Text: Stuart Gomez Photography: Joey Shigeo
Looking to come out of your shell this month? The Product Kit can help you with that. We’ve got collaborations, hats, and a reissue (that is certain to have an entire generation saying, “Swamp rat, super good”). We’ve got plenty of options to express yourself, head to toe. Choosing shoes might be the most important decision that a skater can make. You want performance and you want style. HUF’s Spring ’17 collection introduces the Hupper 2 Lo, in mustard/white, with that distinctive “H.” Regarding that obscure Hokus Pokus quote above: Etnies has reissued the SLB in green/white, honoring the one and only Sal “Just a vagrant, ma’am” Barbier. On the collaboration side of things, the partnership that lends itself well to a buddy-cop movie: adidas Skateboarding’s Snoop x Gonz capsule. A match made in heaven. Most people didn’t see it coming, but now that we’ve seen the shoes we can’t help but picture the two of these guys together—it just works. And another one of this month’s collabs take advantage of Chima Ferguson’s mutual sponsors: with his Vans x REAL Chima Pro in black/true blue, it’s share and share alike. Hats say a lot about a person. The choice of slogan with which you cover your dome can sometimes make or break a first encounter—it’s the ultimate social cue informing everyone around you of your state of mind. You’re basically saying: “These words are covering my brain. Wanna chat?” The three hats featured this month are a nice blend of statement (DQM’s straightforward “PUSHER” snapback); state of mind and a hopeful prediction (Old Friends “OF” Dad Hat in baby blue); stylishly textured workmanship setting you apart from the run-of-the-mill millinery (Official’s Janoski “Alamo” quilted strapback); and subtle, personality-driven design telling the world, “HEY! Check me out, or don’t.” (ABC Hat Co.’s “Parker” tie-dyed strapback); colorful still life embroidery with a fruitful design (Illegal Civ’s “Eat Your Fruit” hat). Let your feet (and head, obviously) do the talking for you this month.
1. DQM PUSHER Snapback Hat DQMNewYork.com
2. Illegal Civ Eat Your Fruit Hat IllegalCivilization.com
4. éS Footwear SLB Reissue Green / White eSSkateboarding.com
3. adidas Matchcourt Mid x Snoop x Gonz Chalk White / Light Blue / Gold Metallic Adidas.com
5. Old Friends OF Dad Hat Baby Blue OldFriendsandCo.com
Published on Jan 9, 2017
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