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CONSTRUCTION IT

ZOLNA MURRAY

De-Bunking the BIM

WHAT IS THE INTENTION BEHIND YOUR BLOG ‘DE-BUNKING THE BIM’?

‘It seemed like a good idea at the time’ – this platform offered me a way to share my understanding on BIM with people of similar interests, rather than bothering everyone I came across in my everyday life. My knowledge has been built on over more than 20 years, through hands-onexperience, and it needed an ‘outlet’. When planning the blog I made a couple of rules. Posts would be brief, daily, for 365 days. Brief forced me to get to the point quickly; daily meant gathering subjectrelevant thoughts regularly from past/ present and future; to focus my ideas and arguments into small packages. This blog was successful because of its self-imposed rules. Although other BIM blogs started to proliferate, being the first with regular and pithy posts enabled a solid reader base to build quickly. BIM blogging has become more fashionable; nearly everybody else is doing it now! YOUR VIEWS ONLINE ARE QUITE DIRECT – WHAT’S THE AIM OF THE BLOG?

While the field of BIM was established many years ago, it still suffers from ‘widely accepted theories’ that are thin on facts and often far from reality. BIM is a subject I feel strongly about but it is also a developing one producing new angles to explore, some of which are quite uncomfortable at first. There is a constant barrage of clichéd write-ups. These are of little use to anyone wanting to know more about BIM, and provide very little ‘real information’ to assist the ones that do want to make informed decisions. I wanted to change this in my own way and be direct and frank about the subject. I was hoping to start real arguments on BIM, replacing the ‘parroting’ of softwarebabble that seem to be favoured by lots of BIM promoters.

WHAT KIND OF INDUSTRY REACTION HAVE YOU EXPERIENCED SINCE BEGINNING THE BLOG?

Reactions have been active and passive, positive and negative, although mostly neutral, ‘do not quite know what to do with this’ type of feedback. A large proportion of the industry is notcomfortable with the idea of BIM becoming a major factor in their day-to-day working life and still hope that it will go away, or at least become something that they can off load to other people to understand and do. I regularly receive favourable comments from those that ‘know’ the subject well, even though they get to feel uneasy about my apparent biases or lack-of towards various software brands, depending on their own standings. HOW DO YOU BELIEVE BIM CAN CHANGE THE INDUSTRY?

BIM can’t change the industry. The industry can change the industry and only by being determined to do so, as opposed to simply saying it wants to change; BIM can help of course, by assisting those that recognise where the industry is lacking an ability to self-repair, by providing smart tools and processes.

“WHILE THE FIELD OF BIM WAS ESTABLISHED MANY YEARS AGO, IT STILL SUFFERS FROM ‘WIDELY ACCEPTED THEORIES’ THAT ARE THIN ON FACTS AND OFTEN FAR FROM REALITY“

OCTOBER 2012

MIDDLE EAST

ZOLNA MURRAY AEC professional and blog author.

Multi-skilled AEC professional and blog author Zolna Murray talks about the reasons behind her blog, her personal view of BIM adoption in AEC and her views on the future of the industry

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Big Project ME  

Big Project ME, your one-stop guide to construction developments in the region, The Big Project is the Middle East’s leading monthly B2B tit...

Big Project ME  

Big Project ME, your one-stop guide to construction developments in the region, The Big Project is the Middle East’s leading monthly B2B tit...

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