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2016-2017 Advertising Rates and Publishing Schedule

Rate Card Any bookings and additional questions can be forwarded to The Argus Business Manager:

Ellen Stevens

ads@theargus.ca Office: (807)-766-7251 Fax: (807)- 343-8803 The Argus is the largest student newspaper in Northern Ontario with a bi-monthly/monthly circulation of over 2,500. Founded in 1966, The Argus has covered issues important to students at Lakehead University and in Thunder Bay for nearly half a century. The Argus covers a diverse range of topics including news, arts & culture, sports, and editorials and therefore The Argus pulls in a wide range of readership. It is published on a bi-monthly/ weekly online basis allowing for 2-weeklong ad exposure as opposed to a one-shot daily ad seen in the Chronicle Journal. The print version of The Argus is read by an estimated 8,000 students, faculty, staff, and city residents bi-monthly. Additionally, The Argus’ website is patronized by over 5,000 visitors per week. The most recent Canadian Campus Market Research Study found that over 80% of post-secondary students were likely to read their student newspaper and that 44% of students will read their student newspaper consistently, each and every week. The study also revealed that 47% of readers would use discounts geared specifically towards them.

Half Page Ad

Horizontal Banner

Tall Ad

Advertising Terms and Conditions •All advertisers must have signed an Argus Customer Contract and understand the terms and conditions outlined on it. •Total prices are subject to 13% HST. •The ad submission deadline is 6pm on the Friday preceding an Argus publish date. •The Argus is a subsidiary of the Lakehead University Student Union and reserves the right to refuse publication of any advertisements that violate LUSU policy.

Business Card or Eighth Page

Vertical Banner Ad


2016-2017 Advertising Rates and Publishing Schedule Ad Type

Ad Width Ad Height 3 ½ In 2 In

Ad size (² In) 7 In²

B/W Rate

Colour Rate

$30

$60

Vertical Banner Eighth page Horizontal Banner Tall Ad Wide Ad Half Page

2 In 4 In 10 ¼ In

8 In 5 In 2 In

16 In² 20 In² 20 ½ In²

$60 $70 $80

$115 $140 $155

4 In 6 In 10 ¼ In

7 In 7 In 7 In

28 In² 42 In² 71 ¾ In²

$110 $145 $200

$240 $310 $450

Full Page

10 ¼ In

14 In

143 ½ In²

$360

$610

Business Card

The Argus allows for specific advertisement placement requests when available. An additional charge of $35 will be applied when given space is available; otherwise The Argus reserves the right to place the ad at its best discretion. Specific ad placement must be confirmed no less than 48 hours prior to the Friday deadline.

Online Ads

All advertisement material must be submitted by the Thursday of the week prior to printing by 6:00 pm.

Online advertisements are available in two-week and monthly terms based on availability. A signed contract is required just as with print advertisements. Accepted Formats: JPEG, PDF, PNG: Must be high quality!

Location Post Advertisement ( Top) Post Advertisement ( Bottom) Header Advertisement Footer Advertisement

Custom Ad Creation: $65-$100

Print Issues

Online Issues

September

September

October

October October 5 October 24

September 21 September 28

October 19

November

November 30

January 25

February

February 6 February 15

March

March 22

Cost: Two Week

Cost: Month

336x280 px

5.6 x 4.67 Inches

$20.00

$40.00

728 x 90 px

12.13 x 1.50 Inches 12.13 x 1.50 Inches

$30.00

$50.00

$15.00

$30.00

728x90px

December December 5

January

January 16

February

February 22

March

Size Inches WxH

5.6 x 4.67 Inches

November

November 7 November 21

January

Size Pixels WxH 336x280 px

No online issues

$30.00

$50.00

March 6 March 13

April April 3


2016-2017 Advertising Rates and Publishing Schedule

New 2016 and 2017 Specials Easy Bundle Packages:

* Customers must pay up front for Easy Bundle Packages. If payment isn’t made, the package deal with be cancelled with a charge of the total number of ads printed without a discount. As with all other deals, a contract must be signed and submitted by the deadline.

A 4 Half Page Ads In Print For 20% Off • Colour + black and white Includes: - 4 Printed ads. - 1 Free online ad (two weeks only). - 25% off on all following online ads on the same week(s) as the print ad. - 2 Incorporated mentions on our social media sites. - 10% off ad creation for the first and second ad.

Savings of: Approximately

$422.5

B 4 Full Page Ads In Print For 25% Off

• Colour + black and white Includes: - 4 Printed ads. - 1 Free online ad (two weeks only). - 25% off on all online ads on the same week(s) as the print ad. - 2 Incorporated mentions on our social media sites. - 10% off ad creation for the first and second ad.

Savings of: Approximately

$762

C 8 Half Page Ads In Print For 30% •

Colour + black and white

Includes: - 4 Printed ads. - 1 Free online ad (two weeks only). - 25% off on all online ads on the same week(s) as the print ad. - 4 Incorporated mentions on our social media sites. - 10% off ad creation for the first and second ad.

Savings of: Approximately

$1172.5

D 8 Full Page Ads In Print for 30%

• Colour + black and white Includes: - 4 Printed ads. - 1 Free online ad (two weeks only). - 25% off on all online ads on the same week(s) as the print ad. - 4 Incorporated mentions on our social media sites. - 10% off ad creation for the first and second ad.

Savings of: Approximately

$1,586.5

Classsic Discount Packages Booking ads through The Argus’ simple bulk advertisement contract allows you to save upwards of 20% on your overall total and up to one free online advertisement (location based on availability).

Book 2 ads and receive 5% off your total. Book 3 ads and receive 10% off your total & one free online ad ( twoweek only). Book 5 or more ads and receive 20% off your total & one free online ad ( two-

week only) .


2016-2017 Advertising Rates and Publishing Schedule

Classifieds/Holiday Personals (Valentine’s Day and Christmas)***

***Have special rates system/ separate from ads and ad packages.

Student rate: General rate:

5 cents per character. 10 cents per character.

Instructions: 1. Write your ad in Microsoft Word. Characters must be transferable to Illustrator. If they aren’t we will do our best to find a replacement. 2. Highlight your ad, click review, word count, look at the “characters(with no spaces)” number. Multiply this number by the appropriate rate to get the total. 3.

Save your document with a specific name. Send it to ads@theargus.ca.

4. Go to your online bank account and email transfer the appropriate amount to ads@theargus.ca. Make it out to first name: Argus, last name: LUSU. Make sure you quote the name of your document somewhere in this transfer. Include the secret question and answer in your first email. 5. Please make sure that the amount you send is correct, and that you send it by 5p.m. on the Thursday before the week the paper comes out. Payment must be made before the ad is published. Otherwise it will not be published. 6. If you don’t have an online bank account access, print a copy of your ad and put the appropriate dollar amount in an envelope and seal it. Deliver it to the Argus office with the title, ATTN: ARGUS, Ellen. THE ONLY TIME TO DO THIS IS ON MONDAY from 2pm-4pm two weeks before the publishing date. YOU MUST email ads@theargus.ca a confirmation immediately that you have done this, with an electronic copy of your ad. Failure to do this on time, will result in no publishing. Include any extra information in the email to ads@theargus.ca. Please make sure it follows The Argus’ advertising guidelines. Your ad has to be AT LEAST 20 characters long ( $1.00).

Affiliations Discount

LUSU and students: 30% or more off all ads (packages are separate). Contact ads@theargus.ca for further details. Lakehead groups: 20% or more off all ads, packages are separate. ( Staff, departments, clubs etc..) Long-term customers can send records of deals done in the past and (within reason) we can come up with the appropriate discount.

The argus 2016 2017 rate card  
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