SALES & MEDIA PACK 2013/14
THE BASINGSTOKE CENTRAL COMMUNITY NEWSLETTER
ABOUT ‘THE BASINGSTOKE CENTRAL’ The Basingstoke Central is an independent, free, high quality quarterly newsletter – distributed to currently 4,500 homes and businesses in Basingstoke with the promise to give the community a ‘Readable Free Newsletter’ with a view to generate a large readership. DISTRIBUTION & READERSHIP Currently The Basingstoke Central is distributed every quarter across the centre of Basingstoke (RG21 postcode) covering areas such as Oakridge, South View, Brookvale, Riverdene, Eastrop, Fairfields and the town centre. Across these areas the homes range from studios up to large 4+ bedroom homes, a range of property age from Victorian build homes to modern developments. This attracts a wide demographic of young to old, and is read by a good cross section of the local communities. We are currently setting up local pick-up points across Basingstoke, for example, community centres and business parks beyond the centre of Basingstoke and many more locations. The newsletter already enjoys popularity in the Discovery Centre and Newbury Building Society as well as other shops/outlets. BENEFITS TO ADVERTISERS & CONTRIBUTORS We aim to give you affordable advertising that works, with a friendly, professional and personal service. Our team are here to help you with your advertising needs whether you are a ‘seasoned advertiser’ or just starting out in business. We are here with you every step of the way. To listen, advise and give you what you require. It’s easy to get what you desire from your advertising - The Basingstoke Central will deliver! ONLINE & SOCIAL MEDIA Each issue gets published as an interactive PDF. This is available to view online. Advertiser can provide a link to a URL of their choice - normally their website that readers can click through. We also have our own Facebook page for which we publish local news or interest pieces on a regular basis, Both activities have a good response and is increasing our online presence.
80.4% of all British adults (39.5 million people) read a regional newsletter, compared with 61% who read a national newspaper.
SUBMITTING AN ARTICLE
Please feel free to send us any local news, including business, charity or events that you feel our readers would be interested in reading about. We also offer Advertiorial positions. Please contact us for further details and prices.
THE BASINGSTO CENTRAL KE NEW
You may have noticed the appearance of some new shop windows that have popped up throughout Festival Place recently. The sight of potential new stores may have fooled many of you into believing new shopping experiences were to arrive soon. However its a fantastic “mise-en-scene” (3D visual creation) applied to vacant retail spaces.
St Thomas’ is notable as one of the largest buildings within South View, and its scale and high quality architecture reinforces its importance and social status as a church and community building. Prior to becoming a nursing care home, St Thomas’ has had a fascinating history, dating back to 1874 when it became the ‘Home for the Friendless and Fallen Women’. The women who were taken in at St Thomas’ had to stay for two years and in this time would be trained in laundry and dairy work, cooking and needlework as well as some basic studying. It’s beautiful Grade II listed chapel was built in 1885 and designed by architect Henry Woodyer, who also designed St Thomas’ of Canterbury at Worting. Today, the chapel is utilised for staff training, charity support group meetings and a monthly church service for St Thomas’ residents courtesy of St Michael’s church.
Many long term residents in Basingstoke may know St Thomas’ as a school for the deaf, as it was
ISSUE 2: AUTUMN 2013
VISUALLY ENHANCING FESTIVAL PLACE
ST THOMAS’ CARE HOME
Robin Longman, St Thomas’ Home Services Advisor said, “We are so fortunate to have such a stunning chapel.We love to showcase it as much as we can and encourage more local groups and businesses to continue to utilise such an amazing environment for meetings and staff training.”
1951 until the mid 1980’s. It went on to be used as
a night-shelter for the homeless. In 1993, St Thomas’ began its new life as nursing care home. With its fascinating history, St Thomas is bursting with charm and now provides residents with the modern facilities of a first class dementia nursing home in a sympathetically converted former Victorian home, empowering residents to regain independence, choice and freedom in their lives in a safe and comfortable setting.
Window Dressing® Designs developed seven 3D designs that showed the type of tenants that Festival Place is looking for. The production of these unique urban landscapes look to interact with visitors and shoppers. The depth you see in the designs corresponds with the actual dimensions of the available retail space, showing the true potential by visually enhancing each empty space. All designs were made to fit the storefronts and were installed in just one night. In one section, three shops in a row on the upper level of Festival Place were fitted out. SPORT
St Thomas’ has built up an excellent reputation within its local community in recent years and the home regularly holds events and activities for its residents and surrounding neighbours. In March this year it celebrated its 10th anniversary as a Barchester Healthcare home with a medieval night raising money for The Alzheimer’s Society.
A FIRST FOR CHANNEL SWIMMER Mother-of-one, Rachel Hessom from Overton, become the first woman to complete a cross-Channel triathlon without Rachel trains with Overton Harriers wearing a wetsuit. ► Brita in’sraising Gotmoney the new £18 Talenfort pupp swimming team and was et master ► Drive planned for the Basingstoke area. centre -thro million cancer
INSIDE THIS ISSU E
First-Class Dementia Care in Basingstoke St Thomas' is a Barchester care home in central Basingstoke that provides 24-hour dementia care in our Memory Lane Community Why not visit us to see all that we have to offer? Nursing care | Dementia care | Respite care | Activities programme Pet therapy | Minibus trips | Beautiful gardens | Hair salon
St Thomas’ Care Home | Tel: 01256 441 454
St Thomas' Close, Basingstoke, Hampshire, RG21 5NW
Steve Hewlett ugh coffee shop argum look back at St Thom ent continues to brew as’ Care Home
and much TUMBLING ONmore GOLD KEEPS .
Basingstoke Gymnastic Club tumblers celebrated their best ever results at the two day British Championships in Birmingham. In total, 16 gymnasts qualified and eight of them returned with medals – five of which were gold.
YOUR FREE LOC AL
NEWSLETTE Delivering to the comm R unities of Eastrop, Brookvale, Oakrid South View, the Town ge, Centre
and beyond. MAJOR SUCCESS FOR ROSE
Justin Rose ended his wait to become a major champion as the Hook golfer won the US Open at Merion. The former Robert May’s School pupil emerged victorious on a dramatic final day to claim his first ever major. He became the first Englishman in 43 years to win the tournament, and the first to claim any major since Nick Faldo in 1996.
ADVERTISING RATES 2013/14 FULL PAGE
Per Issue: £260 BUSINESS CARD
Per Issue: £150 BANNER
Per Issue: £120 SMALL
Per Issue: £80 SPONSOR (FRONT)
Size: 4 lines of text
Size: Logo to fit
Per Issue: £45
Per Issue: £55
We do not charge VAT on these rates
TECHNICAL SPECIFICATIONS Artwork received that is not in line with the specification may be subject to amendment charges. The Basingstoke Central cannot accept any responsibility for print errors where artwork is supplied incorrectly. ACCEPTABLE FORMATS Artwork should be high-resolution (300 dpi) in one of these formats: - PDF (preferred option) - JPEG (please note we will convert colours from RGB to CMYK for print purposes)
Per Issue: £20
ADVERTISE FOR MORE THAN ONE ISSUE AND GET 10% OFF YOUR TOTAL ORDER
Per Issue: £150 inc Full page Advert: £350
ADVERT DESIGN If you are not able to produce your own artwork, we can design and artwork your advert for you for a small one-off charge. TERMS AND CONDITIONS Available on request with booking form.
SCHEDULE OF ISSUES No.
1 April 2013
1 August 2013
1 December 2013
1 March 2014
BOOKING YOUR ADVERTISEMENT - Choose your advert size - Decide how many editions you want to run the advert for and if you require your advert to be designed - Email us at firstname.lastname@example.org with your interest. - We will respond by sending a booking order form with confirmation details and deadline dates PAYMENT DEADLINE - Bookings must be paid for in full on submission. Payments can be made by cheque, or BACS (this will be provided with the booking form) - Cancellations must be confirmed in writing/email within 14 days of the booking form being signed. - Charges will be incurred if cancellation is after this period.
Matthew Payne Email: email@example.com Telephone: 07828 622 533
SIGNS OF AN ECONOMIC RECOVERY? History has established that businesses which maintain or increase their advertising investment in periods of economic downturn actually increase their sales and share of market, both during and after the downturn. With a potential recovery around the corner, now is the time to advertise your business. Here are some reasons why: Protect your market position: Maintaining or increasing advertising budget levels during economic downturns may be necessary in terms of protecting market position against forward-looking competitors. People are planning to buy: Consumers continue to make plans to buy, they just take longer to do so. Companies which don’t start advertising until things improve miss out on opportunities to sell their products first. It’s a bit like starting a race several minutes after the other racers. Stability: Maintaining a company’s advertising during an economic downturn gives the image of stability within a chaotic business environment.
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The Basingstoke Central