Products... Check Them Out! The domain of cinema entertainment is as fascinating as the movies it churns out. Exciting, often amusing, if not crazy! With technology impacting the space faster than even one’s imagination, there is a new concept, if not a product straight away, coming to the market on a regular basis, to take the user communities by wonderment! Theatre World continues its effort to present some exciting products that have either hit the market recently or going to hit soon.
World’s First Mobile 3D Projector from RealD After dazzling tens of millions of moviegoers worldwide with attentiongrabbing 3D, leading global 3D technology company RealD introduced the RealD LP (Linear Polarizing Z Screen) to bring the power of 3D to the small screen. The world’s first mobile, single-projector, passive 3D solution, the RealD LP brings the vibrancy of highquality 3D to smaller venues such as conference rooms, R&D centers, museum exhibits, mobile education centers, virtual rides and other entertainment attractions. Designed to be set up for individual 3D presentations in minutes, or permanently mounted for long term use, the RealD LP allows the flexibility of switching between 2D and 3D on the fly while alleviating maintenance and other issues of dual-projector 3D systems. ”3D content is more engaging, memorable and productive,” said Joshua Greer, president of RealD. “The RealD LP creates stunning 3D images for small or medium
size audiences anytime, anywhere, bringing new possibilities to using the power of 3D in presentations, product development and virtual attractions.” The RealD LP is an externally mounted peripheral for a single 3D-enabled DLP® projector, with electronic controls conveniently integrated inside the device. When 3D content is fed to the projector in fullresolution, frame-sequential format, the RealD LP allows content to be seen in 3D by polarizing right- and left-eye images. Viewers wear comfortable, affordable and reusable RealD eyewear custom built for the LP. Suitable for screens up to 17 feet wide, the RealD LP works with 3D-enabled projectors such as NEC NC800, Christie Mirage HD, and Lightspeed Design HD DepthQ, along with a silver screen from Harkness, MDI or Stewart. The RealD LP is available for lease through the company’s Professional division.
NEC’s New Digital Projector for 3D Cinema NEC unveiled its new NC2500S digital cinema projector, specifically aimed at beaming 3D movies. As Hollywood studios begin requiring a higher level of brightness for 3D movie releases, NEC is the only provider to offer all pre-existing customers this new feature in their current models with a simple upgrade. The worldrenowned Ziegfeld Theatre took the honour to be among the first of NEC’s customers to embrace these new projectors. The NEC NC2500S-A’s new technical enhancement allows 3D content to utilize the full 2K resolution of the 1.2-inch DMD from Texas Instruments using triple flash technology for smooth motion. With an increase in resolution and brightness of up to 33 percent, compared to previous generations, the boost in performance means a greater viewing experience for moviegoers. TW-16
Theatre World
July-September 2009
The new system debuted at the grand theatre with Disney’s latest animation flick Up. “We are pleased that Clearview’s legendary Ziegfeld Theatre is one of the first theatres to install NEC’s new digital cinema projectors,” Clearview Cinemas senior vice-president and general manager Doug Oines said. “Clearview is committed to providing moviegoers with the best viewing experience, and the stunning image quality produced by NEC’s projectors is another way for us to do just that.” The exhibitors can now display content on larger screens to bigger audiences than ever before. Current NEC DLP cinema projector customers will be able to make this upgrade easily and in the field. NEC is offering this service to customers through both NEC factory engineers or through factory training provided to the exhibitor and