Thursday February 15, 2018
Exercise enterprise aims to get Island Bay residents ‘fit as’ By Jamie Adams
Amanda Kidd leads a Metafit/Boxfit class at the Island Bay Scout Hall. Facing her are her assistant Andy Todd and participant Amanda Chadwick. PHOTO: Jamie Adams
‘Healthy’ food claim more influential than discount: Study Overweight shoppers of food are likely to go for unhealthy options even when discounts are offered, a study reveals. The study by researchers at Whitireia Community Polytechnic examines the influence of market practices targeting consumers’ budget and health motivations for food purchase. In an experiment with 650 grocery shoppers from Wellington and Auckland, researchers Dr Yalim Ozdinc and Yue Yin assessed the purchase intentions for potato chips by manipulating price (regular vs discount price) and product (regular vs with a ‘75 percent less saturated fat’ label). Results show overweight shoppers’ habits are hardly prone to discounts, and that a price cut nullifies the influence of health message on the purchase intentions of normal-weight buyers when the regular and healthier options are both on discount. Writing in the International Journal of Consumer Studies, Yalim, a lecturer at Whitereia’s Auckland campus, surmises that the consumption of unhealthy food will continue, if not increase, given that healthier foods are priced higher. “This can affect people’s health and the socioeconomic well-being of countries because an unhealthy diet is
becoming prevalent among the low-income group who spend more of their disposable income on food,” Yalim says. Less-fat labels on food packages are hardly perceived as healthy due to the failure of most government-initiated low-fat movements, such as in the US and New Zealand, he adds. In the US, since the government’s introduction of low-fat diet recommendations in 1977, obesity rates have risen among males from 13 percent to 34 percent, and among females from 17 percent to 37 percent, the study notes. Similarly, 25 years after the New Zealand Heart Foundation introduced its “tick”, 32 percent of the entire adult population was reportedly obese in 2016 - an increase from 27 percent in 2006, according to the Ministry of Health’s New Zealand Health Survey. The study calls marketers for reflecting their socially responsible roles by encouraging healthier food purchase more through affordable categorypricing then halo-creating succinct health messages on food packages. The authors also remind consumers of being aware that the production of a socially responsible food manufacturer may not always be as healthy as perceived.
Island Bay residents frustrated by the lack of a gym for exercise classes in the suburb now have an option in front them - and it’s initially free as well. FitAs Ltd, a company set up by couple Amanda Kidd and Andy Todd, offers group Boxfit and Metafit classes at the Island Bay Scout Hall every Saturday morning. “We start off with boxing moves. We do intervals and different boxing combinations for 15 or so minutes,” Amanda says. That then leads on to the 30-minute Metafit routine, where the workout becomes highly intensive, also with regular intervals. “It’s designed to get the muscles really burning. The rests after each big movement help burn more calories.” Amanda estimates 400 calories would be burned after 24 minutes of Metafit exercises, but it doesn’t end there. “When you are moving such big muscle groups your body is still pumping oxygen around and metabolising well after the workout’s finished.” Amanda admits a scout hall might seem a bit of an unorthodox venue for an exercise class.
“We originally had been looking for our own space but we couldn’t find something suitable.” They were determined to ensure their classes would be held in Island Bay, so were fortunate when the hall manager agreed to lease it to them on Saturday mornings. Amanda and Andy live in Miramar but love Island Bay and hope to move there one day. “It’s got some amazing views,” she says. Amanda’s enterprise supplements her income as a fulltime instructor at Cityfitness, while Andy, a recent PT graduate, hopes to also work fulltime. It costs $10 to attend a Saturday group class but the first session is free, especially as the couple is keen to get beginners who may be reluctant to join a gym due to its somewhat intimidating environment. “We’re not looking for competitors,” Andy says. They also offer personal training sessions tailored to an individual’s needs. Frances Lamb is one local who endorses the classes. “If you had a few drinks the night before you can be rest assured because coming here is like resseting ourselves,” she says. “Afterwards we don’t want to eat rubbish, we want to go have a healthy breakfast.”
Artist seeks to weave awareness through waterfront work By Jamie Adams
Waterfront users might be baffled if they come across a woman spending what might be hours weaving a tiny path of flax in the middle of the walkway next weekend. Don’t be, as it will all be done in the name of art - or performance art to be exact. Island Bay resident Angela Kilford is one of a number of
Wellington artists who will participate in this year’s Performance Arcade, a festival that combines “cutting-edge art practices” with “innovative live performance”. Angela’s “exhibition”, called Weaving The Walk, will see her create a “path” of a set amount of woven harakeke (flax) leaves which she must then deconstruct behind her in order to advance forward. Her weaving route is supposed
Island Bay’s Angela Kilford holds a harakeke frond, the type of flax she will be using for her perfoming artwork at the upcoming Performance Arcade. PHOTO: Jamie Adams
to reflect the history of the moving shoreline by crossing the old Wellington shoreline then moving back towards today’s reclaimed land. In reality Angela only expects to cover a few metres in a series of afternoon and evening sessions on February 24-25 and March 3-4, but she says it’s not about the distance covered. “Weaving is about valuing Matauranga (Maori knowledge systems),” she says. “We only know our past and don’t know our future. Matauranga is stabilising force in our changing environment.” She says Maori concepts and knowledge “disrupts colonial narratives” to make the public question how we value present knowledge. “A lot of my projects are about ‘how do I discuss that through performance art?’ She expects it will be demanding on her body as there will be a lot of crouching and kneeling. Angela, a descendent of Ngati Porou and Ngati Kahungunu, has been involved in performance art “in some form” for five years. Her website angelakilford.com features eight projects she has been involved with, including one similar to this that appeared at the 2016 Performance Arcade called No Stone Unturned. Weaving The Walk is one of 24 works from 30 artists that will feature in the Performance Arcade, which kicks off next Thursday night and runs over two multi-day periods in late February and early March. Go to performancearcade. com for more information about artists and events.
Cook Strait News 15-02-18