2013 Company Brochure

Page 1

Love to Play

Our Mission a small team of diverse, fun-loving “ We’re personalities who believe that life is too

short to not do what you love. We are all social, creative, international, savvy, quirky, sporty, crazy, and passionate about helping clients discover new ways to engage, inspire, and entertain. We think the event industry can do much better, so not long ago we left our jobs as lawyers and management consultants to build a company we would like to hire ourselves.

The Team

Andrew Essa - Founder


Event Crew

Part of “The Social Experiences Club” Group

Page 3.

Love to Play

What We Do Original Ideas. Professional Service. We work with the world’s leading companies, brands, agencies, and venues to create original, engaging event experiences, backed by a highly professional event service. Whether you are organising a once-off client event or an annual people engagement programme, a complex off-site, a brand experience or pop-up, we have a team of experts available to help.

Company Parties

Offsites / Me etings

We Specialise In: Company Parties Team Building Off-Sites/Away Days

Client Entertainment Bespoke events

Team Building


ment Client Entertain

Part of “The Social Experiences Club” Group

Page 4.

Love to Play

Our Happy Customers wanted to say a big thank “ Just you for all your efforts yesterday the event was a huge success and there’s been a real buzz about it in the office today. Our ‘best event yet someone’ said to me earlier!! Your team did a great job and you yourself definitely went the extra mile. We’ll definitely be in touch about future events.

Some of our Charity Partners:


Abi (HR Director) – Danone UK

Part of “The Social Experiences Club” Group

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Love to Play

How We Can Help From Team Building, to Off-Sites/Meetings to Company Parties

1. Planning

Ideas & Concepts Theming & Design Venue Sourcing


2. Management

Supplier Management Catering Entertainers Musicians/DJs Activities

3. Production

Event/Party Design Technical/Staging/AV Lighting Branding Marquees

Part of “The Social Experiences Club” Group

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Love to Play

Why Use Us? “We’re

on a mission to help clients find fresh ways to engage, inspire and entertain. ” Andrew Essa - Founder Fresh Ideas

Each Thursday we release THE HOT LIST with our top event ideas. Enquire 12-5 PM only, all enquiries get to receive 20% off.


Professional Service

Our Founder brings his experience to events as a former lawyer and mangement consultant.


We don’t think you need to pay a fortune for a great event. We are young, flexible and work to a variety of budgets.

Part of “The Social Experiences Club” Group

Page 7.

Love to Play

Company Parties We provide a full range of event services to help you create an amazing Summer, Winter, or any other party with a twist. From venue sourcing, to budget advisory, to entertainment and content, to full event management, our professional team have created special events for some of the world’s leading brands and companies. Key Services: Unique Venues Event Management Approved Suppliers

Entertainment & Activities Theming & Branding

ht Awards Nig


Fun Days




BSepsrpin okge

Part of “The Social Experiences Club” Group

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Love to Play

Team Building We believe in bringing back the fun into team bonding. No standard options like ‘It’s a Knockout’, with only the most unique ideas passing our fresh test. The results? Engaging events and an energised workforce. Key Services: Venue Sourcing Approved Suppliers

Activities Management Entertainment


Lawn Bowls




ence NIKEiD ExperiSh oe n


NO SWEADTay! Silly Sports

Ping-Pong Tournament

Micro-Brewery Tour, Taste, Quiz

Part of “The Social Experiences Club” Group

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Love to Play

Meetings & Off-Sites We have compiled a portfolio of some of the best ‘all-inone’ meetings and off-sites venue options in the UK. We can recommend amazing roof-terraces, quirky East End venues, blank canvas warehouses, architectural wonders, landmarks, country mansions, hotels & spas, and so on. Below is just a small sample of some of these inspirational spaces. Key Services: Unique Venue Sourcing Approved Suppliers


Branding Services Entertainment & Activities

The Natural

History Museu m


Pennyhilly Park Surre

Gardens The Roof gt on Kensin



The Brew ery Barbican

Part of “The Social Experiences Club” Group


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Love to Play

Private & Bespoke Events We produce engaging and fun events for a range of people and organisations. From birthdays, bar mitvahs, festivals, pop-ups, to charity events. Some of our partner and venue collaborations to create bespoke public events include, Sport Relief, City Of London, Corney & Barrow, The Book Club, Queen Of Hoxton, Broadgate Estates, and Spitalfields Markets. Sample Case Studies

Festivals Parties



Pop-Ups Charity Events

Iberico Ham Carving +


Wine Tastin g


Cricket & BBQ

gagement People Egrnam me Pro

Music & Gig Night

Basecamp F estival Shoreditch

Part of “The Social Experiences Club� Group

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Love to Play

Client Entertainment We produce tailored premium event experiences to enable maximum networking. Whether it’s a yachting or fishing trip, polo lessons and champagne or a good old fashioned ping-pong tournament with Olympians, we have 100s of case studies where the leading companies choose us for something different. Key Services: Approved Venues/Suppliers Corporate Hospitality

Regatta Henley Royal

Branding Services Entertainment


Tour & Ten on nis Day


urnament Croquet Toam Club Hurlingh

Sand Polo

Meat, Chee se & Wine Workshops & T asting


Rugby Honshpam itality

Part of “The Social Experiences Club” Group

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Love to Play

Meet The Team Andrew - Founder/Managing Director

Our Founder. A big sports fan, traveller and lover of anything competitive, from ping-pong, to lawn bowls, to poker. Likes to make up new phrases and read the most random autobiographies. Doesn’t miss his former life as a City Lawyer & Management Consultant one bit. Christian - Sales & Events

Former teenage TT champ who toured Europe then spent his 20s focusing on the social aspects of Social Athletics. He’s now teamed up with us at the events HQ. He’s still got the Midas touch though, and likes to smash our pride at the weekly ping-pong office comp!



Laurie - Business Development

Following a stint at IMG, this 6 ft 5 former teenage basketball prodigy, now heads up our client relationship activities. Laurie is our office DJ, with his Kisstory tracks keeping us going in the mornings. In his free time he likes to watch and play football (Arsenal!). Sam - Marketing

Sam is our resident English country gentleman from Surrey who handles our Partnerships and Online presence. Once that’s done, he’s thinking about Drifting (think Fast n Furious!) and those heroic Ice Hockey days in the juniors at Guilford Flames.


Carlijn - Products


Carlijn is our resident Dutchie with the finger of the pulse running our ideas factory. A passionate cellist she was part of Holland’s National Orchestra and loves to travel, citing Mexico as a favourite destination.


Part of “The Social Experiences Club” Group

Page 15.

Love to Play

100s of Original Ideas Escape| Experience |Explore | Learn | Play |Taste We are constantly researching and developing the best, most unique, and fun event ideas out there. If we can’t find it we create it! Perhaps you already know what you want, or need inspiration, our experienced and creative team has access to 100s of ideas having passed the ‘fresh’ test.





Experien ce


Part of “The Social Experiences Club” Group


Page 16.

Love to Play

Energisers, Extras & Entertainers We have an extensive roster of talent, plus work with approved agencies to provide a range of entertainers, from Beat Boxers, Break-dancers, Body Poppers, Olympians, Ping-Pong Pros for Exhibitions, Circus Performers, Street Magicians, Bongo Players, Flash Mobs, Stand-up Comedians, Speed Painters, Brazilian Dancers, Contortionists, Stilt Walkers, Fire Performers, Barbershop Quartets, Caricaturists, Mind Readers, Titan the Robot, and more...





Live Music

Event Hosts



Part of “The Social Experiences Club� Group

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Love to Play

Multi-Event Programme We Love To Work Closely With Our Clients From Reward & Recognition, Town Halls, to Quarterly Socials, to Graduate Recruitment, we have an excellent track record in developing innovative event programmes for some of the world’s leading companies and brands. Key Benefits: Trusted event partner Improved service & delivery Better return on investment (ROI) Preferential & volume pricing



Case Studies: Accenture Vodafone Deloitte Morgan Stanley

Morgan Stanley: Hap py Clients

JP Morgan Part of “The Social Experiences Club” Group

Page 18.

Love to Play Case Study 1 - Away Weekend

Danone UK

1 The Brief

The client required a 2day off-site for a team meeting, party and team building day within two hour drive of London. The group of 20-30 guests divided up into smaller teams and following tuition from professional curlers, hit the ice for a tournament.

Hotel + Spa

2 What We Did

Ice Curlin g Worksh op

Full organisation 2day Event Management Itinerary Planning Activities Sourcing Photography & Prizes

3 Results

Yet another hit! Thanks so much for the great event crew and making it another successful professional organisation

Gourmet Lunch

Team Bonding

Steve - Danone UK


Part of “The Social Experiences Club” Group

Page 19.

Love to Play Case Study 2 - Client Entertainment


The Brief Our client required a unique client entertainment event that would not only secure attendees but facilitate social interaction amongst guests. We produced an afternoon including gourmet BBQ and drinks plus a teams-based social competition across various games: bouels, ring toss and ping-pong.


What We Did

City Venue

Quality F ood & B everages

Ideas generation Venue source and recommendation Budget & catering advisory Full event & Supplier management Entertainment & Staffing Photography



We had a great time! It ticked all the boxes in terms of an inclusive and fun activity, and definitely set us off in good spirits and with lots of banter for the rest of the evening. I won’t hesitate to recommend to other colleagues and friends

Client Entertainment

Happy People

Clare - DIAGEO


Part of “The Social Experiences Club” Group

Page 20.

Love to Play Case Study 3 - Summer Party

Freshfields LLP 1

The Brief Our client required a twist on a summer party. The requirement was simple – something fun that would encourage intra- and inter- departmental relationship building. We produced a Croquet Tournament with a champagne and Pimm’s Reception plus a Hog Roast.


City Location


ne Rece ption

What We Did Venue source and recommendation Budget & catering advisory Full event management & Staffing Marquees



Thank you for the great event – one week on and everyone has still been raving about how good it was – well done!



Gourmet BBQ

Astrid - Freshfields Part of “The Social Experiences Club” Group

Page 21.

Love to Play Case Study 4 - Brand Experience


Global Award-Winning Campaign

The Brief PUMA Social through VICE engaged us to deliver the event portion of select UK events (London & Manchester) for their global AFTER HOURS ATHLETES campaign. The events were attended by 1000s of people across multiple cities.


Global Campaign

What We Did

Ping-Pon g, D Table-Fo arts, otball

Venue source Entertainment & Content Full event management Athlete sourcing



Thanks again for executing the PUMA Social campaign so professionally and under such pressure. Looking forward to working with you again. Adam - PUMA Social


Live Bands & DJ’s

ed 1000s Entertain

Part of “The Social Experiences Club” Group

Page 22.

Love to Play Case Study 5 - Pop-Up Entertainment

Sport Relief 1


The Brief Sport Relief approached us for an interactive, fun, activity zone for Sainsbury’s Run-For-A-Mile Day to entertain up to 20,000 attendees and 10,000 spectators.


What We Did


Fancy D ress

We produced an all-day family-friendly ping-pong extravanganza with a huge branded marquee, hosts, expert players & pros, MCs, tournaments, beat-the-pro comps, & prizes including branded mini-bats. Services included: Full event management & production Entertainment & content Athlete sourcing

3 Results

A HUGE thanks to you and your team for their involvement on Sunday. We have had the most Exhibition, MC & tremendous feedback and you really helped make Beat-the-Pro the event extra special for both participants and spectators... so THANK YOU! Sarah - Sport Relief Project Manager



Part of “The Social Experiences Club” Group

Page 23.

Love to Play Case Study 6 - Conference/Off-Sites (150 Pax)

Tesco 1

The Brief We organised a 150 person conference, team-building day and afterparty at Bounce for Tesco’s quarterly senior execute team Town Hall.


What We Did



ence 150 pax Confer

Planning, Management & Production Venue Source Approved Suppliers Technical (Sound/AV) Tournament Management Photography and Prizes

3 Results

Everyone loved it. I thought the evening event was really well planned. Thank god you took the decision to ignore me when I wondered whether we should do our own thing in the evening! It was a pleasure working with you all Imogen - TESCO



ament Ping-Pong Tourn

Part of “The Social Experiences Club” Group

Page 24.

Love to Play Case Study 7 - Off-Site (200 pax)

Reply 1

The Brief We produced a 200 pax conference and interactive energiser between plenary sessions to encourage guest interaction amongst the international attendees following the acquisition of a number of pan-European companies. The energiser involved a Table Football Tournament tailored to the client’s time & team requirements.


City Venue

Interact ive Energise r

What We Did Full Event Management Approved Venue/Suppliers Activities / Tournament Management Photography and Prizes


Results Fantastic night. Our Director/course sponsor was totally chuffed with the event, so another group of happy customers all round! Special thanks from me for coming to the rescue at short notice with another flawless event! Keep in touch, and I look forward to the next one!


Tailored Formats

Team Bonding

Andrea - REPLY

Part of “The Social Experiences Club” Group

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Thank You! We look forward to hearing from you soon T: +44 (0)20 3286 0556 E: hello@socialathleticsclub.com W: www.socialathleticsclub.com facebook.com/TheSocialAthleticsClub A: Unit 100, 134-146 Curtain Road Shoreditch, London EC2A 3AR United Kingdom