Beach Mirror | Thursday, January 12, 2017 |
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COMMUNITY
East end slated for Cultural Hotspot program JUSTIN SKINNER jskinner@insidetoronto.com For years, the general perception was that Toronto’s arts scene was concentrated in the downtown core. That misconception has recently been laid to rest, however, with the City of Toronto’s Cultural Hotspot program, which shines a light on culture, community and the arts in the city’s suburban areas. Having already highlighted Scarborough, North York and Etobicoke over the past three years, the program is set to focus on East York and east-end Toronto from May to October, 2017. The aim of the Cultural Hotspot is "to highlight the diverse neighbourhoods outside of the city’s core," said City of Toronto manager of Arts Services, Arts and Culture Nadira Pattison at a meeting held at Community Centre 55 on
Dan Pearce/Metroland
Andrea Raymond-Wong, Community Cultural Coordinator, talks about the new East End Cultural Hotspot during a meeting at 55 Community Centre. Thursday, Jan. 5. "In 2017, the Cultural Hotspot is going to bring cultural activities, art activ-
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projects and initiatives. The Cultural Hotspot will benefit artists by providing more exposure to a wider audience than they might normally have, said City of Toronto Community Cultural Coordinator Andrea Raymond-Wong. "We will run a marketing campaign that will highlight what’s happening over six months with a program brochure, with social media, with an ad campaign," she said. "In addition to that, we encourage new projects and partnerships to happen over those six months to make the hotspot a little hotter over that time." Raymond-Wong noted the SPARK funding will go toward select projects from artists who attend one of two information sessions taking place from 3 to 5 or 6 to 8 p.m. on Thursday, Jan. 12 at the Main Street Library. The Cultural Hotspot team will also help individuals and organiza-
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tions with grant writing proposals for other works. SPARK funding is from the city and is designed specifically to support arts and culture initiatives. Because the Cultural Hotspot meeting was wellattended by artists and representatives from local organizations, ideas quickly began percolating. Artists volunteered their services, local churches and other venues offered space and guests shared ideas they were hoping to see become part of the Hotspot, from a kite festival to mural initiatives to musical and theatrical activations in the Don Valley and in local parks. For more information about the East York Cultural Hotspot, visit www.culturalhotspot.ca. Those interested in getting involved can also contact Pattison at nadira.pattison@toronto.ca or 416-338-1263, or Raymond-Wong at andrea.raymond-wong@toronto.ca or 416-338-2469.
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ities, workshops, exhibitions, performances and legacy projects to the hotspot neighbourhoods, with
an emphasis on youth employment and mentorship, community building, artistic excellence and local business engagement," she said. The 2017 Cultural Hotspot will be bounded by Bayview Avenue, Victoria Park Avenue, Eglinton Avenue and the lakeshore, and it will help bring new attention to the area while serving as a catalyst for new partnerships. "We want (those in the arts and culture community) to meet with other people," Pattison said. "In the past, we’ve seen BIAs connect with environmental groups, we’ve seen artists connect with other potential partners, and these relationships have continued long after the hotspots have ended." A legacy project will see the creation of a guide highlighting the artistic and cultural destinations in the area, while SPARK grants will provide funding to selected
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