Letter from the Editor DaVida Smith Editor-in-Cheif, The BrainTrust Quarterly
“Call it a clan, call it a network, call it a tribe, call it a family. Whatever you call it, whoever you are, you need one.” Jane Howard
’ve found my tribe to be essential in my life. Time to make a movie? I call up members of my filmmaking tribe to get production rolling. Need to lose a few pounds? I email my fitness tribe and get back in the mix on the latest training essentials. Some astrological event occurring? I embark on star gazing journeys with my moon sister tribe. I have come to know and value my tribe in all facets of my life. Social media marketing should be no exception. For brands, companies, consumers and even individuals seeking more followers, there is power in a strong tribe. In this issue, we examine the role of the multicultural influencers. Our founder, Kendra Bracken-Ferguson, delves into the topic with an in-depth feature article, The Power Tribe: Black Female Bloggers Define Real Beauty and Lead the Industry. We sat down with Tasha Turner of Beauty Beat Box NYC and discussed her strategy of building influencer tribes on college campuses to connect brands to their target audience. Our team has compiled an impressive spread of diver beauty, fashion, food and home design influencers everyone should know. Our Content and Community Specialist Paige Pope has helpful advice for brands and companies in her “Importance of Influencer Communities” piece. As Ms. Howard’s quote reminds us, having a tribe is essential. This issue of The BrainTrust Quarterly has you covered in terms of creating and connecting to your very own Power Tribe!