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PHOTOGRAPHY + GRAPHIC DESIGN PORTFOLIO Bachelor of Design_RMIT University THAI HOA PHAM

pham1710@gmail.com 0410 32 72 99


RATIONALE The concept is conveyed the theme of Vietnamese cuisine. I try to employ the sense of Vietnam in many aspects in this logo. Indeed, the logo is constructed under the curved form and line to express the gracefulness and femininity of a Vietnamese’s woman who is carrying a yoke. In fact, yoke is a very traditional tool and way of sale food in Vietnam. It’s quite a unique way to sale food compare to others countries. And, the woman’s gesture that I got inspiration from the form of a woman who is wearing traditional custom “ao dai” is in the movement. Interestingly, her form is to bring out the shape of Vietnam territory (S shape) present on the map. All together strongly represents a unique image of Vietnam.

STATIONARY DESIGN

The two main colours are red and green. As red is Vietnamese’s national colour; also, it is the colour that makes you hungry and willing to eat. Therefore, in this logo, red is to bring a sense of Vietnam country and cuisine. Furthermore, green is about bringing the freshness, healthy diet as green is associated with fresh food. Also, Vietnamese cuisine is traditional and potential healthy eating with lots of vegetables, low calorie of food. Finally, red and green are complementary colour in colour wheel, it makes my idea is conveyed easily and the logo is more acceptable. This logo works perfectly with this kind of typeface (Trajan Pro). This typeface helps to contribute to the gracefulness the logo about to express. It resonates with the logo in harmony, not so busy, simple but effectively. During the whole process of design a logo, this chosen logo stands out as the strongest concept that I try to communicate. Moreover, as I am Vietnamese, this logo helps to introduce to the world one of the most fantastic elements of Vietnam. Therefore, this logo shows all of my thoughts, my characteristics, my life and my identity, so that is the reason why I pick it to complete this project.


LETTERHEAD at 70%

LOGO vietnamese cuisine

vietnamese cuisine

vietnamese cuisine

vietnamese cuisine

vietnamese cuisine

Front

vietnamese cuisine

vietnamese cuisine

vietnamese cuisine

Back

51 Rathdowne St. Carlton victoria australia 3053 phone +613 9654 0591 Fax +613 9654 0592 www,vietcuisine.com email jenny.ng@vietcuisine.com

ABN 41 205 170 811


LETTERHEAD at 70%

LOGO

Holy Family Organization “ The peace of the Lord be always with you ”

BUSINESS CARD at 100%

Holy Family Organization

Holy Family

STATIONARY DESIGN

PO Box 317, Melbourne, Vic 3000 Fax: 546-456-1421 123-456-789

s3102277@student.rmit.edu.au

s3102277.blogspot.com


MTV Holy Family music STATIONARY STATIONARY DESIGN DESIGN 2010


FLYER at 70%

POSTCARD at 70%

NEWSPAPER ADVERTISEMENT at 70% NEW STORE

Melbourne Central Store Level 2 The Dining Hall, 211 La Trobe St. Melbourne Vic 3000

GRAND OPENING Saturday 30th May

Fresh Juice

Want to get fit and a healthy diet?

BAR

STATIONARY DESIGN

Come and enjoy our new juice bar store open in the Melbourne Central shopping centre. We offer a variety of healthy smoothies, crushes and juices from our local fresh fruits

Present this voucher for Little Lonsdale Street

We are here

Little Lonsdale Street Swanston Street

LONSDALE STREET

20% OFF

10am – 6pm

La Trobe Street Elizabeth Street

Trading hours:

SWANSTON STREET

ELIZABETH STREET

LA TROBE STREET We are here

With every purchase, limit 1 per customer

Offer valid in Melbourne Central store only Valid from 30/05/2011 to 07/06/2011 Lonsdale Street

For more information, log on to www.freshjuice.com.au


STATIONARY DESIGN


LETTERHEAD at 70%

LOGO

BUSINESS CARD at 100%

PHOTOGRAPHY

Front

Thai Hoa Pham Photographer

info@storytellingphotography.net www.storytellingphotography.net 0468 324 051

Back


ENVELOPE at 70%

FACEBOOK COVER ADVERTISEMENT at 70%

WITH COMPLIMENTS at 70%


LOGO

STATIONARY DESIGN


We help you to get the

right taste

Hoa Pham

Designer & Photographer T (03) 9689 8926 M 0410 32 72 99 E

info.redixel@gmail.com

SIGNAGE INT

PR Y

PH

A GR

O

OT

PH

DESIGN


STATIONARY DESIGN 2013

Danny Bui M 0450 344 606 E info@brosigns.com.au

55 Richelieu Street, Maidstone VIC 3012 | Tel : (03) 9689 8926


Tiệm Thuốc Bắc

Appointment Your appointment is with :

On :

HERBAL MEDICINE

At :

STATIONARY DESIGN Chinese Herbal Medicine Acupuncture Hopkins Street, Footscray VIC 3011 E: footscraycm@ yahoo.com | T: 9687 3388

Please of you are unable or running late for your appointment, advise the reception in advance by calling the office


STATIONARY DESIGN


STATIONARY DESIGN


CRYSTAL NAILS SIGNAGE DESIGN


ILLUMINATED LIGHT BOX : 2200 X 360 mm

NAIL & BEAUTY

ILLUMINATED LIGHT BOX : 2200 X 360 mm

NAIL & BEAUTY


ILLUMINATED LIGHT BOX: 1500 X 400 mm

PEONY CAFE SIGNAGE DESIGN


1. FRONT SIGN: 11200 X 700 MM

MORNING SUN CAFE SIGNAGE DESIGN

2. PANEL FACE: 1090 X 1800 MM


LIGHT BOX: 1800 X 500 MM

SPA ROSE NAILS SIGNAGE DESIGN

FRONT AWNING SIGN: 3900 X 610 MM


MENU LIGHT BOX

SPRING SPICES SIGNAGE DESIGN


FRONT SIGN : 3600 X 700 mm

BROSIGNS SIGNAGE DESIGN


DKP LAWYERS

SIGNAGE DESIGN


MOTIF DESIGN

WEB LAYOUT


“SAY GOOD BYE ” WEB LAYOUT


PROJECTS

CD-DVD COVER


“ PRAM ON THE MOVE” 3D - ANIMATION

http://vimeo.com/16208093

VISIT MY SHOWREEL http://vimeo.com/16206820


PHOTOGRAPHY AWARDS

PHOTOGRAPHY PORTFOLIO http://500px.com/ThaiHoaPham


PHOTOGRAPHY AWARDS

PHOTOGRAPHY PORTFOLIO http://500px.com/ThaiHoaPham


PHOTOGRAPHY AWARDS

PHOTOGRAPHY PORTFOLIO http://500px.com/ThaiHoaPham


Folio thai hoa pham  
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