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I N T E R A C T I V E

SPORTS BOOKS


INTERACTIVE

network of sites ThePhoenix.com was named the Nation’s best Alternative News & Entertainment Site in 2011 by the Association of Alternative Newsweeklies. The most highly trafficked Arts & Entertainment website in New England, ThePhoenix.com delivers fresh and unique perspectives on local/national politics, food, movies, theatre and music. ThePhoenix.com reaches 600,000 unique visitors while generating more than 2.2 million page views each month. Best of all, it delivers a targeted audience both geographically & demographically:

65% 70% 64% 77%

are between ages 21-44 of visitors are Graduate and Post Graduates of visitors have a household income of above $60,000 a year of visitors have no children in their household

ThePhoenix.com attracts the desirable affluent & educated audience you’re looking to target.

WFNX.com was one of the first alternative radio stations in the country. Highlighting great new music from around the world, WFNX also hosts and promotes numerous concerts and events around Boston throughout the year. This site has an incredibly diverse audience ranging from baby boomers to college students. In addition to receiving 50,000 unique visitors a month and generates 250,000 page views, WFNX.com’s streaming online player reaches 20,000+ listeners a month.

64% 67% 72%

of visitors are Graduate and Post Graduates of visitors have a household income of above $60,000 a year of visitors have no children in their household

*

126 Brookline Avenue, Boston 02215 | 617.536.5390 | www.thephoenix.com


INTERACTIVE

STANDARD AD UNITS: SITES leaderboard (728x90) $14 CPM

pencil

(1000x50) $20 CPM

Box Unit (300x250) $14 CPM

skyscraper (160x600) $12 CPM

Dimensions (in pixels) 728x90 1000x50 300x250 160x600

File Size

File Type

Animation

35K 35K 35K 35K

jpg, gif, or swf jpg, gif, or swf jpg, gif, or swf jpg, gif, or swf

Up to 30 seconds Up to 30 seconds Up to 30 seconds Up to 30 seconds

126 Brookline Avenue, Boston 02215 | 617.536.5390 | www.thephoenix.com


INTERACTIVE

Dimensions 300 x 250 160 x 600 100 x 100 + 40 words Text ad

STANDARD AD UNITS: Additional File Size

45k 45k 45k 300 characters

File Type jpg or gif jpg or gif jpg or gif text

Animation up to 30 sec up to 30 sec no no

Notes no flash ads no flash ads no flash ads up to 3 urls

Phoenix Weekly E-Mail $400 12,500

SUBSCRIBERS

dedicated E-Mail $1500 6,500

SUBSCRIBERS MUST OFFER EXCLUSIVE INCENTIVE. BASED ON APPROVAL.

homepage takeover 24 HOURS (1600x1200)

130,000 + COMBINED SUBSCRIBERS

SOCIAL MEDIA 126 Brookline Avenue, Boston 02215 | 617.536.5390 | www.thephoenix.com


INTERACTIVE

PREMIUM AD UNITS inline ad units

thephoenix.com 468x60

Expandable ads Position

Ad Type

Max Dimensions

Leaderboard Expandable 728 x 90 to 728 x 180 Leaderboard User Expandable 728 x 90 to 728 x 500 Box Unit Expandable 300x250 to 600 x 250 Box Unit User Expandable 300x250 to 600 x 500

File Size

File Type

80k 80k 80k 80k

swf swf swf swf

Leaderboard

>>>>> Box Unit

>>>>>

126 Brookline Avenue, Boston 02215 | 617.536.5390 | www.thephoenix.com

Animation Up to 30 Seconds Up to 30 Seconds Up to 30 Seconds Up to 30 Seconds


INTERACTIVE

MICROSITES

Gold Level Sites > A custom microsite with the highest level of user interaction, consisting of multiple phases and multiple pages within the site. Your custom microsite can include:

> > > > > >

custom content video & blogs competition/voting capabilities user generated submissions (photo upload) sweepstakes/giveaways custom Q & A

Microsites - Effectively reach your audience in a fun and interactive way. We can create a CUSTOMIZED campaign driven microsite to fit your budget.

< SILver Level Site A custom microsite with a moderate level of user interaction, consisting of 2 to 3 phases. (ex 1 call to action phase, 1 voting phase, 1 results phase)

Bronze Level Site > A custom microsite with user interaction consisting of 1 to 2 phases. (ex 1 call to action phase, 1 voting phase)

126 Brookline Avenue, Boston 02215 | 617.536.5390 | www.thephoenix.com

Digital Media Kit 2013  

Digital Media Kit 2013

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