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Marketing


Expect  the  Unexpected  


LFC  

LFC  

Toronto  

Boston  

NYC   Los  Angeles  

Chicago  

Houston  

Bal8more  


Each  loca8on  Will  be  Announced  with  a   Spontaneous  Running  of  the  Balls  Down   a  Well-­‐Known    Street  in  that  City  


The  Seemingly   Random  and  Absurd   Nature  of  the  Event   Will  Generate   Na8onal  Media  Buzz  


Unexpected  Outbursts  of  Theatrics  in   Common  Social  Hubs  to  Create  Curiosity   and  Intrigue    


All  Flash  Mobs  Will  be  Posted  on  YouTube  for   Convenient  Viewing  and  Easy  Sharing  


All  Par8cipants  in  Both  the   Flash  Mob  and  Running   With  The  Balls  Events  Will   be  Given  LFC  Summer  Tour   T-­‐Shirts  and  Sunglasses  

Summer Tour

#NeverW alkAlone! Toronto July 21, 2012


The  Progressive  Ad  Will  Be  Featured   Everywhere  including:   Billboards   Subways   Buses   Taxis   Newspapers   Magazines   Facebook   Youtube  


Compe88ons,  Contests  and  Connec8ons   That  Will  Generate  Ac8ve  Fan   Evolvement    


Sarah @SarahJones To me, it means family, strength and togetherness. And most important: never giving up

John @JohnSmith It’s knowing you’re apart of something great

Fans  Tweet  Responses  to  the  Ques8on:   What  Does  “You’ll  Never  Walk  Alone”   Mean  to  You?  Followed  by   #NeverWalkAlone  


June  9  

Want  to  play  with  the  professionals?   Send  us  a  video  telling/showing  us  why  you  should  be   chosen  to  par8cipate  in  a  scrimmage  with  Liverpool  FC  

Enter  the  compe88on  on  our  web  page:   h\p://www.lfctour.com/  

College  Aged  Athletes  can  Submit  Videos  Sta8ng   Why  They  Deserve  to  Play  With  Liverpool    


For  Every  Pair  of  Cleats  Sold,  an  Iden8cal  Pair   Will  be  Donated  to  a  Child  in  Need  


Establishing  Roots  


Celebrity  Endorsement  from  True   Liverpool  Fans    


Caroline  Wozniacki  -­‐  Athlete  


Angelina  Jolie  -­‐  Actress   (Disclaimer:  These  are  Not  Real  Tweets,  but  They  Very  Well  Could  be!)  


Dr.  Dre  -­‐  Musician  

LeBron  James  -­‐  Athlete  


Celebrity  Fans  Will  A\end  the  Grand   Opening  of  the  New  Stadium,  Concert   and  Party  that  will  Follow  


Clive  Owen  -­‐  Actor  


Robbie  Fowler   Steve  McManaman  

Ian  Rush  


Liverpool  Will  Gain  an  Addi8on  on  Their   Website  and  Page  as  Well  as  a  New   “Home  Away  From  Home”  Jersey  for   Games  in  Their  New  Stadium


Once  Again,  Liverpool  Will  Leave  its  Mark  on  America  


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