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FEET FIRST REPORT An insight into Australians and their feet

Exclusively at

www.theathletesfoot.com.au


Australia, it’s time to put your feet first Did you know that the average person will walk about 185,000km in a lifetime? That’s more than 4 times around the earth! In fact, research from our FITZI Feet First Report* has found that Australians are spending a third of their life on their feet With 66% of Australians experiencing foot problems once a month and close to 50% of Australians experiencing leg or feet pain weekly*, it would seem our feet are not receiving the TLC they need. In fact, our research shows almost half (45%) of Australians have never been professionally fitted for shoes before! At The Athlete’s Foot, we’re passionate about helping Australians find the perfect fit for their feet.

10 facts we bet you didn’t know… When you run, your feet absorb 3-4 times your body weight. During the first year of a child’s life their feet grow rapidly, reaching almost half their adult size. By 12, a child’s foot grows up to 34 times and is about 90% of its adult length. Walking is the best exercise for your feet. It contributes to your general health by improving circulation and weight control. On average SA has the largest sized feet and NSW has the smallest!** In a pair of feet, there are 250,000 sweat glands. When walking, each time your heel lifts off the ground it forces the toes to carry one half of your body weight. Standing in one spot is far more tiring than walking because the demands are being made on the same few muscles for a longer length of time. Feet continue to change throughout your life - due to genetics, weight-loss or gain, pregnancy & even exercise changes. 43% of Aussies have a second or third toe longer than their Big toe - called Morton’s Toe. Over 60% of Australians have two different size feet.***


How long are we spending on our feet?

1 in 2 AUSTRALIANS EXPERIENCE FOOT OR LEG PAIN WEEKLY 6 vs 10 7.6 AROUND

OFFICE WORKERS SPEND 6 HOURS A DAY ON THEIR FEET

CONTRARY TO POPULAR BELIEF, MEN & WOMEN SPEND ALMOST THE SAME AMOUNT OF TIME ON THEIR FEET

COMPARED TO

10 HOURS FOR CONSTRUCTION, FARM & HOSPITALITY WORKERS.

NSW & VIC ON THEIR FEET THE LEAST TASMANIANS ARE SPENDING THE MOST TIME ON THEIR FEET

HOURS

ON AN AVERAGE DAY WE’RE SPENDING

7.6 HOURS

8 HOURS

8.4 HOURS

feet

DOWN

DOWN

On our

LYING

SITTING

THE AVERAGE AUSTRALIAN SPENDS 1/3 OF THE YEAR ON THEIR FEET. THE EQUIVALENT OF STANDING FOR CONSECUTIVE DAYS.

115

In our 36 years of experience, we have seen that common foot ailments like heel pain and shin splints, right down to blisters, can be alleviated simply by having correctly fitted shoes. A correctly fitted shoe can help improve an individual’s comfort, well-being and performance no matter what the adventure or activity - running, walking, travelling, work, school and casual wear.

At The Athlete’s Foot, our staff are highly qualified and undertake extensive training to provide expertise to help each and every one of you to find your perfect fit. Australians are used to taking a one-size-fits-all approach when it comes to their shoes however it is important to note that our footprint is as unique as our fingerprint. We all have different foot types, walking styles and pressure areas. Wearing well-fitted shoes not only help provide comfort but also help to minimise general foot pain/discomfort and the pain related to foot ailments such as plantar fasciitis, bunions, neuroma or arthritis. Amanda Meneghello, Podiatrist from The WA Leeming Podiatry Centre


WHAT IS FITZI? FITZI® is the world’s most comprehensive fit analysis tool. It uses cutting-edge technology to assist our staff in providing a comprehensive assessment of an individual’s foot type to ensure the absolute best fit for their activity and lifestyle. Exclusive to The Athlete’s Foot, FITZI® has been two years in the making and is designed through robust consultation with medical professionals. It uses over 4,000 sensors, video and pressure technologies to provide insights in as little as 90 seconds.

Our pressure mapping technology uses over 4,000 sensors to help our staff identify what footwear features you require.

FITZI films the movement of your feet over multiple steps to help identify what shoe type is needed.

Our team is trained via a multi-level program to know the latest shoe technologies, basic biomechanics and fitting techniques.

The result is a pair of shoes that not only match the length of your foot, but the width, and forefoot shape to provide ultimate comfort and support.

Come in store and try the world’s most comprehensive fit analysis tool today #FITZI

*The FITZI Feet First nationwide research was commissioned by The Athlete’s Foot and was conducted by Newspoll over the period of 30 January – 2 February 2014. The research was conducted amongst 1209 respondents aged 18-64 years. To help reflect the overall population distribution, results were post-weighted to Australian Bureau of Statistics data on age, highest level of school completed, sex and area. This Newspoll study was carried out in compliance with ISO 20252 – Market, Social and Opinion Research. **Based on The Athlete’s Foot ERPLY Data and store analysis 2013-14 ***Based on Ascent Footwear Australia Customer Analysis 2007

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FITZI Feet First Report  

An Insight into Australians and their feet. Australians spend a third of the year on their feet, equivalent of standing for 115 consecutive...