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Cathy Wu (804) 938-2828 cathy173@gmail.com www.chinglingwu.com

EDUCATION: VCU Brandcenter, Richmond, VA MS Mass Communications, Advertising / Creative Brand Management May 2010 Sheng-Te Christian College, Taipei, Taiwan BA Mass Communications, Public Relationship June 2004 Languages: Proficient in Mandarin, Taiwanese languages and Hakka dialect Computer Skills: I grew up with a digital mindset.

WORK EXPERIENCE: Brand Consultant Layers, The Bed Company, Richmond, VA (February 2010 - August 2010) Set up a revolutionary example for the mattress industry and developed a 360 degree brand experience. Now, the first store is opening on Nov. 2010 in Richmond, VA.

Brand Consultant (Senior Thesis) Sony Electronics U.S.A (December 2009 - May 2010) Worked closely with the brand messaging team at Sony Electronics U.S.A to develop a new product launch campaign for Sony Dash. We discovered a unique market for the Dash, it has been named one of the best father’s day gifts of 2010.

Project Manager, Integration Marketing Dept. TEC Solutions Limited Co., Taipei, Taiwan (October 2005 - June 2007) Developed a new product marketing plan, including B2B and B2C, for the Taiwan, China, Hong Kong and Japan markets. Increased market share and sales revenue by 8% and 32% respectively in year one.

Assistant Marketing Manager CommonWealth Magazine, Taipei, Taiwan (October 2004 - October 2005) Developed/conducted special event marketing, promotional plans, PR initiatives, budgeting and executing key elements of the launch, post-launch analysis.

Account Executive Ultimate Public Relations Inc., Taipei Taiwan (June 2002 - March 2004) Conducted research in support of current marketing campaigns and developed press conferences for Mercedes-Benz E-Class, L’Oreal, Smart Car, MIB2, Heineken and Johnnie Walker Black Label.


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