A celebration of the ways in which type and typography express narratives and voice. Steven Heller is co-chair of the MFA Design: Designer as Author programme at the School of Visual Arts, New York. He is the author of many books, including Stencil Type, Graphic and Typography Sketchbooks, all published by Thames & Hudson. Gail Anderson is former creative director of design at SpotCo, New York. With Steven Heller, she is the author of New Ornamental Type and New Vintage Type, both published by Thames & Hudson.
c. 600 illustrations 34.0 x 24.0 cm 224pp paperback ISBN 978 0 500 420577 April £24.95
Type Tells Tales Steven Heller and Gail Anderson
Typography has traditionally been seen as a ‘crystal goblet’, designed to convey a message neutrally without attracting attention to itself. In Type Tells Tales, Steven Heller and Gail Anderson break down this preconception, uncovering examples of typography that speaks – or shouts – with a voice of its own. Letters take on the form of people or animals, wander off the page, or appear in dramatically varying sizes to create a typographic pantomime. This is type that is integral to the message it is expressing, letterforms that explode the boundaries of printed expression. The designers featured in this eclectic contemporary collection give a new voice to all forms of writing, from fairy tales and children’s books to rap lyrics and literary classics. Experimenting with diverse media, they lift typography away from the printed page and show that everything – from baseball bats and clothing to the human body – can be transformed into typographic art.