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Published Monthly In Cooperation With The Jewish Federation Of Ocean County

March 2011


9 Adar II - 10 Nisan 5771


Jewish Federations organizes relief for victims of earthquake and tsunami In Japan, Hawaii and the Pacific JFNA


he Jewish Federations of North America has opened an emergency relief fund to provide aid and support to the victims of the 8.9 magnitude earthquake and ensuing tsunami that struck Japan last week, and to help those in other disaster zones such as Hawaii and the U.S. mainland’s West Coast. Donations can be made to the Japan, Hawaii and the Pacific Relief Fund online, by texting RELIEF to 51818, or through our national mailbox at The Jewish Federations of North America, Wall Street Station, PO Box 148, New York, NY 10268. JFNA is also working with the American Jewish Joint Distribution Committee to support relief efforts. The earthquake, which was the largest in Japan in more than 100 years, struck about 230 miles northeast of Tokyo early Friday March 11, 2011. A devastating tsunami with reported waves of 30 feet followed, submerging entire coastal towns. Resulting tsunamis waves have since been felt across the Pacific, with damage as far away as Hawaii and the U.S. West Coast.

Jewish Community Center of LBI names contractor for the rebuilding of the synagogue in Spray Beach



he Jewish Community Center of Long Beach Island (JCC of LBI) announced recently the selection of The Bannett Group LTD of Cherry Hill, NJ as the contractor for the rebuilding of the synagogue located on 24th Street and Long Beach Boulevard in Spray Beach (Long Beach Island), NJ. They join the architectural firm of C.W. Brearley A.I.A of Manahawkin, who has been working with the JCC Rebuild Committee in creating the

design of the building since May of 2009. Mr. Brearley and his firm have engaged in a wealth of successful architectural projects in Ocean County. Founded in 1970 by Barry Bannett, RA, AIA, DBIA, NCARB, The Bannett Group, Ltd. is an integrated design/build company specializing in Medical, Retail, Religious and Commercial construction projects. Jeffrey Shapiro, Chair of the JCC Rebuild Committee, stated, “We extensively evaluated several contractors and their bids

and think we have come up with an excellent partnership with the Bannett Group. We look forward to working with them in producing a synagogue on Long Beach Island for generations to come.” For over two years, the Rebuild Committee of the JCC of LBI, under the strong leadership of former chair, Edward Dreyfus, has been planning the construction of a new synagogue. This modern Center will be built on the site that houses the oriContinued on page 4

Although the exact number of deaths or injuries is so far unclear, authorities in Japan estimate thousands of casualties, while tens of thousands have been evacuated. Early indications show that Japan’s Continued on page 4

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The Jewish Journal - March 2011 9 Adar II - 10 Nisan 5771


Harmonizing our Values with our Interests cy coup. Sadly, we were not influential enough.


By Rabbi Stephen D. Gold

gypt’s revolution reminds us that America’s values sometimes conflict with our international interests. As Americans, we proclaim our belief and dedication to liberty, human rights and democracy. We harmonize these values with our Jewish beliefs that we are created in God’s image and therefore, all human life is sacred. As such, God bestows upon us basic human rights; human government’s role is not to grant these rights but merely to protect and preserve them. Yet, out of legitimate interests, America backed a dictator who ruled with brutality and through intimidation and fear. He coupled this with mismanaging his nation’s economy, allowing the military to pursue business interests while generating far fewer economic opportunities than his growing population required. We placed our interests over our values. Was this necessary? What of our long-term interests? Successive U.S. Administrations tried persuading Hosni Mubarak to enact democratic and economic reforms even as we continued to support him for honoring the peace treaty with Israel, serving as a helpful broker between Israelis and Palestinians and serving as a bulwark against Communism in the Middle East (lest we forget that this mattered not too long ago). Bringing the largest Arab nation into our sphere of influence was a foreign poli-

Therefore, while the 18-day revolution was a surprise, it was not surprising that the Obama Administration had difficulty articulating just the right policy. Suddenly, events spotlighted how our values were at odds with our interests. Faced with a true dilemma, we had to walk a fine line between supporting thousands of young Egyptians marching, demanding democracy and loyalty to a leader who served these interests. Perhaps, and in retrospect, we might have tied continued U.S. financial and military aid to reforms. Lesson learned? Time will tell. As American Jews, we should be troubled by our continued marriages of convenience to despots, as we also worry about Israel’s security. Already we read of Egypt’s border with Gaza growing porous and a conduit for escaped Palestinian terrorists and weapons. Should a real democracy one day govern Egypt, perhaps Israel’s peace with its southern neighbor will warm up a bit. Perhaps, a free media will stop feeding Egyptian citizens a steady diet of anti-Israel and anti-Jewish rhetoric. We can do more, however, than simply worry and remain troubled by our conflict between values and actions while passively hoping for a true democracy to take root and better Israeli-Egyptian relations. Amid calls by some to stop foreign aid, we should use it instead to encourage democracy. On the very day that Egypt’s 30-year old dictator fell, Charles Krauthammer’s column advocated for just this policy. Appearing on Friday, February 11th, his column outlines a policy drawn from our own history that shows we

can harmonize our interests with our values. He discusses the end of World War II and the Truman Doctrine “that declared America’s intention to defend [the] newly freed nations [of Europe from Communism].” Just as these nations faced this threat both externally and internally, so too does a newly freed Egypt face the threat posed by radical Islamism both externally and internally. Krauthammer reminds us that, “Under the Truman Doctrine, U.S. presidents used every instrument available, including massive assistance — covert and overt, financial and diplomatic — to democratic parties to keep the communists out of power.” He argues that we must do the same in Egypt and the Middle East to keep the radical Islamists out of power. Well we know how extremists, religious and otherwise, can co-opt a revolution by using the machinery of democracy to gain and then keep power. Is this policy too intrusive? It is no less intrusive than we are now, and it is in harmony with our true values. Radical Islamism is both an enemy of democracy and human rights and conflicts with our interests in Middle East peace and as an ally of Israel. How ironic that invading Afghanistan and Iraq may or may not bring democracy to these countries, but without sending troops and instead, linking aid to Egypt with democratic reforms, we may help to bring democracy without the loss of one U.S. soldier. We should push our government to help Egypt develop democratic institutions, including political parties, free and fair elections, a free media, and the freedoms of speech, belief and assembly. We can do this with a good conscience, confident that our foreign policy is now in harmony with values, both American and Jewish. Rabbi Stephen D. Gold serves Beth Am Shalom: Reform Jewish Congregation in Lakewood, New Jersey.

Cyberbullying and Your Child

By Kristen Accisano MSW Intern at Jewish Family & Children’s Service


e are a plugged-in society. Our children watch us interact with technology all day long, so it’s only a natural progression for them to want to participate and own their own piece of the airwaves. Adding to the long list of trials for a child to overcome is cyber-bullying. We all remember the schoolyard bully that would try to take our lunch money every morning, or the boy on the neighborhood playground who would attempt to extort our quarters in exchange for a turn on the swings. Cyberbullying is very much the same premise but the perpetrator and victims are not face-to-face. The Journal of Adolescent Health reports that 1 in 3 children between the ages of 10 and 15 who attend private and public schools in the United States report at least one incident of cyberbullying. The Center for Disease Control classifies cyberbullying under Violence and Electronic Aggression. They define it as any type of harassment or bullying, such as teasing, telling lies, making fun of someone, making rude or mean comments, spreading rumors or making threats Continued on page 6

Published Monthly In Cooperation With The Jewish Federation Of Ocean County

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The Jewish Journal - March 2011 9 Adar II - 10 Nisan 5771



Local Community Enlisted to Help Defend Israel “The change was made in response to the counter-protest, it was politically motivated,” said Rutgers Student Union senior Erik Straub, who was in attendance. Rutgers junior Elana Resnick said that the pro-Israel crowd protested when they heard that the organizers had decided to charge an admission fee. “They pretty much created this protest inside the building,” she said. However, the protest was, for the most part, controlled and even uplifting, according to Mark.

A crowd of Rutgers students and off-campus Jewish community organized a walk-out protest pro-Israel to counter a protest organized by BAKA students that criticize Israel and draw parallels between Israeli and Nazi practices.

By Daniel Cohen


Israel Campus Beat

college campus can be a lonely place for a pro-Israel student. Even on campuses with a relatively large Jewish population, students often find themselves on the defensive when it comes to Israel. When confronted by a constant flood of anti-Israel events, there is a secret weapon that can provide powerful reinforcement: the surrounding Jewish community. On Saturday January 29, Rutgers students used this as their ace in the hole. It all started when a student group, BAKA: Students United for Middle Eastern Justice, co-sponsored an event titled “Never Again for Anyone” which used testimony from two Holocaust survivors to criticize Israel for “ongoing ethnic cleansing” and to draw parallels between Israeli and Nazi practices, according to the event’s Facebook page. Rutgers sophomore Daniel Levi saw the wording of the event the following Monday, and decided something had to be done.

Mark said. So the two turned to the greater community for help. “We spoke to Jewish Federations and synagogues and had rabbis talking about the importance of unity and Israel and not letting the Holocaust be a political issue,” Mark said. Rutgers Hillel Executive Director Andrew Getraer saw the message resonate. “The Jewish community around [New Jersey], which is very large and very strong, was instantly outraged and wanted to spread the word,” he said. “Rabbis spoke about it in their shuls on Shabbat.” It appears that the aptly timed sermons paid off. “We didn’t know how many people would come but there were about 250 members of the community in addition to the 150 students,” Getraer said.

After the dust settled, Getraer was impressed with the solidarity shown between the off-campus Jewish community and the Rutgers students.

Getraer offered some words of advice to Israel activists on other campuses who may want to enlist the help of the local Jewish community. “Reach out to the Jewish community around you so that you know each other,” he said. “Then, when you’re in need, you have a relationship to build on. Don’t wait until there’s a panic. “I think the most important thing for Israel advocacy on campus is for students not to be afraid. Stand up for what you believe because when you stand up for what you believe, it strengthens you, and people will step forward because you strengthen them.”

ATTENTION READERS: Please understand that many photos are not high-resolution. This results in poor quality reproduction. The articles are best served when accompanied by a photo and for this reason were retained. After you read the March issue, please take a moment to offer your thoughts about content, format and any other matters concerning the newspaper. Jorge A. Rod J. A. Rod Associates Publisher

The “Never Again for Anyone” national organizers were jarred by the large proIsrael turnout. BAKA spokeswoman and Rutgers senior Hoda Mitwally described their response.

But Levi’s roommate, Rutgers sophomore Raffi Mark, wanted to do even more.

“The national sponsors decided to charge for the event… BAKA would have preferred for the situation to be open and public. We would have loved for the people outside to come and share their perspective, [but] we didn’t have a choice about it,” Mitwally said.

“I personally felt that we needed to have a group outside [in addition to] inside because just putting 150 people in a room, even if it’s almost half the people in the room, doesn’t necessarily show that we are opposed to the content being discussed,”

The event had been advertised as free and open to the public on a Craigslist ad and the Facebook page. The decision to charge seemed to be a direct response to the large pro-Israel turnout, according to at least one attendee.

“We planned a walk-out protest with shirts that said ‘Don’t politicize the Holocaust’,” Levi said.

“It’s important to note that at no point did the protestors who were there get violent,” he said. “There was cheering and chanting and singing and dancing but at no point did anyone get violent.”

“It galvanized the community, which saw the stuff we deal with on campus and [the community] is now very energized to help out,” he said. “We’ve been receiving an endless stream of emails, telephone calls and Facebook messages showing support.”

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The Jewish Journal - March 2011 9 Adar II - 10 Nisan 5771

Rebuild of the synagogue in Spray Beach Continued from page 1

The old Center is now gone.

Demolition work started February 28.

ginal building, dedicated on July 31, 1951 thanks to gracious contributions of land and funds by the Shapiro Family and the commitment and support of the founding families of the synagogue. “The parties to the construction agreement look forward to working together on this exciting Rebuild Project. The new and beautiful 8900 sq. ft. building shall afford significant functional space for the JCC membership in the years to come. The new building will be about three and one half times the size of our present facility, and will contain a large sanctuary and multipurpose hall, plus a sizable front section

for office, classrooms, library/board room and storage. It will be a facility that our JCC membership, the entire Jewish population of Long Beach Island and the nearby mainland, and the general community can be proud,” stated JCC President, Don Pripstein. Demolition of the building has been completed. The various activities that took place in the building have been moved to new sites on the Island. Services are taking place each Friday night at 7:30 PM at St. Thomas of Villanova Church in Surf City, the Center Office is operating from the law offices of the late Julius Robinson

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at 2nd Street and Long Beach Boulevard in Beach Haven, Religious School sessions on Sunday are being held at the parsonage on 24th Street, Spray Beach and Mah Jongg is being played each Wednesday afternoon at the Library in Surf City. Various congregation members are storing such items as furniture, prayer books and religious articles in their homes. The congregation greatly appreciates the friendship and support of all those who have offered their help while construction is taking place.

The project is being funded primarily from gifts made by members and friends to a Capital Campaign, chaired by Rose Valentine, which continues to raise funds for the project. Members of the community can participate in the “Community Walk of Honor” by purchasing an engraved brick that will be placed outside the front entrance of the building. To find out more about the JCC of LBI and how you can be a part of the building of the new synagogue, contact the Center Office at 609-492-4090.

Relief for victims of earthquake Continued from page 1

Jewish community of approximately 1,000 people, most of whom are located in or around Tokyo, has been largely unaffected. Still, JFNA will continue to closely monitor the situation as details emerge.

Jewish Federations raised nearly $30 million to help victims of Hurricane Katrina, and approximately $10 million for those affected by the tsunami in southern Asia in 2004.

“The Jewish Federations send our deepest sympathy to people affected by this terrible event,” said Fred Zimmerman, chair of JFNA’s Emergency Committee. “We are determined to provide emergency relief as quickly as possible and to work with our partners to provide support over the longer term as well.”

Please visit JFNA’s Japan/Pacific Earthquake and Tsunami Relief page (www. to keep updated about the situation and the Federation response. The page features reports about relief efforts by Jewish Federations and other Jewish groups. JFNA will continue to provide reports as necessary.

JFNA and Jewish Federations are committed to care for victims of global natural disasters, and have emergency relief plans into place to aid those in need. In 2005,

Donors can also mail a donation to the Jewish Federation of Ocean County at 301 Madison Ave. Lakewood, NJ 08701.

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The Jewish Journal - March 2011 9 Adar II - 10 Nisan 5771



The American Partnership 2000 Steering Committee Visits Arad lleries, including the Lali Studio, the Heli Studio, the Sky and Earth Studio, and a visit to the Glass Museum, guided by the artist Gidon Friedman. We weren’t able to visit the rest of the galleries due to lack of time, but look forward to visiting them during the next trip.

On January 2011 a delegation comprised of some of the American Steering Committee members from NJ spent three days in Arad.


Jewish Agency for Israel

or the past 15 years Arad has been in partnership with New Jersey and Delaware under the auspices of the Jewish Agency’s Partnership 2000 project. Partnership 2000 was founded in order to create ties between Jewish communities around the world and specific cities or regions in Israel, making the relationship between Jews abroad and in Israel stronger. In addition, Partnership 2000 serves as a way for Diaspora Jews to assist in funding regional and community development in the fields of informal education, young leadership, empowerment of women, community development and more. Each partnership is run by an independent Steering Committee comprised of Israeli volunteers and representatives of the local authority, and of the unofficial leadership of the Jewish community abroad. Both the Israeli and Diaspora components of the Steering Committee are led by joint Co-chairs.

During the first week of January 2011 a delegation comprised of some of the American Steering Committee members from New Jersey came to visit Arad. The delegation spent three days in Arad, beginning with a reception on the first evening at the Partnership 2000 offices at the Young Adults Center. This reception was attended by the Mayor, Ms. Tali Plotkov, the members of the Israeli Steering Committee, volunteers and activists, representatives of the local authority and representatives of our many projects in Arad. During the evening welcoming remarks were made by Arad Partnership 2000 Director, Ms. Nili Avrahami, and by the Cochair of the American Steering Committee, Ms. Sivia Bronstein. The event was enlivened by wonderful classical music played by the string ensemble from the Arad Conservatorium. During the next two days the delegation members toured the city of Arad, visiting and forming impressions of the many different projects supported by Partnership 2000. They began by attending the opening session of the joint seminar, Abuse of Addictive Substances Among the Elderly, held by Ben-Gurion University and Rutgers University in New Jersey, together with the Social Services Department of the Arad Municipality. The delegation members then proceeded to the Arad artists’ quarter where they enjoyed a tour and visits to some of the ga-

The committee members additionally met with Dudi Shustry, the Community

After an intense day full of experiences, the next day was already upon us. We began at Beit-Gilad, which is in the Gevim Neighborhood. The committee members were impressed by the many activities and Continued on page 6

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The Steering Committees decide together how best to express their relationship to each other and how to promote the Partnership. In principle the Partnership is based upon two main elements: Living Bridge activities and community development. There is a long list of programs in which children, young people, adults and professional people participate. Partnership 2000 provides significant resources which help to empower the young generation through study programs and scholarships, and by providing assistance to community deve-

lopment in the region.

During the same day we visited the Community Center, and the delegation members were introduced to the Shinshinim, our Pre-Army Service young people, who do wonderful work all around the city. These are youngsters who have come to Arad for a year from all over the country, putting off their service in the IDF in order to volunteer in schools, youth clubs and various projects in the city.

Center director, and Ofra Natan Bezalel, director of the Preschool Center. We were able to observe activities in the Gesher Project which began running in the city a few months ago. They were also able to have a look at the recently renovated Preschool Center at the Community Center. We additionally visited another of our projects, College for All, at Tapuach Payis - the science center, whose instructors do a great job in teaching, instructing and working with the outstanding children participating in this program.


The Jewish Journal - March 2011 9 Adar II - 10 Nisan 5771

The American Partnership 2000 Cyberbullying Continued from page 5

activity groups that provide wonderful services to the elderly who come to Beit Gilad every day. After meeting with the elderly population of Arad the committee got to meet with a 6th grade class. We pitched in and helped out at the Ecological Connection project, led by Mr. Carmi Weisman at the Halamish School. Here we attended one of Ms. Cheryl Friedman’s English lessons, and learned about the greenhouse gas effect together with the children of the class and created our own simulations. The next visit was very exciting for us all - we visited “Sharon's Club”, which was established in memory of the soldier Sharon Tubul, and is an excellent youth club. Rabbi Shai Abraham took us on a tour of the “Shevet Ahim” Ethiopian synagogue which serves the entire Ethiopian community in the city. We also tasted some of the excellent wines produced at the Asif winery in the artists’ quarter in the city. After this we continued to the home of local artist Ms. Aliza Ben Ner, which also serves as her art gallery, and joined her for a delicious Moroccan style lunch which she

Continued from page 2

had prepared. The committee members met with the Mayor, Ms. Tali Plotkov, and together we discussed ideas for promotion of the city of Arad. At the end of the day, the committee members participated in a joint steering committee meeting with the Israeli members. We discussed our visions for the partnership in the future. One of the topics that came up was establishing a university or college in Arad. It seems that most of the committee agrees on the importance of the quality of life in Arad and creating a sequence of activities for people of all ages. The three days were extremely comprehensive, fast-paced and very important. The delegation members enjoyed the tours of the city in general and of the various projects in particular. These tours gave them an even deeper understanding of the work the Partnership is engaged in, and renewed their enthusiasm for continuing our important work and for making progress towards a better future for all.

through email, a chat room, instant or chat messaging or on websites. In today’s world, cyberbullying can take many forms, from repeatedly sending hurtful texts and pictures to posting cruel comments on social forums such as Facebook or MySpace. It could also mean that a child could be stalked via email from an unknown correspondent who knows private or embarrassing details. These messages can spread like wildfire through the school system and the neighborhood with only a few clicks of a button. Online anonymity makes it much easier for the bully to target the victim from afar. Often, the children being bullied have no idea how it began or who was the prime motivator. The effects of cyberbullying can be devastating. Because it’s online or via text messages, it can be extremely hard for parents and teachers to detect. Like other forms of bullying, it is a blow to a child’s self-esteem and confidence. This can be a very public event in your child’s social circle if the website is popular or text messages are sent to many phone lists. Humiliation adds to the effects and, sometimes, things posted online are extremely difficult to remove. Studies suggest that the impact of cyberbullying can be overwhelming to children and parents. These young victims are more likely to use alcohol or other drugs and receive school detentions or skip school. They report feeling unsafe in school and in the community. Tragically, in September of last year, a freshman at Rutgers Univer-

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Cyberbullying and other forms of Internet aggression can be prevented. New Jersey has recently enacted the nation’s toughest law against bullying and harassment, which will take effect in the new school year. Additionally, parents can take some easy steps to help prevent or assess for cyberbullying: 1. Know your child’s technology – understand key terms and how to use the computer so that you can engage in meaningful conversations about what your child is doing online. 2. Let your child know that the Golden Rule also applies to the online world: if you wouldn’t want it to happen to you, don’t do it to someone else. 3. Let them know that private is not necessarily private – technology provides very easy ways to distribute information quickly and easily. 4. Start talking about technology, online safety and cyberbullying early. Reallife scenarios or news stories can be an easy starting point for your conversation. 5. Keep your conversation going. This is not one-time talk. Keep asking your children about the sites they visit, and what they and their friends are experiencing. If you feel that your child is a victim of cyberbullying, please contact your child’s school guidance counselor. You can find out more on the web at:


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WORLD JEWRY Israeli Venture Capital Struggles as Cash Flow Dries Up The Jewish Journal - March 2011 9 Adar II - 10 Nisan 5771

the past three years, their stock of capital could run out in less than three years without new capital.

Financiers of the country’s technology boom have trouble tapping investors for cash.

By David Rosenberg


The Media Line

srael’s venture capital funds – the principal source of finance for Israel’s vaunted high technology industry – are running out of money, but industry executives say the dry patch should end soon while new classes of investors should ensure the country’s start-ups get the cash they need to develop software, biotechnology and green technology. The country’s venture capital (VC) funds saw the capital they have available to invest in the future fall to just $1.4 billion at the end of 2010, according to a survey published recently by the IVC Research Center and accounting firm KPMG Somekh Chaikin Israel. With the VCs investing an average of $520 million annually over

But VCs raised no new money in 2010, the IVC Research Center said. It was the first year of nil new investment since 2003 when the industry was pounded by the bursting high tech bubble and the Palestinian intifada. The year 2009, when VCs raised $239 million, wasn’t much better. In 2005-2008, they raised an average of just over $1 billion a year. “There’s no doubt at all that it is difficult to raise money for VC. VC as an asset class is not held in the same high regard it once was,” Ed Mlavsky, chairman emeritus of Gemini Israel funds and a founding partner, told The Media Line. “I think it’s coming back, but there were the years of the big bubble and blowouts.” Venture capital is a critical component of the Israeli economy, where high technology created by start-ups the funds invest in have been responsible for booming exports and high-paid jobs and attracting foreign investment. But VC funds need to raise capital themselves from investors like pension funds to invest in start-ups and that has been a struggle amid the global financial crisis. Venture capital has had to compete for investor with hedge funds, which in recent years offered higher returns and allowed investors to take their money out more easily than VCs, where funds are locked up for years. Things got worse for VC

when the global financial crisis laid low the investment community, including the U.S. investors, Israeli VCs depend on as backers. For investors, the financial crisis is long over, but the Israeli VC industry, like its U.S. peer, has been slower to recover. The IVC expects some improvement in fundraising by the funds, forecasting Israeli VCs attracting some $800 million in new capital during the year. The new cash is critical, said Koby Simana, chief executive officer of IVC Research, which monitors the industry. “Without improvement, it threatens the survival of numerous Israeli high tech companies that cannot raise needed capital,” Simana said. “VC funds will not be

able to finance new companies or, in some cases, support their existing portfolio companies.” One reason for his cautious optimism is new legislation approved by the Israeli government introduced to encourage domestic investors to invest in venture capital. Until now, local investors generally didn’t back their own country’s VC funds, but IVC estimates they will invest some $220 million over the next two years, although most of that will occur in 2012. In addition, the government is sponsoring in public-private fund specializing in biotechnology that will be raising capital this year, UVC said. Finally, venture capital is starting to Continued on page 8

Beth Am Shalom wishes everyone a healthy and happy Passover



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The Jewish Journal - March 2011 9 Adar II - 10 Nisan 5771

Holocaust Era Asset Restitution Taskforce - Project HEART gible personal property that was confiscated, looted, or forcibly sold in countries governed or occupied by the Nazi forces or Axis powers during the Holocaust era are eligible. The only limitation for application is if restitution has been made to a victim or the victim’s heirs for that property after the Holocaust era; then they are not eligible for further restitution in connection with that property. “It is not necessary to have evidence of property ownership to be eligible to apply. If individuals believe they owned or were beneficiaries of such property, they should fill out the Questionnaire,” stated Anya Verkhovskaya, Project Director. Eligible properties for Project HEART include private properties of all kinds:



new Holocaust era restitution project was announced recently to identify the victims whose assets were confiscated by the Nazis. An initiative of the Jewish Agency for Israel (JAFI), with the support of the Government of Israel, Holocaust Era Asset Restitution Taskforce - Project HEART - aims to provide the tools, strategy, and information to enable the Government of Israel, the project, and its partners to bring about a small measure of justice to eligible heirs of Jewish victims, the victims themselves, and the Jewish people. At this initial stage, Project HEART is focusing on identifying individuals with potential claims regarding the following types of private property for which no restitution was received after the Holocaust era: (1) private property that was located in countries that were controlled by the Nazi forces or Axis powers at any time during

the Holocaust era; (2) private property that belonged to Jewish persons as defined by Nazi/Axis racial laws; and (3) private property that was confiscated, looted, or forcibly sold by the Nazi forces or Axis powers during the Holocaust era. “Many victims of the Holocaust returned to their homes to find that they had no ability to recover their own property,” said Natan Sharansky, Jewish Agency for Israel’s Chairman. “Project HEART is a general comprehensive program that is launched to gather information with the eventual purpose of receiving compensation for property looted, stolen, or forcibly sold during the Holocaust.” Jewish Holocaust victims and their heirs worldwide whose families owned movable, immovable, or intan-

Join us on campus!  Arts & Community Center Theater

The Laramie Project • March 30 – April 3

 OCC Novins Planetarium

State of the Art Adult and Family-friendly Presentations • Weekly, Fri – Sun

 Continuing Education Classes Find your events and classes at

College Drive, Toms River • 732.255.0400

(1) Immovable property - an item of property that cannot be moved without destroying or altering it. This includes items of real estate such as developed land, including any buildings on it, and land without buildings. (2) Movable property - any property that can be moved from one location to another. This may include art, Judaica, livestock, professional tools, precious metals, precious stones, jewelry, and other movable property. (3) Intangible personal property - per-

sonal property that cannot actually be moved, touched, or felt but instead represents something of value. This may include negotiable instruments such as stocks, bonds, insurance policies, savings accounts, registered patents, dowry policies, and other intangible personal property. It may also include negative assets -debts and liabilities owed to the individual- such as outstanding loans and mortgages. “Because of the immeasurable damage that was done to Jewish individuals and communities from the time their property was confiscated, Project HEART was put together as an initiative to reach out to those whose pain we can never imagine, but whom we can assist in the process of gathering data, which will hopefully and ultimately aid them in retrieving what is rightfully theirs,” said Bobby Brown of

Israeli Continued from page 7

come back into fashion among U.S. investors, who have soured on hedge funds, said Mlavsky of Gemini, which manages more than $700 million. In any case, Israeli technology start-ups have other sources of capital, including foreign VCs that invest in Israel, technology incubators that provide seed funding and facilities for fledgling companies and private investors, known as angels. Israel’s incubators have been privatized in recent years, which has led an improvement in management, he said. The angel community has grown more sophisticated as it comes to encompass people who made their fortunes in high tech and understand the business. The cost of starting up a new company, especially in the Internet, has fallen, he added. Foreign VCs are already a major presence in Israel. Last year they provided 70% of the $1.26 billion raised by Israeli tech companies in 2010, the biggest proportion in at least a decade, according to IVC data. Bessemer Venture Partners, a U.S. form with $2 billion in VC under management, is reportedly raising up to $1.5 billion for a new fund that will invest in Israel and India, as well as in the U.S. Even with the flow of investment threatened by VCs’ financing woes, Israel’s high tech sector is still thriving. Exports in fields like computers and communications equipment posted double-digit growth last year and foreign companies are acquiring start-ups for their technology, a seal of approval for Israeli technological prowess. Mlavsky said he sees no let-up in the number of new companies being formed or the quality of the technology they are developing. As the industry matures, more companies are being headed by entrepreneurs with the experience of leading a young and growing company. “In many ways deals flow much better than it used to be,” Mlavsky said. “There are a lot of repeat entrepreneurs.”

JAFI. “Belated, yet vital steps to partially redress the terrible wrongdoing committed during the Holocaust era in relation to asset restitution are now being taken with Project HEART.” A simple eligibility process has been established. To participate, individuals only need to fill out the Questionnaire that may Continued on page 9

The Jewish Journal - March 2011 - 9 Adar II - 10 Nisan 5771 9

What: English-speaking Day Camp in Israel Why: To work as a counselor with 8-12 year olds who wish to improve their English language skills Who: If you’re 19-25, good with children and want to live in Israel this summer, you may be eligible for this program, which is mostly subsidized by Partnership 2000 and the Jewish Federation of Ocean County. Counselors contribute $495 toward their trip. Camp counselor experience and some Hebrew is helpful, but not required.

Deadline for applying is April 15, 2011 A mandatory orientation will take place in June 2011

Project HEART Continued from page 8

be found on the website Questionnaires will be processed based on agreements with relevant governments or authorities in their efforts to achieve restitution. For more information contact the Jewish Family and Children’s Service office at: 732-363-8010; or contact Anya Verkhovskaya, Project HEART Director, at press@ or visit

The American Jewish Joint Distribution and Cuba JDC Overview Cuba has a unique and compelling place in the history of Jewish life in Latin America. Most are aware that Cuba -only 90 miles south of Key West, Florida- has had extremely strained relations with the U.S. since Fidel Castro took power in 1959. (He stepped down as president in February 2008 in favor of his brother, Raul.) What is less well known is that Cuba is home to 1,500 Jews and that this community had lost connection to Jewish culture and tradition

under communism. A change in Cuban law allowing religious expression in 1991 enabled JDC to re-enter the country. Since then, JDC has supported the community’s remarkable resurgence. The majority of Jews live in Havana, with smaller but active communities in Camaguey, Cienfuegos, Guantanamo, Sancti Spiritus, Santa Clara, and Santiago de Cuba. Need Cuba has struggled economically since the fall of the Soviet Union and the loss of subsidies worth $4 billion to $6 billion,

annually. There is a need for humanitarian aid as well as religious and cultural support for the island’s small Jewish community. Response Since 1991, JDC has helped to provide food and medicine to the Jewish community; organized a non-sectarian medical consultation and training program; and worked to reconnect the community to its Jewish roots through Sunday school classes, study groups, and communal holiday celebrations. JDC’s efforts also include: Continued on page 10


10 The Jewish Journal - March 2011

9 Adar II - 10 Nisan 5771

JDC and Cuba Continued from page 9

• Rehabilitation of Jewish communal institutions • Establishment of a community pharmacy at the Patronato, the Jewish Community Center and Conservative Synagogue in Havana •  Leadership training to ensure that synagogues and other community institutions can be sustained • Home repairs for the elderly or people with special needs, carried out by community youth Impact JDC helps ensure that the Jewish community’s welfare and cultural/religious needs are met while developing young leaders who will ensure a self-sustaining future. JDC successes include: •  Some 400 Shabbat meals served weekly •  80 children and 40 adults attend weekly Jewish education classes •  The first Bar/Bat Mitzvah Jewish study effort in Cuba in 40 years was organized in 2003, with 9 Bar/Bat Mitzvahs celebrated in 2009 • Youth leaders and teachers, trained by JDC, give Hebrew and Jewish studies classes throughout Cuba Cuba at a Glance: JDC Working in Cuba: Returned in 1991

Conversions debate update T


he Jewish Federations of North America remains active in all aspects of the conversion debate in Israel. Currently three different conversion issues are occurring in the political arena and drawing media coverage. First, in recent weeks, Israel’s Interior Ministry has refused to recognize the Orthodox conversions of a number of people from North America and has thus rejected their aliyah applications. In some cases, the prospective immigrants had already arrived in the country. The rejection occurred as a result of the ministry turning to the country’s Chief Rabbinate to seek approval of such conversions, despite the fact that the current law does not require or even mention the need for such approval. The Chief Rabbinate does have jurisdiction over matters of personal status, but not for determining whether potential immigrants are Jewish - this is the sole purview of the Ministry of the Interior. JFNA’s Israel office has joined an effort to solve this bureaucratic conflict, which Chair of the Board of Trustees Kathy Man-

ning called “absolutely and completely unacceptable.” Together with the Jewish Agency for Israel and other groups, JFNA leaders attended a key meeting at the Minister of the Interior’s office on February 23. As a result, the Ministry has undertaken to “immediately” examine and process all cases of those who were rejected. In addition, the Ministry has agreed to “look at” current procedures for dealing with these cases. According to President and CEO Jerry Silverman, “JFNA will continue to push hard for a more concrete change in the Interior Ministry’s procedures that will seek greater compliance with Supreme Court decisions and eliminate the Chief Rabbinate from this process. We will continue to work closely with our partners until all Jews are treated equally and have the ability to make aliyah, regardless of their background.” At the same time, the problem of those who were converted in an Israel Defense Forces framework continues to generate headlines in Israel. In a highly encoura-

ging move, the renowned ultra-Orthodox Sephardic rabbi and Shas Party spiritual mentor, Rabbi Ovadiah Yosef, recently gave his stamp of approval to all conversions carried out by the IDF, basically putting to rest the anguish and massive problems generated by recent suggestions that those conversions were not valid. Unfortunately, this move has earned Rabbi Yosef the wrath of some Ashkenazic ultra-Orthodox rabbis, who are calling for demonstrations against Yosef over this issue. In the third conversion issue, JFNA continues to monitor the situation regarding Member of Knesset David Rotem’s conversion bill. In December, all sides agreed to observe a six-month hiatus to allow for dialogue and attempts to reach a mutually agreeable solution. JFNA is optimistic that, with true cooperation and discussion, language can be found to satisfy all interested parties. For background and occasional updates on the conversion issue visit

Debbie Friedman Memorial Concert

Estimated Jewish Population: 1,500 Total Population: 11.4 million

Debbie Friedman memorial concert was celebrated on February 7th and hosted by Congragation B'nai Israel. Left to right: Rabbi Jacob Friedman, Cantor Daniel Green, Danny Goldberg, Cantor David Amar, Fran Gimpel-Event Chair, Rabbi Ellen S. WolintzFields, Rabbi Michael Klein, Cantor Steven Wolvick, Rabbi Royi Shaffin, and Cantor Alisa Forman.

The Jewish Journal - March 2011 - 9 Adar II - 10 Nisan 5771 11

Jewish Federation of Ocean County


Group members learning how to protect themselves from unscrupulous repair men.

Birthday Celebration Iris and Boris recently celebrated their birthdays.


Send us photos of your organization events! Call The Jewish Journal at 732-987-4783 or e-mail us at


12 The Jewish Journal - March 2011

9 Adar II - 10 Nisan 5771

Fostering development with dignity in Senegal


World ORT

ome of the children who paraded in front of Senegal’s President Abdoulaye Wade for the country’s 50th anniversary of independence had more than just the excitement of the day to make them smile. As pupils at the ORT-SEN kindergarten, they are enjoying an immeasurably better start in life than most of their neighbours in the capital Dakar’s impoverished district of Hann Village. It is not uncommon for small children to be left unattended in the streets or in their ramshackle homes, their parents unable to afford the private care which is all that is available until they are seven years old and eligible for a place at a state primary school. But for these children in their brightly coloured uniforms and pristine white gloves waving at the crowds from their “Train of Integration”, symbolizing faith in the unity of Senegal’s people, there is food, love and a safe, nurturing environment for the equivalent of only 5 euros (7 dollars) a month.

Now, World ORT is working to renovate and expand the Santé Environnement Nutrition (SEN) (Health, Environment, Nutrition) project it set up with the European Union backing 14 years ago. The success of the original centre in Hann Bel Air led to the setting up of satellite projects in four other poor parts of Dakar. The result is eight pre-school centres catering to 800 children, a medical clinic, mother-and-child education and health programme, and workshops where those who have undergone vocational training can generate incomes for themselves and for the running of ORT-SEN. “The problem now is that while ORTSEN is self-sustaining it can’t make enough money to make the changes necessary for it to handle the increased demand for its services,” said Daniel Kahn, Head of World ORT’s International Cooperation office in Geneva. More than $200,000 is needed to, among other things, double the capacity and improve the quality of the kindergartens, to strengthen and broaden the health and nutrition programmes, to buy ultrasound and

for the fut g n i n n ure Pla for your Child, Sibling or Loved One with Developmental Disabilities

Sunday, March 27, 2011 9:30am to 11:30am FREE to all Interested Parents & Siblings Our panel of professionals will speak about how to plan for your loved ones’ legal, financial, social and medical needs, particularly as an adult. Information and a list of resources will be provided. A Question & Answer period will follow presentations. Panel Presentation by: An Attorney Specializing in Special Needs A Licensed Clinical Social Worker The Arc of Ocean County Sibling of an Adult with a Developmental Disability

other pre-natal equipment, and to recruit and train staff. “With this relatively small investment, we would create within a year the showcase for our capabilities in a modern, comprehensive urban programme led by the local community, and supported and guided by ORT professionals,” Mr Kahn said. Local people’s appreciation for ORTSEN’s services has long been made clear and it has only grown with the demand, putting its staff under increasing pressure. “Parents want to enroll their children but capacity is limited and so we’re very often forced to reject children in spite of ourselves,” said the headmistress of ORTSEN Hann Village, Loty Gaye. “As the saying goes, ‘You can’t make bricks without straw.’” The economy of this mainly Muslim West African country of 12 million has grown healthily over the past 15 years. But infant mortality, unemployment, illiteracy and poverty rates are still high and life expectancy about 20 years less than in Europe. So the provision of such a practical resource in the heart of the community it serves – cutting out transport costs and dangers for parents and children while ensuring responsiveness to changing needs – is a proven boon for those who have not yet enjoyed many of the benefits of the country’s progress. Higher professional standards by service providers, the building of new classrooms, the teaching of new, money-making vocational skills, the processing of locally grown food for business and to enhance nutrition, the installation of a new library and ITC facility are within the reach of thousands of families currently scrambling to make a living.

ded at last year’s independence day have already moved on to primary school. But many of them do not want to break the bond they have with ORT-SEN. “Very often you can see our former pupils come down to the school gate to watch those who are now enjoying our services,” said Mrs Gaye. “They are still committed to their old school. Extending our centres would allow us to keep children in a warm, safe environment where they are already well integrated, and maximize their chances of success at school.” World ORT Director General and CEO Robert Singer said the ORT-SEN project was emblematic of ORT’s approach. “We gave a community the physical and professional means by which it could foster development and it has sustained the services itself,” Mr Singer said. “We are an enabling, not a patronizing, organization and it’s gratifying to see the success of a project which certainly impressed me when I visited it a decade ago. It would be a privilege for any organization to help fund the expansion of something which allows people to improve their lives while maintaining their dignity.” World ORT International Cooperation has implemented more than 350 non-sectarian projects in 98 countries to the benefit of more than two million people since its establishment in 1960. ORT IC’s work has received support – and praise – from major organizations such as the World Bank, Hewlett-Packard, the United States Agency for International Development, the Coca-Cola Foundation, the United Nations and the Swiss Agency for Development and Cooperation.

Some of the children who proudly para-


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To be held at

Beth Am Shalom 1235 Route 70 Lakewood, New Jersey 08701

(Heading west on Route 70, between Airport Road and Tobin Avenue)

Sponsored by

Jewish Children and Family Service/Jewish Federation of Ocean County The Arc of Ocean County For Reservations Contact April at (732) 363-8010 or DEADLINE March 18, 2011  

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 

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The Jewish Journal - March 2011 9 Adar II - 10 Nisan 5771



Spring into Healthful Eating M


arch is National Nutrition Month in the U.S.A. Unless you haven’t seen a magazine, newspaper, computer or television in the last 10 years, you most likely have seen the USDA’s food pyramid graphic, depicting the food groups that we should consume each day. The USDA has expanded the pyramid into several pyramids that target different segments of the population, for example, there are pyramids for pre-schoolers (2-5 years old), kids 6-11 years old, pregnant and breastfeeding moms, adults who want to lose weight, and the general population. You can access these pyramids by going to There are other very informative websites that give great advice and useful information like recipes and shopping tips. If you want answers to questions like “what are empty calories” or “exactly what are added sugars” you can get them answered

on websites like the American Dietetic Association at For a visually beautiful website full of information about making good food look and taste great, try At Ocean Health Initiatives, one of our favorite websites for nutrition information comes from the University of Michigan School of Integrative Medicine, and presents The Healing Foods Pyramid. The Healing Foods Pyramid™, created in 2005 and updated in 2009, is an illustration of a balanced way of eating in which food is regarded as a source of healing and nurturing rather than simply a way to gain energy. Each category emphasizes the daily consumption of plant-based, whole foods including Water, Fruits & Vegetables, Grain, Legumes, Healthy Fats and Seasonings. The nutritional benefits of animal products are also highlighted but consumption is recommended as optional or as a small part of a balanced meal consisting mostly of plant foods. Therefore, according to The

Healing Foods Pyramid, Eggs, Dairy, Lean Meats and Fish & Seafood should accent the plate rather than play the starring role.

to control weight or have dietary restrictions due to a medical condition, like diabetes, for example.

Dark Chocolate is also included due to its healing qualities. Recently, we researched the healing qualities of dark chocolate at OHI, and we concur! Alcohol, when consumed in moderation, has potential health benefits. Use of alcohol should be guided by consideration of one’s personal health and history. Tea has been consumed through the ages as a healing food and relaxing ritual.

The Healing Foods Pyramid emphasizes: •  Healing foods — Only foods known to have healing benefits or essential nutrients are included. •  Plant-based choices — Plant foods create the base and may be accented by animal foods. •  Variety & balance — Balance and variety of color, nutrients, and portion size celebrate abundance. •  Support of a healthful environment — Our food, and we in turn, reflect the health of our earth. • Mindful eating — Truly savor, enjoy and focus on what you are eating.

Personal Space at the top of the pyramid is purposely left open to allow you to personalize the Healing Foods Pyramid by including an occasional treat that is healing for you. Since we know instinctively that food has an emotional component as well, the inclusion of a treat that is personally healing can be a motivator to keep us eating the foods that are our personal “healing foods,” especially if we are struggling

And still provides for the three macronutrients needed by everybody: protein, carbohydrates, and fat. Continued on page 15

Rabbi Ellen S. Wolintz-Fields and Hazzan Steven Walvick of Congregation B’nai Israel in Toms River invite you and your family to a:

Fulfilling a Promise? • Learn how to cope with feeling overwhelmed • Get practical information about Alzheimer’ and dementia • Learn about community resources • Benefit from the support of other caregivers.

Join our FREE monthly support group for anyone caring for an elderly loved one

Passover Seder Celebration Tuesday April 19, 2011 Seating is limited to the first 75 respondents. Non-members are welcome we can accommodate large and small groups. Dinner is Kosher for Passover

Appetizers, 6:30 pm Ma’ariv Service, 7:30 pm - Seder, 8:00 pm Adults $28, Children (12 and under) $18, Children under 5 FREE! Reservations and payments must be made by Friday April 8th For information and prices, call the Synagogue Office

Third (3rd) Wednesday, 10:00 A.M. Ambassador Medical Day Care Center, Lakewood, NJ Call Jewish Family & Children’s Service - 732.363.8010, for additional information Group Facilitator: Rita Sason, LCSW Facilitated by Jewish Family & Children’s Services/Jewish Federation of Ocean County

1488 Old Freehold Road, Toms River, NJ 08753


family & health

14 The Jewish Journal - March 2011

9 Adar II - 10 Nisan 5771

Cleaner hospital hands, fewer hospital viruses Innovative Israeli computer-based hand-washing system aims to stop the spread of infections via a wristband device worn by every staff member. By Karin Kloosterman


ware solution that communicates with a bracelet resembling a sports watch. Worn by every shift worker, the bracelet is equipped with gyroscopes and other movement sensors and emits a gentle red LED light to remind personnel to wash their hands between patients - or however frequently the system is programmed to provide alerts.


t’s one of healthcare's biggest ironies: going to a hospital for life-saving treatment can actually cost you your life. More than one million people in America each year get sick from infections they contract in hospitals, resulting in about 100,000 deaths. Fighting these infections costs the healthcare system about $30 billion every year.

Hyginex aims to improve hand-washing compliance and quality without requiring any special training.

The main reason, says Efrat Raichman, is poor hand hygiene of the hospital staff.

Measures quantity and quality “Today the hand hygiene in hospitals is so poor, that when I talk to [the managers] they report that the staff is just doing it about 20 percent of the time it is required,” says Raichman, the founder and CEO of the company. “They say even a 50% compliance would be great. The system can be programmed to meet any requirement.”

In response, Raichman has developed Hyginex, a new high-tech system to keep hospital workers’ hands clean. If everyone from nurses and doctors to orderlies and candy-stripers -even food handlers in the cafeteria- are required to use it, hospital administrators can help ensure the highest sanitary standards.

Hyginex measures and monitors the frequency and quality of hand-washing.

tracted infection. “It's scary. I am afraid to go to the hospital,” says Raichman, who has a degree in electronics and computer science from the Holon Academic Institute of Technology in Israel. She brings a lot of R&D experience to the table, having worked at a number of startups and cofounded, with her husband, a successful toy business called Indot.

Raichman tells ISRAEL21c that other products with the same goal are on the

At its core, Hyginex is an online soft-

Senior Groups Promoting Health and Wellness Sponsored by

Jewish Family and Children’s Service Of

Jewish Federation of Ocean County

Efrat Raichman invented the device after losing an uncle to a hospital-borne infection.

market. “But we have a patent and they can’t match us. Ours is the only system that can test the compliance of the staff and also test the quality of the hand washing. Simply opening the tap doesn’t mean you’ve washed your hands, or if you stand near the hand sanitizer, that they are sanitized,” she claims. The Hyginex system incorporates sensors on the bracelet, in the dispensers and in the tap to measure the duration of vigorous hand washing, and then transfers that information to a computer.

Join us Lakewood – Wednesday – 1:00 p.m. – 2:30 p.m. Brick – Thursday – 10:00 a.m. – 11:30 a.m. Limited Transportation Available To Register or Learn more call: Jewish Family & Children’s Service office 732.363.8010

“With this information, we can understand the status of the worker so the department head or staff can be alerted to any problems,” she says. In the future, the bracelet will be equipped with an optional watch that can be programmed for other functions including security - so that staff might be able to open or close doors using the bracelet as a remote control device. But Raichman’s primary goal is cleaner hands to save lives. This passion came out of a personal tragedy: Her uncle died from a hospital-con-

Online reports to manager’s desk Hyginex was founded in 2008 and is based in Tel Aviv, funded by private investors from Europe and Israel. The staff of five is already seeing sales in several Israeli hospitals, including one of the country’s largest, Rambam Health Care Campus in Haifa, which has 3,000 employees. The cost is less than $100 per month per bracelet. That includes installation of the system on water taps, plus maintenance and performance reports that go to management. The reports detail how well the hospital is performing hand washing overall; they can even single out specific personnel who need better encouragement. Raichman says the cost savings for hospitals is potentially much greater that the outlay for the system. Using Hyginex could save the institution money on antibiotics and on the amount of days patients must be hospitalized due to hospitalacquired infections. Insurance companies may not cover illnesses picked up in the hospital. The company is now starting to market the system to US hospitals.

The Jewish Journal - March 2011 - 9 Adar II - 10 Nisan 5771



CHABAD JEWISH CENTER 1693 New Hampshire Avenue Toms River, NJ 08755 Rabbi Moshe Gourarie 732-349-4199

BETH AM SHALOM 1235 State Highway 70 Lakewood, NJ 08701 Rabbi Stephen D. Gold 732-363-2800 Email: Worship: Erev Shabbat:1st Friday each month 7:00 PM all others 8:00 PM Selected Shabbat mornings 10:00 AM (call)

Services: Fri: 6:30 PM, Sat: 9:15 AM Kiddush after morning service

CONSERVATIVE CONGREGATION AHAVAT OLAM 106 Windeler Road Howell, NJ 07731 Rabbi Michael A. Klein 732-363-5190 Email: Services: Friday Nights 8 PM Tot Shabbat 1st Friday of the month 7:30 PM Shabbat morning 9 AM Monday - Thursday evening 7:30 PM CONGREGATION B'NAI ISRAEL 1488 Old Freehold Road Toms River, NJ 08753 Rabbi Ellen S. Wolintz-Fields 732-349-1244 Email: Services: Mon-Fri 7:45 AM, Fri: 7:30 PM, Sat-Sun 9 AM BETH OR 200 Van Zile Road Brick, NJ 08724 Rabbi Royi J Shaffin 732-458-4700 Services: Fri: 7:15 PM, Sat: 9:15 AM

ORTHODOX CONGREGATION SONS OF ISRAEL Madison Ave. & Sixth St. Lakewood, NJ 08701 Rabbi Shmuel Tendler 732-364-2230 Chazan Zelig Freilich Friday 10 minutes before sunset CONGREGATION SONS OF ISRAEL Park Avenue Lakewood, NJ 08701 Rabbi Baruch B Yoffe 732-363-9034 Friday 10 minutes before sunset

CONGREGATION SHA'AREY HA-YAM 333 N. Main Street (Route 9) Manahawkin, NJ 08050 Rabbi Kim Geringer Cyndy Friedland President 609-698-4459

INDEPENDENT JEWISH COMMUNITY CENTER OF LBI 15 East 24th Street Spray Beach. NJ 08008 Rabbi Jacob Friedman Services: Fri: 7:30 PM, Sat: 9:30 AM 15

JEWISH COMMUNITY CENTER OF LONG BEACH ISLAND Temporary locations until the new building is completed Services:

Friday evenings 7:30 PM St. Thomas of Villanova Church 13th Street and Long Beach Boulevard Surf City


2nd Street and Long Beach Boulevard Beach Haven Tel: 609-492-4090 Fax: 609-492-7550 Email: Website:


Religious School, Confirmation and Adult Education classes are available.

March 18 - 6:48 pm

Rabbi Jacob S. Friedman, Spiritual Leader. Donald Pripstein, President.

April 1 - 7:02 pm

March 25 - 6:55 pm April 8 - 7:10 pm

Jewish Family & Children’s Service/ Jewish Federation of Ocean County with Congregation B’nai Israel


“Grief After Loss”

Continued from page 13

The creators of The Healing Foods Pyramid offer the following “with the complexity of nutrition choices and concepts today, no two-dimensional model can fully convey all considerations, and cannot substitute for a personalized consultation with a dietitian, clinical nutritionist, or knowledgeable health care provider who can tailor recommendations to your individual needs. However, the Healing Foods Pyramid™ provides information and guidelines to help you create your own balanced way of nourishing your body and health through food.” To see The Healing Foods Pyramid, go to www. Ocean Health Initiatives, Inc. clinicians are available to discuss the health and nutritional needs of your family. To make an appointment please call 732-363-6655.

You don’t have to face it alone. Monday, 1:00 pm – 2:30 pm, Congregation B’nai Israel 1488 Old Freehold Road, Toms River, NJ For more information, or to register, contact: Jewish Family & Children’s Service

732 363 8010

16 The Jewish Journal - March 2011

9 Adar II - 10 Nisan 5771

family & health

Research: Elderly Drivers More Hazardous for Pedestrians They take precautions, but Israeli research shows it’s not enough Analysis and Prevention based on research done with simulators at Ben Gurion University of the Negev (BGU) in Israel. It came in response to an increasing number of pedestrian-related accidents among elderly drivers. Elderly drivers, aged 65 and older, are the fastest growing age group in the Western world and more senior citizens than ever are on the roads. Their accident rate is lower than for young whipper-snappers, but studies like BGU’s show that the elderly aren’t cautious enough because their abilities are less than they believe. Arieh O’Sullivan


The Media Line

here’s a reason why elderly people behind the wheel are often moving slower than everyone else: They can’t detect hazards - especially pedestrians - as well as younger drivers and they compensate by taking their foot off the pedal, new research published in Israel shows. Researchers have long known that elderly drivers are more careful and benefit from decades of experience. But a new study says that it doesn’t matter. Old folks are half as likely as younger drivers to be able to see hazards due to their limited field of view. The study also found that when approaching an intersection, the elderly tended to wait until they were much closer before braking than younger, experienced drivers. The study was published by Accident

“The elderly population is increasing. Authorities need to pay more attention and provide more support to this driver group” Tal Oron-Gilad, one of the researchers explained to The Media Line. “These findings strengthen the notion that elderly drivers, shown to have a narrower useful field of view (UFV), may also be limited in their ability to detect hazards, particularly when outside the center of their view.” The research used two evaluation methods. The first was having a test group watch videos of traffic scenes, and identify hazardous situations by pressing a button. The second was done at the BGU’s Human Factors Safety Lab, where participants got behind the wheel of a Cadillac sedan rigged to a traffic simulator, which measured braking actions. This test found that the elderly group performed braking actions half as often as the non-elderly group in response to pedestrians on sidewalks and shoulders.

They compensated by reducing their speed by almost 20% to give them more time to respond to dangers, even if there were none, the study found. “Elderly drivers are aware of their declined ability to detect hazards and yet may have a real objective problem in detecting objects in their peripheral view. They minimize the risk by reducing their speed, but this may not be sufficient since they are still over involved in pedestrian-related crashes,” said Oron-Gilad, a researcher in BGU’s Department of Industrial Engineering and Management. “The main problem of most studies on elderly’s hazard perception is that they use only technique (video observation), if we had not used two assessment techniques both simulator and video observation the results would have indicated that elderly drivers miss more events in the peripheral view but would not show that they compensate for it (in reducing driving speed). Thus, the novelty here is of using two assessment techniques with similar scenarios,” said Oron-Gilad.

than for drivers under 20. It also noted that elderly drivers are more likely to suffer serious injuries in crashes than middle-aged or younger drivers. Oron-Gilad said that over the past nine years the relative involvement of elderly drivers in pedestrian hits was higher than their relative involvement in crashes in general. “The notion that elderly drivers do not consider pedestrians as hazards is disturbing,” Oron-Gilad said. She recommended that authorities help elderly drivers by posting traffic signs or dedicating lane marks that inform them of potential upcoming hazards.

According to a study by the University of Grenada published last month, drivers over 60 have higher crash rates in non-problematic environments, such as junctions, compared with other age groups. Compensating for deteriorating vision, cognition and motor capabilities, senior citizens avoiding risky behaviors like speeding and passing that study also found.

Researchers have long known that elderly drivers are more careful and benefit from decades of experience. But a new study says that it doesn’t matter.

While studies show that the rate of crashes for elderly drivers is rising, it is lower

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The Jewish Journal - March 2011 9 Adar II - 10 Nisan 5771 17

Putting the ‘pop’ back into soda pop An Israeli entrepreneur has infused fizz back into carbonated drink company SodaStream, and today its machines adorn kitchen counters in 41 countries. By Abigail Klein Leichman



t the dawn of the 20th century, the British royals were privy to a spiffy new system for infusing drinking water with carbon dioxide bubbles. It would take 53 years for SodaStream to reach commoners, and another 42 until it was acquired by an Israeli distributor and transformed into an international DIY product called Soda Club. The brand really started to sparkle when it was taken over in 2007 by an Israeli entrepreneur with a Harvard Business School degree, and today the home carbonation system is sold by 40,000 stores in 41 countries. CEO Daniel Birnbaum tells ISRAEL21c that about four million households now have a SodaStream machine on the kitchen counter. “We still have a long runway ahead of

us,” says Birnbaum. “There are a lot more households out there.” Jazzing up a blah brand Birnbaum was perfectly happy at the helm of Nike Israel when fellow Harvard alum Yuval Cohen, managing director of Fortissimo Capital, asked him to check out a possible acquisition. “When he told me it was Soda Club, I almost fell off my chair, because I thought the company was gone,” recalls Birnbaum, who had previously established Pillsbury Israel. But after visiting the firm’s Airport City headquarters, he predicted that Soda Club was a sure investment. It had an existing sales base of close to $100 million in a product category that accounts for $230 billion of sales globally.

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in the United States and Israel’s biggest IPO in 2010.

A blue Fizz machine, the newest soda maker featuring an interactive digital reader that shows you how much CO2 remains in your cylinder, and how much CO2 you are pumping into your drink.

Making what he calls the quickest career decision of his life, Birnbaum left Nike and took on Soda Club, determined to push its envelope of potential. Because for all its modest success, the brand was as flat as week-old pop. “It was losing money on operating expenses. The management had little passion or optimism, no growth strategy, no new product pipeline, no new market development. I asked about their plans for markets like Russia and the U.S., and they had no answers.” Just four years later, having rebranded the system with its old name and a new logo, Birnbaum has added 24 countries to the marketing mix and even relaunched it in the UK with its original commercial jingle, “Get busy with the fizzy.” Video link to British relaunch ad: In the United States, where Soda Club was strictly Web-based, SodaStream is now available in mega-retailers including Williams-Sonoma, Macy’s, Bloomingdale’s, Sears, Kohl’s and Bed, Bath & Beyond. A native New Yorker living in Israel since he was seven, Birnbaum understands the American market well thanks to his education and a stint at Procter & Gamble. In November last year, SodaStream’s initial public offering on NASDAQ turned out to be the eighth largest Israeli IPO ever

“When we rang the closing bell on our first day as a public company, the vice chairman of NASDAQ announced that we are an Israeli company, and I just glowed,” says Birnbaum, who lives in Tel Mond with his family. Convenience, cost, health, environmentalism, fun The CEO likes to talk about five benefits of SodaStream: convenience (“You don’t have to carry bottles; you simply turn tap water into soda”), cost (“A soft drink produced by SodaStream is much cheaper than the traditional beverage”), health (“More people are switching to low-calorie, lowsugar, low-sodium food and drinks, and the company’s beverages answer that need”), environmentalism (“Our products don’t require storage and don't damage the environment like plastic bottles”) and fun (“We call it a ‘happy’ product”). Not all these angles were evident at first. “The environmental aspect was something I didn't see right away,” he admits, “but it is one of our most important marketing elements. Our reusable bottles eliminate the need for all the packaging used for soda bottles and cans.” Every year, some 311 billion bottles and cans enter the waste stream - 140 billion in the US alone. SodaStream bottles are safe to use for up to 50,000 liters, and the flavor concentrate containers - 100 varieties, all produced at an Ashkelon factory - are recyclable. The machine itself is entirely mechanical and doesn't need electricity or batteries. Municipalities including Vienna, Dresden, Munich, Venice and Trento (Italy) enclose SodaStream coupons in utility bills and sell the machines as a way of promoContinued on page 18


The Jewish Journal - March 2011 - 9 Adar II - 10 Nisan 5771

COMING EVENTS Mah Jongg, Card & Game Party Kosher Chinese Buffet Sponsored by Beth Am Shalom Sisterhood Tuesday March 22 1235 Route 70W Lakewood Call: 732-833-6744 or 732-892-9234 $18 PP

Congregation Ahavat Olam 106 Windler Rd., Howell Tel: 732-363-5190 or 732-367-1667 Purim Megilla Reading Saturday March 19 7 pm Sunday March 20 9 am Purim Carnival Sponsored by Mens Club Sunday March 20 11 am – late afternoon Operation Shalah Manot 5771 Mid-Year ‘Food Drive for the Needy’ Benefitting the Howell Township Food Pantry Sponsored by the Social Action Committee Saturday March 19 6 pm Sunday March 20 late afternoon Sisterhood Brunch & Lecture “Wherever You Go” About Israel and the Cost of Jewish Religious and Political Extremism Featuring award-winning author Joan Leegant Sunday April 10 11:30 am Books for Sale (Synagogue Office or at Brunch) $15.00 Brunch & Book $30.00 Brunch only $18.00 RSVP by March 29th Checks payable to CAO Sisterhood Mail to: Marsha Resnick 15 Alden Terrace Howell, NJ 07731

List your coming events. Call The Jewish Journal at 732-987-4783 or e-mail us at

Putting the ‘pop’ back into soda pop Continued from page 17

ting municipal water and conservation. A diverse labor force Though just three percent of the company’s sales are made in Israel, the Ashkelon factory and another in the industrial park at Mishor Adumim in the West Bank are an integral part of SodaStream’s 14 manufacturing facilities. The others are in Germany, Australia, South Africa and China. Due to the controversial location of the soda-making machine plant in Mishor, some European retailers prefer to receive their products from other countries or (unsuccessfully) pressure Birnbaum to print “Made in Palestine” on packaging. In response, he has opened the Mishor factory to “social audits” four times. Representatives of European retailers are invited to tour the facility and speak with its 650 employees - Israeli Jews, Israeli Arabs, Palestinian Arabs, Bedouins, Russian and Ethiopian immigrants as well as Darfurian refugees - all protected by Israeli labor law and receiving social benefits and a hot meal daily. Each spring, Birnbaum invites the public to a festival showcasing the diversity in the facility, complete with employeecreated booths displaying aspects of different cultures from dance to art. “The minimum wage here is four times higher than the Palestinian minimum wage, and the Palestinian Authority offers no social benefits,” Birnbaum says. “These people are delighted to work for us. It’s ironic when our European friends ask for us to shut down.” Worldwide recognition The luxe Crystal model, featuring a glass carafe, received a 2010 Green Good Design Award from the European Centre for Architecture Art Design and Urban Studies and the Chicago Athenaeum: Museum of Architecture and Design. The Pure model got a 2008 Red Dot Design Award at an international competition held in Singapore. Pop designer Karim Rashid even fashioned limited edition SodaStream machine in what he calls a “future retro” style. In-store demos, celebrity endorsements, television and Internet advertising are all part of Birnbaum’s management vision “to make our brand hot, desirable and understood.” “Israel is used to bringing technology to the world, but usually that’s something ‘hidden,’ like a software application or a microprocessor, while we’re sitting out on the kitchen counter in four million homes. I’m very proud to bring innovation to the world from Israel,” he says.

The Jewish Journal - March 2011 - 9 Adar II - 10 Nisan 5771 19

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The Jewish Journal - March 2011 - 9 Adar II - 10 Nisan 5771

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The Jewish Journal March 2011  

The Jewish Journal is a monthly english paper for the Jewish Community in Ocean County NJ. 5000 Copies are distributed each month.

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