Cathy Wu (804) 938-2828 email@example.com www.chinglingwu.com
EDUCATION: VCU Brandcenter, Richmond, VA MS Mass Communications, Advertising / Creative Brand Management May 2010 Sheng-Te Christian College, Taipei, Taiwan BA Mass Communications, Public Relationship June 2004 Languages: Proficient in Mandarin, Taiwanese languages and Hakka dialect Computer Skills: I grew up with a digital mindset.
WORK EXPERIENCE: Brand Consultant Layers, The Bed Company, Richmond, VA (February 2010 - August 2010) Set up a revolutionary example for the mattress industry and developed a 360 degree brand experience. Now, the first store is opening on Nov. 2010 in Richmond, VA.
Brand Consultant (Senior Thesis) Sony Electronics U.S.A (December 2009 - May 2010) Worked closely with the brand messaging team at Sony Electronics U.S.A to develop a new product launch campaign for Sony Dash. We discovered a unique market for the Dash, it has been named one of the best fatherâ€™s day gifts of 2010.
Project Manager, Integration Marketing Dept. TEC Solutions Limited Co., Taipei, Taiwan (October 2005 - June 2007) Developed a new product marketing plan, including B2B and B2C, for the Taiwan, China, Hong Kong and Japan markets. Increased market share and sales revenue by 8% and 32% respectively in year one.
Assistant Marketing Manager CommonWealth Magazine, Taipei, Taiwan (October 2004 - October 2005) Developed/conducted special event marketing, promotional plans, PR initiatives, budgeting and executing key elements of the launch, post-launch analysis.
Account Executive Ultimate Public Relations Inc., Taipei Taiwan (June 2002 - March 2004) Conducted research in support of current marketing campaigns and developed press conferences for Mercedes-Benz E-Class, Lâ€™Oreal, Smart Car, MIB2, Heineken and Johnnie Walker Black Label.