Maximizing Your AESC Membership Your AESC Membership Get maximum value from your AESC membership and differentiate your firm AESC membership provides a cadre of services and benefits that have proven value in promoting retained executive search firms across the globe. Membership will help your firm attract and serve clients and foster the growth of professionalism and talent of your teams. It is our pleasure to provide you with the following overview of AESC membership benefits.
What’s Inside: >> Summary
• 10 Ways To Maximize your AESC Membership 2 >> Benefits for Your Firm • Differentiation Through AESC Membership 3 • AESC Industry Standards Documents 3 • Online Member Directory 4 • Public Relations and Social Media 5 • Membership Perks & Discounts 6 • BlueSteps Database 7 • Refer Candidates & Sources to BlueSteps 8 • AESC Events 9 >> Resources For Consultants • Resources For Consultants 10 • Updating Your Profile 11 • AESC Campus & Professional Development 12 • Member Publications 13 • Research & Reports 14 • AESC Contacts 15
10 Ways to Maximize your AESC Membership 1 AESC Member Directory
Member Perks & Discounts
2 Promote your Firm on the AESC Website
Refer Clients to CorporateConnect
3 The AESC “Seal of Quality”
AESC Professional Practice Guidebook
“Executive Search & Your Career” - The BlueSteps Guide to Career Management
Be visible to potential clients by keeping your firm and personal profiles updated and as specific as possible. The member directory is accessed by clients via the CorporateConnect website and is searchable by region, industry and functional speciality.
Submit information about your firm’s recent searches, new offices, new consultants and research to the AESC. We guarantee promotion of your announcements on our website, in our bi-weekly SearchWire newsletter, and in our LinkedIn and Twitter feeds. Submit your news to email@example.com.
Display the AESC logo and web link on your homepage, company stationary, social media, and email signature to help increase brand awareness and raise your firm’s profile in the client and candidate communities. Logos are available for download in the ‘About the Association’ section of the website.
AESC Campus Development & Certification
AESC Campus offers time efficient and cost effective development and certification programs for search professionals of all levels. Visit the ‘Certification & Training’ section of the website for more information.
BlueSteps: AESC’s Exclusive Candidate Database
Search the BlueSteps database of over 65,000 highly qualified candidates from all regions and industries. Manage unsolicited CVs by referring candidates to BlueSteps. To create a user name and password or to schedule a tutorial for your staff email firstname.lastname@example.org.
AESC members gain access to exclusive offers, trials and discounts from partners such as HireRight, Regus, Affinity, and Cluen. Visit the ‘Partners & Resources’ section of the website to learn more about these exclusive offers.
CorporateConnect, the AESC’s website for organizations using or planning to use executive search, communicates the value of retained search and the AESC message of ethical and professional practices. For more information visit www.executivesearchconnect.com.
Guidebooks are customizable and include the AESC industry standards documents. Ideal for presentations, translations of these documents are available in French, German, Spanish, Russian, Chinese and Japanese. Go to the ‘Industry Standards’ section of the website to learn more.
A highly rated pocket guide for candidates. The book is complimentary for AESC members, plus the cost of postage. To order copies email email@example.com.
10 Network With Your Peers
Attend AESC events in your region to network with your peers and exchange observations on industry trends. Events include global summits and conferences, small firm forums and regional meetings.
Differentiation Through AESC Membership AESC Branding With strict professional practice guidelines and a code of ethics as cornerstones of AESC membership, the AESC represents the “seal of quality” for the retained executive search consulting industry. Differentiate your firm by placing the AESC logo and description on your website, letter head, business cards, company stationary, LinkedIn and social media profiles, and email signatures. This will also help the AESC raise its profile and branding within the client and candidate communities, which will only further enhance the value of membership. Professionally printed, co-branded copies of the following industry standards documents are available to give to clients and candidates. Co-branded documents can also be produced in PDF format for use on your website. Orders can be placed online in the ‘Industry Standards’ section of the website. Please use the following paragraph on your website with an AESC logo and link to our website: The Association of Executive Search Consultants (AESC) represents the only recognized seal of quality for retained executive search consulting firms on a worldwide basis. AESC members subscribe to a strict Code of Ethics and Professional Practice Guidelines affecting all aspects of executive search, including relationships with clients and candidates. Firms are admitted to membership following a comprehensive application process including references from clients and colleagues, site inspections and close analysis of documentation and working practices. [Search Firm] is proud to be a recognized member of the AESC. For more information, visit the AESC at www.aesc.org.
AESC Industry Standards Documents • • • • •
Code of Ethics - AESC member firms are guided by the following ethical principles, which reflect fundamental values of the retained executive search consulting profession. Professional Practice Guidelines - These industry guidelines describe the process and professional practices that contribute to outstanding client service in retained executive search consulting. Client’s Bill of Rights - The AESC’s guide to a client’s rights and obligations during an executive search engagement. Candidate’s Bill of Rights - The AESC’s guide for senior executive candidates on what to expect from an executive search firm. Effective Reference and Background Checking - This descriptive document explains the reference and background checking process.
Logos and a video about the AESC and the history of the search industry can be downloaded from the ‘About the Association’ section of the members website. Industry Standards documents are also available on our website in an array of language translations.
Online Member Directory Increase Your Visibility to Clients All AESC member firms and consultants have a profile in the AESC’s online member directory. Researchers and Associates can also access the AESC database. Ensuring that your firm description and individual biography and functional / industry specialties are included on your profile is the key to gaining new business opportunities through the AESC. Clients of executive search use of the directory via the AESC’s CorporateConnect website for HR professionals and employers. Clients can also submit a Request for Proposal (RFP) to the AESC. The recipient list for the RFP is automatically generated based on your consultant profile in the directory.
Updating Your AESC Profile 1. Go to the AESC members website at http://members.aesc.org/eweb 2. Log-in on the left side navigation menu. • To request a password reminder, click the “forgot your password?” link to first verify if you have an existing account. Most AESC members already have an account in our system. If you do not have an account, please contact firstname.lastname@example.org. • Firm or office level changes can be emailed to email@example.com. 3. After you have logged-in, your profile information will appear in an editable format. If this form does not appear, click on the ‘My Account’ button on the top right. 4. Make note of the following: • Personal Information • Be sure to add a professional biography • You can also upload a photo if you wish • Click on the “Edit/Add Industry or Functional Specialties” button to edit your Industry or Functional Specialties. We recommend selecting only 3-4 specialties that are most applicable. Please contact firstname.lastname@example.org with any questions on editing your profile or to set up a new profile.
Public Relations & Social Media AESC SearchWire The AESCâ€™s SearchWire is the official industry newswire linking executive search professionals, employers and senior executives. SearchWire content is featured throughout the web on multiple platforms and networking groups and is also sent as a bi-monthly newsletter. SearchWire is distributed to 8,000+ retained executive search professionals, 2,000+ senior HR professionals and 1,500+ senior executives from the BlueSteps database. Enjoy daily updates by checking the SearchWire page of our website, subscribing to our RSS feed, joining us on LinkedIn or following us on Twitter. Benefit from the exclusive opportunity to publish your announcements in SearchWire by sending us a steady stream of your firmâ€™s latest news as it occurs. Including: consultants hired, newly opened offices, recently launched or successfully completed searches, volunteer and community involvement, as well as original commentary that you or a colleague has written regarding the search industry or management issues. If your firm has a press list to which you send regular news, please add email@example.com.
Opportunities with Business and Trade Press The AESC is recognized as the worldwide professional association for retained executive search and when the media have questions about the industry or about executive level talent management, they frequently contact us. We then refer these press inquiries to AESC members who are well positioned to comment on the topic at hand.
How Can I Receive Press Inquiries? The media are seeking experts in the field who will tell an interesting story and be proactive. It is important that you specialize in the sector or region in which they are interested. Help us to match your specialties with press inquiries by updating your profile in the AESC membership directory (see page 4).
Membership Perks & Discounts Partnerships and Member Perks Partners of the AESC provide a wide range of products and services of value to executive search professionals. It is through these partnerships that the AESC is able to offer members exclusive benefits and discounts on a number of great products and services. Our partners also support the AESC by participating in and underwriting a number of our events, publications and programs. We would be grateful if you would please consider their services when evaluating vendors.
Member Perks Include: • • • • • • •
Preferred pricing on all HireRight background checking services Discounted rates on video conferencing suites with Affinity VideoNet Up to $1,000 in discounts on new work with Cluen including CluenCloud hosting deployment Complimentary 6-month membership to Vizibility Premiere A discounted rate on an annual subscription to Talent Technology’s Talemetry Match A free tour of eFinancialCareers.com ‘live’ database of financial services professionals Complimentary 6-month membership to Regus’ BusinessWorld Gold program providing access to 1,000 internet equipped business lounges in 450 cities worldwide
For information on the AESC’s Member Perks Program or our strategic partners, please visit the ‘Partners and Member Perks’ page of the members website.
Business School Partnerships Over the last two years the AESC and BlueSteps have developed ongoing partnerships with 21 leading business schools worldwide including London Business School, The Wharton School, Duke University and The Fuqua School of Business. Through these partnerships the AESC is: • • •
Increasing awareness of the executive search industry Building relationships between top tier schools and AESC members Adding high quality candidates to BlueSteps, the exclusive database of senior executives for AESC members
As part of these partnerships AESC members regularly serve as panelists at live events and teleseminars for these leading schools. If you are interested in being a panelist at a future event or would like to hear more about the AESC’s relationships with leading business schools, please contact firstname.lastname@example.org.
BlueSteps Database What is the BlueSteps Database?
BlueSteps Members by Region
BlueSteps is an online database of over 65,000 senior executives across a wide variety of industries and functions worldwide. These executives - who must earn a minimum of US$100,000 / €90,000 / ¥10,000,000 - pay a fee to join BlueSteps and upload their Career Profile and resume/CV into the database. All AESC Members have free, exclusive and unlimited access to search the BlueSteps database to idenfity pre-qualified and informed senior executives to act as both sources and candidates for your searches.
Identifying Sources and Candidates in the BlueSteps Database Searching within the BlueSteps database is powered by a leading industry search tool known as the “Executive Locator Tool.” This tool uses latent semantic analysis to compare resumes/CVs and other documents. Simply cut and paste your search requirements from a job description into the text search field to produce a succinct, ranked short list of candidates and sources, or search by specific criteria including industry, function, compensation level, geographic location, etc.
Search Assignments - Let Executives Come to You BlueSteps features an Opportunities page, where you can post details of your current search assignments. We can also e-mail suitable candidates within the BlueSteps database with details of your assignment, directing these high-level executives directly to your job description. This simple process saves time and effort in reaching out to senior level executives who may be relevant sources or candidates. To post an opportunity, please send a short job description to email@example.com
Refer Candidates & Sources to BlueSteps Use BlueSteps in Your Response to Unsolicited Resumes/CVs We encourage you to promote BlueSteps when responding to executives who submit unsolicited resumes/CVs to your firm by referring them to www.BlueSteps.com. Referred candidates can receive an executive discount of 20% on their BlueSteps membership. The Benefits of Referring Executives to BlueSteps • Provides practical advice for the executive, creating goodwill toward you and your firm • Enables you to deal with unsolicited resumes/CVs in an efficient and appropriate manner • Helps to build BlueSteps into an additional research resource for your firm • Sends a positive message to executives about standards and ethics, helping to raise the profile of retained executive search • Provides financial support to your professional association The AESC provides the following tools to help you refer to BlueSteps: • BlueSteps business cards to display in your reception area and hand to candidates • A logo, paragraph of copy and a hyperlink to include on your website, in your e-mail signature and on your automatic response to resumes/CVs • The BlueSteps book: “Executive Search and Your Career - The BlueSteps Guide to Career Management”
The AESC holds regular training sessions to ensure that you and your research staff are getting the most out of this exclusive service. Please view the events calendar on our website to register for an upcoming session. For questions on account set-up, training, or to order BlueSteps business cards and copies of “Executive Search and Your Career” please contact firstname.lastname@example.org.
AESC Events Annual Conferences Every year the AESC hosts two major conferences, an autumn conference in Europe and a spring conference in the Americas. The conference programs feature distinguished academics, authors, top executives and industry authorities. For more information on the annual conferences, please visit the ‘Meetings and Events’ section of the member website.
Regional Meetings The AESC holds regional meetings each year in various cities throughout the world with speakers, panel discussions and networking opportunities. To view upcoming regional meetings please visit the ‘Meetings and Events’ section of the member website.
The Researchers and Associates Summit The AESC Researchers & Associates Summit brings together professionals from across the world that work in areas of search carrying out tasks such as name generation, organizational mapping, telephone outreach and candidate qualification. These events take place approximately every 12 – 18 months. The Summits provide training and information in a noncompetitive and independent environment. To view upcoming Summits, please visit the ‘Meetings and Events’ section of the AESC member website.
Boutique and Network Forums The AESC provides a lively, interactive forum for boutique and network firms in conjunction with the annual conference. Discussions are largely driven by the interests of the group. Issues discussed during previous forums include succession planning, developing talent, business models, the competitive landscape, current challenges and best practices.
Resources for Consultants LinkedIn Group Connect with the AESC and Executive Search Colleagues in our LinkedIn group and forum. Discuss important and challenging issues facing the executive search industry with other AESC members by posting your thoughts, opinions and responses on a variety of topics. Become part of a global executive search dialogue with your colleagues. The AESC also posts industry news, updates and announcements from AESC member firms to the LinkedIn group as well as other digital platforms. Submit your firm announcements and research to email@example.com.
Follow The AESC on Twitter Follow the AESC on Twitter (@theAESC) to receive executive search industry news updates and AESC member firm announcements in real time. Member news, research, articles and announcements are posted daily to the AESC twitter profile and available for everyone to view. Enhance your firm’s online social and digital presence through social media. If you or your firm has a twitter account, please feel free to follow us. Submit your news, research and announcements to firstname.lastname@example.org.
Subscribe to the AESC RSS Feed Once the AESC receives a member’s announcment or research, the AESC publishes it to the AESC website. The website can be accessed by both members and non-members. Postings are also posted to the AESC’s RSS (Real Simple Synidication) feed. The RSS feed compiles every new announcement as it is posted to the website. AESC members and non-members can use the RSS feed tool to view all industry updates and announcements in a centralized location. Once the AESC receives your firm’s submissions, we will syndicate your news through all three platforms.
Updating Your Profile Updating Your Directory Profile Encouraging your consultants to keep their individual profiles up to date is the key to maximizing the potential of SearchAlert and the Member Directory as the information found in these profiles determines to whom an RFP is sent. Ideally each consultant should list industry or functional specialties. In the case of those who are generalists, they should select “generalist” from the drop down list and also add three or four areas of expertise.
Updating Your Firm’s Profile Maintaining a current profile and contact information for your firm will ensure that clients of executive search will be able to get in touch with you. To assist with this process, we recommend designating an individual to communicate with the AESC regarding changes, general office information, company biography and staff lists. Changes should be submitted to email@example.com.
Responding to all RFP’s Even if you don’t think a particular RFP is right for your company, have a consultant send a quick note to the client thanking them for the RFP. Clients are often looking to establish relationships and not just complete a one-off search. Therefore, give them a brief summary of your specialties for future reference and take advantage of the opportunity to make an introduction.
Helping the AESC Build Our List of Corporate Contacts Many clients seek out AESC services on the recommendation of a colleague. Let your corporate contacts know about AESC services so that they can spread the word as well. If you have questions, comments or need assistance configuring and updating your AESC membership profile please contact firstname.lastname@example.org.
AESC Campus & Professional Development Training and Education AESC Campus is an education and training resource for executive search professionals of all levels. AESC Campus offers a certified Researcher/ Associate Program as well as Online Courses, Expert Forums and View from the Top teleseminars. Online Training Courses A big advantage of the online training courses is that they are available 24/7 from the comfort of your computer. Below is just a sample of the courses that AESC Campus has to offer. All courses can be taken individually and some are also offered as part of a money-saving package.
Effective Interviewing Due Diligence in Executive Search Creating A Search Strategy Name Generation Candidate Outreach and Qualifying
Expert Forums Expert forums allow search professionals from across the globe to interact via teleconference with renowned experts on topics related to executive search training and education. Recent forums include:
Qualifying Candidates: Compensation Qualifying Prospects Over the Telephone
AESC’s - View from the Top ‘View from the Top’ is a series of interactive audio seminars aimed at a global professional audience. The seminars are led by industry experts, academics and consultants who discuss key topics and issues impacting top management, recruitment, leadership and talent management. Different regional markets are discussed. For a current list of expert forums, including schedule information and registration, and The AESC View from the Top audio archive, please visit the Campus section of the AESC member website. For questions on Campus courses and professional development, please contact email@example.com. www.aesc.org
Member Publications AESC Newsletters and Publications Regarding Industry Trends and News
SearchWire SearchWire is both a dynamic newsfeed updated daily on the AESC website, and a bi-weekly e-mail newsletter. The publication and feed consolidate top stories in the executive search industry, member announcements, senior executives, member research and reports and AESC reports and surveys. AESC members are encouraged to submit their announcements and research for inclusion in SearchWire. Please submit your firm’s announcements and research to firstname.lastname@example.org.
Researchers’ Forum A monthly newsletter for Researchers and Associates featuring a peer Q&A section, a Researcher of the Month, tips from industry experts and news about upcoming events. The Researchers’ Forum is an interactive newsletter. Each month the Forum focuses on a new topic, sourced based on recommendations from member researchers. The newsletter is coedited by a different researcher for every edition, who offers his or her own opinion on the month’s topic and offers professional practice advice to other members of the Forum. If you would like to co-edit an edition of the Researchers’ Forum please contact Sarah Wright at swright@aesc.
President’s Letters A monthly letter to search consultants from AESC President Peter Felix. This letter is available exclusively to AESC member search consultants and CEOs of member firms. The letter addresses high-level topics and issues including executive search industry trends, challenges and opportunities, and standards for professional and ethical practice.
Research and Reports Executive Search In Transition A strategic study of the executive search profession by the Association of Executive Search Consultants. State of the Industry Quarterly Statistic Reports Quarterly reports of search industry trends including information on the number of searches opened and a breakdown by geography and industry. The quarterly State of the Industry Reports are available exclusively to AESC members. Annual Member Outlook Reports Semi-annual reports showing the 6-month forecast of AESC member search consultants around the world. BlueSteps Executive Mobility Reports Bi-annual surveys of senior executives around the world on the topic of mobility and the factors that go into an executiveâ€™s decision to change careers. Industry Reports Each year the AESC will survey members working in a particular industry to get an in-depth look at trends within that sector. Equity and Compensation Structures Reports Anonymous surveys of equity structures and compensation at AESC member firms. Survey reports are available exclusively to AESC members. To request a copy of the most recent survey contact Brian Glade at email@example.com. Human Resources and Talent Management Reports The AESC frequently surveys HR and Line Managers around the world on their experiences with senior executive recruitment and their use of retained executive search. Work / Life Balance Reports Bi-annual surveys of senior executives around the world to gain feedback on the importance and development of work-life balance issues. AESC White Papers Detailed reports on executive search topics and regions, exclusively for AESC members. Emerging Markets White Papers are also publicly available for download. www.aesc.org
AESC Contacts We encourage you to take full advantage of your AESC membership in order to differentiate your firm and to develop new business opportunities. If you have future inquiries, comments or would like to order AESC and BlueSteps marketing materials, please contact the AESC marketing team at firstname.lastname@example.org. For all other inquiries please contact the AESC Managing Director for your region.
Asia Pacific & Emerging Markets: Christine Hayward Managing Director, Asia Pacific, Emerging Markets and Campus Programs email@example.com +1 212 398 9556 x 234
Americas: Brian Glade Managing Director, Global Strategy and the Americas firstname.lastname@example.org +1 212 398 9556 x 226
Europe: Christophe de Callatay Managing Director, Europe email@example.com +32 2 627 05 42