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2851 41st Ave. Soquel, Ca. 95073 (831)462-2202 FAX 462-0695

Conveniently Located between Alaska & Mexico

Gossip, Rumors, & Lies Many, many years ago, on July 1st, Ronald Gene King was born. In those “olden days�, TVs were still in the experimental stage, and home entertainment was provided by an AM radio. Cars had manual transmissions, and air conditioning was provided by windows. Gas stations had people to pump your gas, air your tires, and wash your windshield, all for less than 25 cents per gallon. As he grew older, Ron graduated from high school, joined the Navy, enjoyed 2 luxurious cruises to Vietnam, and still found time to get married, and have 2 daughters. As the years

July, 2011

5276 B Scotts Valley Drive Scotts Valley, Ca. 95066 (831)438-1772 FAX 438-1977

We are Honored To Present The Ron King Birthday Sale ALL QUARTS AND GALLONS OF TOP QUALITY MISTINTS

100% OFF Limit one per customer Limited to mistints on hand


progressed, he managed department stores, and became a sales executive with a citrus products company. (and no, he did not run an orange juice stand in Reseda, regardless of what Bill tries to tell you.) It was during this time in Reseda that he got the nickname of “Juice” King. In the summer of 1976, Bill convinced Ron that they should go into business together, running a paint store. It seems that one slick paint peddler had mentioned to Bill that a wonderful store was for sale in Santa Cruz. Anyway, Ron and Bill met in Santa Cruz, looked at the store, and after a few drinks at the upscale Club Zayante, made the deal. They took over the store on December 10, 1976. Ron was immediately made the “Paint Mixer”. He thought that meant he would tint paint, but Bill said “NO, you mix the paint with a 3/8” drill and mixer”. Ron and Bill worked 7 days a week, but Ron still had time to have another daughter and a son. That son is Tom, manager of the Soquel store. Ron may now be found at the Scotts Valley store, fishing off Santa Cruz, or golfing somewhere in Northern California or Nevada. HAPPY BIRTHDAY, RON!

MOORLIFE EXT. FLAT FINISH ANY COLOR REG. $44.79 NOW

$34.95 PER GALLON SALE ENDS 7/31/11

MOORGARD LOW LUSTRE ANY COLOR REG. $57.79 NOW

$44.95 PER GALLON SALE ENDS 7/31/11

MOORGLO SOFT GLOSS ANY COLOR REG. $61.89 NOW

$47.95 PER GALLON SALE ENDS 7/31/11


It’s Deck Staining Season! …...and King’s has the products and the knowledge to get you through it. We have deck cleaning products from PPG and Cabot’s, stain strippers, too. We carry a broad variety of deck stains in a range of transparencies from full transparent to fully opaque. Brands available include Cabot’s, Benjamin Moore, Pittsburgh, Eco Fin, and UGL.

This month we are featuring 3 products from Pittsburgh: Sunproof Semi Transparent is available in a wide range of colors, with the price reduced from $38.99 to $26.95 per gallon The PPG Stain Stripper is now $32.99 per gallon, regularly $43.59. The PPG Deck Cleaner comes in a 2 1/2 gallon container @ only $29.99, reduced from the regular $36.99. These prices disappear at the end of July! Deck Stripper Reg. $43.59/ gal. NOW $32.99

Semi Transparent Stain Reg. $38.99

$26.95

$29.99


Meet the “Paint Dawg”, A deuce with 24 attached liners. It’s like using 24 paint pails before you have to clean one. Our reg. $13.95 each

*NOW $10.95 *Sale ends 7/31/11 Would you look at this. Microfiber roller covers. Use them to paint your house or clean you truck. 3/8”-1/2”-3/4” Reg. $4.95-$5.59

*NOW $3.95$4.59 Sashco Exact Color Caulk Kits Reg. $13.95 NOW

$9.95 each Thru 7/31/11

New at Soquel! Proform & Picasso Professional Brushes Buy 1, Get 1 @ 1/2 price. See store For small print.


King's Newsletter, July 2011