Page 1

Media Kit

2013


#1 SOURCE of information for and about men.

GENERAL


CONTACTS Ronan Gardiner Publisher (212) 808-1429 ronan.gardiner@rodale.com

Eric Hunter Associate Publisher, Integrated Marketing (212) 573-0352 eric.hunter@rodale.com

Randi Siegel Advertising Director (212) 573-0345 randi.siegel@rodale.com

Chris Peel Advertising Director (212) 808-1716 chris.peel@rodale.com

Cory Rotkel National Digital Ad Director (212) 573-0326 cory.rotkel@rodale.com

Ayelet London Magazine Production Manager (212) 808-1485 ayelet.london@rodale.com

Karen Ferber Advertising Finance Manager (212) 297-1513 karen.ferber@rodale.com

New York Ronan Gardiner 733 Third Avenue, 10th Floor New York, New York 10017 Tel (212) 808-1429 Fax (212) 949-9455 ronan.gardiner@rodale.com Chicago Erin Donohoe, Colleen McGee Rodale Inc. 65 East Wacker Place, Suite 1101 Chicago, Illinois 60601 Tel (312) 726-0365 Fax (312) 726-8185 colleen.mcgee@rodale.com erin.donohoe@rodale.com Dallas Craig Weinbrenner Jameson Weinbrenner Company 13140 Coit Rd. Suite 300 Dallas, Texas 75240 Tel (972) 669-1663 Fax (972) 783-1718 craig@jwwinc.com Detroit Mary Meyers Rodale Inc. 3250 West Big Beaver Road, Suite 233 Troy, MI 48084 Tel (248) 637-1353 Fax (248) 637-6669 mary.meyers@rodale.com Los Angeles Richard Keech Rodale Inc. 880 Apollo St., Suite 239 El Segundo, California 90245 Tel (310) 615-4567 Fax (310) 615-0867 richard.keech@rodale.com San Francisco Andrew Kramer Kramer Media 1700 Montgomery Street, Suite 130 San Francisco, California 94111 Tel (415) 439-4601 Fax (415) 956-8380 andrew@kramermedia.biz Northeast John Kearon 733 Third Avenue, 10th Floor New York, New York 10017 Tel (212) 808-1448 Fax (212) 949-9455 john.kearon@rodale.com

Southeast John Peasley Peasley & Partners 1095 Chasewood Trail Alpharetta, Georgia 30005 Tel (770) 664-5342 Fax (770) 664-1328 peasleyandpartners@earthlink.net Canada Mark Boxer Tel (416) 368-6800 ext. 110 Fax (416) 368-6806 markb@glam.com Italy Angelo Careddu Oberon Media Via Andegari, 18 20121 Milano, Italy Tel +39 02 87 45 43 Fax +39 02 87 64 58 angelo@oberonmedia.com France Fabio Lancellotti Def & Communications 48, Boulevard Jean Jaurès 92110 Clichy, Paris, France Tel +331 47307180 Fax +331 47300189 fabio.l@wanadoo.fr Digital Jennifer Fields Canada Tel (416) 368-6800 x122 Fax (416) 368-6806 jenniferf@glam.com PR Nora Garrity Senior Director of Communications Tel (212) 808-1676 Fax (212) 573-0546 nora.garrity@rodale.com Mary Whitlock Senior Publicist Tel (212) 573-0510 Fax (212) 573-0269 mary.whitlock@rodale.com


MISSION Statement

men’S HealtH iS tHe

#1 SouRce oF inFoRmation FoR and about men.

It’s the brand for active, successful, professional men

who want greater control over their physical, mental and emotional lives. we give men the tools they need to make their lives better through in-depth reporting covering everything from fashion and grooming to health and nutrition as well as cutting-edge gear, the latest entertainment, timely features and more.

With 40 editions worldwide, Men’s Health is the world’s largest men’s magazine.


A POWERHOUSE BRAND that

moves minds and moves products

ADVERTISING


2013 RATES ADVERTISING

Men’s Health is the #1 source of information for and about men. We give men the tools they need to make their lives better. With 40 editions worldwide, Men’s Health is the world’s largest men’s magazine brand.

Run of Book Page $205,570 ⅔ Page $160,345 ½ Page $127,455 ⅓ Page $88,400 Covers 2nd Cover 3rd Cover 4th Cover

$246,685 $238,465 $269,300

NOTE: All rates gross

Billing Information Bills are rendered on the on-sale date of issue, to be paid net 30 days. At the discretion of the Publisher, new advertisers may be required to provide acceptable credit references or cash with an order.

Rate Base:

1,800,000

For more information, please contact Ronan Gardiner at ronan.gardiner@rodale.com or 212.808.1429 or your Men’s Health sales representative.


ADVERTISING

across all categories

Advertising Category Breakdown Jan—Dec. 2012

5%

11%

direct response

1% travel

apparel + accesories

1% home + Garden

ADVERTISING

3%

technology

9%

entertainment

12%

automotive + accesories

7%

jewelry + Watches

17%

11%

4%

toiletries/grooming

footwear

food/ beverages

8% retail

10%

drugs/medical

1%

business/financial

Source: Jan-Dec 2012 PIB


Production SCHEDULE 2013 Men’s Health Advertising Production Schedule

ADVERTISING

PRINT AD CLOSE

PRINT FILES DUE

DIGITAL EDITION AFFIRM/ STATIC FILES DUE

Jan/Feb 2013

October 24

November 1

November 7

March

December 11

December 14

January 4

January 2

February 5

April

January 16

January 23

January 28

February 4

March 12

May

February 21

March 4

March 11

April 16

June

March 27

April 3

April 8

April 15

May 21

July/August

May 1

May 8

May 13

May 20

June 25

September

June 12

June 17

June 24

July 1

August 6

October

July 17

July 24

July 29

August 5

September 10

November

August 21

August 29

September 3

September 9

October 15

December

September 25

October 2

October 8

October 14

November 19

October 23

November 1

November 6

November 18

December 24

ISSUE

Jan/Feb 2014

March 1

*This issue may be available in home and/or on newsstand 1-2 weeks prior to the on-sale date.

PRINT INSERTS DUE

ON-SALE*

November 15

December 25


Production Specs

2013 Men’s Health Advertising Specs

PRINT

Magazine trim size is 8” x 10⅞”. Line Screen: 150. Safety: Keep live matter ¼” from trim and gutter. Standard Size Advertisements

Live Area

Trim

Bleed

Full Page 7.5” x 10.375” 8” x 10.875” 8.25” x 11.125” Spread 15.5” x 10.375” 16” x 10.875” 16.5” x 11.125” ½ Page Horizontal Spread 15.5” x 4.75” 16” x 5.25” 16.5” x 5.5” ½ Page Horizontal 7.5” x 4.75” 8” x 5.25” 8.25” x 5.5” ½ Page Vertical 3.375” x 10.375” 3.875” x 10.875” 4.125” x 11.125” ⅔ Page Vertical 4.5” x 10.375” 5” x 10.875” 5.25” x 11.125” ⅓ Page Vertical 2.25” x 10.375” 2.75” x 10.875” 3” x 11.125” ⅓ Page Square 3.875” x 3.875” 4.375” x 4.375” 4.625” x 4.625”

Material Requirements

Hard Copy Proofs

Electronic advertising file delivery available at www.adshuttle.com. Send 4/C SWOP proof directly to printer (see shipping information) or agree to waive proof in Ad Shuttle. Please do not send backup file on disk after posting to Ad Shuttle. OR, send material on disk, along with SWOP proof directly to printer (see shipping information). E-mailing files is not acceptable.

Men’s Health requires one (1) proof. All proofs must be an offset press proof made to SWOP specifications, or an off-press proof made according to the manufacturer’s SWOP Application Data Sheet using a SWOP Certified Proofing System. • All proofs must contain a color control bar in order to be considered an acceptable SWOP proof and be clearly marked with available job information and proofing system identification. • All color proofs should be in exact register. • All proofs must be at 100% of final size. The publisher cannot be held responsible for the reproduction quality if the proofing requirements are not met or if materials are submitted past closing date. If the supplied proof is not SWOP compliant and/or is unacceptable for press-side color guidance the customer will be notified and a new proof will be requested.

Digital File Formats Accepted File Formats: PDF/X-1a:2001, vers 1.3 General File Requirements: File to contain only 1 page or 1 spread. The page size must be consistent from page to page. Pages must be created to include bleed when required. All required trapping should be done prior to creating the file. Include quality control patch (color bars) outside bleed dimension. All marks (trim, bleed, center) should be included in all colors. PDF/X-1a:2001 File Requirements: File must be PDF/X-1a:2001 Compliant. Scanned images must be high resolution (300 dpi), CMYK (no spot colors, RGB, LAB, or ICC color profiles).

Production Costs The 15% commission will be forfeited if we produce your ad or re-create your digital file to meet press compliance.

Production Specs/ Due Dates For all ad specifications and material due dates contact: Robin Rothrock (610) 967-8003 robin.rothrock@rodale.com

Shipping information Ship reproduction materials clearly marked with Men’s Health on mailing label to: Pat Brown Quad/Graphics Imaging Men’s Health Magazine 1900 West Sumner Street Hartford, WI 53027 (262) 673-1284


Production Specs

2013 Men’s Health Advertising Gatefold Specs Trim

PRINT

Standard Size Advertisements

Live Area

Bleed

Outside/Inside Cover Gate Leaf

6.875” x 10.375” 7.375” x 10.875” 7.625” x 11.125”

C2 with Gate (anchor page) 7.25” x 10.375” 7.75” x 10.875” 8” x 11.125” Color Bar/ROB, page 1 (supplied by Publisher)

.5 before trimming .375 after trimming

Pages

Final Trim

4-Page Body Gate

pages 1 & 4 (anchor)

7.75” X 10.875”

pages 2 & 3 (gateleaf)

7.375” X 10.875”

6-Page Body Gate

pages 1 & 6 (anchor)

7.75” x 10.875”

pages 2 & 5

7.5” x 10.875”

pages 3 & 4 (gateleaf)

7.125” x 10.875”

Material Requirements

Hard Copy Proofs

Electronic advertising file delivery available at www.adshuttle.com. Send 4/C SWOP proof directly to printer (see shipping information) or agree to waive proof in Ad Shuttle. Please do not send backup file on disk after posting to Ad Shuttle. OR, send material on disk, along with SWOP proof directly to printer (see shipping information). E-mailing files is not acceptable.

Men’s Health requires one (1) proof. All proofs must be an offset press proof made to SWOP specifications, or an off-press proof made according to the manufacturer’s SWOP Application Data Sheet using a SWOP Certified Proofing System. • All proofs must contain a color control bar in order to be considered an acceptable SWOP proof and be clearly marked with available job information and proofing system identification. • All color proofs should be in exact register. • All proofs must be at 100% of final size. The publisher cannot be held responsible for the reproduction quality if the proofing requirements are not met or if materials are submitted past closing date. If the supplied proof is not SWOP compliant and/or is unacceptable for press-side color guidance the customer will be notified and a new proof will be requested.

Digital File Formats Accepted File Formats: PDF/X-1a:2001, vers 1.3 General File Requirements: File to contain only 1 page or 1 spread. The page size must be consistent from page to page. Pages must be created to include bleed when required. All required trapping should be done prior to creating the file. Include quality control patch (color bars) outside bleed dimension. All marks (trim, bleed, center) should be included in all colors. PDF/X-1a:2001 File Requirements: File must be PDF/X-1a:2001 Compliant. Scanned images must be high resolution (300 dpi), CMYK (no spot colors, RGB, LAB, or ICC color profiles).

Production Costs The 15% commission will be forfeited if we produce your ad or re-create your digital file to meet press compliance.

Production Specs/ Due Dates For all ad specifications and material due dates contact: Ayelet London (212) 808-1485 ayelet.london@rodale.com

Shipping information Ship reproduction materials clearly marked with Men’s Health on mailing label to: Pat Brown Quad/Graphics Imaging Men’s Health Magazine 1900 West Sumner Street Hartford, WI 53027 (262) 673-1284


Best Life Specs

2013 Best Life Advertising Specs Ad Close: August 1

Material Close: August 8

PRINT

Inserts Due: August 14

On-Sale: September 24

Magazine trim size is 8 ¼” x 10⅞”. Line Screen: 133. Standard Size Advertisements

Live Area

Trim

Bleed

Full Page

7.75” x 10.375”

8.25” x 10.875”

8.5” x 11.125”

⅔ Page Vertical

4.687” x 10.375”

5.187” x 10.875”

5.437” x 11.125”

½ Page Vertical

3.5” x 10.375”

4” x 10.875”

4.25” x 11.125”

½ Page Horizontal

7.75” x 4.937”

8.25” x 5.437”

8.5” x 5.687”

½ Page Horizontal Spread

16” x 5.125”

16.5” x 5.437”

16.75” x 5.687”

⅓ Page Square

4.687” x 5.187”

5.187” x 5.687”

5.437” x 5.937”

⅓ Page Vertical

2.25” x 10.375”

2.75” x 10.875”

3” x 11.125”

Spread

16” x 10.375”

16.5” x 10.875”

16.75” x 11.125”

Material Requirements

Hard Copy Proofs

Electronic advertising file delivery available at www.adshuttle.com. Send 4/C SWOP proof directly to printer (see shipping information) or agree to waive proof in Ad Shuttle. Please do not send backup file on disk after posting to Ad Shuttle. OR, send material on disk, along with SWOP proof directly to printer (see shipping information). E-mailing files is not acceptable.

Men’s Health requires one (1) proof. All proofs must be an offset press proof made to SWOP specifications, or an off-press proof made according to the manufacturer’s SWOP Application Data Sheet using a SWOP Certified Proofing System. • All proofs must contain a color control bar in order to be considered an acceptable SWOP proof and be clearly marked with available job information and proofing system identification. • All color proofs should be in exact register. • All proofs must be at 100% of final size. The publisher cannot be held responsible for the reproduction quality if the proofing requirements are not met or if materials are submitted past closing date. If the supplied proof is not SWOP compliant and/or is unacceptable for press-side color guidance the customer will be notified and a new proof will be requested.

Digital File Formats Accepted File Formats: PDF/X-1a:2001, vers 1.3 General File Requirements: File to contain only 1 page or 1 spread. The page size must be consistent from page to page. Pages must be created to include bleed when required. All required trapping should be done prior to creating the file. Include quality control patch (color bars) outside bleed dimension. All marks (trim, bleed, center) should be included in all colors. PDF/X-1a:2001 File Requirements: File must be PDF/X-1a:2001 Compliant. Scanned images must be high resolution (300 dpi), CMYK (no spot colors, RGB, LAB, or ICC color profiles).

Production Costs The 15% commission will be forfeited if we produce your ad or re-create your digital file to meet press compliance.

Production Specs/ Due Dates For all ad specifications and material due dates contact: Robin Rothrock (610) 967-8003 robin.rothrock@rodale.com

Shipping information Ship reproduction materials clearly marked with Men’s Health on mailing label to: Pat Brown Quad/Graphics Imaging Men’s Health Magazine 1900 West Sumner Street Hartford, WI 53027 (262) 673-1284


Supplied Insert specs 1/8" HEAD TRIM

MAGAZINE TRIM SIZE: 8" X 10 7/8" FURNISHED SIZE: 8 1/4" X 11 1/8"

Page Size (without trims): 8" X 10 7/8" Final Furnished Size (including trims): 8 1/4" X 11 1/8" Minimum Stock Weight: 60 #

Binding: Perfect. Jogs to the foot Please keep live area 1/4" from head/foot/gutter/face

1/8" FACE TRIM

1/8" GRIND OFF

Maximum: Please contact production

1/8" FOOT TRIM

Bluelines reflecting final spec, creative and instructions Ayelet London Rodale Inc. 733 Third Avenue New York, NY 10017 Tel (212) 808-1485 Fax (212) 573-9928 ayelet.london@rodale.com

Shipping Instructions Bart Gende Quad/Graphics N61 W23044 Harry’s Way Sussex, WI 53089-2827 Tel (414) 566-2234

Packaging Requirements Skid Minimum: 46" x 36" Maximum: 48" x 40" Product must be secured, banded, and wrapped. All product must be accompanied by a detailed Packing List and Bill of Lading. Each skid and/or carton should be clearly marked on all four sides with the following information: • Count per lift/carton • Total count per skid • Total number of pieces and the number of impressions for roll stock and/or fanfold • Description of piece • Key code • Title and issue of magazine

Deliveries must be preceded by a scheduled appointment with Quad/Graphics Inventory Department Tel (414) 566-2898, and include the issue job number. 2013 Quad Job Numbers: Jan/Feb 2013 B200TH0 March B3031M0 April B3031N0 May B3031P0 June B3031R0 July/August B3031T0 September B3031U0 October B3031V0 November B3031W0 December B3031X0 Jan/Feb 2014 B3031Y0


1/8" GRIND OFF

Reply Card specs

Minimum Size: 4" face to backbone Maximum Size: Trim size If not full size (not having a head or face trim taken), then the max size would be 1/4" short of final trim. Contact production with specific sizes. Grind-off and Foot: 1/8" Perf: 1/2" from binding edge Binding: Perfect. Jogs to the foot Please keep live area 1/4" from trim. Minimum Weight: 7 pt. card stock Maximum Weight: 12 pt. card stock Business Reply Cards must meet postal specifications.

1/8" FOOT TRIM

Bluelines reflecting final spec, creative and instructions Ayelet London Rodale Inc. 733 Third Avenue New York, NY 10017 Tel (212) 808-1485 Fax (212) 573-9928 ayelet.london@rodale.com

Shipping Instructions Bart Gende Quad/Graphics N61 W23044 Harry’s Way Sussex, WI 53089-2827 Tel (414) 566-2234

Packaging Requirements Skid Minimum: 46" x 36" Maximum: 48" x 40" Product must be secured, banded, and wrapped. All product must be accompanied by a detailed Packing List and Bill of Lading. Each skid and/or carton should be clearly marked on all four sides with the following information: • Count per lift/carton • Total count per skid • Total number of pieces and the number of impressions for roll stock and/or fanfold • Description of piece • Key code • Title and issue of magazine

Deliveries must be preceded by a scheduled appointment with Quad/Graphics Inventory Department Tel (414) 566-2898, and include the issue job number. 2013 Quad Job Numbers: Jan/Feb 2013 B200TH0 March B3031M0 April B3031N0 May B3031P0 June B3031R0 July/August B3031T0 September B3031U0 October B3031V0 November B3031W0 December B3031X0 Jan/Feb 2014 B3031Y0


Key ADVERTISERS

Print

adVeRtiSinG


Key ADVERTISERS

Print

adVeRtiSinG

Spring


PRINT


2013 EDITORIAL

25th Anniversary Year! Every month we’ll feature a special “guy list” of tips, insights and products

JANUARY/FEBRUARY 2013

SEPTEMBER 2013

NEW YEAR, NEW YOU! Our perennially popular get-back-in-shape

GUIDE TO STYLE: WHY CLASSIC MATTERS Our fall style

issue is full of the nutrition, weight-loss and workout information our readers have come to rely on.

guide examines what makes a classic a classic. This tribute to quality, practicality, and tradition will offer up the top labels’ latest improvements to the clothes and outerwear men have depended on for decades.

BEST & WORST CITIES FOR MEN Where are men healthiest, happiest, and most satisfied?

FIX YOUR FUTURE The successful man is one who plans ahead. In

MARCH 2013

this forward-looking feature, we provide everything guys in their 20s, 30s, 40s, 50s (and beyond) need to know to make their bodies, their relationships, and their money last until their dying gasp—a long, long time from now.

THE REDESIGN ISSUE The world’s largest men’s magazine receives a visual overhaul that will excite readers and thrill advertisers. From a tweaked cover to a reimagined back page, a redesign that’s been a year in the making unveils a sharper, cleaner, look.

GUIDE TO STYLE: THE BEST RIGHT NOW! As the weather breaks and wallets open, our popular flip-cover guide directs readers to “The Best.”

OCTOBER 2013 ADVENTURE TRAVEL Men live for their adrenaline moments: When danger and skill come together to put everything on the line, and see what prevails. This special editorial section focuses on life-changing sports and experiences, and the gear that makes it not only thrilling, but survivable.

APRIL 2013

DENIM GUIDE

THE BIG-MONEY ISSUE We bust through the fog of financial advice to reveal clear principles and simple advice from the country’s top moneymen (and women!).

NOVEMBER 2013

A MAN’S HOME To make the most of his biggest investment, we present a guide to the building, remodeling, landscaping, and sprucingup that gives a man great satisfaction—and monetary payoff.

MAY 2013 DRIVEN: THE MEN’S HEALTH CAR PACKAGE The greatest de-stressor known to man is to hop in the car and drive. In that spirit, we present dedicated automobile editorial that helps guys build their passion, enjoy it safely, invest in it wisely.

YOUR BEACH-READY BODY THE BEST SUPPLEMENTS FOR MEN

JUNE 2013 THE GUY FOOD GUIDE Our annual celebration of the glories of food, guy-style.

9th ANNUAL GROOMING AWARDS Here’s what the well-groomed man will stock his cabinet with this year—the best in creams, lotions, scrubs and scents. And how to use them correctly!

JULY/AUGUST 2013 AN AMERICAN SUMMER A fact- and fun-filled package on how men can make the most of their precious summer months, from the most exciting destinations to the smartest health and exercise tips. THE BEST OVER-THE-COUNTER MEDICINES FOR MEN Editorial is subject to change and at the sole discretion of the Men’s Health editors.

THE 25TH ANNIVERSARY ISSUE A spectacular collector’s edition that’s been a quarter-century in the making. This special issue will be jam-packed with amusing looks back, forward-looking journalism, life-altering advice, and irresistible lists. The top 25 exercises, meals, career tips, wardrobe must-haves, health recommendations—and more. Plus celebrity endorsements of the lifestyle that changed men’s attitudes toward health, nutrition, and fitness. 125 BEST FOODS FOR MEN

DECEMBER 2013 THE 11th ANNUAL TECH GUIDE Holiday shopping couldn’t be easier with our flip-cover guide. Our annual edition showcases the cool stuff guys crave, from sports gear to life-changing electronics.

MANLIEST RESTAURANTS IN AMERICA Our third annual tribute to the rib-smokingest, burger-flippingest, guy-friendliest restaurants in the nation—a hot topic of debate on TV and radio.


AwIDE RANGE of Topics Editorial Category Breakdown Jan—Dec 2012

editoRial

11%

HealtH/medical Science

8%

8%

SPoRtS RecReation/Hobby

miScellaneouS

14%

1%

SelF HelP/ RelationSHiPS

tecHnoloGy

4%

3%

tRaVel/ tRanSPoRtation

3%

17%

enteRtainment/ celebRity

beauty + GRoominG/ FitneSS FoR beauty

GeneRal inteReSt

7% FaSHion

6%

buSineSS/ PeRSonal Finance

Source: 2012 Hall’s Magazine Reports

18%

Food + nutRition


CIRCUlATION A Competitive Comparison ABC 12/31/2012

Men’s Health

RatebaSe

newSStand SaleS

total ciRc

bonuS ciRc

aVeRaGe annual Sub PRice

1,800,000

358,822

1,901,100

101,100

$24.26

aVeRaGe annual Sub PRice PeR iSSue

# oF timeS miSSed RatebaSe

$2.43

0

Details

450,000

38,645

456,666

6,666

$11.58

$1.16

0

esquire

700,000

80,453

710,627

10,627

$10.22

$0.93

0

GQ

925,000

162,738

947,511

22,511

$16.37

$1.36

1

2,500,000

161,499

2,543,563

43,563

$17.03

$1.55

0

Men’s Fitness

550,000

92,822

576,626

26,625

$17.81

$1.78

0

Men’s Journal

700,000

63,217

714,351

14,351

$14.77

$1.23

2

Maxim

#1onPERFORMER the Newsstand #1 HIGHEST PRICE Paid by Subscribers

Source: ABC/AAM 12/31/12


A Circulation Powerhouse Staying Strong in a Tough Market

Circulation

Maxim 2,543,563

MEN’S HEALTH 1,901,100 GQ 947,511

Subs/Newsstand

Men’s Journal 714,351

Maxim 94%/6% Men’s Health

Esquire 710,627

GQ 83%/17% Men’s Journal

Men’s Fitness 576,626

91%/9%

Esquire 89%/11% Men’s Fitness

Details 456,666

Subscription

81%/19%

84%/16%

Details 92%/8%

Newsstand

Source: ABC/AAM 12/31/12


Newsstand Vitality #1 Seller on the Newsstand

Circulation

COVER PRICE

358,822

$4.99

GQ

162,738

$4.99

MaxIM

161,499

$5.99

Men’s Fitness

92,822

$4.99

Esquire

80,453

$4.99

Men’s Journal

63,217

$5.99

Details

38,645

$4.99

MEN’S HEALTH

Source: ABC/AAM 12/31/12


Men’s Health DOMINANCE In a tough newsstand environment, sales averaged 358,822 in December 2012. That is leaps and bounds over the average newsstand sales of the following categories.

SettinG tHe SinGle coPy SaleS StandaRd

30% Over

275% Over

WOMEN’S SERVICE

SHELTER

tHe undiSPuted leadeR on newSStand

414% Over

MEN’S & EPICUREAN SPORTS TITLES

424% Over

845% Over

1005% Over

AUTO

TRAVEL

BUSINESS/ FINANCE

DETAILS MEN’S JOURNAL

5%

8% MEN’S FITNESS

10%

47%

ESQUIRE

11%

(Percentage marketshare)

SubScRibeRS know PRemium content wHen tHey See it, too

341% Over

GQ

19% Source: ABC/AAM 12/31/12

• #1 Highest price paid by subscribers — $24.26 — $6 more than our closest competitor • More than 40% of online subscribers commit to a two-year subscription • Paid subscriptions are up 5% year over year Sources: ABC/AAM 12/31/12

aliGn youR bRand witH tHe newSStand leadeR by contacting Publisher Ronan Gardiner at ronan.gardiner@rodale.com or 212.808.1429.


BOOKAZINE 2013

SCHEDUlE & SPECIFICATIONS

iSSue

ad cloSe

mateRialS due

SuPPlied inSeRtS due

on-Sale

TRAINING NUTRITION

DECEMBER 27

JANUARY 3

JANUARY 29

MARCH 5

ABS TRAINING GUIDE

MARCH 26

APRIL 2

MAY 1

JUNE 4

2014 TRAINING GUIDE

SEPTEMBER 24

OCTOBER 1

OCTOBER 29

DECEMBER 3

The following information specifies the size and type of file formats, proofs and media we accept, general guidelines and contact information: liVe

tRim

bleed

PAGE

6.5” x 8.625”

7” x 9.125”

7.25” x 9.375”

SPREAD

13” x 8.625”

14” x 9.125”

14.5” x 9.375”

Note – Gutter allowance per page .5”, total 1”

diGital ad SPeciFicationS: PdF/X1-a: 2001 files accepted. electronic file delivery available at www.adshuttle.com Or, send CD + proof directly to: Vicki Feulner, IsR Quad Graphics / MH Bookazine 56 Duplainville Road saratoga springs, NY 12866 P 518-581-4376 GeneRal File RequiRementS: • File to contain only 1 page or 1 spread. • the page size must be consistent from page to page. • Pages must be created to include bleed when required. • all required trapping should be done prior to creating the file. • Include quality control patch (color bars) within maximum dimension of ad file. • all marks (trim, bleed, center) should be included in all colors.

PdF/X-1a:2001 File RequiRementS: • File must be PDF/x-1a:2001 Compliant. • scanned images must be high resolution (300 dpi), • CMYK (no spot colors, RGB, LaB, or ICC color profiles), and saved in tIFF or ePs format. • all fonts must be included and be type 1 or 3 (no truetype). HaRd coPy PRooFS: • Men’s Health requires one (1) proof. Proofs must be an offset press proof made to sWOPspecifications, or an off-press proof made according to the manufacturer’s sWOP application data sheet usinga sWOP certified proofing system. • all proofs must contain a color control bar in order to be considered an acceptable sWOP proof and be clearlymarked with available job information and proofing system identification. • all color proofs should be in exact register. • all proofs must be at 100% of final size.

the publisher cannot be held responsible for the reproduction quality if proofing requirements are not met or if materials are submitted past closing date. If the supplied proof is not sWOP compliant and/or is unacceptable for press-side color guidance, the customer will be notified and a new proof will be requested. PRoduction contact: Robin Rothrock (610) 967-8003 robin.rothrock@rodale.com


AUDIENCE The Men’s Health brand is all about

CONSUMER ENGAGEMENT. Its undeniable credibility derives from

SUPERIOR SERVICE JOURNALISM.


MEET THE

MEN’SHEAlTH GUy ReSeaRcH

Wealthy & Wise Demographic Comparison

men’S HealtH total audience

2012 Fall MRI

12,359,000

Median age

39.5

Median HHI

$76,949

Median IeI

$48,553

Men

83.6%

Women

16.4%

Married

52%

single

48%

Graduated College Plus

37%

employed Full-time

64%

Professional/Managerial

28%

Own Home

66%


MEET THE

MEN’SHEAlTH GUy ReSeaRcH

Wealthy & Wise Demographic Comparison

Men’s HeALTH

Esquire

GQ

12,359,000

2,281,000

median aGe

39

median HHi median iei

Maxim

Men’s Fitness

6,494,000

8,617,000

7,758,000

44

34

33

37

$76,949

$70,434

$68,050

$68,532

$74,439

$48,553

$50,670

$43,433

$39,748

$46,176

men

83.6%

71.9%

74.7%

79.5%

88.9%

women

16.4%

28.1%

25.3%

20.5%

11.1%

maRRied

52.3%

41.6%

31.6%

42.5%

49%

SinGle

47.7%

58.4%

68.4%

57.5%

51%

GRaduated colleGe PluS

36.8%

44%

35.8%

23.5%

28.3%

emPloyed Full time

64.2%

52.7%

57.6%

60.9%

63.3%

PRoFeSSional/manaGeRial

28%

33.4%

29.6%

20.2%

23.4%

own Home

66%

54.3%

53.9%

58.6%

60%

total audience

2012 Fall MRI


MEET THE

MEN’SHEAlTH GUy ReSeaRcH

Desirable & Affluent Demographic Comparison men’S HealtH total audience

12,359,000

Median age

39

Median HHI

$76,949

Median IeI

$48,553

Men

83.6%

Women

16.4%

age 18-24

16.3%

age 18-34

40.9%

age 35+

59.1%

age 18-49

73.3%

age 25-49

57%

age 25-54

66.7%

Married

52.3%

single

47.7%

HouSeHold income $50,000+

69.5%

$60,000+

62.1%

$75,000+

51.2%

$100,000+

36%

indiVidual income

2012 Fall MRI

$40,000+

45.2%

$50,000+

35.7%

$60,000+

28.7%


MEET THE

MEN’SHEAlTH GUy ReSeaRcH

Desirable & Affluent Demographic Comparison Men’s HeALTH

Esquire

GQ

Maxim

12,359,000

2,281,000

6,494,000

8,617,000

7,758,000

39

44

34

33

37

Median HHI

$76,949

$70,434

$68,050

$68,532

$74,439

Median IeI

$48,553

$50,670

$43,433

$39,748

$46,176

Men

83.6%

71.9%

74.7%

79.5%

88.9%

Women

16.4%

28.1%

25.3%

20.5%

11.1%

age 18-24

16.3%

6.3%

21.4%

17.7%

19.5%

age 18-34

40.9%

31.3%

54.4%

57.2%

45.2%

age 35+

59.1%

68.7%

45.6%

42.8%

54.8%

age 18-49

73.3%

62.8%

82.5%

87.8%

81.1%

age 25-49

57%

56.5%

61.1%

70.1%

61.7%

age 25-54

66.7%

69.1%

68.1%

74.9%

68.6%

Married

52.3%

41.6%

31.6%

42.5%

49%

single

47.7%

58.4%

68.4%

57.5%

51%

$50,000+

69.5%

63.3%

63.5%

63.5%

67.9%

$60,000+

62.1%

57.2%

54.8%

56.4%

59.5%

$75,000+

51.2%

46.9%

45.9%

45.2%

49.6%

$100,000+

36%

33.8%

34.3%

28.4%

33.7%

$40,000+

45.2%

39.7%

38.8%

37.1%

42.7%

$50,000+

35.7%

32%

29.7%

28.4%

32.3%

$60,000+

28.7%

23.7%

24%

17.9%

25.7%

total audience Median

Men’s Fitness

HouSeHold income

indiVidual income

2012 Fall MRI


MEN’S HEAlTH GUyS PAy MORE FOR A

PREMIUM PRODUCT

Over $6 more than the closest competitor

ciRculation

Net Avg. Sub Price maGazine

FReq.

PeR coPy

annual

Men’s HeALTH

10x

$2.43

$24.26

maXim

10x

$1.78

$17.81

men’S FitneSS

11x

$1.55

$17.03

men’S jouRnal

12x

$1.36

$16.37

Gq

12x

$1.23

$14.77

detailS

10x

$1.16

$11.58

eSquiRe

11x

$0.93

$10.22

Source: ABC/AAM 12/31/12


OUR GUyS BOND wITH MEN’S HEAlTH ReSeaRcH

A Loyal and Involved Readership

coRe ReadeRS

2012 Fall MRI

Men’s HeALTH

Esquire

GQ

Maxim

Men’s Fitness

Read/looked into 3+ out of 4 issues

48.6%

46.1%

48.6%

48.8%

46.6%

Read/looked into 4 out of 4 issues

35.1%

35.9%

34.4%

35%

30.6%

where Read: in Home

38%

30.1%

35.5%

40.1%

36.6%

average Reading time (minutes)

37

34

34

34

36

average Reading days

2.2

1.8

2.1

2

2.3

Spent 3 or more days with magazin

27.9%

18.1%

26.7%

23.9%

28.4%

Publication Rating: one of my Favorites

21.8%

21.3%

24.1%

21.5%

18.6%


PSyCHOGRAPHICS ReSeaRcH

Who are Men’s Health Readers? men wHo aRe:

indeX

TeCH sAvvY- TeCH MoBILe Men If I find tech/elec. products I like I recommend them to others technology helps make my life more organized I enjoy reading about new technology products I advise others when buying techno/electronic products Before buying electronics I do as much research as possible among the first of my friends to try new technology products

175 194 179 184 181 192

nATuRAL LeADeRs I often find myself in a leadership position I like to lead others* People often come to me for advice before making a purchase Influentials I like being in charge of a group*

185 202 199 246 210

ADvenTuRe seekeRs- RIsk TAkeRs- eXPLoReRs adventure-seeking adventure and risk very important to me I am always looking for a new thrill* I often crave excitement* I like a lot of excitement in my life* Risk-taking is exciting to me I like doing things that are new and different

200 219 208 222 198 198

DRIven AnD AMBITIous I like trying new things* I strive to achieve a high social status status-achieving a higher social status very important to me ambition-aspiring to get ahead very important to me

192 184 223 194

TRenDseTTeRs- sTYLe ConsCIous I dress more fashionably than most people* I follow the latest trends and fashions* I like to dress in the latest trends and fashions* I’d pay more for product consistent with my image I want to be considered fashionable*

Source: 2012 MRI Spring, Based on Adults. * VALS Base

246 239 237 190 236


An EXClUSIVE Audience ReSeaRcH

Readership Duplication

a loyal and inVolVed ReadeRSHiP

men’S HealtH ReadeRS wHo do not Read… %comP

# oF ReadeRS

eSquiRe

93.5%

11,553,000

Playboy

92.9%

11,476,000

Gq-Gentlemen’S qRtly

83.8%

10,359,000

RollinG Stone

83.8%

10,354,000

maXim

80.4%

9,932,000

men’S FitneSS

60.8%

7,512,000

men’S PublicationS

2012 Fall MRI


An EXClUSIVE Audience ReSeaRcH

Readership Duplication Men’s HeALTH READERS WHO DO NOT READ…

# OF READERS

men’s Publications

esquire Playboy GQ-Gentlemen’s Qrtly Rolling stone Maxim

93.5% 92.9% 83.8% 83.8% 80.4%

11,553,000 11,476,000 10,359,000 10,354,000 9,932,000

Health Publications

Health Men’s Fitness

88.2% 60.8%

10,899,000 7,512,000

Sports Publications

ski Golf Magazine Golf Digest esPN the Magazine sports Illustrated

97.7% 93.1% 90.7% 75.4% 70.9%

12,076,000 11,510,000 11,214,000 9,322,000 8,760,000

outdoor Publications

Outside Outdoor Life Field & stream

95.5% 91.2% 91.1%

11,804,000 11,277,000 11,263,000

auto/Scientific Publications

Wired Road & track Popular science Popular Mechanics Motor trend

95.2% 92.1% 91.3% 89.1% 89.1%

11,769,000 11.384,000 11,286,000 11,010,000 11,011,000

Fortune Forbes Money time

93.7% 90.7% 88.2% 81.3%

11,55,000 11,215,000 10,899,000 10,046,000

Condé Nast traveler travel & Leisure Nat’l Geographic traveler

95.5% 93.2% 89%

11,798,000 11,521000 10,997,000

business Publications/ newsweeklies

travel Publications

2012 Fall MRI

%COMP


The 24/7

COMPANION for guys

MENSHEALTH.COM


MISSION Statement diGital

wHat iS menSHealtH.com? MensHealth.com is the premier online destination for guys interested in living a performance-driven life. The site is an ever-developing multimedia tool guys use to plan, troubleshoot and enjoy their lives — whether at home, in the office or during their leisure time. The centerpiece of a dynamic brand experience, MensHealth.com is a direct route to the hearts, souls and wallets of millions of American men. The site offers a variety of custom advertising sponsorship opportunities that link to highly engaging editorial platforms.

We have the resources and the experience to integrate your message seamlessly within our content in ways that will align your brand with our audience of active, affluent guys in every area of their digital life: mobile, video, community, downloads, photo slideshows, interactive tools, newsletters, articles, and any other format that allows them access timely and topical information — when they want it, and how they want it.


2013 Editorial

Menshealth.com 2013 Editorial Highlights NEW MONTHLY FEATURES THE MEN’S HEALTH INTERVIEW Our monthly long-form Q&A with a celebrity icon. 10 QUESTIONS To commemorate our 25th anniversary year, this monthly feature answers the 120 most essential questions guys have, 10 each month, across all our editorial pillars. THE BEST LIST The 10 coolest clothes, gear, gadgets, games, movies, tools, and general swag the editors of Men’s Health are craving each week. THE WORST LIST This new monthly feature reveals the top ten fails, from exercises that are shown wrong on TV to bad nutrition

JANUARY 2013: YOUR COMEBACK YEAR! In this microsite, we show guys how to stage their fitness, financial, health , and relationship comebacks. We also provide motivated men the tools to be healthier, happier, and more interesting.

advice we find online to the worst fashion faux pas. RIPPED! Our daily blog from the editors of Men’s Health. Not only will we hit guy news and pop culture, but also tell readers about album/movie releases, cool fitness festivals, crazy sporting events, new restaurant openings, inspirational quotations and more. GOOD, BETTER, BEST This new monthly feature hits all our editorial pillars: how to get a celeb’s outfit for less, the best tech at different price points, and more. INFOGRAPHIC: YOU ATE WHAT? This monthly forensic analysis of popular foods reveals not only the nutritional info (or lack there of) but also the percentages of natural and processed ingredients. SPRING 2013 GUIDE TO STYLE Everything you need to know about dressing and looking better this spring. SPRING 2013 STYLE BOOT CAMP We crash a local venue, invite 500 readers, and give them a crash course on style—everything from the workplace to more formal events, how to get a suit tailored, and more.

BELLY OFF With new diet and several exercise options, tracking tools, and a robust and supportive community, Belly Off! is more functional— and helpful—than ever.

NEW MH LISTS The 10 Best Home Gyms in America, The 20 Best Workout Montages, The 20 Hottest Sex Scenes Ever Written.

PLAYOFF CENTER We get our guys ready for the playoffs with party tips, a workout plan, star player profiles, and a hottest cheerleaders in the NFL photo gallery and poll.

APRIL

MEN’S HEALTH LIVING: 2013 UPGRADE This soft-branded site gives men everything they need to seize control of their homes. It also includes our Home Improvement Center: all the skills you need to know to be your own handyman. NEW MH LISTS The 10 Best Fat Loss Gyms in America, Protein: A Buyer’s Guide, The 15 Manliest Salads You Can Make.

FEBRUARY FITTEST CELEBRITY BODIES 2013 Don’t miss our annual slideshow of the fittest celebrities, men and women. This year, we’ll allow readers to re-rank our lists. VALENTINE’S DAY SURVIVAL GUIDE We help guys with the holiday they fear the most with a raft of tips: a gift finder tool, results of a survey of women, an interactive sentiment creator, and other content. Plus, our list of 50 Songs That Will Turn Her On. HITCHED! Our guide for guys mulling the biggest question they’ll ever ask. NEW MH LISTS The 10 Best Muscle Gyms in America, The 75 Most Important Moments in Fitness, The World’s 30 Hottest Runway Models.

MARCH 25 MOST POWERFUL PEOPLE IN HEALTH Our list includes everyone from government officials to celebrity trainers, and nutritionists to researchers. HOTTEST DIVORCEE BRACKET In an NCAA-style playoff bracket, readers vote on the world’s sexiest divorcees. RUNNING CENTER We relaunch our popular destination just in time for the weather to turn and runners to spring forth like mushrooms. PLUS: 15 Ways to Make Your Daily Run More Fun. ALLERGY CENTER With spring around the corner, we revamp and help out the sneeze-and-sniffle crowd with the latest research—and treatments—to tame your allergies. TRIATHLON CENTER Here’s your 6-week plan to your first triathlon, complete with training programs, a diet plan, and tips for shaving minutes on race day.

50 WORKOUT SECRETS FROM AMERICA’S BEST TRAINERS We pick the brains of dozens of top trainers and package their advice into this Workout Tip Hall of Fame. Plus: The Workout Tip Hall of Shame. DELTA FIT 2.0 Our all-new fitness microsite gets a makeover and some new features such as: streaming workouts, a story, community forum, badges, weight trackers, and daily challenges. GUY GOURMET RECIPE TOOL Now you can search our popular food microsite for your favorite recipes. They’ll be organized by different categories (15-minute, protein-packed, romantic) and ingredients. SPORTS INJURY CENTER We’ve got your quickest path back to the field or court with glossary of common injuries, symptoms, and treatments. NEW QUIZ CENTER We’ll bring back the best quizzes, add some new ones, and create a fun destination where guys can test themselves and see how they compare against others. MHU: GRAD SCHOOL Your guide to being out of college. Best cities for 20-somethings. Where to put your paycheck and how best to pay your bills. NEW MH LISTS The 10 Best Hamburger Joints in America, Secrets of America’s Best Bartenders, The Hottest Female Golfers.

MAY THE MEN’S HEALTH 100 The ultimate MH bucket list: 100 things every man must do before he dies—killer adventures, exercises, recipes, and more. MOTHER’S DAY SURVIVAL GUIDE Our guide will help men find the perfect gift for Mom. We’ll also run a slideshow of the hottest celebrity moms. HOW TO WIN AT ANYTHING From poker to parcheesi, badminton to basketball, this microsite is the complete guide to winning every time. THE VAGINA GUIDE This interactive tool reveals all of her pleasure points, and how to handle each one with aplomb. BARBECUE PIT BBQ tips and recipes minisite, just in time for outdoor cooking season. NEW MH LISTS 15 Inventions That Changed the World of Fitness, 50 Things No Man Should Ever Say


2013 Editorial

Menshealth.com 2013 Editorial Highlights JUNE YOUR PERFECT SUMMER 2013 We’ll talk to experts about the best places to go, beaches to visit (and avoid), and what you’ll want to wear— and drink—while you’re relaxing poolside. NATIONAL MEN’S HEALTH WEEK SPECIAL We spotlight the 10 most urgent health threats facing men. CONTEST: THE BEST SIX-PACKS IN AMERICA We team with sister-mag Women’s Health to find the best male and female six-packs in America. Nominate yourself, or a friend. Or take a look at the uploaded pictures and videos and vote for your favorites. NEW MH LISTS 20 Ways We’d Change Sex Education, The 25 Most Interesting Questions to Ask on a First Date.

FALL 2013 STYLE BOOT CAMP Everything from the workplace to more formal events, how to get a suit tailored, and so forth. HIKING & CAMPING CENTER Everything from tents to stoves to classic trails and organizing your first thru-hike to, yes, how to survive any backcountry emergency. NEW MH LISTS 10 Items of Clothing You Need to Retire, The World’s 25 Fittest Musicians (& The 20 Truest Things About Women Ever Sung).

OCTOBER THE FITTEST MEN OF 2013 We celebrate the fittest athletes, actors, entertainers and more.

JULY

THE 125 BEST FOODS FOR MEN: 2013 The average grocery store contains nearly 50,000 products. The next installment of our annual franchise will help guys run that gauntlet and make the smartest choices.

THE BEST SUMMER BEACH BODIES Summer beach body slideshow with a mix of perennial favorites and new additions.

MR. CLEAN This all-new self-help microsite will feature solutions for keeping your skin, hair, face, and body blemish-free and looking young.

MY MEN’S HEALTH REFRESH Refreshed items for deeper integration with the site include an internal “like” feature, so you can save your favorite articles, and the ability to customize the home page to match your interests.

NEW MH LISTS The 30 Most Interesting Men in the World, The NFL’s Sexiest Cheerleaders.

HOTTEST FEMALE ATHLETES 2013 We allow readers to vote the world’s sexiest female athletes up or down. 25 FITTEST SUPERHEROES & VILLIANS OF ALL TIME Just in time for Comic-Con, our list of superheroes with true super power. Who will be #1? NEW MH LISTS The 100 Best Sneakers for Men, 10 Cures We’ll (Probably) See By 2020.

NOVEMBER TECH LUST REFRESH Our popular microsite gets an upgrade—just in time for the holidays. THIS IS … MEN’S HEALTH SPORTS CENTER This microsite includes all the best advice we’ve ever given about sports—everything from performance to injury prevention. BEST WORKOUT SONGS OF 2013 Add these to your playlist right now!

AUGUST

BREWVEMBER Our third annual Brevember project teaches guys how to brew their own beer—with all proceeds going to a prostate cancer charities.

BEST STUDENT BODIES 2013 Our popular Facebook voting contest, this time themed with the college football season, and pitting the fittest men and women at specific schools against each other.

NEW MH LISTS Heroes of Health and Fitness, The 15 Hottest Sideline Reporters.

DIABETES CENTER The latest news and tips on identifying and dealing with this fast-growing disease.

DECEMBER

MEN & CARS 2013 Just in time for the 2014 model year. PLUS: The 25 Best New Cars for Men, The World’s 20 Most Epic Road Trips.

THE 12 DAYS OF CHRISTMAS GIFTS GIVEAWAY We give away 12 prizes during the first 12 days of December. We’ll run this giveaway on-site and via Facebook.

MANLIEST RESTAURANTS 2013 Our third-annual contest, done in conjunction with the Travel Channel, reveals the gastronomic hotspots men revere the most. NEW MH LISTS The 21 Most Beautiful Places to Run, Bike, and Climb Outdoors, The 100 Hottest College Women.

SEPTEMBER THE HOTTEST WOMEN OF 2013 We revisit the popular slideshow and update with some new faces, some new photos. THE DENIM GUIDE 2013 Corresponding with the print feature, we’ll give our online denim guide a facelift with all new tips, interviews, and slideshows. THE KINK CENTER We branch out from our typical topics and cover more “adventurous” subjects that people don’t really talk about in a smart, classy way. FALL STYLE GUIDE Everything you need to know about dressing and looking better next fall. Editorial is subject to change and at the sole discretion of the Men’s Health editors.

TECH LUST REFRESH Our popular tech microsite gets a full makeover, with new tools, slideshows, and features. PLUS: The 100 Best Gadgets for Men & 100 Best Gadgets of All-Time. THE HANGOVER CENTER This center reveals the home remedies that work, plus plenty of tips to prevent your predicament to begin with. NEW MH LISTS The Single List: The 50 Hottest Unattached Celebrities, The 20 Most Important Health Stories of the Year (That You Probably Missed).


Menshealth.com OVERVIEw

1

#

coRe Site cHannelS Fitness Health style Nutrition Weight Loss

Source of information for and about men Men’s Health Digital is the premier online destination for guys interested in living a performance-driven life. Updated daily, Men’s Health Digital properties provide our users with multiple distribution points to access our content. Our editorial is designed for a user-focused guy who seeks take-action editorial, how-to advice, and multiple interactive tools provided to him via sight, sound and motion, and more.

awaRdS & accoladeS tech Lust the Best Life Men’s Health News sex & Women Best List

2013 • min best of web General excellence 2012 • aSme nominationS two print • digital ellie for Personal Service • digital magazine awards Launch of the Year– iPhone edition

Source: Coremetrics January 2013

• #5 on the min online list of publications with high twitter follower gains

wHo’S tHat Guy? • Median HHI:

$82,500

• Median age:

33

• employed:

71%

2011 • aSme award winner Personal service • adweek Hot list

Source: ComScore February 2012, @plan Q4 2012

• ad age media Vanguard award “best Reader-Service website” Print-to-Digital

Social/mobile tHe comPetitiVe Set

• twitter

1,235,505+

• Facebook

503,349+

menSHealtH.com

3,604,945

• Pinterest Uniques

273,043+

esPN.com

32,677,152

• 28 apps

sI.com

9,462,598

• 4+ million downloads to date

askmen.com

4,040,523

• eat this, Not that!, Men’s Health Workouts, Jimmy the Bartender, and more

esquire.com

2,285,698

Maxim.com

1,695,269

Heavy.com

1,583,218

GQ.com

1,477,800

Mensfitness.com

974,364

Details.com

277,378

menSHealtH.com @ a Glance • 12.6+ million monthly uniques • 107.3 million monthly page views • 38% of site visitors are on mobile devices Source: Coremetrics January 2013

source: Comscore February 2013 (3-month average)


MENSHEALTH.com

DIGITAL

A Direct Route To Men

traffic and Demographics

Reaching Affluent, Professional Guys

Traffic at a Glance

12+ 107+ 6.5 million uniques

million page views

minutes per session

Source: Coremetrics January 2013

Median Age

33

Median Income

$82,500

Age 25-54

56%

College Grad+

42%

Professional/Managerial

29%

Employed

71%

Source: ComScore February 2013, Nielsen @plan Q4 2012

Bona-Fide Market Influencers WHO DRIVE Purchase Decisions Buying Power Purchased Online (Last 30 days)

INDEX

INDEX

Credit Cards

308

Movie Tickets

223

Magazine/Newspaper Subscriptions

300

Stocks

221

Credit Reports

286

Music - Any

219

Home Electronics

272

Appliances/Housewares

218

Car Rental

263

High Speed Internet Access

208

Broadband Internet Access

258

Gardening Tools/Supplies

205

Video Games

255

Audiobooks

201

Cosmetics/Beauty Aids - Skincare

255

Insurance - Life

199

Music - Digital

254

Fitness & Diet Products

199

TV DVDs

251

Cosmetics/Beauty Aids - Hair Care

198

Computer Hardware

251

Computer Software - Web/Internet

197

Loans - Student

244

Photography Film/Equipment

197

Computer Software - Games

231

Toys/Non-Computer Games

194

Business/Office Supplies

228

E-Books

193

Personal Care Products - Shaving Needs

191

Computer Software - Educational 228 Auctions 226

Source: Nielsen @plan Q4 2012

04.10.13


Menshealth.com COMPETITIVE SET diGital MH.COM

ASKMEN.COM

DETAILS.COM

ESPN.COM

ESQUIRE.COM

GQ.COM

HEAVY.COM

MAXIM.COM

MENSFITNESS.COM

SI.COM

Comp %

Comp %

Comp %

Comp %

Comp %

Comp %

Comp %

Comp %

Comp %

Comp %

Uniques (Coremetrics)

12,640,140

Page Views (Coremetrics)

107,371,023

Uniques (Comscore)

3,459,517

3,604,144

186,550

26,855,602

2,516,845

1,272,281

1,654,723

1,778,564

1,052,858

9,642,853

Page Views (Comscore)

32,458,000

21,469,000

1,145,000

1,421,638,000

12,562,000

20,675,000

10,813,000

8,654,000

7,995,000

253,618,000

Average Age

37

34

32

39

41

37

36

42

36

45

Median Age

33

31

30

38

37

33

32

43

32

46

Average HHI

$76,986

$77,059

$59,550

$78,906

$80,122

$81,775

$74,449

$82,428

$76,436

$83,721

Median HHI

$82,500

$81,554

$54,931

$85,883

$86,444

$89,529

$75,294

$92,668

$81,516

$95,885

Married

46%

43%

46%

60%

54%

44%

55%

60%

56%

62%

Not Married

54%

57%

54%

40%

46%

56%

46%

40%

44%

38%

One+ Children

31%

31%

54%

45%

36%

30%

34%

33%

52%

39%

Professional/ Executive/ Managerial

29%

20%

46%

25%

26%

20%

19%

24%

47%

30%

Any College

77%

75%

88%

80%

83%

84%

77%

72%

83%

86%

College Grad/ Post Grad

42%

38%

64%

46%

48%

47%

38%

39%

42%

55%

Employed Full Time

58%

54%

66%

65%

64%

66%

57%

58%

66%

64%

Employed Full Time or Part Time

71%

68%

78%

76%

76%

75%

67%

70%

78%

74%

Source: Coremetrics January 2013 Comscore February 2013 Nielsen @ Plan Q4 2012


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new in 2013 Getting Started with the Abs Diet Online Plan Men’s Health Personal Trainer – Getting Started

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Production Specs DIGITAL Unit

Dimensions

Size

Formats

Animation

Expandable

Leaderboard

728x90

40k Initial

.gif, .jpg, .html, .swf, Rich Media

3 Loops / 15 seconds

728x180

Wide Skyscraper

160x600

40k Initial

.gif, .jpg, .html, .swf, Rich Media

3 Loops / 15 seconds

320x600

Medium Rectangle

300x250

40k Initial

.gif, .jpg, .html, .swf, Rich Media

3 Loops / 15 seconds

450x250

Micro Bar (logo)

88x31

40k Initial

.gif, .jpg, .html, .swf, Rich Media

N/A

N/A

Half Page

300x600

40k Initial

.gif, .jpg, .html, .swf, Rich Media

3 Loops / 15 seconds

N/A

Pencil (pushdown)*

970x66

40k Initial

3rd Party Tag ONLY

3 Loops / 15 seconds

970x418

Floating Unit

550x480

100k Initial

3rd Party Tag ONLY

3 Loops / 15 seconds

N/A

Bumper Units

100x800

100k

Raw file (.eps, .psd)

N/A

N/A

Wallpaper/skin

1280x1024

100k

Raw file (.eps, .psd)

N/A

N/A

* Unit is available only on Homepage **All Units with audio should be user-initiated only. In-Banner video may play upon user interaction or mouse-over.

Creative Deadlines

• Rodale has final approval for all ad units with respect to editorial/ creative content.

state of campaign.

• Rodale Inc, has the right to remove an advertisement from its web sites at any time for any reason

•.gif, .jpg, .html – Must be submitted at least 3 business days prior to

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3rd Party Ad Tags

Rodale Inc allows for third party. Ad Ops requires standard third party tags such as IFrames or JavaScript. Third Party code must include clear instructions for trafficking.

Accepted Servers • Blue Streak • Atlas • Mediaplex • Interpolls • DART for Advertisers (DFA)

Micro Bar (logo) • No Animation, border, or white background • Must have “Sponsored by” text embedded into creative • Text Links: limited to 25 characters for headline, 125 characters for deck. (Homepage ONLY) • Subject to Rodale marketing review and approval

Flash • ActionScript 2.0 or below accepted • Flash must be submitted as a .swf file with an accompanying back up static .gif/.jpg for display to users who do not accept Flash.

• Mediamind (formerly Eyeblaster)

• Click-through must be parameterized in the .swf file using clickTAG. For instructions on implementing clickTAG, please go to the following link: http://www.google.com/support/dfp_sb/bin/ answer.py?hl=en&answer=79268

• EyeWonder

• Click-through URL must be supplied with each .swf unit.

• PointRoll

**All other servers must be approved by Rodale Ad Ops before submission

Float Unit

Guidelines

• Must have clearly recognizable close button

• Units must open up in a new browser window or tap

• All floating ads are capped at 1 per user session

• Floating ad units must have a clearly recognizable close button

• Must be 3rd party constructed and served

• All expanding units must be user initiated

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Dynamic Logic

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MensHealth Newsletter

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Pre-Roll

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Unit

Dimensions

Size

Animation

Creative Type

Leaderboard*

728x90

30KB

Static

.gif, .jpg

Served as a companion with the pre-roll (not all video players on Menshealth have this available)

Medium Rectangle

300x250

30KB

Static

.gif, .jpg

Rich Media:

300x250 Ad Unit

*Not available on Men’s Health Dad Newsletters

• All Newsletters have a 30KB creative size limit • Due to eNewsletter delivery system, we can serve only image files no flash • Rodale will accept click commands to track clicks; however impression data is only available through our Acxiom reporting. We are unable to accept tracking pixels at this time • Newsletter impressions, opens, and click reporting is available on the 4th business day of the following month. (Ad hoc requests honored when time permits.)

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Men's health:best life 2013 media kit