Page 1

Living Well & r-October



An AIM Partners magazine for Members

h t l a e w health

sin c e





Vol. 1, No. 5 • September-October 2009

every issue achieve success . . . . . . . . . . . . . . . 15 good things are happening . . . . . . . . 16-17 fitbits . . . . . . . . . . . . . . . . . . . . . 20 news . . . . . . . . . . . . . . . . . . . 22-23 product specials . . . . . . . . . . . . . . . 23

AIM Partners Living Well

Published by AIM International, Inc. Communications Department editor/layout/graphics . . . . . . . . . . . . Kathy Elson associate editor/writer . . . . . . . . . . . Rick Coffman lead writer . . . . . . . . . . . . . . . . . . . . . Kevan Lee contributing writers . . . . . . . . . . . . . . Stacey Aparicio, Frank Burke, Judy Clover, Ryan Davis, Phillip Jermann Address correspondence to: Editor, AIM Partners 3923 E. Flamingo Ave. Nampa, ID 83687-3100 – and – e-mail to:

—features— 3

Smoothie your way to a healthy weight with AIM products


New product: Introducing AIM’s first superfruit juice drinks – AIM CellStar ™


New product: Experience protein done right with AIM ProPeas™


Health news: ‘Age of Aquarius’ replaced with ‘Age of the Antioxidant’

10 People: For some, eating healthy is a begrudged habit 11 AIM Frame Essentials® : What a discovery … it was not intended to work that way 12 People: Taekwondo enthusiasts inspired by AIM athlete 13 dailyLife by AIM haircare products make a difference 14 2009 contest/2010 convention: There’s more than just COOL in Park City, Utah 18 Healthy foods: Putting some color into your diet is good for your health 19 People: With cholesterol, less is really more 21 AIM athlete / Short Track winners: AIM Members win trip to see J.R. Celski compete in Olympic speedskating trials

Living W&ell ober 2009 ber-Oct


An AIM Partners magazine

for Members

on the cover

wealth health

sin c e


8 2


AIM introduces two new products at the North American 2009 convention in Lake Las Vegas, Nevada. AIM CellStar™ juice in Pomagrape and Mango Tango flavors, and AIM ProPeas ™ vegetable protein powder in natural vanilla flavor.

september-october 2009 / to order call 1-800-456-2462 The mission of The AIM Companies™ is to improve the quality and productivity of people’s lives by promoting the Healthy Cell Concept ® and the highest principles of free enterprise. The purpose of AIM Partners Living Well is to communicate vital information to our Members and to build a strong relationship with them through education, motivation, and recognition. AIM products cannot be sold and advertised as cures and treatments for any disease. Our products are intended to improve the nutritional profile of the individuals who use them. Federal regulations in many countries prohibit making any claims that products are used in the diagnosis, cure, mitigation, treatment, and prevention of disease. AIM Partners Living Well is written in compliance with U.S. requirements, which may not be suitable for marketing AIM products outside of the United States. We ask that you be aware of and respect the requirements of your country in marketing AIM products. Articles are for information only. Con­sult a professional for advice on your specific situation. ©2009 AIM International, Inc. AIM Members are hereby granted permission to reproduce any article that appears in AIM Partners Living Well, provided the article is reprinted in its entirety and the reprint bears the following notice: “Reprinted with permission of AIM International, Inc., Nampa, Idaho.” Printed in the USA All other trademarks are the property of their respective owners.

We want to hear from you This is your forum to make suggestions, ask questions, and share opinions. Write to: AIM Partners; AIM International; 3923 E. Flamingo Ave.; Nampa, ID 83687-3100. Send e-mail to: Include your name, address, and AIM Member ID number. Letters may be edited for length and clarity. Pictures will be kept unless requested to be returned.

Smoothie Your Way to a healthy weight

AIM fit ’n fiber, ProPeas, and CellStar make delicious and nutritious smoothies that are: • High in fiber • Low in fat • High in protein • Low in calories • Low in cholesterol • Appetite satisfiers

AIM’s Weigh Less Smoothie 4 oz Cellstar juice, refrigerated 2 scoops ProPeas 2 scoops Fit ‘n fiber 4 oz Rice milk, refrigerated If room, add a little ice as desired This recipe is great on its own but feel free to add your favorite AIM products or fruit as desired.


Web/online orders: E-mail: International inquiries: Weekday hours: 6 a.m. to 6 p.m. MT TELEPHONE NUMBERS Member Sales and Service Center. . . . . . . . . . 1-800-456-2462 Orders, applications, renewals, order research, returns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Option 1 Member Services/Member Training . . . . . . . . . . . . . . . Option 1 International Services . . . . . . . . . . . . . . . . . . . . . . . . . . . Option 3 AIM Information Express™ (computer phone, available 24/7). . . . . . . . . . . . . . . Option 4 LiveAIM (voice activated learning). . . . . . . . . . . . 1-866-LiveAIM (1-866-548-3246) Servicios en Español/Spanish Services. . . . . . 1-800-926-2464 Services en Français/French Services. . . . . . . 1-800-933-4246 /Chinese Services . . . . . . . . . . . . 1-800-955-4246 Administrative Services. . . . . . . . . . . . . . . . . . . 1-208-465-5116 From Outside Canada and the Continental United States International Services (orders and information). . . . . . . . . . . . . . . . 1-208-463-2142 FAX NUMBERS Orders. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1-800-766-5133 Member Services/Member Training . . . . . . . . 1-208-463-2664 Servicios en Español/Spanish Services. . . . . . 1-800-766-5133 Services en Français/French Services. . . . . . . 1-866-263-1360 /Chinese Services . . . . . . . . . . . . 1-800-766-5133 International orders (from inside North America). . . . . . . . . . . . . 1-800-456-2465 (from outside North America) . . . . . . . . . . . 1-208-463-2689

INTERNATIONAL OFFICES From Outside Auckland: AIM Australia/New Zealand Phone 0800-480-333 P.O. Box 3081 Fax 0800-480-555 Nunawading Victoria 3131 AIM Africa, Inc. Phone 1300-880-908 P.O. Box 1087 Fax 1300-880-918 Florida 1710 From Outside Australia: Phone 61-3-9874-8311 Fax 61-3-9874-7402 AIM Canada Office Vancouver, BC V6M 2B5 Phone 604-263-8497 Toll-Free 888-343-9977 Fax 604-263-8455 AIM Canada Warehouse Unit 1, 2827 18th St. N.E. Calgary, AB T2E 7K5 Phone 208-465-5116 Fax 208-463-2189 AIM New Zealand Within Auckland: Phone 64-9-537-5809 Fax 64-9-537-5904

Republic of South Africa Phone 27-11-675-0477 Fax 27-11-675-0427 AIM United Kingdom TASC 16 Cornfield Terrace Eastbourne, East Sussex BN21 4NS Phone (44) 0207 089 2640 Fax 0207 089 2641 AIM USA 3923 E. Flamingo Ave. Nampa, ID 83687-3100 Phone 208-465-5116 Fax 208-463-2189

nutrition opportunity success /


new product

Introducing AIM’s

first superfruit

juice drinks AIM CellSt r ™ A

IM CellStar™ marks the latest in AIM ingenuity and progress – the company’s first foray into a premium, bottled superjuice. CellStar Mango Tango immune juice and CellStar Pomagrape anti-aging juice are the two new juice drinks. Both provide an outstanding means of getting the antioxidant nutrition you need. The Mango Tango immune juice offers a boost of hearty nutrients designed to keep you feeling strong, fit, and healthy. The Pomagrape anti-aging drink is perfect for those who want to fight back wrinkles, fatigue, and sluggishness. Though their purposes might be different, the two CellStar drinks go about their business in the same way: with antioxidants. One of the most popular nutrients on the market (see antioxidant story on page 8), antioxidants are leading the way when it comes to the fight against free radicals and the push for a detoxified, clean body system. Research suggests that antioxidants are capable of preventing heart disease and certain cancers, as well as keeping minds sharp, eyes healthy, and immune systems in working order. AIM measures the CellStar antioxidants using a test called Oxygen Radical Absorbance Capacity (ORAC), one of the most popular standardized ways of measuring antioxidants. Using this standard, CellStar clocks in at 1,250 ORAC per serving, which puts it ahead of other noted antioxidant foods including cranberries, raspberries, and oranges. Another plus to both CellStar varieties is that they are made with stevia, a natural sweetener that is low in calories and healthier than the processed sugars found in typical juice drinks. The two new CellStar varieties have a lot in common, and they continue to excel when you consider all their individual strengths, too.


september-october 2009 / to order call 1-800-456-2462


The Mango Tango immune juice is the sweeter of the two, created using one of the most powerful, littleknown fruits available: the mangosteen. Mangosteen is classified in the up-and-coming category of superfruit, and it hits all four superfruit qualifications. Mangosteens have appealing taste, fragrance, and visual qualities; they are packed with nutrients; they boast antioxidant strength; and they have potential impact for lowering the risk against certain diseases. One of the unique nutritional components of mangosteens is a type of antioxidant called xanthone that is found in the inside walls of the fruit. Xanthones have greater antioxidant power than vitamins, and they have been found to help with health concerns ranging from chronic fatigue to heart disease. Xanthones and other antioxidants from mangosteens are a key part to the immune-boosting power of Mango Tango. Through the help of the mangosteen, Mango Tango is packed with all sorts of good-for-you super nutrients, and there are even more benefits to be noted with the support of AIM’s Invigoration Blend of extracts, featuring camucamu, Echinacea, and hibiscus. ★ Camu-camu is an oddly-named but massively-effective fruit that can claim more vitamin C content than any other known plant in the world. Thanks in part to camu-camu, Mango Tango provides one-fourth of the daily value of vitamin C per serving. ★ Echinacea is more well-known in the U.S. than camucamu; it, too, can help support a healthy immune system. The plant extract is known for its cold-busting properties. A 2007 University of Connecticut study found that taking Echinacea can reduce your chances of catching a

appearance of varicose veins and hemorrhoids and to cold by more than half, and it can reduce the length of a reduce the risk of heart disease. cold by one-and-a-half days. ★ Black currant is another plant extract that specializes ★ Hibiscus, the final element to AIM’s Mango Tango in providing antioxidant protection to our bodies, and in superjuice, is a powerful flower extract with loads of particular keeping us young with arthritis relief. ascorbic acid content that contributes to Mango Tango’s Studies have confirmed that the linolenic acid in high vitamin C count. Recent studies have also found currant can help reduce morning stiffness that hibiscus can benefit the urinary tract, acting mango tango juice and joint tenderness as well as provide as an anti-microbial to prevent the buildup 1250 ORAC * per serving pain relief. of harmful bacteria in the bladder. ★ The title extract in Pomagrape All these elements comis the pomegranate, which probine to make Mango Tango a Serving Size 2 ounces (60 ml) vides ample support to the anti-aging hearty, healthy superjuice – and Servings Per Container 16 goal of the juice through antioxidant in some cases, it is health you Calories 20 Amount per serving % DV* Total Fat 0 g 0% power. Pomegranates are one of the world’s can see. The sediment of the Total Carbohydrates 4 g 1% Dietary Fiber 0 g 0% most antioxidant-rich fruits. In fact, in a study beverage collects at the botSugar 4 g Vitamin A (as beta-carotene) 375 IU 8% done last year, researchers found that pometom of the bottle, and this is no Vitamin C (as ascorbic acid) 15 mg 25% granate juice had more antioxidant capacity accident. Mango Tango is not a Stevia rebaudiana 5 mg † AIM’s Mango Tango Blend 219 mg than eight other popular beverages, includwatered-down juice product, Camu-Camu Extract † ing red wine, green tea, and acai berry juice. so you can take heart in knowEchinacea Extract † Hibiscus Extract † Wine, tea, and acai juice are three of the most ing – and seeing – that you’re Raspberry Extract † common “good-for-you” beverages that you getting the real thing. *Percent Daily Values are based on a 2,000 calorie diet †Daily Values not established hear about in the news, and pomegranate Throw in juices like pometrumped them all. granate, orange, and pineapple and you’ll find yourself with AIM will be offering the new CellStar product in convea great-tasting, good-for-you superjuice that rivals anything nient packs of two, four, or six. In each pack, you can order else you can try. all of one variety or a half-and-half mix of both. In contrast to the sweet taste of Mango Tango Try them both, pick a favorite, and share the new taste is the tart bite of the Pomagrape anti-aging of AIM with others. You haven’t had a superjuice until juice. With a flavor blended from pomegranate you’ve had AIM’s super new CellStar. and grape, the taste of Pomagrape is a uniquely flavorful blast of anti-aging goodness. The flavor alone will get you feeling more pomagrape What is the recommended usage for CellStar? alive. juice The rest is up to Pomagrape’s We recommend that you drink two fluid ounces 1250 ORAC * per serving unparalleled anti-aging nutrition. daily. This recommendation is in line with those of other When you take a look at the superjuices. You can increase the antioxidant extracts listed on the back of the Serving Size 2 ounces (60 ml) serving size as needed depending Servings Per Container 16 bottle, you can’t help but notice a laundry list on how you feel. Calories 20 Amount per serving % DV* of super ingredients. Out of the eight listed in Total Fat 0 g 0% Is it harmful to drink more Carbohydrates 4 g 1% the Pomagrape Blend, three of the best include Total Dietary Fiber 0 g 0% than two ounces per day? Sugar 4 g blueberry, currant, and pomegranate. Vitamin C (as ascorbic acid) 15 mg 25% Drinking more than two ★ Blueberries are home to a certain class Stevia rebaudiana 5 mg † ounces per day is not harmful. Pomagrape Blend 651 mg of antioxidant called anthocyanidins. These AIM’s † Pomegranate Extract The natural antioxidants found in Chokecherry Extract † anti-aging nutrients help protect against free Elderberry Extract † CellStar pose no risk to health, Blueberry Extract † radical damage that can negatively affect and research has yet to find any Black Currant Extract † the appearance of the skin and can hamGrape Seed Extract † case where consumption of great Hibiscus Extract † per vision. The pigments of the blueberry Raspberry Extract † quantities of antioxidants has had Apple Extract † help support the vascular system, enhanc*Percent Daily Values are based on a 2,000 calorie diet a negative effect. ing the effects of vitamin C to control the †Daily Values not established

Supplement Facts

Questions & Answers Q: A:

Supplement Facts

Q: A:

nutrition opportunity success /


new product

Experience protein done right P

rotein is key to a healthy body. Next to water, protein is the body’s most abundant substance. Protein keeps body tissue healthy. It builds up, maintains, and replaces the tissues that comprise our muscles, organs, and immune system. Proteins are also essential to the body’s amino acid process. They are composed of a series of amino acids that, once consumed, are used individually by the body for a number of necessary functions. Alone, humans are only able to naturally produce one-half of the necessary amino acids that are most important for sustained health. The rest must be derived from protein-rich foods. The fact that our bodies do not naturally store all the protein that we require makes protein different than other nutrients like fat and carbohydrates. While the latter two can be drawn upon when needed, the same cannot be said for protein, which makes getting an adequate amount in our diets that much more important.

The message of ProPeas is “Go green, stay lean,” which is a foreign concept to a lot of other protein products on the market. However, ProPeas can accomplish the goal with a unique protein source and unparalleled protein health. Going green is the first major distinction of ProPeas,

and it refers to the green, vegetable protein source. Most other protein supplements are whey- or soy-based. Not ProPeas. It gets its protein from an all-natural pea source, providing vegetable protein that is unmatched. The importance of ProPeas’ vegetable protein foundation cannot be overstated. AIM found a healthy, non-animal, low-calorie option for its protein product. This provides an alternative to most mainstream, commercial protein sources that are high in allergens, fats, and bad cholesterol. Field peas are the key to this source of outstanding protein health. They are high in protein, first and foremost, but they are also strong when it comes to starch, fiber, vitamins and minerals, yet they are low in fat content. The field peas in ProPeas are grown in Canada, the world’s largest producer of non-genetically modified (non-GMO) pea crops. Since peas are a nitrogen-fixing plant, there are no chemical fertilizers required to spur their growth. Being a “low input crop,” meaning nutrient self-sustaining, field peas don’t require the fertilizers and chemicals used in other vegetable growing. Staying lean, the second part of ProPeas’ motto, is a result of the pea protein powder and the surprising potential of high-protein diets, which have been known to trump even the more popular low-carb approach. Protein battles weight in three ways: increasing our feeling of fullness, increasing our metabolic rate, and aiding in the maintenance of lean muscle mass. These three characteristics make protein a powerful weight management nutrient.

– Questions and Answers – Q: Should I take ProPeas with any specific beverage?

A: We recommend trying ProPeas with rice milk. The natural vanilla taste of ProPeas would mix well with the flavors of rice milk or in a healthy smoothie. Q: Can I get too much protein in my diet? A: Please consult the recommended daily servings chart printed on the ProPeas label to find the serving size that is right for you. The recommended


september-october 2009 / to order call 1-800-456-2462

servings chart lists amounts that are on the low end of the Dietary Reference Intake scale. Staying near these recommendations will ensure a safe amount of protein consumption. ProPeas has the total protein package – from a healthy, safe vegetable source to a low-calorie weight management solution. It’s filling, it’s effective, and it’s another way to get the nutrition you need from the AIM products you know and love.

with …

Increasing the feeling of fullness (called “satiety”) is a big selling point, and pea protein certainly delivers. Out of the three macronutrients – carbohydrates, fat, and protein – protein takes the longest to digest, leading to feeling fuller longer. And rather than filling one’s stomach with fatty, unhealthy foods in an effort to stay full, pea protein fits the fullness bill while being low-calorie, low-fat, and low-cholesterol. Compared to competitor proteins, the fat content in ProPeas is mostly the good omega 3, 6, and 9 fatty acids we need. Cholesterol value is impressive – zero grams. A faster metabolism is also a result of a body with adequate protein. Protein increases metabolism by making the body work harder during digestion. When protein is digested, it requires more calories than digesting carbohydrates or sugars, thereby strengthening the body’s metabolic processes. Lean muscle will play a part in staying fit and healthy, too. As we increase protein intake, our body can create muscle faster and easier. The more lean muscle we have, the more calories we burn naturally, meaning that a similar amount of food intake could result in losing weight. The majority of other protein products available will have either a whey or soy base. These were simply not acceptable options for AIM’s protein product since both whey and soy are on an FDA list of the most common food allergens that account for 90 percent of all food allergies.  Whey protein comes from milk and is a byproduct of cheese production. Dairy allergies are one of the most common allergies; 50 percent of all children are allergic to whey. Animal proteins such as whey are high in the amino acids cysteine and methione. These amino acids are the only ones that contain sulfur, a mineral that increases our body’s acidity.  Also a serious allergen, soy poses problems in its growing and production process. Nine out of 10 soybeans in the U.S. are Genetically Modified Organisms (GMO), which 30 countries deem to be unsafe. Soy takes hits also on its high fat content (the removal of which would require solvents) and the danger of soy carcinogens. ProPeas is a vegetable protein with a balanced amino acid profile that supports an alkalizing diet. ProPeas is non-GMO and does not produce the potential for allergic reaction as do soy and whey. Feeling fit and healthy might sound like a familiar refrain for recent AIM products. AIM fit ’n fiber® was designed with the same goal in mind, and fit ‘n fiber and ProPeas make quite the complementary couple.

Both products promote weight loss through healthy sources like fiber and protein, providing a feeling of fullness while remaining low-fat and low-cholesterol. Combined, fit ‘n fiber and ProPeas are an amazingly healthy alternative. Compared to breakfasts of the norm, an AIM shake made with ProPeas and fit ’n fiber in the morning, for example, makes a tasty, smart meal choice. Plus, buy both fit ’n fiber and ProPeas as a Lean Team combo, and AIM will give you a discounted price. Recommended Daily Servings Recommended Servings

Protein from ProPeas™

Daily Reference Intake



12 g

34 g

Female - Male



24 g

46 g - 56 g

Pregnant/ Lactating


36 g

71 g



48 g

89 g - 104 g*

Female - Male

* Athlete recommendations are suggested by the American College of Sports Medicine.

Supplement Facts Serving Size 1 level scoop (19 g) Servings Per Container 24 Calories 80 Total Fat Saturated Fat Trans Fat Cholesterol Sodium Total Carbohydrates Dietary Fiber Sugar Protein Iron

Calories from fat 15 Amount per serving %DV* 1.5 g 3% 0.5 g 3% 0g 0 mg 0% 240 mg 10% 4g 1% 0g 0% 1g 12 g 24% 2.4 mg 14%

Alanine Arginine Aspartic Acid Cystine Glutamic Acid Glycine Histidine Isoleucine� Leucine�

Lysine Methionine Phenylalanine Proline Serine Threonine Tryptophan Tyrosine Valine�

0.500 g 1.330 g 1.322 g 0.129 g 1.870 g 0.483 g 0.285 g 0.665 g 1.258 g

�Branch Chain Amino Acid (BCAA) Total (from pea protein, leucine, isoleucine, and valine) Omega-3 fatty acids Omega-6 fatty acids Omega-9 fatty acids Stevia rebaudiana extract

0.749 g 0.110 g 0.656 g 0.528 g 0.646 g 0.475 g 0.070 g 0.456 g 0.673 g 2.595 g

0.1 g 0.6 g 0.3 g

† † †

67 mg

* Percent Daily Values are based on a 2,000 calorie diet. † Daily values not established Other Ingredients: Pea protein, natural vanilla flavor, coconut milk, guar gum.

nutrition opportunity success /


health news

‘Age of Aquarius’ replaced by the


’Age of the Antioxida

he age of the antioxidant is here.

how overrated antioxidants really are.

The recent uptick in antioxidant use has occurred pre-

When antioxidants first hit the scene, the praise was

dominantly in the past year. In the U.S. alone, there were

near universal. A number of studies found that increas-

262 products in 2008 that included antioxidant content on

ing antioxidants in the diet could reduce cancers, in some

the label. This was a two-fold increase over the number of

cases by as much as one-third.

antioxidant products in the year prior, and it dwarfed the 106 antioxidant product launches in 2006. Antioxidants have attained “resonance” with consumers, meaning that consumers respond to the term and make decisions based on whether or not the word “antioxidant” is part of the equation.

But as the praise came rolling in, so too did the criticism. Some researchers found results contrary to the ones that showed antioxidants having health benefits. The issue, it seemed, was in the type of antioxidant involved. Most of the promising antioxidant research that touted

And there have been studies to prove it. Market surveys

the strength of antioxidants was done on natural sources.

claim that more than half of consumers may buy or stay

It now appears that inconclusive studies focused on the

with a product if it has an antioxidant value.

lesser potent synthetic antioxidant sources.

What’s all the fuss about? Antioxidants have one thing

If this distinction holds true, then AIM products –

going for them that everyone wants: protection against

as natural as they come – are in good hands, and AIM

free radicals. It’s this potentially cancer-saving character-

Members stand to benefit.

istic that has so many people talking.

Already with a product lineup filled with heavy anti-

The free radical protection is right in the antioxidant

oxidant hitters, the newest AIM

name. Free radicals are produced by oxidation reactions in

product, AIM CellStar™ juice,

the body, and once the oxidation reactions occur that cre-

specializes in providing anti-

ate the free radicals, the free radicals then begin a chain

oxidant health in both the

reaction of their own, which causes damage to cells and


marks the onset of cancer. Antioxidants intervene both

Tango and the age-defying

at the oxidation reaction step and during the free radical

Pomagrape. And the best

chain reactions in order to prevent each from happening.

part is that CellStar, along


There are a number of different types of nutrients and

with every other AIM

minerals that provide antioxidant relief. Some of the most

product, gets its antioxidant

popular include polyphenols, flavonoids, beta-carotene,

abilities naturally.

and vitamins C and E. Polyphenols, in particular, have

One of the highest sources of natural antioxidants is

received much publicity lately because they have been

the pomegranate. Studies have found that it is more potent

linked to being most responsible for the health benefits

than other, more popular fruit juices (apple juice, for one),

from antioxidants.

and that it has a noticeable increase on the antioxidant

In theory, antioxidants appear to be world beaters.

levels of the blood.

In actuality, research on them has been less conclusive.

Pomegranate is found in both the Pomegrape and

Researchers cannot agree on just how powerful or just

Mango Tango varieties of CellStar, and it is just one of


september-october 2009 / to order call 1-800-456-2462

ant’ many fruit juices featuring potent antioxidant capabilities

winner, but it is hard to uniformly advertise its health ben-

found in CellStar.

efits since a uniform antioxidant measurement does not

The Mango Tango immune-boosting juice counts

exist. There are tools out there that can measure antioxi-

mangosteens, raspberries, and mangoes in its

dant capacity of foods and nutritional supplements;

concentrated blend. Pomegrape, in addition

the problem is that the regulatory committees have

to the potent pomegranate and grape seed extracts of its title, receives anti-aging

yet to decide upon which one is best. However, one of the most common tests

benefits from the antioxidants in blueber-

is Oxygen Radical Absorbance Capacity

ries and black currants.

(ORAC), and it is referred to as the “stan-

CellStar is one of AIM’s most powerful

dard bearer” of antioxidant measurements

antioxidant products, but it’s not quite the best. That

by medical communities. Like other anti-

distinction falls to AIM LeafGreens®.

oxidant tests, ORAC is used to measure

As a blend of the leaves of four different nutritious

the extent of a chemical reaction between anti-

plants, LeafGreens has a lot going for it. Among those

oxidants and free radicals. One of the hurdles in coming

four plants, spinach has some of

up with a consensus on testing is that there are simply so

the strongest antioxidant power of

many possible free radicals to test. ORAC looks at free

any vegetable, and along with bar-

radicals that appear most often in the body and that test

ley, faba bean, and field pea, it helps

has become the accepted standard for measuring antioxi-

make LeafGreens a strong antioxi-

dants. One result of all this antioxidant emphasis is that

dant option.

products worldwide have started featuring the ORAC

In addition to CellStar and LeafGreens, a noted antioxidant regular in the AIM prod-

amount on the label.

And CellStar is no exception.

uct line is AIM Proancynol® 2000. Two of its

It’s easy to list the number when it’s something to be

main ingredients – green tea and grape seed

proud of. CellStar provides 1,250 ORAC per two-ounce

– are loaded with polyphenols and proantho-

serving, which is enough to place it among the leaders in

cyanidins, two types of antioxidants.

antioxidant juices. Similar products in the AIM product

The green tea polyphenols include a catechin called epigallocatechin gallate (EGCG), one of the

line also rank high on the ORAC scale with LeafGreen’s 1,662 being the most notable.

best resources for neutralizing free radicals. In a research

No matter how you measure it, there’s no denying that

study, EGCG was found to be 100 times more effective

antioxidants provide a boost of health for those who need

than vitamin C at reducing the spread of free radicals.

it. Keeping on the path of natural antioxidant sources and

Grape seed extract, too, has a powerful antioxidant

maintaining a balance of several fruits and vegetables

helper, oligometric proanthocyanidin or OPC. These anti-

have been proven to make a difference where it matters

oxidants are stronger than vitamins C and E, and they are

most: in your health.

naturally abundant in traditional grape seed sources. The awesome AIM power of antioxidants sounds like a

The age of the antioxidant is here, and for AIM’s healthful demographic, that is a very good thing. nutrition opportunity success /


people feature

For some, eating healthy is a begrudged habit



IM Member Norman Adams believes eating healthy and use of an AIM product saved his life. Diagnosed with a malignant brain tumor, Norman found that eating healthy was going to be his best – and maybe last – option. Thanks to some help from AIM Royal Emerald Director P at am B la sin g Pat Blasingame, he was able to see that it was possible to find good health again. “My doctor told me I had no other options,” Norman recalled. “I said, ‘I think I do have another option.’ And I immediately thought of Pat Blasingame and her daughter’s story of cancer survival. “On April 24, 2008, I started on AIM BarleyLife® and a special oil blend of essential fatty acids. I became serious about healthy food and I removed all processed, artificially colored and flavored, and chemical-based foods from my life. I ate as much organic foods as I could find. I juiced carrots and apples with my BarleyLife powder for a powerful nutrition drink. I drank this three times a day. I have a special table that I can do special exercises on, and I have good friends that I socialize with, but I don’t eat their kind of food. My body wants to fight for my life, and I am adamant about giving it what it needs.” Norman’s story really begins back in 1989 when he was in a truck driving accident that paralyzed him from the neck down. Norman has been in a wheelchair

Norman Adams


september-october 2009 / to order call 1-800-456-2462

since the accident, has several health challenges, and requires 24-hour nursing care at his Houston, Texas, home. Unfortunately, Norman’s health troubles were only just beginning. “The challenge I am dealing with currently began in 1995,” Norman said, “when I had emergency surgery that lasted 12 hours to remove a benign tumor inside my head. They cut my scalp from ear to ear going across the top of my forehead. The skin was laid back over my face as they carefully tried to extract the tumor from an area close to my brain. They knew they hadn’t gotten all of it but were fearful for my survival if they prolonged the surgery.” Nearly 13 years later, the effects of the unfinished surgery returned. “In April of 2008, I began having some numbness in my left arm; when it didn’t go away, my nurse strongly suggested getting an MRI on my head. A spot close to my brain was discovered.” A biopsy was performed. The result was a malignant tumor between the brain stem and the sinus area. “The doctor wanted to schedule surgery immediately. I said I needed to think about it; he said, ‘You have no other options! You need surgery now!’ I simply couldn’t bring myself to agree to another surgery because the memory of the enormous amount of pain, suffering, and lengthy recovery from the first brain surgery was still very vivid to me. And in my spirit I just didn’t think I would survive another surgery.” The difficult decision led Norman to Pat Blasingame, who helped show him how a healthy diet with whole foods and AIM supplements can work wonders on the body. He had nothing to lose … but everything to gain. “It is now 2009, and I have not been back to the doctor; I have no headaches, no pain, no numbness, and no blood sugar problems. What I do have is an incredible zest for life and I feel fantastic. Plus, I’m telling everyone I come in contact with about AIM BarleyLife.”

What a discovery …

It was not intended to work that way A

IM Frame Essentials® is a remarkable glucosamine product that has helped many people deal with joint pain and arthritis. But what else? AIM Group Builder Ann Ellsworth from Rimbey, Alberta, Canada, certainly wasn’t expecting her asthma to go away when she tried Frame Essentials. But that’s exactly what happened. Ann had suffered from severe bronchial asthma for about 30 years – a condition so bad that she found herself in the hospital as often as once every two weeks when the condition reached its worst. Her lungs would fill with mucus to such severity that she couldn’t even breathe. “I remember when I first became aware of it,” Ann says. “We had gone to a wedding, and I had a severe asthma attack. Smoking and everything would bother it. And that night, after the wedding, I ended up in the hospital, and I was near death right then. My bronchial tubes weren’t working, and I just filled up with mucus. And I was right to the point that I couldn’t breathe anymore.” Ann survived that first night at death’s door (and she would survive two more near-death scares during the next 30 years) thanks to a large amount of medications given to her at the hospital. The main solution that doctors found for her condition was strong steroid treatment. Ann was prescribed a cortisone inhaler along with other medications that served only to manage her condition. Nothing seemed to work to heal her. After 30 years of being on strong steroid medication, Ann was introduced to The AIM Companies™ by Francis Ockerse, an Associate Director from Calgary, Alberta, Canada. “He had a tape of Janet Pauly’s,” Ann says. “He said, ‘Ann, I think you might be interested in this.’ From there, I ordered the AIM products. I tried so many natural ways, but then reached a plateau and wouldn’t get any better. But it was different with the AIM products.

“My husband (Orville) and I started with the AIM Garden Trio ®, and we both noticed a difference. Something would improve in our health, and we could tell it was because of the AIM products.” Still, Ann continued to suffer with her severe asthma. Her trying Frame Essentials happened more as an afterthought than anything else. She and Orville play cards together, and she would get aches and pains after sitting and playing too long. When she heard that AIM had a joint health product, she decided to try it out. And boy is she happy she did. “One month into Frame Essentials,” Ann says, “we were at another wedding, and I looked at my husband, and I said ‘I can breathe!’ I never looked back after that. I quit taking cortisone. Before, when I would quit, I couldn’t breathe again. I have no signs of asthma now.” Ann gives all the credit to Frame Essentials since it was the only part of her routine that changed when she started getting better. Frame Essentials, which contains a significant amount of boswellia, is designed to help relieve aches and pains in the joints. It might be that the relaxing nature of the supplement could have helped open up Ann’s bronchial tubes where her asthma resided. Being on the AIM products has helped her in another area as well. Ann has lost 70 pounds since making AIM a part of her lifestyle. Life is good now for Ann. She can breathe easy knowing that AIM is there for her. nutrition opportunity success /


people feature

J.R. Celski


number of years ago, AIM-sponsored speed skater J.R. Celski watched Apolo Ohno win Olympic medals and thought to himself, “I want to do that.” In September at the Olympic Trials in Marquette, Michigan, he will attempt to fulfill his dream – a chance to compete for the United States in speedskating at the 2010 Winter Olympics. His effort will not go unnoticed in Nokesville, Virginia, where a family of five will be watching as he chases his dream. They, too, have a dream: a spot for a family member on the United States taekwondo team. Says Scott Snow, family father: “We are able to point to J.R.’s example to our children. It gives them a positive role model.” Father Scott and mother Mae met at a taekwondo training facility in the early 1980s. Mae had been training there; Scott was invited to train there as a sparring partner for one of the world’s top taekwondo athletes. Taekwondo, an official Olympic sport since 2000, was scheduled to be a demo sport at the 1984 Summer Olympics. Enthusiasts of the sport became even more dedicated for the opportunity to participate in that Olympics. Taekwondo is a Korean martial art. In Korean, tae means “to strike or break with foot,” kwon means “to strike or break with fist,” and do means “way” or “method.” Put the three terms together and you come up with “the way of the foot and fist” or “the way of kicking and punching.” Small wonder that Scott and Mae’s three children are taekwondo kids. They are growing up with parents who hold a number of gold medals and individual titles in taekwondo throughout the Eastern seaboard. Their basement is a taekwondo training facility. The three boys – Andrew, 13; Benjamin, 10; and Timothy, 8 – have won 39 gold medals in just the past 15 months.


september-october 2009 / to order call 1-800-456-2462

AIM-sponsored athlete, inspiration, and role model

Just as J.R. had to wait his turn at a chance to qualify for the Olympics due to an age restriction, it is no different with taekwondo. You have to be 18 years of age to have a shot at the Senior Olympics team. So the boys work at regional competitions and for a spot on a Junior Olympics roster. It is not an easy life. A typical training regimen covers a five-day period. Cardio work, endurance, strengthening the body for resistance, calisthenics and weight training – geared to each child’s ability to handle the work. “The focus,” says Mae, “is on nine basic sports performance factors: power, strength, speed, agility, coordination, quickness, flexibility, local muscular endurance, and cardiovascular aerobic endurance.” On top of that time expended on taekwondo, all the boys are also “A” students in the classroom. All three boys love to read, Andrew and Ben enjoy football, and Timothy likes to fish. The Snows have been AIM Members since 2004. “Mae was suffering from

allergies, sinus infections, and laryngitis,” explains Scott. A friend got them to try some natural, nutritional foods and that led Scott to meet an AIM distributor. “With both of us having been serious athletes, we had a good understanding of the importance of proper nutrition in order to have stronger immune systems,” says Scott. Mae began taking AIM BarleyLife ® and AIM Herbal Fiberblend®. Her health improved. As much as taekwondo is part of the Snow family life, so is a daily dose of AIM products. “We strongly believe that proper nutrition is one area that most people are overlooking today,” says Mae. “In any athlete’s life, a strong and healthy body and mind are a requirement. They are necessary for training as well as for recovery, since injuries are unavoidable.” The Snow parents are firm believers in AIM’s Healthy Cell Concept ®. “If you nourish your body from the cell level, both your body and mind will be fortified,” according to Mae. To that end, the day begins with a BarleyLife and AIMega ® shake including yogurt, berries, and protein. Late afternoons there is a fit ’n fiber® /Herbal Fiberblend drink. “People lead such busy lives that they don’t get proper nutrition, which is actually nurtured further by the marketing of fast food and convenience food,” Scott says. Scott is a Virginia native who manages the family electrical business. Mae, a native of Vietnam, has a bachelor’s degree in mathematics, worked for nine years in

informational technology sales, but now is a homemaker. The family lives on 13 acres of wooded land. Once a heavy dairy farming area, Scott has seen his home county increasingly eaten up by new homes but, he says, “there are still many acres of open land and wooded areas.” He loves the outdoors, Mae is particularly fond of flower gardening. Says Mae: “As a family, we strive to build memories together. We go to church together, we practice taekwondo together, we hike, we read, we watch football games, we go out to eat together. These are times we learn from each other and we grow in ourselves.” To be pulled into so many different time-consuming directions both personally and professionally has its stressful moments, but the family counts its faith as its bedrock. “The Word of God is our guide,” they say. “There is nothing under the sun that it does not address.” The Snows feel their bond with AIM is a perfect fit for who they are and what they believe. “AIM strives for product excellence and its service is a blessing. The AIM business model is very friendly compared to other multi-level marketing companies. AIM allows a lot of financial opportunities.” AIM also brought them into knowing of J.R. Celski and his quest for Olympic gold. “What strikes us is the common philosophy we have with J.R.” says Mae. The Snows will be watching him attempt to make the Olympic team, always with an eye toward that distant Summer Olympics when the name Snow is announced as a taekwondo competitor.

dailyLife™ by AIM hair care products make a difference


hen Andrea-Lynne Shipman, a Product Consultant from Weaubleau, Missouri, tried the dailyLife hair care products, she immediately felt the difference. “My four girls and I each have very long hair,” Andrea says, “and we have used many different shampoos from salons as well as general merchandise. I have never had so many compliments – from friends as well as strangers – on my hair as I have since using AIM’s shampoo.” She knows the compliments have to be a result of the dailyLife products. They are the only things she has done differently. The conditioner counts aloe leaf juice and vitamin

E among essential nutrients that help keep her hair non-greasy and hydrated. The shampoo gets deep down for a nourishing clean, made possible through a long list of nutrients: aloe, amino acids, Epsom salt, provitamin B5, vitamin A, vitamin D3, and vitamin E. Andrea says the products give her hair lots of shine and leaves it feeling smooth and very manageable. The fragrance of the products is a plus, too. (Andrea enjoys the mango.) “My hair seems to brighten up and feels extremely soft, yet not over-conditioned,” Andrea says. “Thank you for making such an exceptional product.” nutrition opportunity success /


2009 contest / 2010 convention

There’s more than just C W

hy Park City, Utah? Not just because it’s COOL. It’s a whole lot more than that. Whoever said you can’t please all the people all the time has never spent a summer in Park City. The skies are perpetually blue, the foothills are covered with wildflowers, and the cool mountain breezes make summer temperatures a whole lot more enjoyable. It is the perfect setting for a memorable AIM convention. There are activities for everyone, whether your idea of active is sipping a drink on the patio of one of more than 100 restaurants or exploring some of the 400 miles of trails on foot or by bike. If you’re into thrills, try out the Xtreme Zip Line or the Quicksilver Alpine Slide at the Utah Olympic Park. You can treat your cultural side to some of the most entertaining arts and music festivals at any elevation. We could go on by mentioning the many spas, fly-fishing outfitters, eclectic shops, and galleries, but we think you get the idea. Tucked away in the Wasatch Mountains, you’ll feel like you’re miles away from the civilized world, but Park City is just 35 miles from Salt Lake City, Utah. A simple stroll past the shops, galleries, and restaurants on historic Main Street is all it takes to bring back the romance of the Old West. An AIM convention in a resort that sits at the base of a mountain that has an elevation of 9,900 feet – now that’s what we call a view of the back country! Just because the convention is in the mountains, don’t think you won’t feel pampered. The Canyons Grand Summit Hotel is as luxurious as they come with all the amenities you’ve come to expect from a venue for an AIM convention. Make your plans early by marking your calendar for AIM’s 2010 convention on July 7-11, 2010. We know how quickly your summer months fill up, so make sure to mark your calendars now. 2009 CONTEST

Want to attend the convention for F R E E ?

It’s easy to do – just participate in the Looking for Adventure? 2009 contest from Saturday, August 1, 2009, through Sunday, February 28, 2010. Get focused and set your sights on your goal, and we’ll see you in 2010 in breathtaking Park City.

Convention auto-pay plan is back! We know it’s challenging to pay all at once to attend the convention, so we’re here to help. Sign up to participate in the Convention Auto-Pay Program by October 31, 2009, and pay for a full convention package* in monthly installments through May 2010. Simply sign up to participate and the payment


september-october 2009 / to order call 1-800-456-2462

achieve success

COOL in Park City, Utah will be $89.29 US/$99.29 CDN per month. Payments will be drawn from November 2009 through May 2010. Note: If you win an award in the Looking for Adventure? 2009 contest, you’ll be reimbursed for all or a portion of the amount of money you have paid into the Auto-Pay Program.

achieve success

U.S. Directors recognized AIM is proud to recognize those Members who have been promoted to Director. AIM’s motto of Nutrition, Opportunity, Success could not be complete without business builders like these: Director Danielle Henry promoted to the Director level in May of this year after joining The AIM Companies™ in 2007. She and her husband reside in Kansas City, Missouri. Cynthia and Dana Ponchot from Lebanon, Ohio, joined AIM in March of 2008 and promoted to the Director level nearly a year later, in May of 2009. Both Cynthia and Dana have noticed the AIM products contributing to their improved health. Both have had to battle serious illness. Directors Fannie and Norman Miller of Fredericksburg, Ohio, have been with The AIM Companies™ since October 2007. The couple promoted to the Director level in June of this year. Bob and Sue Celski, parents of AIM-sponsored athlete and U.S. speedskater J.R. Celski, also reached Director in June. The Celskis, from Federal Way, Washington, have been with The AIM Companies™ since 2002.

director promotions May 2009

June 2009

Bracher, Paul and Marianne

Askew, Rosalyn



United States

The auto-pay program is applicable to full convention packages only. *A full convention package includes four nights of hotel accommodations (based on double occupancy), Welcome Dinner, four breakfasts, and the Gala Dinner. Thursday and Friday sessions are complimentary.

director growth bonus pools May 2009 300 Members earned shares worth $173.38 U.S. each in this pool.

June 2009 339 Members earned shares worth $163.92 U.S. each in this pool.

elite leadership bonuses 2-Star Bonus

May 2009

Casey, Kevin A. . . . . . . . . . . . . . . . . . . . . . . . Tennessee Knight, Connie and Steve . . . . . . . . . . . . . . . . . . Florida La Vie c/o Y & J.P. Holdings . . . . . . . . . . . South Africa Natural Way Travel & Tours, LLC . . . . . . . . . . . Florida Realities Dist. Serv. Inc. . . . . . . . . . . . . . . . . . . . Canada Select Ventures . . . . . . . . . . . . . . . . . . . . . . . . . . Florida Van Rensburg, Chris and Joan . . . . . . . . . . South Africa

4-Star Bonus Pauly, Janet and O’Ferrall . . . . . . . . . . . . . . . . . . . Texas

6-Star Bonus Kling, Carolyn and Jim . . . . . . . . . . . . . . . . . . . . . Idaho

2-Star Bonus

June 2009

June 2009

Casey, Kevin A. . . . . . . . . . . . . . . . . . . . . . . . Tennessee Combrinck, Eben and Marcelle . . . . . . . . . South Africa Durrant, Janine . . . . . . . . . . . . . . . . . . . . . . . . . Georgia Knight, Connie and Steve . . . . . . . . . . . . . . . . . . Florida La Vie c/o Y & J.P. Holdings . . . . . . . . . . . South Africa Natural Way Travel & Tours, LLC . . . . . . . . . . . Florida Pauly, Janet and O’Ferrall . . . . . . . . . . . . . . . . . . . Texas Realities Dist. Serv. Inc. . . . . . . . . . . . . . . . . . . . Canada Select Ventures . . . . . . . . . . . . . . . . . . . . . . . . . . Florida Van Rensburg, Chris and Joan . . . . . . . . . . South Africa

Participants earned bonuses from $405 to $3,697 in this pool.

Kling, Carolyn and Jim . . . . . . . . . . . . . . . . . . . . . Idaho

United States Henry, Danielle Ponchot, Cynthia and Dana

Celski, Robert and Susan Miller, Fannie and Norman

South Africa

Nicolau, Jean-Jacques van Nieuwenhuizen, Natalie

three-deep bonus pool May 2009 Participants earned bonuses from $399 to $2,623 in this pool.

4-Star Bonus

nutrition opportunity success /


good things are happening

Hair and Fashion Show May 14, 2009 • Garden City, Idaho


hen my hairdresser, Danae Valle, told me she was sponsoring a Hair and Fashion Show to benefit a local charity, I was very interested. Hope’s Door is a home that helps abused women and children to get the help they need and to have a safe place of transition. Danae has a special connection with this charity because she adopted her youngest daughter out of an abusive situation. Becky (Burnham) and I decided to jump in and be a part of this evening by hosting a booth for our Green Barley Nutrition Center. The wonderful staff at AIM headquarters helped us, as usual, in providing some items to decorate our booth. When the evening came, we could see it was going to be a great success. Several hundred people attended the event and many came early for hors d’oeuvres and to browse the vendor booths. We were sampling AIM’s delicious new CalciAIM™ and were kept busy the entire two hours, giving out taste samples, talking with people about health, and taking names for our drawing. Becky had made up a lovely basket with CalciAIM, fit ’n fiber®, mango nectar hand cream, and some kitchen items. This basket was a great draw for the crowd, along with our samples. We also enjoyed networking with many people from the community during the event. We discovered that

one of the main sponsors was a doctor who specializes in bariatric weightloss sur- Shown above: Cathy McCrea, Carolyn Kling, gery and and Becky Burnham. several of the models were his patients. This provided us with a unique opportunity to highlight how well AIM BarleyLife ® and the other AIM products work to deliver nutrients to people who have malabsorption issues. We came home with many good leads for followup – people who had indicated they would like more information about our products, people who wanted nutritional counseling, or those just interested in following our Facebook group or blog. We felt this was a very successful venture and worth the effort. – Cathy McCrea, AIM Blue Diamond Director

Invest in AIM in Challenging Times May 30, 2009 • Bethel Gospel Tabernacle • Jamaica, New York


nvest In AIM in Challenging Times and Protect Your Health” meeting was sponsored by The AIM Companies™ and organized by Cecily Turner, Director; Dr. Yu-Shiaw Chen, Chairman’s Club Director; Joseph and Mary Donohue, Directors; Rose Bird, chartered herbalist and general manager of AIM Canada, and the AIM team. There were many speakers including those mentioned above. More than a hundred participants, mostly new to AIM, went home with greater awareness of their health and the AIM products. Throughout the day there were prize draws, and refreshments were served. Overall, it was a sunny, exciting day.


september-october 2009 / to order call 1-800-456-2462

good things are happening


eventy-two Austral­ ian and New Zealand Members attended the 2009 convention, which May 14-17, 2009 • Melbourne, Australia was held in Melbourne. The convention started with top prize level winners enjoying a traditional Italian meal followed by seeing Wicked! the musical. Phillip Jermann, Quality & Regulatory Specialist from AIM’s Quality Assurance department, was the keynote speaker during the convention. His first presentation highlighted all the up-to-date benefits of AIM LeafGreens®, which was followed by another major presentation covering AIM Peak Endurance, CalciAIM™ and the new fit ’n fiber®. Other well-appreciated and enjoyed presentations were from Dr. Peter Edwards, Queensland Director, who introduced Members to some rather amazing walking techniques, exercises, and benefits of using the AIM products. Denise Eichelmann, manager of the Australian Call Centre, delivered a “Successful Marketing” presentation which left all attending Members with some useful tools and tips for improving downline communications and sales. Naturopath Nikola Wilkie, Queensland Director, discussed the benefits of AIM Herbal Fiberblend ® in her “Gut Feelings” roundtable presentation. For the Welcome Dinner, contest prize-winning Members were treated to a 5-star meal at the Champions Room at Melbourne’s iconic and cultural Federation Square. On Saturday night all convention attendees were treated to a twohour cocktail party 55 stories high in the city’s famous Rialto Observation Deck.

AIM Australia & New Zealand 2009 Convention

Idaho Sampler Expo May 2-3, 2009 • Garden City, Idaho


IM Members Melissa Dobney and Jade and Tyler Jensen participated in Idaho Sampler Expo in Garden City, Idaho, with the guidance and help of Opal Wright, wife of AIM CEO, president, and coowner Ron Wright. This annual event brings together area people to sample various products, and several were interested in AIM’s whole-food and nutritional supplements. Those working the booth gave away BarleyLife and BarleyLife Xtra sample packs with their contact information and some product literature. Their booth focused on two health-related questions: Are you happy with your body? and Are your hormones driving you crazy? They felt this was a great way to initiate conversations and were pleased with the number of people interested who stopped to check out the products and discuss their health concerns. nutrition opportunity success /


healthy foods

Putting some color into your diet is

good for your health I f it’s true what they say, “You are what you eat,” then we should all strive to be a little more colorful. Fruit and Vegetable Month crops up in September, and it provides a good reminder of just how important these natural foods are in our diet. Simply eating more of them is a good start, but the new message is that getting a wide assortment – each as colorful as the next – is really the way to go. Eating fruits and veggies is one of the smartest food choices we can make. As a natural source of a large amount of nutrients, they provide health benefits that processed foods cannot. But what’s great about fruits and vegetables is that each one is a unique source of health. For this reason, it is important that we vary our fruit and vegetable consumption. A new way of looking at eating healthy is to “eat the rainbow,” a phrase that has become a motto for fruit and veggie thinking. Getting the most color variety out of our diets ensures that we maximize the widest range of nutrients possible. Each color has its own special characteristics that are important not to miss out on. These colors of the fruit and vegetable rainbow provide a wide variety of health and nutrition. And the AIM products do the same. In just as many colors, and with just as many health benefits, AIM products make an appropriate addition to fruit and vegetable month.


september-october 2009 / to order call 1-800-456-2462


Nutrients: lycopene, ellagic acid, quercetin, hesperidin, and others. Associated health benefits: reduce the risk of prostate cancer, lower LDL cholesterol, neutralize free radicals, and support joint health. l The nutrition of one-half pound of beets can be found in a single teaspoon of AIM RediBeets®. That makes for a lot of red veggie nutrition. Betaine, a special beet nutrient, has a reputation for stimulating the function of liver cells and protecting the liver and bile ducts. Research has also found it to be a boon to heart health.

Orange/ Yellow Nutrients: beta-carotene, zeaxanthin, flavonoids, lycopene, potassium, vitamin C, and others. Associated health benefits: reduce macular degeneration, lower risk of prostate cancer, lower LDL cholesterol, lower blood pressure, support joint health, neutralize free radicals, help alkalize the body, and build strong bones. l Beta-carotene shows up in spades in AIM Just Carrots® at 21,000 International Units (IUs) per serving. The body takes beta-carotene, which is most noteworthy in the yellow/orange colored fruits and veggies, and turns it into vitamin A. The remaining beta-carotene is then used to boost the immune system and fight free radicals as an antioxidant.

Green Nutrients: chlorophyll, fiber, lutein, zeaxanthin, cal­ cium, folate, vitamin C, beta-carotene, and others. Associated health benefits: reduce cancer risks, lower LDL cholesterol, lower blood pressure, aid digestion, support vision health, neutralize free radicals, and boost the immune system. l If it’s the king of nutrition you seek, then the barley plant is what you’re looking for. Barley is the most nutritious plant on earth, and AIM BarleyLife® is made from only the finest barley plants available. The green nutrition from BarleyLife can be traced in part to the chlorophyll, which helps set apart green fruits and veggies from the rest. Chlorophyll has been associated with antioxidant and anti-inflammatory health, and it can aid in rebuilding tissues and help wounds heal faster. l The nutrition in AIM LeafGreens® comes from four different leaf sources – barley, spinach, faba bean, and field pea – each one a green source of nutrition. Spinach, in particular, offers a special bit of health with its source of lutein, a noted vision health nutrient. LeafGreens contains nearly five milligrams of lutein per serving, which equals the amount found in most luteinspecific supplements.

Blue/Purple Nutrients: lutein, zeaxanthin, resveratrol, vitamin C, fiber, flavonoids, ellagic acid, quercetin, and others.

Associated health benefits: support vision health, lower LDL cholesterol, boost immune system, aid digestion, improve calcium absorption, reduce inflammation, neutralize free radicals, and reduce tumor growth. l Each of the new AIM CellStar ™ juices, Mango Tango and Pomagrape, boasts blue/purple nutrition. Between the two beverages, pomegranate, blueberry, black currant, elderberries, and grapes all show up on the ingredient list, providing excellent antioxidant health. The calling card of CellStar is to boost the immune system and fight the effects of aging, and there are more than enough blue/ purple nutrients in each juice to get the job done. Nutrients: beta-glucans, EGCG, SDG, lignans, and others. Associated health benefits: boost immune system, reduce the risk of cancers, and balance hormones. l AIM Proancynol® 2000 contains 100 mg of green tea extract, which has a high polyphenol or cathechin content. The predominant catechin is EGCG, or epigallocathechin gallate. Research suggests that green tea can be beneficial in the treatment of cardiovascular disease, osteoporosis, cognitive decline, dental cavities, and kidney stones. Remember that getting enough fruits and vegetables in your diet is a good start on the road to good health. Getting those fruits and vegetables colorful enough is the next challenge.

With cholesterol, less is really more I have been an AIM member since 1997 when, at the age of 32, I discovered the benefits of barley juice (AIM BarleyLife ® ) and AIM Proancynol® 2000, when diagnosed with thyroid cancer. Twelve years later and now totally dependent on thyroxine replacement (my thyroid was surgically removed), I often struggle with feeling satiated on a high raw-food diet. For my clients, I recommend AIM Herbal Fiberblend® as a means to “fill up,” with the added benefit of cleaning the bowel, but personally, my already mechanical metabolism does not cope with this approach and I find myself in the toilet far too frequently. I was so excited to learn of AIM’s new fit ’n fiber® product, which I can take without the radical effects previously mentioned, and it also tastes great, especially if mixed with ice cold water like a smoothie.

If I am hungry at bedtime, a scoop of fit ’n fiber in a large glass of water fills me up and I go straight off to sleep, without consuming more calories than I need. I have discovered that I can take fit ’n fiber mixed with a little of the Herbal Fiberblend before bed at night and get the benefits of the herbal mixture in the Fiberblend, letting it do its cleaning while I rest. I am now finding that my clients, on my recommendation, are starting to use Herbal Fiberblend once again, when mixed with the delicious fit ’n fiber. Thank you AIM for developing this wonderful new product. — Heather Fausett Registered Nurse, Nutritional Counselor, Cancer Survivor, and AIM Director in New Zealand since 1998

nutrition opportunity success /



Consider the benefits of these AIM products … AIM Proancynol® 2000 A study in Australia reports that high blood levels of selenium can reduce skin cancer risk by up to 60 percent. Based on findings taken from a sampling of an Australian community, researchers discovered that high selenium levels were associated with reduced risks of skin carcinomas. The highest levels of selenium saw a 57 percent reduction in basal cell carcinoma and a 64 percent reduction in squamos cell carcinoma. Both basal and squamos cell carcinomas are forms of skin cancer, which is diagnosed in 1.5 million Americans each year. Selenium is a mineral absorbed by plants and consumed in the diet through plants or from the meat of grazing animals. (Proancynol 2000 contains 286 percent of the Reference Daily Intake of selenium per serving.)

AIM Just Carrots ® , AIM LeafGreens ® , AIM ReAssure ® SP The risk for metabolic syndrome can be lowered by about 50 percent with antioxidant carotenoids, according to a Dutch study. Metabolic syndrome is characterized by obesity and glucose/insulin imbalance, and it has been linked to an increased risk of diabetes. The study found that high carotenoid intake could lower metabolic syndrome risk by as much as 58 percent and that the carotenoid lycopene could lower risk by up to 45 percent. In addition to lycopene, researchers also noted that beta-carotene carried a potentially protective benefit. (Just Carrots contains 420 percent of the Reference Daily Intake of beta carotene, LeafGreens contains 70 percent of the Reference Daily Intake of beta carotene, and ReAssure SP contains 5 milligrams of lycopene per serving.)

AIM CellStar™ Drinking pomegranate juice can slow the recurrence of prostate cancer, says a report in the Journal of


Urology. Researchers are hopeful that the findings of the study, which measured prostate specific antigens for participants who had undergone unsuccessful prostate cancer treatment, may eventually lead to the discovery that pomegranate juice is an effective cancer preventative. In addition to prostate health, pomegranate juice has also been linked to cardiovascular and joint health thanks to its high concentration of antioxidants. (CellStar™ Pomagrape and CellStar™ Mango Tango contain pomegranate juice concentrate.)

AIM Peak Endurance ® The results of a Harvard University study reveal that an increase in vitamin B6 can reduce the risk of colon cancer by up to 50 percent. Nearly 15,000 people participated in the project, and the positive results echoed those of a similar study published last year that found a reduced risk of 20 percent. (Peak Endurance contains 50 percent of the Reference Daily Intake of vitamin B6 per serving.)

fitbits briefs … n SPF refers to the ability of sunscreen to block ultraviolet rays. But you don’t have to be concerned that a higher number is what you need. SPF 15 blocks 94 percent of the sun’s rays, SPF 30 blocks 97 percent, and SPF 45 blocks 98 percent of the rays. Anything above 45 is not necessary. Most dermatologists recommend an SPF of 30. n What can you do to help yourself live longer and healthier? Researchers point to five modifiable risk factors contributing to premature death and health problems. In annual numbers: (1) Tobacco accounted for 467,000 deaths; (2) high blood pressure, 395,000 deaths; (3) overweight and obesity, 216,000 deaths; (4) physical inactivity, 191,000 deaths; and (5) high salt intake, 102,000 deaths. n According to WebMD, there are mood-boosting foods, including those rich in vitamin B12 and folic acid, lots of fruits and vegetables, selenium-rich foods, omega-3 in fatty fish, vitamin D (get out into the sun), and a small portion of chocolate. Avoid foods high in saturated fat, too much alcohol, and excess caffeine.

september-october 2009 / to order call 1-800-456-2462

aim athlete/Short Track winners

AIM Members win trip to see J.R. Celski compete in Olympic speedskating trials C ongratulations to Royal Emerald Directors Loren and Kathleen Schiele, Dallas, Texas, and AIM Directors Dana and Cynthia Ponchot, Lebanon, Ohio. They are the winners of AIM’s Short Track to Success contest, which began in February and ran through May 31. They have earned a trip to the Olympic short track speedskating trials September 8-12 in Marquette, Michigan. The Schieles and Ponchots won airline fare to Michigan, lodging, event tickets, a daily food allowance, and ground transportation to the Olympic trials. Contest points were awarded based on follow-up orders from new Member sign-ups. There were also bonus points given out for reaching certain point benchmarks. AIM-sponsored athlete J.R. Celski will be in Michigan competing for a spot on the 2010 Winter Olympics team. The Olympics will be held February 12-28 in Vancouver, British Columbia, Canada. What the winners will see at the trials is what speedskating athletes point toward every four years – the opportunity to put their sport on display for the world. On Wednesday, September 9, a time trial will be held for all hopefuls. The top 16 skaters qualify to compete in the individual events

Short Track to Success contest winners Loren and Kathleen Schiele (Kathleen not pictured), and Cindy and Dana Ponchot at the 2009 AIM Convention with J.R. Celski’s parents, Bob and Sue Celski.

for a place on the U.S. team. The day following the qualifying, competitors will race in three events – the 500 meters, 1,000 meters, and 1,500 meters. There is a day off on Friday, September 11, then the racers compete again on Saturday in the same events. The top five overall points earners after the six events become members of the 2010 Olympic team. The winner of each individual event secures an automatic berth J.R. Celski points to the Olympic on the Olympic team rings on his sweatshirt, a place he wants to be in 2010, after in that specific event. competing in the speedskating There are relays in trials in Marquette, Michigan, which a team of contes- September 8-12. tants compete against other countries. Four members of the five-man team are chosen for a relay event. J.R.’s best events, based on his times posted the past several months in World Cup competitions, are the 1,000- and 1,500-meter races. His times in the 500-meter race have shown improvement from meet to meet. His goal is to make the team in all three events, plus be selected as a relay contestant. J.R. graduated from high school in the spring of 2008 and has been accepted at the University of California-Berkeley. His college plans are on hold for now as he strives to fulfill his dream of a spot on the Olympic team and, ultimately, he wants to win a gold medal. J.R. has been an AIMsponsored athlete for seven years. His parents, Bob and Sue, are AIM Directors. J.R. uses AIM products as part of his training regimen. nutrition opportunity success /


news briefs

Early Bird Prize deadline is December 31, not November 30

Six-packs are a convenient way to help your business

Oops. There is an error in the Looking for Adventure? contest flyer in this month’s magazine. Under the heading “A mountain range of possibilities and prizes,” there are listings for the various Prize Levels. There is also a listing for the Early Bird Bonus. It reads, “Achieve a Level 4 contest prize by November 30, 2009, and the adventures begin.” The Early Bird Bonus prize deadline is December 31, 2009, one month later than is noted in the flyer.

Need an easy way to boost your business? Try the AIM Peak Endurance® share packs to give others a taste of renewed energy with AIM. The promotional packs include six singles of Peak Endurance, which is specially formulated to replace the energy-building processes of the body. At $3.00 per pack, sharing has never been easier or more affordable. There is no BVP on this item. Use product code 5283E to order.

San Antonio to host annual Texas BarleyLife Convention The 18th annual Texas BarleyLife Convention will be held February 4-7 in San Antonio at the Crowne Plaza at the San Antonio Airport. Coordinators for the event are Director Jean Dukes (210-566-4379) and Star Sapphire Director Yoli Huron, 210-735-9053. Cathy McCrea, Star Sapphire Director, and Dr. John Shewfelt, Chairman’s Club Director, are among the featured presenters.

AIM offices in Nampa closed for Labor Day The AIM offices in Nampa, Idaho, will be closed on Monday, September 7, in observance of Labor Day. Normal business hours will resume on Tuesday, September 8. Also of note, the AIM office will be staffed on Saturday, October 31, from 8 a.m. to noon Mountain Time. Online orders for October credit will be accepted until 11:59 p.m. MT.


Schieles, Ponchots announced as contest winners Winners in the Short Track to Success contest were named at AIM’s convention July 15-19 in Lake Las Vegas. They are Loren and Kathleen Schiele, Royal Emerald Directors from Texas, and Dana and Cindy Ponchot, Directors from Ohio. The two couples won an allexpense paid trip to the Olympic speedskating trials September 8-12 in Marquette, Michigan, where they will watch AIM-sponsored athlete J.R. Celski compete for a spot on the six-member team that will be going to the Winter Olympics in Vancouver, British Columbia, in February 2010. The contest ran February through May with points awarded for membership recruitment, follow-up orders, and purchase of designated AIM products.

AIM teleclasses will return in September They’re back. The AIM teleclasses took the summer off, but they will return in September with both business-building and product information classes. The list of classes is available on the AIM website,, and was included with product orders in August. Teleclasses are held every other month except during the summer. So, for the remainder of 2009, there will be classes in September and in November.

september-october 2009 / to order call 1-800-456-2462

Ohio BarleyLife Conference set for October 30-31 Join fellow AIM Members in Wooster, Ohio, for the Ohio BarleyLife conference this October. Featuring some of AIM’s most highly-regarded speakers, the BarleyLife conference is a free two-day conference being held at the Inn at Amish Door in Wilmot, Ohio. Chairman’s Club Director Dr. John Shewfelt and Royal Emerald Director Gerald Phillips will be speaking, as well as Royal Emerald Director Ralph Peterson. The conference begins on Friday night, October 30, with an evening session from 6:00 to 9:00 and is followed the next day with a session from 8:30 a.m. to 3:00 p.m. For more information, contact Blue Diamond Directors Keith and Charlotte Thompson at (330) 8522967 or by e-mail at kcthompson@ Donations are accepted. Early reservations are urged.

news briefs / product specials

Don’t be left behind, join AIM’s Lean Team

Martin Benning goal-setting presentation available online

Now here is a team we can all belong to – AIM’s Lean Team. It is a combo pack of two of AIM’s products designed to assist with your fitness, wellness, weight management, smoothie drink – about anything you want it to be. The Lean Team, AIM fit ’n fiber ® and AIM ProPeas™, offers a combination of fiber (12 grams of fiber per serving in fit ’n fiber) and protein (12 grams of protein per serving in ProPeas) for your health needs. The Lean Team is priced at $68.00 with a BVP of 66, code 5363E.

Who better to teach about setting goals than a mountain climber and cancer survivor? AIM-sponsored athlete Martin Benning gave an outstanding goal-setting presentation at AIM’s 2009 convention in Lake Las Vegas, and you can access the presentation any time at the AIM Education Center. Find the Education Center at AIM’s home page under the “Now Playing” tab, then head to the “Opportunity” heading and click on “PowerPoint presentations” to find Martin’s presentation.

Say hello to AIM CellStar™ and AIM ProPeas™ At the July AIM convention in Lake Las Vegas, two new products were introduced to AIM Members. They are AIM CellStar ™ and AIM ProPeas™. CellStar: Something new from AIM – a liquid drink in two flavors, Pomagrape and Mango Tango. Both have an extremely high ORAC count, 1,250. Pomagrape has some antiaging qualities, aids in mental cognition, lessens arthritis symptoms, and improves your cardiovascular health. Mango Tango boosts the immune system, soothes joint pain, helps fight infection, and supports intestinal health. The juices are sold in 2-, 4-, and 6-packs either all in one flavor, or 50/50 – meaning equal numbers of each juice (for instance, one Mango Tango and one Pomagrape). Two-packs are $26.00 with a BVP of 23, four-packs are $48.00 with a BVP of 43, and six-packs are $65.00 with a BVP of 58. ProPeas: Members asked for it, they got it. An allnatural source of protein fiber made from non-genetically modified field peas grown in northern Canada. At 12 grams of protein per serving, ProPeas gives you a solid foundation of daily protein intake to help boost your metabolic rate, curb your appetite, and build lean muscle. Cost of the product is $35.00 with a BVP of 31, code 5321E.

‘How to’ guide updated and available online AIM’s handy “How to Use the AIM Products” guide has been updated and posted online with information on AIM CellStar ™ and AIM ProPeas™. The guide provides a product description, serving recommendations, compatibility with other products, contraindications, and other information deemed valuable in better understanding the use and benefits of the product.



The Lean Team (AIM ProPeas™ & AIM fit ‘n fiber® ) (Code: 5363E)

Save $5.00

compared to products sold separately Limit of three per membership.



AIM Cell Wellness Restorer four-packs (2453E)

Buy 3 get 1 FREE No BVP on FREE item(s). Unlimited quantities while supplies last . Canada September-October product specials: September: Buy two AIM Frame Essentials (3647E) and get 5% off. Limit of 4 per Membership. October: Buy three AIM BarleyLife traditional powder (4015E) or buy two AIM LeafGreens powder (5096E) and get one ph kit (4656E) FREE. nutrition opportunity success /


The AIM Companies™ 3923 E. Flamingo Ave. Nampa, ID 83687-3100


Looking for Adventure September-October Contest Bonus Products: • BarleyLife and BarleyLife Xtra (powders) • CalciAIM • CellStar • Cellsparc 360 • ReAssure SP • Peak Endurance (powder)

Order online at, e-mail, and call toll-free 1-800-456-2462.







Mango Tango

Benefits: • Provides antioxidant health • Reduces the appearance of aging • Aids cognition • Lessens arthritis symptoms • Supports prostate health • Improves cardiovascular health • Helps prevent urinary tract infections

Benefits: • Provides antioxidant health • Boosts the immune system • Soothes joint pain • Supports intestinal health • Balances mood • Helps fight infection • Helps prevent urinary tract infections

Both flavors feature: • 1250 ORAC per serving • Half the sugar of regular juice • Great taste • Natural fruit extracts • No artificial ingredients

Partners Living Well - 2009 - September October  
Partners Living Well - 2009 - September October  

For health and wealth.