thebreezeonline.com | Jan. 30, 2012
Business major livin’ the fashionable life
veryone has dreams, big and small that can motivate and inspire. In Ryan Eslava’s case, his dream was to get out a positive message to the public through his clothing line that he started in the summer of 2010. Before then, Eslava had been working for a clothing apparel shop and was not comfortable selling the merchandise they supplied. “I wasn’t happy in my heart selling tshirts to the youth that had drugs, profane words, and obscene nudity with women on it,” said Eslava, business major. Eslava decided to start his own business and thus “Ry Guy Livin Life” was born. The idea behind Ry Guy is to spread a positive message: live life now and be happy. “A true life style,” said Eslava. “Don’t worry too much on the past or stress out on the future, smile and be happy now in the present.” Even the logo is meant to inspire positivity. “The logo represents a reminder for anyone to smile, be happy for who you are, and live life.” Eslava’s dream became a little more real when he was able to get the word out to the Chaffey College community during the first week of school with a booth in the quad. Along with some booth veterans, Ry Guy Livin Life, was one of the few stands that students could check out and purchase merchandise. A variety of shirts for students to purchase were displayed. Students were offered the chance to win a free shirt by signing up on the Ry Guy Livin Life website. With music playing in the background, and Ry Guy workers and fellow students dancing, the stand attracted a fair amount of attention. “The booth was very entertaining. I liked how they brought the element of break-dancing in to attract customers,”
said Marco Nunez, English major. “Their dancing was amazing, and the shirts were cool too. Simple, but it worked.” For more information students can visit the Ry Guy website, www.ryguylivinlife.com, which will also provide links to Facebook, Twitter, Myspace, and YouTube pages, as well as contact information such as email, phone number, and mailing address.
Ryan Eslava, CEO founder of Ry Guy Livin Life and business major, shows off his breakdancing skills at his booth in the quad .
Ryan Eslava, CEO and founder of Ry Guy Livin Life, shows off the logo for his clothing line, reminding students to love life now and smile on Jan. 19 in the quad.