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OV E RV I E W


Overview Residential clients, seeking an exciting renovation or new build home, can benefit from the expertise of the Alexander James private client design team. Our private client design team create stunning and innovative bespoke interiors, and are renowned for their insight into spatial planning, architectural specification, bathroom design, furniture and accessories. We offer a range of unique and timeless proposals, with a level of service and attention to detail that is second to none.

We are as passionate about both the aesthetic and interior architectural integrity of your property as we are about the details, so you can be sure we will deliver elegant and stylish solutions that make your home personal to you. We understand the importance of your individual needs and requirements - you choose the level of involvement that suits you. We provide a very personalised service with your own dedicated designer committed to your project from concept to completion, to an uncompromisingly high standard.

Alexander James Interiors are able to offer the following services: 

Space planning

Small power and lighting layouts

Bathroom design and detailing

Specialist joinery

Specification documentation

3D Visuals/ CGI Drawings

Design boards

Furniture, wall coverings, fabrics & finishes

Installation schedules

Styling & accessorisation

Turn key service


D E S I G N P RO C E S S

Design Process Our private client department delivers a seamless and highly personalised service whilst creating beautiful interiors for private individuals. Our goal is to help each client maximise the full potential of their home, introducing bespoke designs which are tailored to their individual requirements. In the early stages of the design process we can, if required, create realistic CGI images, affording the client insight into the scheme throughout its evolution.

We then produce boards demonstrating the style with concept images and the design we are proposing, by showing fittings, lighting, finishes, furniture floor plans and elevations. These will be presented to you in our experiential showroom, designed to showcase the quality of our work.


S PA T I A L P L A N N I N G

Interior Space Planning This is a fundamental step in our design input into any development, as the flow of space throughout the building informs many other aspects requiring consideration. By assessing the living spaces and their relative positions, door locations and traffic flow, we can make recommendations that will improve usability of the space by defining furniture layout. Creating a home that works for the individual/family, while considering architectural detailing to differentiate the zones within the spaces. In this example we built a double height, double sided fireplace to encompass the supporting column that was structural to the building. This created a focal point in both the family and dining areas, and also accentuated the double height void above the family room, and divided the spaces for


A RC H I T E C T U R A L D E TA I L I N G A N D L I G H T I N G

Architectural Lighting Using architectural lighting creates a 3rd dimension within the spaces we are designing to add depth and warmth to our schemes. Bespoke chandeliers are designed to create elegant and opulent focal points, announcing the luxurious interior from the outset. In this project, we designed a striking feature wall to frame the sweeping staircase. A 15mm recess into the wall allowed for LED strips to highlight the specialist polished plaster finish, affording a beautiful glow both day and night .


A RC H I T E C T U R A L D E TA I L I N G A N D L I G H T I N G

Architectural Lighting Layered lighting plays a key part in any property, as vast and open space can often feel cold. Features lighting will bring warmth and atmosphere, giving you scope to create task, mood and accent lighting for various settings; bright lighting for practical purposes, soft ambient lighting for evening relaxation and accent lighting for entertaining. We can work with you to create multiple settings to suit your lifestyle.


C O O R D I NA T E D F L O O R P L A N S W I T H S P E C I F I C A T I O N S C H E D U L E S

Lighting and Small Power Following the production of furniture layouts, we will work alongside the project’s mechanical and electrical consultants to produce reflected ceiling plans showing proposed lighting layouts. This will coordinate services that would potentially have an impact on the overall ceiling design within a property. Specification of plaster ceiling mouldings, where required, and the production of detailed sections assist in this process. Our designers will also work with the client and project team to provide small power layouts that are optimised to the proposed furniture layouts, so in the early stages floor plugs and all power points are positioned in the correct location for the furniture design layout.

Specification Documentation Itemised specification documents are produced, cross referenced to the detailed drawing packages as appropriate. We can supply specifications for items from architectural light fittings to floor and wall finishes. The documents produced include reference codes for each item. This allows for easy identification within the tender documents to assist with quantifying and installation.


S P E C I A L I S T J O I N E RY D E S I G N

Specialist Joinery Our team produces intention drawings and sketches for the specialist joinery work. Showing scaled elevations that demonstrate the style we are proposing, along with finishes and loose furniture locations. Depending on the project requirements, design packages can include staircases, dressing rooms, bookcases, TV units, wine cellars, bars and studies. Working closely with both the client and contractor, we can design and coordinate the manufacture of any number of custom made items within a project.


BA T H RO O M D E TA I L D E S I G N

Bathroom Design and Detailing Whilst working on overall layouts for a property, our team can produce detail design packages for individual bathrooms including specifications of all finishes, sanitary and brassware. Drawing packages showing full setting-out detail, cross referenced to specification documents, supply enough information for both pricing and site installation. Detailed drawings showing floor and wall tile formats and setting out points also assist in both the procurement and installation process. Making these decisions at an early stage can minimise layout changes and eliminate unsightly cut tiles, creating a sleek and flawless look.


DESIGN & FINISHES

Design & Finishes Following plans and designed elevations, rendered elevations are supplied to help the client visualise the intended finished design. In the project below, geometric shapes and patterns with a slight art deco feel were used and reflected throughout the property. Panelled mirrors with bevelled edges were introduced to create depth with eglomised mirror giving a decorative finish. The floor pattern design in the pool room was repeated in the wall panels to create continuity. The hydraulic floor rises up to the existing floor level concealing the pool water below, changing the function of the room dramatically into a large entertaining space with taupe tiles dividing the expanse of white tiles softening the floor and echoing the bespoke designed wall panels.


SOFT FURNISHINGS & FLOORING

Design & Finishes We place huge importance on the finishing touches. These elements pull together the scheme and give a personal touch to your home. Tactile finishes bring softness to the design, providing cosiness and personality. We consider every fine detail, from pairing the curtain fabrics to the piping of the cushions, highlighting the metal detail of the lights in the headboard studding and even the reflective finish of mirrors and metal echoed in shiny leather.. Our in-house, specialist flooring company provide high quality and inspirational choices to suit every scheme, from wood flooring and laminate to carpets. We work with them closely to design bespoke rugs that complement and embellish the scheme aligning with the rest of the accent details.


LEISURE

Specialist Rooms We design specialist areas within your residence for the ultimate luxurious entertaining experience. We devise bespoke residential cinemas and media rooms where we take into account both aesthetics and function to conceal the technical equipment without compromising on style. When designing an area that incorporates facilities such as gym, pool and entertainment space, we consider many layout and design options to ensure that not only do they suit the client’s needs but also that the areas flow and complement one another.


W I N E C E L L A R S & S PA S

Specialist Rooms We create specialist areas within your residence for entertaining or showcasing wine collections. In this project, warm wood and tactile leather create a stylish display of your personal wine collection, where they can be sampled and enjoyed.

We design many spas to suit the clients taste, whether that be dark and sensuous or light and calming, creating the ultimate experience for relaxation, tranquillity and serenity. Contrast finishes created a dramatic atmosphere with the gold giving warmth against the natural stone. Curved columns and walls visually soften and provide organic shapes to aid in the relaxation process.


P E R I O D P RO P E RT I E S

Period properties We consider the integrity of the original architecture of buildings, designing interiors to harmonize old with new. We create schemes that complement and enhance the original features, ensuring that we incorporate luxury and opulence.


C O N T E M P O R A RY P RO P E RT I E S

Contemporary properties When working with particularly modern properties, we will design a scheme to complement the sharp and contemporary faรงade, using straight lines, sleek finishes & minimalist furniture.


C O U N T RY R E T R E A T S

Specialist Rooms In country retreats, the schemes are naturally more tactile and soft, as they are designed to be engaging with nature. To achieve a homely and cosy interior, we use a combination of patterns and checks together with organic natural materials, rich woods and stones. Ambient lighting is key to achieve the warm country glow.


L U X U RY A PA RT M E N T S

Luxurious Living In residential apartments we are sympathetic to the landscape and grounds surrounding the property. Areas are divided up by rugs, softening the hard floors. Light patterns and colours are used to create a timeless feel. Pelmets create an elegant scheme with tiebacks holding the curtains back maximising the natural light and stunning views .


C I T Y A PA RT M E N T S

City Apartments In city apartments we are sympathetic to the architecture of the building, using clean modern lines in the design. Large rugs are used to soften hard floors and double window treatments are installed, with soft sheers providing privacy during the day. All window treatments, lighting and entertainment are controlled by an integrated home automation system suiting the expectations of a busy London lifestyle.


D E S I G N B OA R D S


D E S I G N S T U D I O & C L I E N T P R E S E N TA T I O N

Studio and Client Presentation Once we have designed your scheme and hand selected the fabrics and finishes from our extensive library, we then present these in trays, organised by rooms, to accompany the furniture boards. We virtually walk the client around the scheme as we describe the vision of the design and how it will transform their home. We demonstrate the desired ambience of the scheme by presenting the tangible fabrics and finishes that can be touched by the client, giving an overall feel of each room. Our beautiful showroom demonstrates to the client the quality of our designs, and our exceptional attention to detail. It provides an inspirational setting for the presentation, and also allows us to help the client visualise how their home will look once our designs have transformed their home.


CGI DESIGNS

3D Visuals/ CGI Drawings/ Finishes An additional service, should the client require it, are 3D visuals of the designs that we have proposed. Our team of in-house specialists use a combination of modelling and rendering software to produce realistic images of our proposed interior schemes, using the materials and finishes that have been selected for the design. We pride ourselves on the quality and clarity of the renders and by using high resolution scans of finishes and fabrics, we can ensure the completed images match the design scheme in every detail.


B E F O R E / A F T E R — BU I L D P RO J E C T S

Before/ After Having removed the wall between the two double doors, this created one large bi-fold door to complement the scale of the room. The fireplace wall was created for effect and clad with marble. Lighting was very important and we created a range of schemes by lighting the fireplace wall as well as underneath the fireplace. We lowered the coving to allow LED lighting to highlight the perimeter of the room and give the impression of a higher ceiling. All walls were polished plastered in soft gold to provide the ultimate luxurious finish, giving a warm glow in the evening. Rich purple was used to add drama and pattern to the room.


B E F O R E / A F T E R — R E N OVA T I O N P RO J E C T S


BEFORE/AFTER—NEW BUILD HOMES

Before/ After The images demonstrate a new build property, where we have provided a full turn key interior design service from a blank canvas. This included the flooring, paint colours, wallpapers and furniture, as well as complete styling, all chosen specifically to enhance the style of the property. All of these elements combine to transform the new-build property into a home and giving it a personality. Clients can often find it daunting to furnish large areas with multi functional spaces to the correct scale. Therefore we show furniture layout plans to help clients visualise these open spaces fully furnished. Top floor rooms are often challenging for the client, particularly if it is within the roof space. We tailor these spaces your unique requirements, such as a music studio, children’s den, games room, or media room for the family. Here we created a bar and TV room suited for the growing family to enjoy.


STYLING

Styling Our specialist team of interior stylists work very closely with our designers to source accessories that perfectly embellish your scheme. They handpick every item with you in mind, taking into account not only your own personality, but the style of your property and it’s new furnishings. This is a very important factor that we feel draws every part of the design together, providing the finishing touches that give your home the ultimate wow factor.


C O N C E P T TO C O M P L E T I O N


P R I VA T E C L I E N T D E S I G N T E A M

MANAGING DIRECTOR

CREATIVE DIRECTOR

CHIEF OPERATING OFFICER

SALES DIRECTOR

FLOORING DIRECTOR

ROBERT WALKER

STACEY SIBLEY

GUY SIBLEY

LAURENCE WALKER

JAMES ROBBIE

HEAD OF PRIVATE CLIENT TEAM

INTERIOR DESIGNER

INTERIOR DESIGNER

INTERIOR DESIGNER

INTERIOR DESIGNER

NATALIE RUDLAND

MARINA DEMARCHUK

STEPHANIE COLE

ELIZABETH MATTISON

GEORGINA MURPHY


Head Office and Showroom 8 The Pavilions Ruscombe Business Park Twyford Berkshire RG10 9 NN 0118 932 0828

info@aji.co.uk www.aji.co.uk


Head Office and Showroom 8 The Pavilions Ruscombe Business Park Twyford Berkshire RG10 9 NN 0118 932 0828

info@aji.co.uk www.aji.co.uk

Private client design services  

Residential clients, seeking an exciting renovation or new build home, can benefit from the expertise of the Alexander James private client...

Private client design services  

Residential clients, seeking an exciting renovation or new build home, can benefit from the expertise of the Alexander James private client...