Go your own way — an MSB guide to the journey from non-exporter to global business
Contents
Foreword by Katja Hall and Kim Hayward
05
Executive summary
06
Conclusions 09 Medium-sized businesses: their journey to globalising
10
First steps: building the knowledge and confidence to go abroad
14
Second steps: boosting practical knowledge of doing business overseas
22
Third steps: growing from successful exporter to international business
28
Fourth steps: investing for greater rewards
34
Final steps: becoming a truly global business
40
References 44
3