The BAM Group Marketing Presentation

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The BAM Group Relationship

focused real

estate.

At The BAM Group, we take a relationship focused approach to real estate, choosing to put personal connection over transactions. We provide the same high level advice and service that we would give to our own family members

It’s why the people we’ve helped continue to work with us and refer us to their friends and families.

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How

How

How

TABLE OF CONTENTS
goals as a team Meet the team
Our
we get you the best offer
we keep the process stress-free
we facilitate a seamless move Experience the advantage of The BAM Group and Royal LePage 04 06 08 14 16 18 3

Our top 3 goals

Get the best possible offer for your home.

Ensure the process is simple and stress free.

Facilitate a seamless move to your next home.

Our top priority is to get the best deal, whatever that may mean for you and your family. Often, that means yielding the highest price, but some sellers are looking for factors like no conditions, a quick sale, or the right buyer for their home. We will represent your interests above all else.

Between keeping your place neat and tidy, scheduling showings, and preparing to move, selling your home can be stressful! We help to alleviate that stress by making the process as efficient, transparent, and easy as possible. We will handle all the commotion while maintaining open communication.

Our job isn’t done just because the paperwork is filed! We have a team of lawyers, mortgage advisors, movers, painters, and contractors that we feel are trustworthy and will connect you with. If you need anything while settling into your new home, we’re here to help.

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71%OF OUR CLIENTS ARE REPEAT REFERRALSOR

Our principles in practice:

Tony and Lotis Vailas worked with The BAM Group on both the initial purchase and eventual sale of their home at 375 Truro Street.

The social media campaign for this home was highly successful, with 28.5k people reached, resulting in the home selling 20k over list price after only a week on the market.

They have referred us to friends and family many times, and remain close friends and valued clients.

We love that Bryan takes his listings to another level. Everything from the listing presentation, planning process and logistics, to professional photo/videography had our property a cut above the rest.”

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After 5 years in advertising, radio and television, Bryan decided to become a realtor full time. Adapting his marketing expertise to the real estate industry, he’s been a top producing agent in Winnipeg ever since. Building and leading The BAM Group while providing exceptional service to his friends, family and clients is his top priority.

204.817.1849

Jenny has a wealth of knowledge when it comes to client care and customer service. With over seven years of experience working with top producing real estate teams in Ottawa and Winnipeg, and over ten years as an office manager outside of the industry, her expertise is a vital part in creating a stress free move process for our clients. With her warm, welcoming demeanour, our clients stay smiling through the entire process.

204.813.9046

Travis obtained his Real Estate license in 2012 and has been a top producing agent since. With a focus on client relations and exceptional value, he’s masterful at conveying the importance of underlying numbers while maintaining real-world practicality. When he’s not selling, you’ll find Travis at a hockey rink cheering on his sons, Parker and Nico.

204.808.1456

Bryan Alan Masse REALTOR® | TEAM LEADER Travis Milton Jenny Fraser REALTOR® | SALES PARTNER
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CLIENT CARE MANAGER

Awards & Recognitions

Top 1% of Royal LePage Agents Nationwide.

Manitoba’s #1 Real Estate Brokerage.

Bryan and his team helped us find the home we were in search of. Without question, he was there to help, offer guidance, and be flexible as possible. If you’re looking for a realtor who will treat you like you were family, this is your guy.

We hired on Bryan to sell two of our homes over the last few years, and have been very happy with his service. Bryan’s attention to detail and commitment to his clients is second to none. Thanks for all the hard work from the BAM team.

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How we get you the best offer

Our combination of skill, experience, and professional marketing ensures that we can sell your home for the highest possible price and in the shortest period of time.

Pricing your home

I will help you price your home competitively to attract qualified buyers by generating a Comparative Market Analysis (CMA) report, which will show you a range of prices being paid for homes in your area. Then, we’ll work through how to determine your home’s value based on your goals.

The value of your home is dictated by the market and is defined as the maximum price a buyer is willing to pay. The truth is that no agent can tell you the exact value of your home. It’s our job to position it on the market to achieve the best results.

CURIOUS

Priced high in hopes of snagging that perfect buyer, you may be waiting a longer time to sell.

COMPETITIVE

Priced to fit in with the competition, you’ll sell fairly quickly for a reasonable price.

COMPELLING

PERCENTAGE OF BUYERS

GOAL #1: GET THE BEST OFFER
ASKING
Pricing lower will yield a quick sale and bidding war potential, but you may leave money on the table. 8
PRICE

Preparing your home Professional Photography

It’s important to set your home up for success, and there are a few low cost ways to do that. We will assess your place and make professional recommendations for how best to stage and present your home to attract serious buyers. We see as much as 8-10% more for a house that’s staged, vs one that’s vacant or presented improperly.

What a stager does:

ACCESSORIZE

DECORATE DECLUTTER

A stager will help optimize your space to allow the house’s best features to shine.

DEPERSONALIZE

When you enter the competitive real estate market, presentation is key. We work with talented photographers to take high quality images of your home that we can use to draw the attention of serious buyers.

The two primary complaints of MLS listings from home buyers are:

NOT ENOUGH PHOTOS

Our listings often have 30-50 final images, and a video tour.

NOT ENOUGH INFORMATION

We always provide extensive details about our listings.

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Virtual Tours

Using videography and 3D technology, we build out comprehensive video tours to allow potential buyers to get a feel for the home and surrounding area before ever stepping foot on the property.

VIDEOGRAPHY

Online, videos get 10 times more engagement than photography. We publish listing videos on our website and social media profiles and boost them with paid targeted social media ads.

We create both long and short form video tours of our listings for social media.

DRONE PHOTOGRAPHY

Overhead imagery can give buyers a clear sense of the property, the neighbourhood, and the scale of the home.

MATTERPORT 3D TOURS

In some cases, we make use of Matterport 3D Tours to create a full virtual tour experience for potential buyers.

3D tours allow buyers to walk through a property and get key info, all from their phones.

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Harness the power of the MLS

93% OF BUYERS BEGIN THEIR ONLINESEARCH

The MLS is a co-operative system where listings are posted and viewed by over 1800 Realtors across Winnipeg and Manitoba, and by over 100,000 users across Canada. Directly inputted into the MLS system online, your listing will instantly be sent to every Realtor in Manitoba and their clients with matching searches.

Digital Marketing

So we’ve priced the home right, staged or decorated for our target market, and invested in fantastic photography and videography. Now it’s time to get eyes on the home through digital and traditional marketing strategies.

Our digital marketing strategy begins with Realtor.ca. Our presence on realtor.ca really puts our listings on the map (literally). It’s the top destination for those browsing for homes online, the favourite site of realtors and buyers alike.

Your ad will also appear on our website, winnipeg-listings.ca , and royallepage.ca , maximizing the amount of traffic your home will attract.

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Social Media Marketing

We leverage social media heavily in our marketing strategy by investing in paid advertising to get your house in front of as many eyes as possible.

The average North American will spend 3-5 hours a day on social media. Our expert digital marketing ensures your home has exposure to buyers where they consume information the most; social media.

We invest time into a social media feed that reflects our personality and expertise.

Real estate blogs and videos

Listing and open house info

BAM’s Guide to Winnipeg

Testimonials and referrals

Homeowner maintenance tips

We make posts on our facebook and instagram profiles, ensuring our photography is strong and our captions are engaging, putting the best features of the home in the forefront. Then we take out targeted ads to get the post in front of thousands–if not tens of thousands–of Winnipeg buyers.

The result of our 50 Wapta Crescent campaign:

Number

who saw this post

Number

who interacted with the post

Number of people who played the post’s video

This home sold above asking price

of people
of people
POST REACH 92k VIDEO VIEWS 139k FINAL SALE PRICE ???? POST ENGAGEMENT 73k
92,503 73,869 150,215 12

Print Marketing

While most people will search for homes online, abandoning a print strategy altogether may leave your perfect buyer behind.

WINNIPEG REAL ESTATE NEWS

We cover all bases by also taking out ads in the Winnipeg Real Estate News, a publication that has a 95% weekly pickup rate.

FLYERS & DOOR HANGERS

When we first list a home, we will often send out flyers and personally drop off door hangers to the homes in the immediate vicinity. This is to ensure your neighbours are aware of your home hitting the market, in case anyone is looking for an upgrade or has a family member or friend interested in the area.

Top1%ofRoyalLePageAgentsNationwide. Manitoba’s#1RealEstateBrokerage. JUSTLISTED 874BorebankStreet Calltohearaboutour winnipeg-listings.comprofessionalmarketingplan. Lookingtomakeamove?Formoreinformation, visitourwebsite: 204.891.3083 *Notintendedtosolicitpropertiesalreadyofferedforsale. *ServicesprovidedbyBryanAlanMassePersonalRealEstateCorp. RELATIONSHIP FOCUSED REAL ESTATE 13

How we keep the process stress-free

Helping you make a great first impression

The right price, marketing strategy and negotiating skills paired with experience gets you the right price in the shortest amount of time.

COMPETITIVE PRICE

Positioning your property for the current market conditions and comparable properties.

CLEANING

Buyers are looking for their dream home, they don’t want to see your real life messes! Ensure dishes, laundry, and any clutter is put away.

REPAIRS

Get everything in proper working order before showings begin to avoid deterring buyers.

LIGHT IT UP

Ensure the home is well-lit. Maximize natural light and have the lights on in every room.

NO PETS PLEASE

Keep any pets out of the way. A barking dog or hissing cat can be a real turnoff. Clean the kitty litter and put the food dishes away!

CUT THE SMELLS

Take care of any potential off-putting odors. It’s best if the home smells fresh and clean!

GOAL #2: ENSURE THE PROCESS
STRESS-FREE 14
IS

TIP

Managing a household and keeping it staged can be overwhelming.

Consider a “staging basket”. The good towels, mats, candles, etc. can all be stored and ready to go.

Just before a showing, the good stuff can go out and the day to day items can be tucked away.

Bryan helped prepare us for the sale our our home and it sold within 1 DAY of being on the market which amazed us! He made the whole buying and selling process less stressful, easy and enjoyable. We definitely recommend working with Bryan and his real estate team!

Our average days on market in 2022 12

We pride ourselves on reducing the time you have to spend clearing for showings, keeping up staging standards, and wondering about potential offers. Through top notch marketing and tireless work, our homes rarely sit on the market longer than two weeks.

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How we facilitate a seamless move

While moving into a new home is a major milestone, it’s also fraught with frustration and an avalanche of impending tasks. We offer a comprehensive guided service to connect you with all the best people to help you manage every aspect of your move–from updating your government IDs to sourcing reputable movers and switching your utilities. YOUR

EXISTING TEAM

Those you’ll already have on your side by the time the offer is final will continue to be a good resource to you.

Caily Macgreger

OneLink Mortgage Mortgage Advisor

204.954.7693

FIRST: THE FINE PRINT

A lawyer will deal with all the paperwork to get you into your new home. This includes the transfer of title, the closing documents, property taxes, and the handling of loans and deposits. They should be your first contact after a deal goes through. Next, an insurance broker will work with your lawyer to insure your new home before you get the keys.

Cory Jaques

Amerispec

Home Inspector

204.942.6390

Ryan Turner

Taylor McCaffery LLP

Lawyer

204.988.0328

rturner@tmlawyers.com

Jason Macleod

GAVL Law

Lawyer

204.470.6558

jm@gavl.law

Roxanne Schalla

The Final Stage Inc Home Stager

204.955.0247

Gemstar Insurance

204.889.1880 (Portage)

204.889.6621 (Ness)

#3: FACILITATE
SEAMLESS MOVE
GOAL
A
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NEXT: SET A MOVING DATE

Set aside a date to move over all your things, and make sure your schedule is clear. If you are hiring movers to make the process easier, here’s our recommendation:

King’s Transfer Van Lines

Movers

204.791.1983

MAKE RENOVATION PLANS

There will probably be a list of things you’d like to do to make your new house your dream home, but it’s good to immediatley identify the things you need to do right away, in the first few months. Set a budget for what you’re willing to spend, then reach out to our recommendation for quotes.

Marc Maric

M&M Roofing & Exteriors

204.783.7663

mmroofingandexteriors.com

Pinnacle Painting

admin@pinnaclepainting.ca

506.609.3748

pinnaclepainting.ca

Grindstone Renovations

Home Renovations

204.894.1446

grindstonerenovations.com

THE ERRAND CHECKLIST

Perhaps the least-fun part of making a move is the multiple calls you need to make to set yourself up at a new address. Carve out an afternoon or evening to get them taken care of.

Manitoba Hydro: 204.480.5900

Water and Waste Department: 204.986.2455

utilitybill@winnipeg.ca

Your internet service provider

Driver’s License

MB Health Card: Change online at gov.mb.ca

Your credit cards

Your bank accounts

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EXPERIENCE THE ADVANTAGE SOLD
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Experience matters
SOLD SOLD SOLD SOLD SOLD SOLD SOLD SOLD

A Royal LePage Agent is involved in approximately 1 of every 5 home sales in Winnipeg and surrounding areas.

12 AVERAGE DAYS ON MARKET INDUSTRY AVERAGE: 29

105%

FINAL SALE TO LIST PRICE RATIO INDUSTRY AVERAGE: 98.5%

SOLD SOLD SOLD
SOLD SOLD SOLD
SOLD
SOLD
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List with a leader

Royal LePage is Canada’s #1 voice in Canadian Real Estate, with 7.9M media impressions in 2020.

6 MILLION

VISITORS PER MONTH

+ 63% YEAR TO YEAR

18 THOUSAND

LEADS PER MONTH

220 THOUSAND

COMMENTS PER MONTH ON SOCIAL MEDIA

Helping you is what we do!

2.3 MILLION

LISTING VIEWS FROM SOCIAL MEDIA

51 THOUSAND

LIKES PER MONTH ON SOCIAL MEDIA

Royal LePage Prime is Manitoba’s largest and most productive Real Estate Brokerage. With strong and experienced leadership and a cohesive unit of Realtors and staff we have created a winning, professional culture. With intensive training programs, an on-site learning centre, full-time tech support and a multitude of value added services, Royal LePage Prime has positioned itself to thrive in the ever changing real estate market.

Manitoba’s #1 Brokerage.

royallepageprime.ca

EXPERIENCE THE ADVANTAGE
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Our four Winnipeg locations:

1305 Kenaston Blvd

#300-3025 Portage Ave

#6-549 Regent Ave

1877 Henderson Hwy

Royal LePage Shelter Foundation

Because we are committed to strengthening the communities where we live and work, Royal LePage Shelter Foundation is Canada’s largest public foundation dedicated to funding women’s shelters and violence prevention programs.

Every dollar raised goes directly to helping the more than 50,000 women and children who are served each year by the shelters and support programs we fund. Our agents donate a portion of their commissions and Royal LePage offices across Canada hold local fundraising events. Our brokers, agents, and staff also volunteer and provide in-kind goods to benefit the women and children residing in their local shelters.

$35+ MILLION RAISED SINCE 1998

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71% of our clients are repeat or referrals.

JOIN THE BAM GROUP FAMILY!

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Ready to get started? 204.817.1849 23
The BAM Group 204.817.1849 thebamgroup_ winnipeg-listings.com Top 1% of Royal LePage Agents Nationwide. Manitoba’s #1 Real Estate Brokerage.

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