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The Appalachian Student Newspaper theappalachianonline.com 828-262-2157 business@theappalachianonline.com


WHO WE ARE

The Appalachian has been the student-run newspaper of Appalachian State Universty since 1934. We have a weekly print publication and publish online daily. Students produce every part of the paper including writing, photographing, designing, marketing, and funding.

AWARDS AND RECOGNITION • Associated Collegiate Press Pacemaker Winner • Associated Collegiate Press Honor of Distinction • College Media Association Pinnacle Winner • NC College Media Association Best of Show


3,000 9,000 82% CIR C U L ATION

RE ADE RS HI P

PICKUP

STUDE NT P O P UL ATI O N :

18,811

17,017 UNDERGRADUATE + 1,794 GRADUATE

3,055 FACULTY AND STAFF

8 6 % W HITE + 14% MINORITY

TH E LO C A L C O M M U NIT Y RE C E I V E S :

$18 million/year

IN S T U DE NT DISC RE TI ON ARY S P E N DI N G

$4.1 million/year

IN PARE NT/FAM ILY/ V I S ITOR S P E N DI N G

$251.1 million/year FROM THE UN I V E RS IT Y

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PRINT RATES ON-CAMPUS RATES

COMMUNITY RATES

BLACK AND WHITE

FULL COLOR

BLACK AND WHITE

FULL COLOR

FULL PAGE

$420

$645

$700

$925

1/2 PAGE

$210

$325

$35O

$465

1/4 PAGE

$110

$170

$175

$230

1/8 PAGE

$60

$90

$100

$130

COUPON/CARD

$45

$60

$60

$75

PREPRINTED INSERTS

$400

$400

$400

$400

DEADLINES ISSUE RELEASED Thursday

SPACE SOLD One Week Prior

ARTWORK DUE* Monday at 5 p.m.

*Artwork submitted after Monday at 5 p.m. without prior approval will result in a 15% late fee. MONTHLY WEEKLY

Raster images should be 300 ppi. Black and white ads should be grayscale, $500 LEADERBOARD $150 be CMYK. No color ads should text smaller than 9pt. Use process black (100%K). Send ad files as .pdf or .tiff files. MIDDLE BANNER $125 $400 Name files accordingly: BusinessName_IssueDate.pdf. SIDE BAR $100 $350

DISCOUNTS 10% OFF

When you buy 5-10 ads

15% OFF When you buy 10+ ads

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ENHANCEMENTS Need your ad designed?

ON-CAMPUS

Add $50 per ad

COMMUNITY Add $100 per ad

Have preferred section placement? Add 10% to ad order


Full Page

9.715� x 15.316�

1/2 Page

1/4 Page

9.715� x 7.658�

4.781� x 7.833�

1/8 Page

4.781� x 3.743�

Coupon/ Business Card 4.781� x 1.871�

THINKING OF MOVING OFF CAMPUS?

The Premier Apartment Community for Appalachian Students

Amenities Include - Clubhouse with computer lab, fitness center, and game room - Sundeck with swimming pool & hot tub - Picnic area with grills, tennis, basketball, and volleyball courts - Deadbolt locks, sprinkler and security system in each apartment

Highlands Advantage - Quality FURNISHED two-and four bedroom apartments - INDIVIDUAL leases - ALL - INCLUSIVE rent and no utility deposits - Roommate matching program - Ethernet & Wifi included

- On site maintenance and management - AppalCART shuttle service - Picnic area with grills - New Hammock Garden

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(828)263-0100

www.universityhighlands.com

Waive your APP fees with this coupon (thatĘźs a savings of $300!) for 2016-2017 leasing season

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WEB RATES WEEKLY

MONTHLY

LEADERBOARD

$150

$500

MIDDLE BANNER

$125

$400

SIDE BAR

$100

$350

DEADLINES WEEKLY

MONTHLY (4 WEEKS)

AD PUBLISHED

ARTWORK DUE

AD PUBLISHED

Sunday

Friday at 5 p.m.

Sunday

ARTWORK DUE Friday at 5 p.m.

Raster images should be 72 dpi RGB. No text smaller than 7pt. Send ad files as .jpeg or .png or .gif files. Name files accordingly: BusinessName_PublicationDate.jpg

DISCOUNTS

10% OFF

When you buy 5-10 ads

15% OFF

When you buy 10+ ads

Need your ad designed? Add $100 per ad 6


Middle Banner 970px x 90px

Leaderboard 728px x 90px

Side Bar

300px x 250px

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SPECIAL ISSUES/SECTIONS ISSUES

Best of Boone

Inside the Huddle

Our Best of Boone issue describes the highest-rated local business, attractions, and on campus opportunities within the Boone community, as voted on by students in the Appalachian community.

September 7, 2017

Our annual football issue that highlights the upcoming season for our App State Mountaineers! This focus includes an analysis of players, upcoming games, and the overall SunBelt conference.

May 3, 2018

Orientation Issue May 10, 2018

Election Issue

Our Summer edition that is issued to all incoming students/parents at Appalachian.

Our non-partisan election issue that discusses political parties running for Local, State, and National offices (as applicable).

SECTIONS

November 2, 2017

Menu Guide

January 25, 2018 Our food guide to local eateries in the High Country. Highlights the best eats in Boone, as well as sustainable food sourcing and vegetarian/vegan options.

After the Show

February 22, 2018

Our Arts and Entertainment edition that highlights local music and performing arts.

Diversity Issue March 29, 2018

Our issue to feature the beauty of all types of diversity in our local and global world.

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Think Pink Edition October 19, 2017

Our Breast Cancer Awareness special section to discuss issues with women’s health and Breast Cancer.

Black History Month February 1, 2018

Our section to celebrate greatness and accomplishments within the African American community.

ONLINE Earth Day

April 19, 2018

Our completely online issue to celebrate the beauty of our earth and discuss the importance of sustainability.


PRODUCTION CALENDAR Regular Issue

September 1 7 14 21 28

December

Special Issue

October 5

1

19 26

1

1

January

7 18 25

March 1 15 22 29

1

April 12 19 26

Special Section

November 1 2 9 16 30

February 1 8 15 22

May 3 10

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NEWSSTAND RATES Have your business seen by students, faculty, and staff across campus by purchasing an ad on the front of one of our newstands! Lamination and plastic covers ensure that ads are protected from the elements. Cost includes printing, lamination, and placement of the 11” x 17” advertisement. ON-CAMPUS RATES

COMMUNITY RATES

10 STANDS (1/2)

20 STANDS (ALL)

10 STANDS (1/2)

20 STANDS (ALL)

$1400

$2800

$1750

$3500

Rates per 7 week quarter.

GROUP ONE:

PSU Peacock Circle Library Parking Deck Roess Dining Hall Anne Belk Skywalk Bus Shelter Trivette Convocation Center SRC State Farm

GROUP TWO:

Sanford Mall Library Circle Rivers Parking Deck Roess Dining Hall I.G. Greer Hoey Hall Boone Bagelry Peacock Hall Katherine Harper APH

Need your ad designed? Add $100 per ad 10

Newsstand 11” x 17” ad


NEWSSTAND LOCATIONS Main Campus King St.

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win

Blo .

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Appalachian Panhellic Hall

Hi

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State Farm Parking Lot

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21

GROUP ONE

St

ate

Fa rm

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GROUP TWO

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INDOOR 11


Bradley Workman Businesss Manager Jonathan Mauldin Graduate Assistant Olivia Wilkes Adviser

ASU Box 9165 828-262-2157 business@theappalachianonline.com

The Appalachian Rate Card 2017-18  
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