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Quality for all. That’s better. UTZ Certified: our approach and contribution


UTZ Certified. Better farming. Better future. When you buy UTZ certified coffee, cocoa or tea you are helping build a better future. UTZ Certified stands for sustainable farming and better opportunities for farmers, their families and our planet. The UTZ program enables farmers to learn better farming methods, improve working conditions and take better care of their children and the environment. Through the UTZ program farmers grow better crops, generate more income and create better opportunities while safeguarding the environment and securing the earth’s natural resources. Now and in the future. And that tastes a lot better.


Making a difference around the world UTZ Certified wants sustainable farming to become the most natural thing in the world. And we’re on the right track because an increasing share of the world’s coffee, cocoa and tea is grown responsibly. In fact, almost 50% of all certified sustainable coffee is now UTZ.

Here is how UTZ works At UTZ, we take the “big picture” approach. This is what we believe is the only way to make the production of coffee, cocoa and tea truly sustainable. Our Codes of Conduct cover a broad range of requirements contributing to better production, a better environment and a better life for everyone. Our work starts at the heart of the production chain and at the heart of the local community - farming. Many families and future generations depend on farming. It also has a

We work with companies like Mars, Ahold, IKEA, D.E Master Blenders 1753, Migros, Tchibo and Nestlé.

big impact on the environment. This means that better farming practices provide an important

So when you buy these and other UTZ certified products, we are able to support more and more

foundation for a better future.

farmers, their workers and their families achieve their ambitions.

The picture below shows you our requirements (on the left) and our contribution (on the right). A detailed explanation of each section can be found on the following pages.

Strict requirements, close monitoring

UTZ REQUIRES:

UTZ CONTRIBUTES TO:

Coffee, cocoa and tea products do not get the UTZ label easily. Our strict requirements for UTZ certified farms and businesses are closely monitored by independent third parties. They assure good agricultural practices and management, safe and healthy working conditions, no child labor and BETTER FARMING METHODS

protection of the environment. UTZ tracks and traces the coffee, cocoa and tea from the farmer to the shelf in the store. So you can be sure that your trusted product was grown, harvested and

BETTER CROP

processed sustainably.

BETTER INCOME BETTER WORKING CONDITIONS

BETTER FARMING BETTER FUTURE

BETTER CARE FOR NATURE

BETTER ENVIRONMENT

BETTER CARE FOR NEXT GENERATIONS


EQUIRES:

UTZ CONTRIBUTES TO:

UTZ REQUIRES:

UTZ CONTRIBUTES TO:

BETTER FARMING

BETTER FARMING METHODS METHODS

BETTER CROP

BETTER CROP

At UTZ, it all starts with better farming. After all, better farming makes a lot of other things better too: harvests increase, incomes go up, prospects improve and nature is safeguarded. When farmers apply new skills and techniques they are able to get more out of their business, their land and themselves.

BETTER INCOME

BETTER •WORKING Efficient use of land, water, fertilizer and manpower CONDITIONS • The right way to plant, maintain and harvest crops

• Development of recordkeeping and management plans

BETTER INCOME

• Managing risks such as persistent drought or excessive rainfall

BETTER FARMING BETTER FUTURE

R WORKING NDITIONS BETTER CARE FOR NATURE

BETTER FARMING BETTER FUTURE BETTER CARE FOR

BETTER ENVIRONMENT

Growing Skills. That’s better. If you look closely at the roots of a seedling you can tell whether it will grow into a strong, viable coffee plant. Farmer Alberto explains that seedlings with strong roots produce more coffee beans and are less susceptible to disease. Only these seedlings will be planted. The UTZ program offers numerous farming techniques that improve quality and productivity. They are also good for Alberto who now has a strong, productive coffee farm.


BETTER FARMING METHODS BETTER FARMING METHODS

BETTER CROP BETTER CROP

BETTER INCOME BETTER WORKING

BETTER INCOME

BETTER WORKING CONDITIONS CONDITIONS UTZ demands that the rights of all workers are respected. Our Code of Conduct sets out clear criteria based on International Labour Organization (ILO) conventions. Independent monitors see

BETTER FARMING BETTER FUTURE

to it that these criteria are upheld. • A safe and healthy work environment and effective safety measures • Sufficient rest and payBETTER in accordance with national legislation CARE • Access to clean drinkingFOR water,NATURE sanitation and health care • Good housing accommodations for workers

BETTER FARMING BETTER FUTURE

BETTER ENVIRONMENT

• The right to form and join trade unions, no forced labor, no discrimination

BETTER CARE FOR NATURE

BETTER CARE FOR NEXT GENERATIONS

BETTER ENVIRONMENT Safety first. That’s better. Farming is not without dangers. Farmers and workers regularly work with sharp tools and hazardous substances. This is why the people working at this Indian tea estate are given safety and first-aid training to prevent and treat injuries. This is essential to UTZ, along with many other training courses and safety measures. A must for everyone because first-aid treatment could be vital.

BETTER CARE FOR


BETTER INCOME BETTER WORKING CONDITIONS BETTER INCOME BETTER WORKING CONDITIONS

BETTER FARMING BETTER FUTURE

BETTER FARMING BETTER FUTURE

BETTER CARE BETTER CARE FOR NATURE FOR NATURE

BETTER ENVIRONMENT

BETTER ENVIRONMENT

UTZ has a wide range of requirements aimed at safeguarding nature, biodiversity and our climate. Farmers are trained to be careful and efficient in the way they use land, water, raw materials and energy. • Respect for protected areas, plant and animal life and water sources

BETTER CARE FOR NEXT GENERATIONS

• Preventing deforestation and planting shade trees

• Optimizing and reducing the use of artificial fertilizers and pesticides • Efficient waste collection, processing and recycling • Using energy carefully and encouraging the use of sustainable energy sources

BETTER CARE FOR NEXT GENERATIONS Working with nature. That’s better. Farmer Alejandro is not using artificial fertilizer but compost to enrich his soil. The compost consists of coffee bean pulp, a natural waste product of coffee production. In other words, 100% natural and much cheaper than artificial fertilizer. In doing so Alejandro is conserving nature while nature is helping Alejandro save money. This is just one of many examples of how the UTZ program ensures cooperation between people and nature. And that works much better.


BETTER FARMING BETTER FUTURE

ETTER CARE OR NATURE BETTER CARE FOR NATURE

BETTER ENVIRONMENT BETTER ENVIRONMENT

BETTER CARE FOR BETTER CARE FOR NEXT GENERATIONS NEXT GENERATIONS UTZ wants all children of farmers and workers to grow up in healthy circumstances and in a safe environment. UTZ sets specific requirements for the protection and development of children, which includes schooling and playtime. Another area of special attention is the care for pregnant women. • No child labor • Informational sessions on the importance of going to school and health risks • Keeping hazardous materials away from children and drinking water • Medical care for mothers and children • Maternity leave for workers

Children go to school. That’s better. Whether you are the boss’s daughter or the son of a worker, every child at Graigmore Plantations goes to school. The school is located at the estate to ensure that every child has access to language, math and other subjects which will help them in their lives. At UTZ, we believe this is the way it should be. Kids should go to school. Not to their jobs. This is just one of the criteria in our program to make sure that children are able to flourish and meet their potential.


Only then we can really make a big difference

The UTZ program aims high: create a better future. For farmers, workers, their families and our planet. Once the UTZ requirements are met they increasingly produce greater and greater benefits. This is how we make a positive difference in the world.


UTZ CONTRIBUTES TO: UTZ CONTRIBUTES TO:

R FARMING THODS

BETTER CROP

BETTER CROP Farmers with better crops have better prospects, which is what UTZ is about. Not only do the farmers produce more, they achieve better quality at lower costs. More and more farmers around the world now have more opportunities because of the UTZ program.

BETTER INCOME

BETTER FARMING BETTER FUTURE

TTER FARMING TTER FUTURE

CARE FOR ERATIONS

BETTER INCOME

BETTER ENVIRONMENT

Harvest improvements. That’s better. These women are doing better. And so are their families. That’s because their harvest is improving. Together they are bringing good, ripe cocoa pods to the central collection point. Their training in correct pruning and growth techniques is paying off. This is what UTZ has in mind when developing programs. A better quality and increased harvest generate more income for these women, helping them provide better for their families.


UTZ CONTRIBUTES TO:

TER CROP

RMING UTURE

BETTER CROP

BETTER INCOME BETTER INCOME UTZ certified farmers are trained to also be good business people. This enables them to produce more at lower costs while producing better quality harvests. This way farmers are able to invest in their families, a sound business, the people who work there and in their futures.

BETTER ENVIRONMENT

BETTER ENVIRONMENT

Everybody benefits. That’s better. It’s a big moment for Cecile. Her harvest is weighed and her hard work is rewarded, better than before. Thanks to the UTZ program she was able to supply more and better quality cocoa beans, at the same time lowering her costs. Cecile has also joined a farmers’ cooperative because together they stand stronger, especially when negotiating cocoa prices. Cecile is recognizing her potential.


BETTER INCOME

BETTER INCOME

RMING TURE

BETTER BETTER ENVIRONMENT

ENVIRONMENT UTZ certified farmers work with respect for the environment and in better harmony with nature. Animals, plants and nature reserves are protected. Water, raw materials and natural resources are preserved and pollution has been reduced. That’s better for all of us sharing this planet.

Nature respected. That’s better. They may be tiny but you can’t miss them. Hummingbirds are welcome guests in and around Colombia’s coffee regions. These tiny birds pollinate flowers and plants and keep the ecosystem in balance. Isn’t it wonderful how nature works? Thanks to their training, coffee producers know all too well the care needed for the environment. They comply with the strict environmental criteria set by UTZ, therefore protecting nature.


BETTER FARMING BETTER FUTURE

BETTER ENVIRONMENT BETTER ENVIRONMENT

CARE FOR ERATIONS Thanks to the UTZ program more and more farmers and workers feel healthy, motivated and respected. They get more opportunities to achieve their ambitions and so do their families. Their children go to school and are able to grow up in a safe and healthy environment. A better future for everyone.

Creating opportunities. That’s better. Every day when Juan gets home he is greatful that his business and the people who work there are doing well. In the past few years he invested a lot into his farm and his workers are satisfied. Take this family. They live in good accommodation on his farm. Their kids go to school and grow up in a safe environment. Juan is proud that his business has been UTZ certified for more than ten years. And so are we.


UTZ Certified. Better farming. Better future. UTZ CERTIFIED The Netherlands Head office De Ruyterkade 6 1013 AA Amsterdam The Netherlands Tel.: +31 20 530 8000 Fax: +31 20 530 8099 www.utzcertified.org General: info@utzcertified.org Certification: certifiers@utzcertified.org

Business contacts

When you buy UTZ certified coffee, cocoa or tea you are helping build a better future. UTZ Certified stands for sustainable farming with better opportunities for farmers, their families and our planet. The UTZ program enables farmers to get better harvests, a better income, better prospects and to take better care of their family and the environment. Now that tastes a lot better. UTZ facts and figures • UTZ works with companies such as Mars, IKEA, Ahold, Migros, Tchibo, D.E Master Blenders 1753 and Nestlé • Consumers in almost one hundred countries enjoy UTZ certified products • Over 30 countries grow UTZ certified coffee, cocoa and tea • The UTZ sustainable coffee program is the biggest in the world • UTZ certified volume reached 60 billion cups of coffee, 30 billion cups of tea and 10 billion chocolate bars in 2012 • UTZ has already reached half a million farmers and workers around the world, whose millions of family members also benefit

Coffee sales: coffee@utzcertified.org Cocoa sales: cocoa@utzcertified.org Tea sales: tea@utzcertified.org

www.utzcertified.org

UTZ Brochure  

UTZ Certified. Better farming. Better future.

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