THEATRE DELICATESSEN “ Fear not: pop-up theatre gurus Delicatessen are at hand.” Time Out (for Theatre Souk)
Through the innovative use of empty buildings to establish ‘pop-up’ performance spaces and creative hubs, Theatre Delicatessen has evolved into one of the leading lights of London Off West End theatre. Since 2007, Theatre Delicatessen has staged a number of full-scale theatre productions to significant critical acclaim – including Time Out Critics’ Choice Best of the Year 2009 for Pedal Pusher, and nominations for Best Production and Best Entertainment in the Off West End Theatre Awards 2010 for Theatre Souk. At the same time, the company has developed an important artist development scheme, supporting emerging theatre makers who are working at the cutting edge of theatre practice. In February 2011, The Observer recognised the impact that Theatre Delicatessen had made when they profiled the company as one of the “Bright Young Things Changing British Theatre”. Behind this success is the collaborative model Theatre Delicatessen has developed with property owners and developers. By taking a ‘peppercorn’ lease on empty buildings, Theatre Delicatessen (trading name of the charity ‘CurvingRoad Ltd’) is able to apply for business rate relief. This results in significant savings for the building owner during this interim period. In return, Theatre Delicatessen seeks to agree upon a fair but modest proportion of the Empty Rates saving to fund their theatre making. Through this collaboration, the building owner is able to directly benefit from a reduced business rates bill, whilst we at Theatre Delicatessen can continue doing what we do best – creating groundbreaking, breathtaking theatrical performances. “It has been a pleasure being associated with Theatre Delicatessen. During our pre-development period the building has been kept secure and vibrant and its theatrical use has gained much support from the local community - including the local councillors. A consequent, and wholly legitimate, saving of Empty Business Rates has been the icing on the artistic cake.” Alistair Watson, Managing Director, Welbeck Land “Theatre Delicatessen” is the trading name of CurvingRoad Ltd Registered company in England and Wales 06114448 | Registered charity 1121987 | VAT 136759187 theatredelicatessen.co.uk | @theatredeli | Byre Cottage, Blacksmiths Lane, Gloucester, GL20 7AH
What Theatre Delicatessen does There are three main strands to Theatre Delicatessen’s activity: MAKING IMMERSIVE THEATRE Theatre Delicatessen creates theatre that explores, challenges and blurs the relationship between artist, audience and performance space.
SUPPORTING EMERGING ARTISTS At the heart of all Theatre Delicatessen’s work is the commitment to support new and emerging theatre artists by providing space for them to develop ideas and creating opportunities for them to share new work. BUILDING CREATIVE SPACES By establishing innovative partnerships with the commercial sector, Theatre Delicatessen transforms disused buildings into creative hubs that provide a live space for artists and the wider community. "Almost unbearable to watch yet so compelling you can't stop watching... There are some standout performances from the young cast, and the play is perfectly matched to this here-today-gone-tomorrow pop-up venue" !!!! Lyn Gardner, The Guardian (for Mercury Fur)
Collaboration with Property Owners The model of collaboration is based on the premise that Theatre Delicatessen takes a ‘peppercorn’ lease on the property. The lease would include suitable termination and access protection to the owner. Theatre Delicatessen fully recognises that redevelopment will be the priority. Under the agreement, Theatre Delicatessen will make an application to the local authority for mandatory rate relief for the building. This relief is awarded at 80% of the rates bill – with the option of the local authority granting full 100% relief, which Theatre Delicatessen would actively pursue. As part of the agreement, the building owner will cover the costs of the residual 20% business rates bill - the building owner paying Theatre Delicatessen such sums on account which Theatre Delicatessen will then use to pay such costs to the relevant authority. This agreement would be detailed in a side letter to the lease. In addition, Theatre Delicatessen would request a contribution of a further 25% of the total rate saving. This will be used to contribute towards the costs of: “Theatre Delicatessen” is the trading name of CurvingRoad Ltd Registered company in England and Wales 06114448 | Registered charity 1121987 | VAT 136759187 theatredelicatessen.co.uk | @theatredeli | Byre Cottage, Blacksmiths Lane, Gloucester, GL20 7AH
• • •
Setting up the building as a ‘pop-up’ creative hub Ongoing utilities, including light, power and heating as well as lift and fire alarm maintenance Company staffing, to ensure the safe and smooth running of the building.
This will enable Theatre Delicatessen to make full use of the space and meet the company’s charitable objectives, whilst ensuring significant savings for the building owner. During the tenancy, Theatre Delicatessen would take responsibility for management of the building. We have an exemplary track record in safely and responsibly using empty buildings as theatre venues, and the company takes pride in a responsible and professional approach to our tenancies. Over the last five years we have developed excellent working relationships with the Metropolitan Police, London Fire Brigade and City of Westminster Council, ensuring professional and safe management of the buildings we occupy. “Theatre Delicatessen is an extremely energetic and pro-active organization. Their presence at 35 Marylebone High Street has certainly brought something quite unique to the area. They are a refreshing group to work with and it will of course be a disappointment and loss to see them go but we certainly wish them every success in their next venture, wherever that may be. We would be very happy to work with them in the future should the right situation arise.” Simon Baynham, Property Director, The Howard de Walden Estate
Benefits of working with Theatre Delicatessen Through making use of whole buildings for valid, demonstrable charitable purposes, working with Theatre Delicatessen offers building owners the potential to: • • • •
Make 80% savings on Empty Rates, through charitable occupation – Theatre Delicatessen saved Scottish Widows and Welbeck Land over £600,000 last year Reduce Community Infrastructure Levy payments by maintaining occupation prior to redevelopment Represent real corporate social responsibility Make meaningful contributions to public art/planning strategies
Our partnerships also offer fantastic opportunities for positive public relations – both with the local community, and more widely in the property and arts sectors. In the past Theatre Delicatessen has been profiled alongside previous landlords The Property Merchant Group in publications as diverse as Property Week and Morning Star, contributed to articles in The Economist and written about collaborations between the Arts and Business Sector for The Guardian. "This very, very physical theatre show does justice to the toughest sporting event in the world… A muscular production... nothing short of ingenious." !!!! The List, Edinburgh - Top 20 Unmissable Shows (for Pedal Pusher)
“Theatre Delicatessen” is the trading name of CurvingRoad Ltd Registered company in England and Wales 06114448 | Registered charity 1121987 | VAT 136759187 theatredelicatessen.co.uk | @theatredeli | Byre Cottage, Blacksmiths Lane, Gloucester, GL20 7AH
Theatre Delicatessen Company History Theatre Delicatessen was created in 2007 by directors Jessica Brewster, Frances Loy, Roland Smith and producer Mauricio Preciado Awad. Since then, Theatre Delicatessen has conceived, created and managed performance spaces in a derelict college building between Selfridges and St Christopher’s Place on the fringes of London’s Oxford Street, and a disused workshop at 295 Regents Street. In June 2012 the company unveiled a Falklands inspired Henry V, staged in the disused BBC London studios at 35 Marylebone High Street, which What’s On Stage described in a 5-star review as being “…studded with jawdropping moments.” Henry V (35 Marylebone High Street)
Most recently, Theatre Delicatessen worked with the Bush Theatre to create Bush Bazaar – a theatrical marketplace that took over every inch of the new Bush Theatre building, incorporating 25 emerging theatre companies and over 100 performers. Other main productions have included: Mercury Fur by Philip Ridley, directed by Frances Loy, The Winter’s Tale by William Shakespeare, directed by Jessica Brewster, Pedal Pusher, written and directed by Roland Smith – which transferred to the Edinburgh Festival Fringe, Tobacco Factory, Bristol and Norwegian Literary Festival in Lillehammer – and The Doll’s House by Henrick Ibsen, directed by Frances Loy – which transferred to Latitude Festival 2011. Theatre Delicatessen has also created installation performances for the Big Chill Festival and the Old Vic Tunnels in support of Edward Sharpe and the Magnetic Zeroes. “Extraordinary odyssey through modern drama… If you get a chance, attend it, and look out for any new work from what are by now certainly one of the most exciting theatre companies in London.” !!!!! Remote Goat (for Theatre Souk)
Contact Roland Smith & Jessica Brewster Artistic Directors of Theatre Delicatessen 020 3417 4545 | firstname.lastname@example.org theatredelicatessen.co.uk | @theatredeli email@example.com | 07713 48 64 20 firstname.lastname@example.org | 07590 92 55 03 “When I ask why more theatre companies don't do this, Brewster and Smith - who juggle young children, commutes, and multiple collaborators - grin wryly and reel off the skills they've had to master in pursuit of their dream. It's impressive: but not nearly as impressive as what they've achieved here.” Time Out, Interview with Jessica Brewster and Roland Smith of Theatre Delicatessen “Theatre Delicatessen” is the trading name of CurvingRoad Ltd Registered company in England and Wales 06114448 | Registered charity 1121987 | VAT 136759187 theatredelicatessen.co.uk | @theatredeli | Byre Cottage, Blacksmiths Lane, Gloucester, GL20 7AH