Volume 1 • Edition 4 www.theaimcompanies.com
Year in Review
AIM’s Natural Product Numbers (NPNs) Take a close look at a bottle of AIM Proancynol® 2000 and you will find a natural product number: NPN 80006681. An NPN indicates that the product can be legally sold in Canada because it is considered safe, of high quality, and has been authorized for sale by Health Canada. You can also find NPNs on ten other AIM products. NPNs assure the availability of products like AIMega, AIM CellSparc®, and AIM Proancynol® 2000 for years to come. Since 2004, AIM Canada™ has submitted product licence applications for all of its natural health products. The process is lengthy, and seven AIM products with
“AIM is the best company in the world!”
When AIM introduced the juice powder of young barley plants nearly thirty years ago, Doug Brinkman was among the first to try it. “I had read something about barley juice,” explained Doug “and I found that I liked the taste from the very beginning.” Besides being under a lot of stress from work, Doug did not have any health issues at the time, so he was taking the AIM product as a preventative measure. “I have always believed in health food products,” said Doug. To this very day, Doug continues to take AIM BarleyLife®, and he is now sixty-seven years old. Even though he has managed to stay healthy over the years, genetics affected his overall good health. “I have hereditary heart disease,” said Doug.” Along with products like AIM Herbal Fiberblend® and AIM CellSparc 360®, Doug is certain that BarleyLife has helped him to stay well in spite of this genetic condition. Doug stated, “My heart condition is under control.” If he encounters a health problem, Doug always looks to AIM first for a natural answer. For example, when he began having prostate issues, he turned to AIM ReAssure SP® to alleviate the symptoms of an enlarged prostate. “ReAssure SP works!” exclaimed Doug. It’s not only AIM’s high-quality natural health products and whole-food concentrates that Doug appreciates; he praises AIM for how it conducts business, including invoicing, record keeping, and delivery. For these reasons, Doug readily and sincerely stated, “AIM is the best company in the world!” Doug Brinkman, AIM Director Saskatoon, Saskatchewan, Canada
exemption numbers (ENs) are in the lineup for approval by Health Canada. For AIM business builders, NPNs are a great selling tool. Tell your customers that natural health product regulations have led to the disappearance of thousands of products that Canadians have depended upon, but AIM products are here to stay. Note: AIM whole-food concentrates, such as AIM BarleyLife® and AIM ProPeas™, are food products that do not require NPNs.
PRAL indicates BarleyLife® is a strong alkalinizing food Body pH is a delicate balance between acidity and alkalinity, and the foods we eat play a key role in maintaining a healthy pH. Now there is a new method that can calculate the alkalinizing or acidifying effect of a food on the body, making our healthy-eating responsibility a little bit easier. The calculation is called Potential Renal Acid Load (PRAL). It uses a formula to convert the protein and select mineral content of a food into a PRAL value, measured in molar equivalents per day. Acidifying foods have a positive PRAL value, alkalinizing foods have a negative PRAL value. Higher protein and phosphorous contributes to increased acid in the blood, which results in positive PRAL. Higher potassium, magnesium and calcium result in decreased acid in the blood for a negative PRAL. The PRAL score of the new AIM BarleyLife® reflects just how healthy AIM’s green juice is for the body. As you might expect, BarleyLife has a significantly negative score—a minus 6.8 at 12 grams per day, which equates to a minus 56.4 when based on the common 100-grams-per-day measure. BarleyLife’s negative PRAL values indicate that it is a strong alkalinizing food. How does BarleyLife’s PRAL fit with typical foods found in our diet? Based on a 100-gramsper-day measure, the chart (see right) reflects the PRAL values of eight acidifying foods and eight alkalinizing foods. Dairy and animal products have positive PRAL values and thus are acidifying. Fruits and vegetables have negative PRAL values, so they have the potential to alkalinize the body. Keep in mind that foods themselves, such as lemons, may be acidic, but they can still have an alkalinizing effect on the body (the PRAL value for lemons is an alkalinizing minus 2.31). By using PRAL to quantify the acid or alkaline effect of a food, we can now start minimizing our consumption of the most acidifying foods—like dairy and animal products—and maximizing our intake of the most alkalinizing foods—like fruits, vegetables, and, of course, BarleyLife—to maintain an alkaline balance in the body. For a great overview of the new and improved BarleyLife, watch the Ryan Davis–BarleyLife video at http://www.youtube.com/aimusers.
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Sea of Opportunity Contest Bonus Products
Celski Cleans Up at the American Cup 1
Caribbean Cruise News The Island of Curacao Curacao is located about 35 miles off the northern coast of Venezuela and is considered to be both a part of South America and the Leeward Antilles. The island has a total area of 171.4 square miles, with Mt. Christoffel providing the tallest peak at 1,230 feet above
sea level. The island’s topography consists of hilly countryside to the west and flat lands to the east. There are no freshwater lakes or rivers, but the island is surrounded by lagoons and bays. Curacao is a country diverse in heritage and ethnicity. In fact, forty-two different ethnic groups and various cultural heritages call this Dutch Antilles island home.
The first Jewish immigrants came to Curacao around 1659 from places such as Amsterdam, Europe, and South America, trying to escape the remnants of the Spanish and Portuguese Inquisitions. The Dutch Protestant environment on Curacao did not limit their freedom, and there were no laws against their employment or residences. The Jewish settlers became highly successful in the trade and shipping industry and influenced Curacao’s politics and culture.
Get on Boa
The main shopping area in the city of Willemstad is mainly concentrated in the pedestrian-only streets of the Punda shopping district, along Heerenstraat and Breedestraat. You will find a little bit of everything in the shops of Punda and in the open-air markets where locals sell their wares. Check out Floating Market, New Market, and Old Market. Otrobanda, on the other side of St. Anna Bay from Punda, offers more shopping opportunities. Renaissance Mall and Rif Fort also located in Otrobanda offers over fifty stores and fifteen bars and restaurants, and is
African Heritage The heart of Curacao’s heritage beats with the rhythm of African culture, and the majority of the island’s population consists of people of African descent. As well as speaking fluent Dutch, most of the islanders speak a 300-year-old dialect called Papiamentu, a Creole language that originates from a mixture of Portuguese, Spanish, Dutch, and several African languages. One of the most enduring manifestations of African culture in Curacao is music. Tambu, an ancient form of music and dance, can be attributed to the island’s African heritage.
Shopping on Curacao Products available in Curacao make up an international buffet. Dutch Delft blue china, French perfumes, Italian silk, and Japanese cameras are all available, as are a mixture of items coming from any of these countries and others around the world. Visitors will find clothing, jewellery, leather goods, linens, liquor, and watches at island shops.
known for its nightlife. Saliña is the largest shopping area in Curacao after Punda. If you are on the hunt for souvenirs in Saliña, Saliña Galleries is where the European boutiques are located. The official currency in Curacao is the Netherlands Antilles guilder (also called the florin), though U.S. dollars (USD) are usually accepted. Payment can also be made by credit card. Shopping in Curacao is not duty free. If you plan to spend a chunk of your Caribbean vacation shopping, pick Curacao to do it.
Sea of Opportunity Contest Ends December 31; Convention Cruise Registration Now Open There are only two months left in the Sea of Opportunity Get on Board with AIM! contest, and we hope you’re well on your way to earning a contest prize package. Keep up the good work, and we’ll see you in April! If you want to get a jump on the registration process, you can reserve your spot on the AIM cruise ship by filling out the registration form at the AIM website and making a $250 deposit. Sign up by November 30, and you’ll receive a FREE AIM beach towel and a $50.00 on-board credit. Early Bird prize winners, those who achieved Level 4 in the first four months of the contest, will receive a free night’s stay at the Hyatt Place Ft. Lauderdale Airport South on Friday, April 20, 2012. This is a convenient hotel for an overnight stop before AIM’s 30th Anniversary Sail-abration cruise leaves Fort Lauderdale the following day, April 21. For Members who didn’t earn the Early Bird prize but want to fly into Fort Lauderdale the day before the cruise, AIM has reserved a small block of rooms for those needing accommodations. Members can reserve a room for $154.29 ($139.00 + 11% tax). If you choose to book with the hotel directly, phone (888) 492-8847 or (954) 922-0436 and identify yourself as a member of The AIM Companies’ 30th anniversary group. You will receive the $139-plus-tax rate. Space is limited and reservations for a room with the AIM group at the Hyatt Place must be booked before January 15, 2012. For complete details on the convention contest and the Sail-a-bration cruise, visit the Member Resources area at the AIM website.
From Europe to Africa, the diverse heritage of Curacao has blended to create a beautiful tropical culture.
The influence of Dutch culture on Curacao is evident throughout the island, from the centuries-old colonial buildings to the remnants of plantation life seen in the landhuizen houses. As the official language of Curacao, Dutch is taught in schools and spoken in business and government.
test Con 1 1 20
nity Sea of Opporttu rd wi h AIM!
e’re six months away from setting sail on AIM’s 30th Anniversary Sail-a-bration in the Caribbean, and we hope you’re ready for some serious fun! We’ll be cruising the A, B, C islands—Aruba, Bahamas and Curacao—and if you haven’t already researched each of the islands, here’s a brief look at one of our ports of call.
nniversa hA t ry 0
Photo: Thomas Di Nardo\ Bella Faccie Sports Media
After winning two bronze medals at the 2010 Winter Olympics in Vancouver, British Columbia, AIM-sponsored athlete J.R.Celski returned triumphantly to the ice at the American Cup 1 held near St. Louis, Missouri, from October 1-2. J.R.’s hard work and training with Coach Wilma Boomstra in Lakewood and with the national team in Salt Lake City paid off as Celski came in first in three distance races, finishing at the top in the American Cup Overall Classification with 4,000 points. This is J.R.’s first winning step on the road to the 2014 Winter Olympics in Sochi, Russia. “It felt great to be back in competition this weekend,” stated J.R.“I’m excited to be skating with the team again, and I look forward to making progression this season with them and hopefully we can win a lot of races.” By virtue of his finish at the American Cup, J.R. will represent the United States in the World Cup. Visit theaimcompanies. com or usspeedskating.org for a complete racing schedule and the results of World Cup events.
Earn bonus contest credits in the Sea of Opportunity Get onBoard with AIM! contest by purchasing any of the following AIM products: November: Any Daily Essentials Pack (US/CAN), Cascara Sagrada (US/CAN), LeafGreens vegetarian capsules (US/CAN), Proancynol 2000 (US/CAN), Peak Endurance (US/CAN), and ProPeas (US/CAN). December: Any AIM product (excluding 6-count Sample Packs). December is the final month of the Sea of Opportunity Get on Board with AIM! contest.
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Keep It Simple with Shared by Wayne and Joanne Jackson, AIM Star Sapphire Directors in Hillsburgh, Ontario If you are interested in promoting your AIM business, but find it a little overwhelming or intimidating with all the products AIM has to offer, then this article is for you. Rather than talk about the benefits of AIM BarleyLIfe®, we wanted to share with you how to effectively promote only one product in your AIM business—BarleyLife. On April 30, 2011, we showcased BarleyLife in our exhibitor booth at the Erin Home & Lifestyle Show; our intention was to “get back to the basics”. When we first joined AIM in 1987, we had much success with one green barley product, so we thought if it worked before, it will work again. And it sure does because the show was a huge success for us.
Here are a few tips: 1) Start by advertising to let people know you will be at your chosen venue. We had a small ad in the section of the newspaper that was promoting the show. It didn’t cost a lot of money, and newspapers are always looking for content. Contact your
local paper to see if they would like to do an article about your BarleyLife business. The woman who interviewed us about our Handyman Services in February for our local newspaper came back for another interview about our BarleyLife business after she started buying BarleyLife. It was great advertising for us. 2) Keep your exhibitor display simple. With the new BarleyLife poster displayed behind us, our table featured a couple of jars of BarleyLife—for people to see the product and read the label—and BarleyLife datasheets and sample packs, which we handed out with our Follow The Green business cards. We also had some “Nutrition That Works” insulated grocery bags, Healthy Cell Concept DVDs, and hand blenders on the table for sale. We played an AIM DVD on our laptop at the show, but you could also just make up a slide show with BarleyLife pictures, barley grass pictures, etc. for people to watch. 3) Advertise a “special price” only for the show and make up BarleyLife gift bags. Go to any dollar store and buy some two-for-a-dollar, green gift bags and some green tissue paper. We included a jar of BarleyLife, a datasheet, an acid/alkaline handout (AIM pH Food Guide), and a measuring spoon in each bag with our Follow The Green business card stapled to the outside. When people purchased a gift bag, we threw in a hand blender and a DVD. We consider doing all of this our “loss leader”. It was successful marketing, and all the people we sold to continue to take BarleyLife. 4) Ask if it would be all right to contact customers in a week or two for follow-up. We have found that it is detrimental to our AIM business to just call people out of the blue. By asking them ahead of time, they
expect and appreciate your call. Keep your follow-up short and sweet. Ask how they are making out with their BarleyLife, how much are they taking, any questions they may have, how they can re-order, and that sort of thing. Most people do no liked to be bugged about things, so after our follow-up call we have left them alone. Most of them have already re-ordered. 5) Explain about alkalinity and how important it is for good health as most people are unaware of this. We kept hitting on the point that disease will thrive in an acidic environment but will not survive in an alkaline one. This really helps to get the point across as to why BarleyLife is important for optimal health—most of this information in on the datasheet. We had a lot of fun that day and much success. People were looking for us because of the newspaper article and our ad. It didn’t cost us much money to do the show, and it was well worth the effort. There are so many people out there that need our help and the help of the AIM products. BarleyLife and the AIM products shouldn���t be a secret. As Rose Bird, the general manager of AIM Canada™, wrote in the April 2011 issue of Living Well: “The AIM Companies™ is one of the greatest secrets in the world. Imagine, twenty-nine years in the business of providing natural health products, including three key products that promote health, fight disease, and change lives for the better, and yet only a select few, a very small percentage of North America, let alone the world, knows that The AIM Companies exists.” She goes on to write: “There are people out there hungry for answers, and we who are a part of AIM have some of those answers. This is a CALL TO ACTION. Check out the opportunities in your town or city: talk radio, community papers, school fairs, farmers’ markets, trade shows and segments of society that need additional health support, such as hairdressers and car mechanics. 2011 belongs to AIM. Allnatural AIM BarleyLife®, AIMega® and AIM Herbal Fiberblend® can change an ailing world!” As Rose writes, check out the opportunities in your town or city. There are always a large number of events that take place throughout summer and fall and most of these events are looking for new and exciting products and services. You’ll find that most of these venues don’t charge a lot for the space, and it’s really great exposure for promoting your AIM business and BarleyLife. Contact your local Business Association, Agricultural Society, Legion, and your local newspaper to find out what’s happening in your area. The more AIM Members who are out there promoting BarleyLife and AIM, the easier it becomes for all Members. Wouldn’t it be great to hear the words, “I’ve heard of that before” and “I was wondering where I could get some of that”. It is time people learn just how easy it really is to be healthy and experience wellness and vitality. As I often say, “if people would only include BarleyLife into their daily routine, they would be amazed at the improvements in their overall health and how well they would feel. I know that I ‘Feel the Difference’ every day!” Keep it simple with BarleyLife and you’ll be surprised at your success!
Benefits of AIM BarleyLife ®
My family has been taking AIM’s barley powders for many years. The new and improved AIM BarleyLife® is even better—more energy and a better feeling of well-being. The new canister, when shaken, is great. The next set of blood tests should indicate how well it is working in my system, and the last test indicated all was extremely well. We would not want to be without the AIM’s barley product. It is the best way to start off your day.
Dixie Shaw, Royal Emerald Director, Gilmer, Texas AIM BarleyLife® is antiaging. After taking this amazing green powder for almost eighteen years, you can see the difference. Staying young and healthy is one of my goals, and the AIM products help me achieve this every day. Thank you, AIM, for products that make a difference in our lives.
Do you wish that your prospects could have access to AIM Webinars? Well, now they can! Just give them the webinar schedule included in AIM’s Health Headlines or AIM’s Living Well magazine. Then ask them to e-mail email@example.com and indicate which webinars that they would like to attend. Shortly the prospect will receive a confirmation e-mail reminder that contains a link to the webinar. All they have to do is provide a name and e-mail address to participate. It’s as simple as that! Or you can send them a copy of your link and they can attend that way, as well. Again, when prompted, they merely type in their name and e-mail address. Let your prospects and your downline know about this great educational opportunity. Remember webinars are every Wednesday at 11:00 a.m. (MT). Encourage others to join the crowd online for Webinar Wednesdays because someone will win one of two prizes that are awarded each week! Enjoy!
Webinar Wednesdays 11 a.m. MT
The Many John Watson, Preferred Member, Windsor, Ontario
Prospects can now sign up for Webinars!
Miriam McDade, Director, Centereach, New York When I was teaching junior high school students, I would come home in the afternoon, go to the mailbox on my way into the house, and fall asleep for about two hours before I ever got to open the letters. I was sleeping well at night but had no energy by the afternoon. I knew Chairman’s Club Director Dr. Yu Shiaw Chen and heard her speak on AIM BarleyLife®. She gave me a sample and literature, telling me that BarleyLife is food and not a drug. She urged me to try it. After a few weeks of taking it, I began to feel more energetic. I was even able to stay up to watch Jay Leno on TV. I used to get sore throats and lose my voice several times during the winter. (The curse of any teacher.) I have not had that problem since I have been taking BarleyLife. My students come to class blowing their nose, coughing, and sneezing around me, but I don’t get sick since BarleyLife strengthens my immune system Testimonials should not be construed as representing results everybody can achieve.
Follow the steps below to attend a webinar. Step 1: Sign up by e-mailing AIMWebinar@aimintl.com Step 2: Follow directions from forthcoming e-mail to register for individual webinars Nov. 2
Customizing Your MyAIMStore, Michelle Smart, AIM Online
Sales Tools & Online Ordering (Spanish), Maria Garcia, AIM Spanish Services
Nov. 16 Sharing AIM’s Healthy Cell Concept, Judy Clover, AIM Customer Service Specialist Nov. 23 No webinar (US Thanksgiving) Nov. 30 The AIM Products, Sharing vs. Selling, Skip Taylor, AIM AV Producer Dec. 7
Medical Tests: Are They Helping or Hurting You?, Cathy McCrea, AIM Star Sapphire Director
Dec. 14 Using the AIM Products during Pregnancy & Nursing, Kristine Kosturos, AIM Director To watch past webinars, go to www.theaimcompanies. com/memberservices/past_webinars-index.aspx
Teleclasses: Product and Business Register for a one-hour AIM teleclass by calling 1-800-456-2462, Option 1. • Menopause & Beyond – (a teleclass for ladies only) Nov. 3, 10:00 a.m. MT/891.111 Host: Rose Bird, Chartered Herbalist, AIM Canada General Manager • The AIM Opportunity – Understanding the Basics Nov. 8, 10:00 a.m. MT/792.111 Host: Judy Clover, AIM Customer Service Specialist • Building Blocks of Success Nov. 9, 10:00 a.m. MT/799.111 Host: Carolyn Kling, AIM Chairman’s Club Director • New Research on Pea Protein Nov. 10, 4:00 p.m. MT/893.111 Host: Phillip Jermann, AIM Biologist • Focus on Nutrition–AIM’s Whole-Food Solution Nov. 16, 9:30 a.m. MST (Chinese)/899.111 Nov. 29, 2:30 p.m. MT (English)/899.112 Host: Dr. Yu-Shiaw Chen, AIM Chairman’s Club Director • MyAIMStore tips and tricks Nov. 16,11:00 a.m. MT/794.111 Host: Kevan Lee, AIM Senior Marketing Associate • The Art of Follow-up Nov. 17, 2:30 p.m. MT/793.111 Host: Yoli Huron, AIM Star Sapphire Director
Member Meeting Moorefield, Ontario—AIMing for Health When:
November 19 (Saturday) 10:00 a.m. – 3:00 p.m. Location: Moorefield Community Center, Moorefield, ON Speaker: Dr. John Shewfelt, Chiropractor and Chairman’s Club Director Hosts: Mary and Ron Weber, Star Sapphire Directors; Tilda and Ed Bosman, Directors Contact: 519-343-4777 or 519-343-2000
Rose Bird on “Aging Outside the Box®” “Aging Outside the Box®” syndicated radio program with host Shirley W. Mitchell will feature a third appearance by Rose Bird, Chartered Herbalist and AIM Canada General Manager. On December 1, 2011 (Thursday) at 5 p.m. (MT), go to latalkradio.com and click LISTEN LIVE.
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November Special Two for the price of one! Buy 1 AIM LeafGreens™ capsules (5545E) at the regular price of $33 (28 BVP) and get 1 FREE (No BVP) No limit on order quantity (while supplies last)
Share your AIM Testimonials…and you may receive a free sample pack If you have a personal success story about AIM products, we would love to hear it! Your testimonials inspire others to use and share the products and build their own AIM businesses. If your testimonial is published in Living Well magazine or Health Headlines, you will receive a Multi Sampler Pack. Call 1-888-343-9977 to give us your testimonial by phone, or you can e-mail firstname.lastname@example.org or mail your testimonials along with high-resolution photographs (Photographs sent by mail will be returned by request only) to: Editor, Living Well for AIM Members, AIM Canada™ Head Office, 390 – 2025 W. 42nd Ave., Vancouver, BC V6M 2B5
Living Well Magazine Subscriptions
Living Well magazine is available by yearly subscription (2914E) for only $12.00. Any orders that you place throughout the year will also include a copy of the current issue. But if you do not place a monthly order and you want to be sure to receive Living Well magazine every month, a subscription guarantees that the magazine will be mailed to your residence prior to the first of each month.
Clean and Moisturize with
AIM dailyLife™soap and body butter combo (5620E) ... refreshing pomegrapefruit scent ...
Only $14.00 (10 BVP) Regular price $19
Health Headlines now available for purchase
shea body butter
Not all body butters are created equal, and Heavenly Berry™ shea body butter rises above the rest. Age-defying nutrients and antioxidants in a deeply penetrating and moisturizing formula help maintain the health and radiance of your skin.
7 oz/198g, 5746E, $15.00, 7 BVP Note: AIM HumiKleanse™ has been discontinued.
AIM Canada Inc. Unit 1, 2827 18th St. N.E. Calgary AB T2E 7K5
Holiday Closure AIM Canada and Calgary warehouse will be closed: • November 11 for Remembrance Day • December 26 for Christmas Day (substitute)
A Message for Our Canadian Members
2012 waits just around the corner. Throughout the days ahead and the years to come, AIM Canada™ will continue to support our Members. Whether we are producing Health Headlines or any other AIM Canada literature, applying for natural health product numbers (NPNs), or organizing AIM meetings, we do it all with our Canadian Members in mind. In regard to meetings, nine AIM Canada events were held across Canada in 2011. Additionally, many AIM Members held meetings or participated in events on their own with support from the staff of the Vancouver head office. If you ever need help in planning a meeting or setting up an AIM booth at an event, send a detailed e-mail to email@example.com or call us at 1-888-343-9977. We are always here for you. The Staff of AIM Canada™
A ndrée Jo d r i bin ose B R lland James Dou e l C c M mani Janice Chan Brad u a L t t a M i sk Darrel Mizin
™ y r r e B y l n e v a He
For the Holidays!
Health Headlines makes a great sales tool for introducing potential new customers to your AIM business and keeping your downline informed. This publication is now available for purchase in bulk orders. If you are interested in ordering Health Headlines (5797E) to grow your business, call AIM Canada at 1-888-343-9977.
Merry Christmas & Happy New Year from the AIM Canada team!
No limit on order quantity (while supplies last)
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