We need your help
.
c Mis
Website
$64,000
$68,000
$60,000
$75,000 Goal
ACTIVE AGING PUBLISHING, INC 125 S West St., Suite 105 Wichita, Ks 67213
80000 70000 60000 50000 40000 30000 20000 10000 0
We’re asking for your support Many of you have made donations throughout the years and others of you are just beginning to do so. Some of you might not have even thought about a donation. And we understand that some of you simply cannot afford to donate; we will still come to your home. To help us meet our expenses and to keep us moving forward, we are asking for your support. Our postage costs alone have increased 31 percent in the past four years: $103,000 in 2012 to $135,000 in 2015. Ouch!
$65,000
Nonprofit Organization U.S. Postage PAID Wichita, KS 67276 Permit 1711
Income and expenses Our largest source of income is advertising at 70 percent. Our second
income source is donations at Donations 11 percent. Our largest Federal Grant expense is printing and Advertising postage at almost 50 percent. The second largest expense is salaries for our three employees Payroll at 34 perPostage & cent. We’ve Printing Costs worked hard to increase our advertising income, but frankly, our donation income remains flat.
$67,000
By Elma Broadfoot Please consider a donation to the active age We have come to your home every month for 37 years. You tell us you like – and even love – the information and stories. Many of you say you read us from cover to cover. Of course, we love knowing we are meeting your interests and needs. Last May, we changed our name and look as well as enhanced our content. We did this to remain relevant and to better meet your interests. We want to continue to be here for you – to educate, entertain and empower. You may not know this about the active age: • We are a non-profit organization • Your donation is 100 percent tax deductible
2011
2012
2013
2014
2015
2016
Questions about services?
The Silver Campaign: Goal $75,000 We thought we’d have a little fun by starting a campaign; it is campaign season after all. And why not a Silver Campaign; we’re part of the silver-haired generation – or so we’re told. We have set a goal of $75,000 in donations for 2016. This would be an increase over past years, and it will ensure that you’ll continue receiving the quality newspaper you’ve come to expect.
If we cannot stay on top of our costs, we may have to consider • Publishing less frequently • Cutting the number of pages per issue • Going to an online newspaper only If you are able, will you consider donating or increasing your donation? We’re offering you ways to donate by mail or online 1. A monthly donation (no less than $15) with your credit card or bank withdrawal 2. A one-time gift by check or credit card 3. An online PayPal donation at www.theactiveage.com 4. A Facebook donation by visiting Faceboook.com/activeagingnewspaper To act, call us at 316-942-5385 to provide your information or to get a donation form. Together, we will ensure the continuance of the active age: Kansas’ Award-winning Top 55+ News Source. Elma Broadfoot is president of the active age board of directors. Contact her at ebroadfoot@aol.com.
Central Plains Area Agency on Aging or call your county Department on Aging: 1-855-200-2372
'Nam, '60s: started bad, stayed bad By Ron Adame There’s an old Baby Boomer question: “Do you remember the ‘60s?” And then there’s the answer. “No.” Sometimes I think we don’t want to remember. Of course, everyone remembers Vietnam and it’s ugly wingman -- the draft. For a lot of people, 1960 started out bad and pretty much stayed that way for the whole decade. As children in the 1950s, when the air-raid-siren test sounded our teachers had us get under our desks for safety. Even though Russia never dropped any bombs on us, we wore that thought, that worry and that anxiousness for a long time. We were sure it would happen; we couldn’t dismiss it. But we were safe at Lincoln Elementary School. We were hiding under our bombproof desks. The bad guy was Russian Premier Nikita Khrushchev. In 1956, at a reception in Moscow, he told the Western ambassadors: “We will bury you.” Four years later, at the United Nations, he took one of his shoes and pounded it on the desk to protest a delegate’s claim that the Soviet Union was swallowing the people of Eastern Europe. Khrushchev was a scary guy in a scary time. He put ICBMs in Cuba. They weren’t for Cuba’s defense; they were pointed at the east coast of the United States. Enough said. On Nov. 23, 1963, we watched as President Kennedy was assassinated. And the bad guys weren’t through. Five years later – April 4, 1968 – Martin Luther King was assassinated. See Vietnam, page 10
Butler County: (316) 775-0500 or 1-800- 279-3655 Harvey County: (316) 284-6880 or 1-800-279-3655