 13905 (607) 798-5255 The Centers at St. Camillus 813 Fay Road Syracuse, NY 13219 (315) 488-2951 Physical Therapy Plus 207 Pine St. Syracuse, NY 13210 (315) 476-3176 Oneida Healthcare Rehabilitation 221 Broad St. Oneida, NY 13421 (315) 363-8711 Carey & Daley Physical Therapy, PC 8390 Oswego Road Liverpool, NY 13090 (315) 652-4323 Onondaga Physical Therapy 4651 Nixon Park Drive Syracuse, NY 13215 (315) 492-0592 Summitt Physical Therapy 1054 James St. Syracuse, NY 13203 (315) 422-2912





Syracuse, Utica




outpatient services including balance, spinal, sports, orthopedic, and neurological rehabilitation, hand therapy, post-therapy fitness program, temporomandibular joint therapy, breast cancer lymphedema treatment, wheelchair evaluation, inpatient acute care orthopedic rehabilitation, aquatic therapy, pre- and post-surgical rehabilitation, spine/back rehabilitation, balance and fall prevention, ergonomic assessments, hand therapy, functionalcapacity evaluations early intervention, preschool and school-aged special education, physical therapy, occupational therapy, speech therapy




musculoskeletal orthopedics, aquatic therapy, vestibular rehabilitation, lymphedema program, neuro-surgical & non-surgical spine, sports rehabilitation





specializing in lymphedema, orthopedics, neonatal intensive care, acute rehabilitation, wound management, aquatic therapy, and vestibular intervention





aquatic therapy, ergonomic assessment, orthotic prescription, hand therapy, pediatric physical therapy, spine rehabilitation, sports medicine, women's health, vestibular and balance disorders





general, orthopedic and brain-injury rehabilitation, falls-risk management, home-safety assessments


Onondaga County

Medicare, Medicaid, workers' comp., most private insurance, selfpay




outpatient services include certified athletic trainer, McKenzie therapists, functional-capacity evaluation


Mohawk Valley and Central New York

most insurance, cash, check, credit cards

Aileen Balitz, President Heather Kemmis, VP of Home Care Erika Swenton, Rehabilitation Manager Jan Simpson, Director of Rehabilitation Services




early intervention, balance and vestibular, back pain, neuro/movement disorders, general orthopedic including spine & shoulder, post-op total joint-replacement therapy


Greater Binghamton

all insurance, private pay

Michael Hurley, Director





inpatient and outpatient general, orthopedic and brain-injury rehabilitation, electro-orthotics, vestibular rehabilitation, falls-risk management, exercise and wellness programs


Central New York

Medicare, Medicaid, workers’ comp., most private insurance, selfpay

Aileen Balitz, CEO Michael Zingaro, VP Finance Michael Schafer, VP for the Nursing Facility





back, neck, athletic injuries, post-surgical, hand therapy, balance programs


Syracuse, Baldwinsville, Canastota, Fulton

all insurances

Kevin Nellis, Owner Craig Peterson, Owner Jim Rosier, Executive Director





physical therapy, FMS-balance disorders, occupational therapy, speech pathology, aquatictherapy pool


Madison & Oneida counties

Medicare, Medicaid, workers' comp., most insurance

Frans Seigers, Director Cheryl Simmons, Assistant Director





aquatic therapy, ergonomics, pelvic balancing, McKenzie protocols, Myofacial release, pediatric


Onondaga, Wayne, Cayuga counties

Paula Carey, Owner Linda Daley, Owner Linda DenDanto, Practice Manager





aquatic therapy, spine care, orthopedic rehabilitation


Lauris Rigdon, Owner





orthopedics, spine, post-surgical rehabilitation


Michael Hope, Co-owner Dana Greene, VP


6. 7. 8. . 10. 11. 12. 13. 14. 15. 16. . . .


all major insurances, no- Mike Dupuis, Vice President fault insurance, credit Frank Cogliandro, Director of cards, check, cash Physical Rehabilitation Services

most insurances, Medicaid, Medicare, private pay, workers' comp., cash, check, major credit cards cash, check


James H. Smith, President & CEO


John Torrens, President Laura Zaferakis, Director


Kathryn H. Ruscitto, President and CEO Jennifer Johnstone, Director


Meenakshi Malhotra, Program Director/Administrator, Rehab Services: VP of Systems Integration


Ithaca, Tompkins County, all insurance and private John Joseph Winslow, Director Finger Lakes Region pay of Sports Medicine, Physical Therapy, and Athletic Performance


Onondaga, Cayuga, Cortland, Madison, Oswego, and Tompkins counties; additional offices in Buffalo and Rochester Central, North, and East most insurances, major Syracuse regions credit cards

Mohawk Valley

all insurance

Medicare, Medicaid, Excellus and most insurances, workers' comp and no-fault, cash, check, major credit cards Onondaga Hill, most insurance, cash, Baldwinsville, Cicero, and check, credit cards surrounding areas Central New York

Medicare, WC, most insurances, payment plans available

Information was provided by representatives of listed organizations and their websites. Other groups may have been eligible but did not respond to our requests for information. While the Business Journal strives to print accurate information, it is not possible to independently verify all data submitted.


Year Estab. 2005




Key Executives Lynn Steenberg, President Michele Spenard, Director of Finance




UHS includes the following hospitals: Binghamton General, Chenango Memorial, Delaware Valley, and Wilson Medical Center. Arnot Health includes Arnot Ogden Medical Center, St. Joseph’s Hospital, and Ira Davenport in Bath.

Central New York includes Broome, Cayuga, Chemung, Chenango, Cortland, Herkimer, Jefferson, Lewis, Madison, Oneida, Onondaga, Oswego, Seneca, St. Lawrence, Tioga, and Tompkins counties.

April 6, 2012

HealthCare Provider • Page 11

Health Care




Excellence in Health Care recognizes our region’s


top health-care-industry leaders, innovators, and companies. This awards-recognition event will honor those individuals and/or organizations that have a significant impact on the quality of health care and services in our communities.


Our goal is to draw attention to these individuals and/or organizations in Central New York, Mohawk Valley, the Finger Lakes, Greater Binghamton, and the North Country. They will be honored at an awards-recognition event and also profiled in a special printed supplement in all three of our publications and online.


I N H E A LT H C A R E SPONSOR THIS EVENT! Call (315) 579-3917 or email for more details


H E A LT H C A R E Want to WakeI NUp and Be Cleaned Out?

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Page 12 • HealthCare Provider

Thursday, May 3, 2012 Crowne Plaza Syracuse 7:30 am- 10:00 am Business cyber fraud happens every minute and with increasing frequency. Join the Business Journal and local experts for a seminar addressing steps that every business and municipality can take to reduce the risk of becoming a victim of cyber fraud.

Register TODAY! TODAY! Register Why wait to protect yourself? Why wait to protect yourself? For more information or to register for this Power Breakfast, visit www., contact Joyl Clance at (315) 579-3917, or email April 6, 2012

Healthcare Provider 4/6/2012  

HealthCare Provider 4/6/2012 Issue