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Thanh Ly Industry, Theory & Practice 2013 Trend Forecasting


Table of Contents Page 3

2011-2012 Back Cast

Page 4

2013 Mega Trends

Pages 5-9

Simple Chic

Pages 10-14

Boho Fabulous

Pages 15-19

20’s Revival

Page 20

Sources


2011-2012 BACKCAST

D&G, Spring 2012 RTW

Christian Dior, Spring 2012 RW

Zac Posen, Spring 2010 RTW

Julien Macdonald, 2011 RST

2011-2012 Back cast

Looking back at 2011-2012, it is apparent that vivid fruit prints were in, along with beautiful sheer draping clothes. The styles, however, was simple classic structured and were not extremely over the top. Allowing a woman to feel feminine and beautiful but not trying too hard. The colors were overall neutral with a touch of boldness.

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2013 mega trends

2013 Mega Trends

The biggest thing that is influencing people right now is the economy. Over the past years, we have suffered a huge economic crisis. The market crashed and Millions of people lost their jobs. America was in a state of depression. This affects fashion. At this current point, the economy is getting better and people are trying to get out of the state of depression, which is why for 2013; the trends will be simple chic, boho fabulous and 20’s revival.

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Simple Chic

Simple Chic

Style that looks effortless is the most intriguing style of all.

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Simple Chic

Style Story

Classic neutral colors, durable fabrics, trench coats, floppy hats, and oversized clutches are the key items for this trend.

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Simple Chic

Drivers

In a world full of complications, sometimes we just retreat to the simplest form of beauty, minimalism. It’s because its simple, easy and never fails. With the economy not being at its best, people want to be able to have things that are timeless. Things that they can be dress up and down, and worn with a lot of things.

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Simple Chic

Customer Behavior

This trend corresponds to letting go of alot of the “stuff ” in our lives, reducing our level of materialism, and making more deliberate choices about what new purchases to make. Over the past couple of years, the subjects of minimalism and simplicity have captured the imagination of many. While the definitions of the terms “minimalism” or “simplicity” differ for everyone, we can see a very clear trend of people redefining their choices about consumption of goods and services

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Simple Chic Color Palette

Cotton

Milk

Sand

Frappe

Choco

Night

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Boho Fabulous

Boho Fabulous

Bohemian (boho) refers to a a state of mind regarding fashion that is individual, romantic, and free-spirited.

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Boho Fabulous

Style Story

Romantic and country like color tones, Fringing, nature inspired fabrics especially floral prints, and loose lightweighted clothes that comfortably hang off your body are key items for this trend.

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Boho Fabulous

Drivers

With the economy being at a state of doom, people just want to be wild and carefree.

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Boho Fabulous

Customer Behavior

Looking back to the very beginning, man kind were a part of nature. Humans have been hunters and gatherers for a long time. It was during the time where there were less complications and terrors. So now is a good time to go back to that carefree mentality.

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Boho Fabulous Color Palette

Naked

Bare

Sunlight

Blushing

Love me

Kiss me

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20’s revival

20’s Revival

1920s fashion for women is often referred to as revealing and flamboyant.

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20’s revival

Philosphy, Spring 2012 RTW

Style Story

Metallic and gold colors, cloche hats, flashy sequins, and drop waist clothes are key items for this trend.

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20’s Revival

Gucci, Spring 2012 RTW

Drivers

With the gloominess people were feeling because of the crash of our economy over the past years, it is a great thing that things are looking better. Stepping out of a gloomy mood, people are looking forward to a brighter tomorrow. 1920’s fashion is jazzy, happy, glamorous while still remaining chic and elegant. Also with the new Great Gatsby movie, a lot of people are drawn to 20’s revival.

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20’s Revival

Customer Behavior

The only way for our economy to get better is to think it is getting better because a positive outlook can do wonders. As people are trying to get pass the depression and look at a better future. People want glamour and things that can lighten up the mood and atmosphere. The 20’s are all about glitz and glamour.

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20’s Revival Color Palette

Platinum

Luxurious

Champagne

Stunner

Gold Dust

Richness

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Sources www.style.com www.tumblr.com www.pinterest.com http://my.opera.com/zenya/blog/2010/12/01/romantic-nature-pps

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ThanhLy_TrendForecastingBook  

Trendforecasting for 2013. Backcasting from 2011-12.