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MBT Shoes Media Plan Apr 2009

Beer Drinkers Segmentation Study Oct 2008

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Beer Drinkers Segmentation Study Oct 2008

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Beer Drinkers Segmentation Study Oct 2008

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PRINT BUDGET Print will run 3 months in the spring, and 3 months in the fall (February, March, April / October, November, December). There will be one ad in each magazine for each of these 6 total months, for a total of 24 ads among the 4 magazines. We selected 5 fitness magazines that matched our target audience profile. Numbers without equations were determined by rate cards.

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ONLINE BUDGET We choose menshealth.com, womenshealth.com, self.com, and runnersworld.com (the online counterparts to our print magazines) as a supplement to print. We left shape.com out of the online budget because its audience is not as in line with our target as the print publication is. Numbers without equations were determined by rate cards.

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MOBILE APP BUDGET One year of MBT ads on weather.com’s mobile app which would then link to an MBT WAP site. On the WAP site, users could then download an MBT mobile application.

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OUTDOOR BUDGET Target Cities (and DMA ranking) Chosen based on both population size, as well as their rankings as being “healthier” and “most active” cities. 1. Los Angeles (2) 2. San Francisco (5) 3. Washington DC(9) 4. Seattle (13) 5. Miami (15) 6. Minneapolis (16)

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Media Plan for MBT Shoes  

Media Plan

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