Page 1

ABOUT FRESH FACED At Fresh Faced we believe that true beauty is achieved without compromise. Our aim is to provide superior service, outstanding products, valuable editorial content, and a great e-commerce experience—without the headache of cross-border shopping. Fresh Faced is proud to offer the best in green beauty products that are free from sulfates, synthetic chemicals, parabens, phthalates, formaldehyde, and other compromising ingredients. Geared towards the conscientious consumer, Fresh Faced founder Sally Glover hopes to bring her knowledge and expertise of the green beauty industry to her consumers—and those looking to make the switch to a more natural lifestyle—through Fresh Faced newsletters, blog posts, and product reviews. She hopes to give more and more people the opportunity to experience natural skin care at its absolute finest.

ABOUT SALLY GLOVER Fresh Faced founder and eco expert Sally Glover works as a freelance editor and blogger and lives sustainably in downtown Toronto. When she’s not sorting through her collection of reusable cloth bags, she edits novels and humanities textbooks to support her green beauty habit. Sally’s nonfiction, environment-focused writing has appeared in print and online at Ecorazzi, blogTO, and the Ontario Ministry of the Environment’s now-defunct youth webpage (

She also owns and edits Frugal Fashionista, a successful celebrity style blog. A childhood in idyllic Victoria, BC, combined with a long history of cancer in her family, inspired her passion for natural and nontoxic beauty products and the launch of Fresh Faced. She believes a safe, sustainable, and stylish alternative can be found for any skin care, hair care, and cosmetic product. Sally earned a Bachelor of Arts (Linguistics) from the University of Victoria and also holds a diploma in Business Administration (Marketing).

FRESH FACTS Mission: At Fresh Faced we believe that true beauty is achieved without compromise. Our aim is to provide superior service, outstanding products, valuable editorial content, and a great e-commerce experience—without the headache of cross-border shopping.

Overview: We believe that consumers want to make better choices but often feel overwhelmed by which ingredients to avoid and the search for natural, nontoxic products that work. Fresh Faced is proud to offer the best in green beauty products that are free from sulfates, synthetic chemicals, parabens, phthalates, formaldehyde, and other compromising ingredients.

User Experience: Purchasing from Fresh Faced allows consumers to feel good about the products they are choosing. At Fresh Faced we do all the research, allowing customers the luxury of worry-free shopping. Our products are the very best in natural beauty, and our shipping materials contain the highest possible post-consumer recycled content and are biodegradable, recyclable, and/or reusable.

Company: Frustrations with duties, long waits, and a general lack of availability of many natural brands in Canada inspired Sally Glover to launch Fresh Faced for fellow Canadians who are passionate about what goes into their beauty products, and on their skin. | twitter: @TheFreshFace |

SHOP FRESH FACED PRODUCTS Fresh Faced currently carries a variety of green beauty products, including Alima Pure, butter LONDON, Coola, Dr. Bronner's, Green Beaver, John Masters Organics, Kahina Giving Beauty, Kaia Naturals, Lavera, Lina Hanson Global Face Serum, Nvey Eco, One Love Organics, Pai Skincare, Pangea Organics, Priti NYC, Revolution Organics, skinnyskinny, Soapwalla, Suki , Weleda, and Yarok. Alima Pure makeup is made from 100% pure, cosmetic-grade mineral pigments; is free from additives, fillers, and fragrance; and offers the benefits of sun protection and anti-inflammatory properties. Fresh Faced carries a wide range of Alima Pure mineral foundations, finishing powders, concealers, shimmer powders, bronzers, blushes, eyeshadows, eyeliners, lip balms, and brushes. Based in Portland, Oregon.

After emigrating to the United States from England, Sasha Muir was shocked to discover the number of toxic ingredients in beauty products, and decided to fill a void by combining high fashion and health. She set about building butter LONDON, the first company to tell nontoxic nail lacquer in the United States. butter LONDON nail colours are "3 free"—that is, they're made without toluene, phthalates, or formaldehyde. Fresh Faced carries 10 ontrend butter LONDON lacquer shades each season. Eco entrepreneur Chris Birchby was inspired to create Coola in 2002 after facing melanoma scares in his family. Today Coola continues to pave the way in the suncare industry by producing in limited batches in California and reformulating often, taking advantage of new developments in sun science. All Coola products protect and nourish with vitamins, natural phyto-protectors, and agedefying antioxidants, and never contain PABA, parabens, petroleum, or phthalates. Fresh Faced carries Coola mineral sunscreen for the face and body as well as for delicate babies’ skin. | twitter: @TheFreshFace |

Renowned for the quality, versatility, and eco-friendliness of its products, Dr. Bronner's quickly became the number-one-selling natural brand of soap in North America after its launch in 1948. Today the company strives to honour its heritage with progressive business practices while devoting profits to worthwhile causes and charities worldwide.

Canadian company Green Beaver relies on pure, natural ingredients to provide wholesome, healthy personal care products that are safe for us and for the environment. Fresh Faced carries Green Beaver facial cleanser, exfoliant, and moisturizer, as well as Green Beaver lip balm, makeup remover, body wash, and body lotion.

A go-to brand for celebrities such as Sarah Jessica Parker, Rachel McAdams, and Jake Gyllenhaal, John Masters Organics products contain no sodium lauryl sulfate, parabens, GMOs, petrochemicals, artificial colours, fragrances, or fillers—just natural, mostly organic ingredients that have been proven to be beneficial to hair and skin. Fresh Faced carries a range of John Masters Organics hair care and skin care products.

Founded in 2007 by Katharine L'Heureux, Kahina Giving Beauty is intended for women like her looking for a simple and effective skin care program without harmful ingredients. Kahina, based on certified organic argan oil sourced from the women's cooperatives of Morocco, aims to connect women through shared beauty rituals by donating 25 percent of profits to the Berber women who extract the argan oil at the heart of the line. Certified by Ecocert, the products are formulated according to guidelines that guarantee the highest measure of responsibility toward consumers and the environment. Kahina never uses parabens, synthetics, sulfates, petroleum, GMOs, artificial colours or fragrances, and never tests on animals. Kahina Giving Beauty's outer packaging is created from 100 percent recycled materials and its bottles are made from recyclable violet glass. | twitter: @TheFreshFace |

Kaia Naturals founder Mary Further based her brand on the simple principle of re-engineering existing products to make them simpler, greener, and more innovative. Working with chemists who are dedicated to using natural ingredients, the result of Mary’s efforts constitutes a first of its kind: 100 percent sustainable bamboo, gentle, eco-savvy, biodegradable cleansing cloths that are free of all harmful ingredients and never tested on animals. At Kaia, they don’t just think about using natural, mild, safe, and effective ingredients, they place equal importance on what not to put in their products. Lavera's products are as green as they are effective, formulated according to the strictest possible standards of quality. Designed for sensitive skin, Lavera cosmetics are made with pure, organic plant oils; are free from parabens, sodium laureth sulfate, and synthetic preservatives; are free from fragrances, emulsifiers, and petroleum-based ingredients; and are cruelty-free, gluten-free, and GMO-free. Fresh Faced is proud to carry eyeshadow, foundation, tinted moisturizer, concealer, mascara, eyeliner, blush, lipstick, bronzer, and loose powder from Lavera’s Trend Organic Cosmetic line, as well as Lavera Men Care products and mineral sunscreen. Makeup artist Lina Hanson made it her goal to research and find the purest, anti‐aging essential oils in the world. Two years in the making, Lina Hanson Global Face Serum helps diminish lines and wrinkles, reduce inflammation, restore elasticity, and improve overall skin tone. Its blend of essential oils is known to uplift mood, relieve anxiety, and promote a sense of positive well-being. Lina Hanson Global Face Serum is completely free of parabens, artificial fragrance, silicone, petrochemicals, synthetic fragrances, or any other chemical ingredient; never tested on animals.

Nvey Eco disproves the myth that going green reduces the performance and application of makeup. Manufactured in Australia, Nvey Eco products are talc-free, paraben-free, sodium laureth sulfate free, propylene glycol free, GMO-free, not tested on animals, do not contain petroleumbased ingredients, and do not contain nanotechnology-based ingredients. Fresh Faced stocks Nvey Eco lipstick, concealer, compact powder, liquid foundation, eyeshadow, mascara, and eyeliner. | twitter: @TheFreshFace |

One Love Organics is a natural, ethical, and environmentally driven cosmetics company created by skilled cosmetic artisans. One Love products are handmade and hand-filled using only the highest grade of ethically sourced raw materials to ensure the most effective, luxurious, and guilt-free application. Fresh Faced carries One Love facial cleanser, facial scrub, skin serum, and waterless beauty balm. The good people at Pai believe that the natural world provides us with all the goodness our skin needs. That's why they use only the highest grade, plant-based ingredients in their products. All Pai products are certified organic by the UK Soil Association and are never tested on animals or sourced from ingredients that have been tested on animals. Fresh Faced stocks the full Pai skin care collection, including cleansers, toners, moisturizers, lip balm, facial oil, body cream, and hand cream. Pangea Organics products are handcrafted, organic and fair trade, nurturing, and cruelty-free; and they are free from petroleum-based ingredients, sulfates or detergents, synthetic preservatives, artificial colours or fragrances, parabens, and GMOs. Fresh Faced carries a range of Pangea Organics facial skin care products.

Priti NYC founder Kim D'Amato launched her company in 2005 with one simple mission: to support organic farmers and decrease the amount of chemicals poisoning the earth—and its inhabitants—one manicure at a time. Priti NYC polishes are completely nontoxic and made without toluene, dibutyl phthalate (DHB), and formaldehyde. Fresh Faced carries 10 ontrend nail polish colours per season as well as Soy Nail Polish Remover and Priti NYC 2-in-1 Base & Top Coat. | twitter: @TheFreshFace |

Canadians Melissa Shabinsky and Alexandra Zanella created Revolution Organics out of their personal desire to simplify their lives and to make healthy, responsible lifestyle choices, beauty products included. Their vision translated into a collection of pure, certified organic products that are free of synthetics, chemicals, parabens, sulfates, artificial ingredients, petrochemicals, and animal testing. Fresh Faced stocks Revolution Organics’s popular Freedom Glow Beauty Balm and Freedom Lip Gloss.

skinnyskinny started from a strong belief that organic and eco-friendly bath and body products should work well (if not better) than conventional products. Fresh Faced carries skinnyskinny body butter, foot and body scrubs, lip balm, and dry shampoo. Soapwalla organic face and body products are made with organic and food-grade ingredients, and are specifically designed for those with sensitive skin. Every item is created by hand from conscientiously produced and harvested vegan ingredients. Fresh Faced is proud to stock Soapwalla natural deodorant, soaps, lip balm, body scrub, bath salts, facial serum, and body oil. Suki products blend advanced, high performance, clinically proven activities with 100 percent syntheticfree and organic ingredients. Founder Suki Kramer's mission is to provide excellence, integrity, and authenticity in everything her company does, from responsible business practices to support of nonprofit organizations and charities. Fresh Faced carries Suki facial cleansers, toners, and moisturizers as well as Suki Color concealer and tinted moisturizer. Tata Harper Skincare was founded by Tata Harper on the essential idea that women no longer have to sacrifice their health to look and feel beautiful. In Vermont on a 1200 acre farm, she manufactures 100 percent natural and non-toxic premium skincare products made from the world’s most sought-after ingredients. All research and development, formulations, packaging, marketing, and distribution are done in-house, allowing Tata to control every step of the process, from formulation to shipment. | twitter: @TheFreshFace |

Vapour Organic Beauty was founded with the principles of performance and purity as its first priorities. The company is committed to creating healthy products and maintaining environmental accountability. Like organic food is healthier to eat, organic cosmetics are healthier to wear. That's why Vapour products are created from certified organic, minimally processed, food-grade ingredients and packaged in recyclable materials. Weleda has very clear standards for its products: no synthetic preservatives, no synthetic fragrances, no synthetic chemicals, no synthetic anything. Fresh Faced stocks Weleda’s popular Skin Food and Foot Balm.

Each Yarok formula is a powerful blend of organic and all-natural botanicals that are consciously sourced and responsibly harvested. The entire hair-care line is free of alcohol, parabens, sulfates, and cruelty—and they work beautifully. Fresh Faced carries Yarok shampoo, conditioner, hair spray, styling whip, and shine serum. | twitter: @TheFreshFace |

Press contact: Jennifer{at}thatPRgirl{dot}com | twitter: @TheFreshFace |

Fresh media kit  
Fresh media kit  

Fresh Faced is proud to offer the best in green beauty products that are free from sulfates, synthetic chemicals, parabens, phthalates, form...