Question:
Why do I need a website, when I can set up a Facebook page for free?
Response:
Good question and one asked often. They are two entirely different things!
WEBSITE: Your website can reflect who you are, what you do, and where you are going. A website has no limits. You can list your sale horses (with images, videos and up to date information), you can show off your Stallions at Stud, or you can sell items through an automated e-commerce system (online store). It’s a 100% personalised display of the image you want to project, and how. And, so much easier to find! With the right domain (website) name (personalised just for you) your clients will be able to ‘google’ or ‘bing’ you in no time at all.
FACEBOOK: Facebook is what is called a ‘networking site’. Facebook was designed to connect people, and enable them to share information and form contacts (networks). Twitter is much the same on a simpler scale. You can upload images and share information, yet the cons are many: 1. Only people who use Facebook can view your Page – limiting your audience and potential clients/customers. The largest group of Facebook users is the 25-34 age group* – is that your target audience? 2. Your Facebook page looks exactly like every other persons Facebook page. First impression - a whole screen of professionally designed content or a small profile picture amongst a lot of mall print? 3.
Search Engines will generally rank a website higher than a Facebook page.
Ask yourself, would you purchase a $10,000 horse from a Facebook page or, worse still, a free website with pop up ads about online casinos? Or would you be more likely to consider that horse, if it was showcased on a website in a professional way that showed attention, care and detail?