Issuu on Google+

UK BROCHURE


The Africa Channel is the premier international television network delivering award-winning programming inspired by Africa

El Anatsui, In the World but Don’t Know the World, 2009, Aluminum and Copper Wire, 5.6 x 10 metres, Photo by Jonathan Greet, Image courtesy of October Gallery, London. 3


WHERE WE ARE In the UK market, The Africa Channel is one of only a select few channels on both Sky DTH and Virgin cable (SKY channel 209, Virgin Media channel 828). Our International Network has channels available via satellites covering Europe, Asia and the Middle East.

Nigerian Idol

WHAT WE DO

The Africa Channel International is a global entertainment network offering vibrant, authentic programming inspired by Africa.

Cooking with Siba

From our London headquarters, we provide 24 hour, English-language television networks for a diverse audience. We are a multi-genre channel, providing a range of programming including film, drama, news, documentaries, wildlife, music and sport – all from, about, or connected to Africa. 4

Room 9

In the USA, the channel is on the Time Warner and Comcast platforms, operated by our Heart sisterofcompany The Africa Channel Inc., Fire based in Los Angeles.

Scandal!

Desmond’s

We seek out the very best programming from around the world, but particularly throughout Africa, North America and Europe. We combine shows from a range The Athlete of African independent producers and major International Distributors with our own inhouse productions, so we can broadcast programmes for all tastes and interests. Our programming spans insightful documentaries that inform and entertain, such as RFK in the Land of Apartheid and African Masters, to films that range from award-winning African cinema (Nairobi Half Life, Soul Boy) to Nollywood, and Hollywood. On the lighter side we have reality formats, African-style such as Nigeria’s Got Talent and family comedy with Desmond’s and Keeping Up with The Joneses. 5


OUR VIEWERS LOVE US… They typically stay tuned for over an hour, far in excess of the UK average of 20 minutes.

Our rich mix of programming attracts a diverse, cosmopolitan audience ranging from the African diaspora to people interested in Africa-related music, wildlife, sport, travel, culture, history and current affairs.

In the past year we ranked in the top 10 of all the UK’s General Entertainment channels for audience loyalty.

We enjoy an active social media following – here are just some: @connorturner Had #Sky installed today and now watching Nigerian Idol with Nick and Shaun @samirasawlani

In the UK alone, we are available in almost 15 million homes, with around 1.4 million viewers every month. Our audience is - 54% ABC1; slightly female biased (53%) with 61% aged 24-54.

@AfricaChannel I love you guys! Scandal, Jacobs cross, the docus! More films & more eps of mzansi love please!!

@JLSOfficial Yoooooooo Nigerian Idol is the one Ax

@BeereAlex Amazing how watching the news from other countries is always more interesting than your own #africachannel

@joycekalema @AfricaChannelUK African Masters - great summary on how African art influenced Western artists Source: Barb 2013 6

7


Bold, high-quality shows – often new and exclusive to UK and global audiences

Face of Africa 8

Nigerian Idol

Room 9

Heart of Fire

Cooking with Siba

Desmond’s

The Athlete

LIFESTYLE & ENTERTAINMENT

DRAMA & COMEDY

FILMS - AFRICA PICTURE HOUSE

Our shows range from the world’s biggest music reality brands such as Nigerian Idol to Cooking With Siba sharing her favourite recipes, to the hugely engaging American gospel singers, Mary Mary.

As diverse as our audience, our drama and comedy shows are hugely popular. Suspense-filled, Jacob’s Cross, glamorous daily soaps Scandal! and Tinsel and the cult British sitcom Desmond’s are among our viewers’ favourites.

Our film selection offers something for everyone. Alongside the best of Nollywood, and Hollywood, our prestigious film strand Africa Picture House showcases award-winning African cinema: Darratt (Venice Int’l Film Festival), Bab El-Oued City (Cannes Film Festival) and Nairobi Half Life (Durban International Film Festival).

Note: Programming availability varies by region

9


Insightful documentaries, stunning wildlife and daily Pan-African News

Kofi Annan

Youssou N’Dour

News: Africa Edition

Mandela

Hugh Masekela

Chris Maroleng, Africa 360

FACTUAL

MUSIC

NEWS & CURRENT AFFAIRS

WILDLIFE

We deliver inspirational stories, told from an African perspective in our “Africa Untold” series – from gripping historical documentaries to moving stories celebrating the achievements of extraordinary people who are changing the face of Africa today.

African rhythms resonate in all corners of the globe, continually reinvented as jazz, blues, funk and now Afrobeats. Experience the ever-changing scene of African and world music, in concert and backstage, with shows such as Hugh Masekela and Friends, and Afrobeats.

Presenting an insider’s view of the continent, The Africa Channel’s live daily news reports on pan - African issues from a fresh angle. Africa Edition and Africa Journal present topical business affairs every week, featuring influential global leaders.

Experience fascinating wildlife programming that celebrates the continent’s natural world. From the conservation of threatened species to the appreciation of amazing creatures, we cover wildlife from all angles.

Modern Migrations 10

11


We are proud to work with a range of partners and cultural events.

The Africa Channel operates a 360 degree communication platform.

Some examples include Africa Utopia, Ghana Youth Day, African Odysseys, V&A. We have also been supporters of a range of charities and events such as Keep a child alive, Malaria No More, Africa Day and Black History Month. International Trade events such as The Economist Summits in Nigeria and Ghana are also part of our growing partnership portfolio.

12

SOCIAL MEDIA

VICTORIA AND ALBERT MUSEUM

SOUTHBANK CENTRE, AFRICA UTOPIA

‘Exploring Hidden Stories’ was promoted on our network as part of our relationship with the V&A.

A partnership with the UK’s iconic cultural centre.  We work with several partners to promote African performing arts.

Online discussions with viewers ensure we are fully engaged with the communities who value our programming.

VIEWER PANEL We enjoy regular communication with a loyal viewer panel who give us indepth feedback on their viewing preferences.

COMPETITIONS Our viewers are rewarded with fantastic competition prizes and we get thousands of entries to each competition. Here are just a few of our winners:

AFRICAN ODYSSEYS

GHANA YOUTH DAY

We work with the British Film Institute to bring Africa-inspired film to the UK public. 

We support many community organisations and events.

Animal lovers enjoying a Safari courtesy of The Africa Channel

A once in a lifetime opportunity to star in their favourite soap, Scandal

Vlisco accessories - the coveted prize in our fashion competition 13


AND MORE

AFRICAN MASTERS The Africa Channel takes the viewer on a visually stunning six-episode journey through Africa’s contemporary Art scene. Shot on location in Nigeria, Senegal, Benin, Kenya, South Africa, France, the USA and the UK with world-renowned artists including Yinka Shonibare, El Anatsui and Ablade Glover.

We develop profile and interview programmes to show-case Africans in business, culture and politics. Recent examples: Pearls of Business Wisdom Africa’s leaders share their top tips for business success. An innovative series of short films shot in various locations.

‘New, prestige documentary series’, Robin Wigg, Daily Mail, ‘A fascinating new series about the movers and shakers in the African Art World.’ Africa.com

Interviews and profile on: Award-winning Director MahamatSaleh Haroun’s on his life and work

‘A great showcase of the current African renaissance through contemporary art.’ Yinka Shonibare MBE

Baaba Maal at Africa Utopia on the power of Africa music and culture

WE FACE FORWARD: THE ECOBANK STORY

14

The Africa Channel is proud to have The Africa Channel produced a number of is proud to have landmark programmes – produced a number here are some of our recent of landmark long-form shows. programmes – here are some of Middle image: Yinka Shonibare MBE, Earth (detail), 2011. our recent longCourtesy the artist and Stephen Friedman Gallery, London form shows. (photograph by Jonty Wilde)

1980 - the old colonial powers still control banking in Africa. A group of visionary African business people decide something has to change. They need to set-up their own bank. 30 years later Ecobank is a leading pan-African institution. Using dramatic reconstruction, extensive archive and interviews with the bank’s founders, politicians and journalists we follow the intrigue and drama of this incredible journey.

Ghanaian Paralympic team

Middle image: Yinka Shonibare MBE, Earth (detail), 2011. Courtesy the artist and Stephen Friedman Gallery, London (photograph by Jonty Wilde)

Right image: Anita Fordjour by Emile Holba) Right image:(photograph Anita Fordjour (photograph by Emile Holba)

15


We uniquely enjoy regular specialist and mainstream press interest:

“THE AFRICA CHANNEL, SOMETHING TO BE WELCOMED WITH ULULATIONS AND PRAISE SONGS...”

“AFRICAN FILM IS TRANSFORMING THE CONTINENT’S IMAGE OF ITSELF”

“SCANDINAVIAN DRAMA IS SO 2012 AFRICA IS WHERE IT’S AT - ROOM 9 ONLY ON THE AFRICA CHANNEL”

A A Gill, THE SUNDAY TIMES

THE GUARDIAN

MSN

“BRIDGING THE GAP BETWEEN AFRICA AND ITS UK-BASED DIASPORA”

We enjoy interest from our satellite and cable partners:

Davina Hamilton, THE VOICE

“ELEGANT DRAMA ABOUT THE FIRST AFRICAN ATHLETE TO WIN OLYMPIC GOLD” Robin Wigg, THE DAILY MAIL

“THE AFRICA CHANNEL HAS SOME GREAT NEW MATERIAL…”

Virgin Media outdoor campaign featuring The Africa Channel Wildlife and Sky “Pick of the Week

THE SOUTH AFRICAN 16

17


Satellite footprints

Through distribution of our channel, and syndication of our programming content, The Africa Channel is available to a large and everincreasing audience across the globe. Whether watching satellite or cable television at home, seeing our productions aired on other networks, or viewing our programming content as in-flight entertainment on a number of airlines, The Africa Channel reaches a wide audience.

Satellite footprints

KEY REGIONAL PAY PLATFORMS

LONDON

LA

LAGOS

JOHANNESBURG

International Pay-TV markets* Production operations and local broadcast partnerships** Affiliate offices and operations * current and planned launch 2013/14 – the USA/Caribbean market is operated by The Africa Channel Inc. ** operated by The Africa Channel Inc, and The Africa Channel International 18

Timewarner and Comcast are operated by the Africa Channel Inc for The Americas only 19


CONTACT

Front cover image: Cyrus Kabiru

The Africa Channel International 34 Gresse Street London W1T 1QU United Kingdom +44 207 148 6900 info@theafricachannel.tv www.theafricachannel.tv

The Africa Channel International copyright © 2013. All Rights Reserved 20


The Africa Channel UK Brochure