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DOWNLOAD THE FREE APP + SCAN SKY FERREIRA’S COVER PHOTO FOR AN EXCLUSIVE VIDEO! © 2013 F o r ev er 21, I n c . A ll Rig h t s R eserved . Vo l . 2 , Is s ue 1 . F o r e v e r 2 1 ® , F 2 1 P o p ™ , 2 1 Me n ® , a n d X X I® are trad e ma rk s or re gi stered trademar ks o f F o r ever 21 I nc. a nd i t s affi l iat e s . E v e ry ot he r n ame , t r a de n ame , o r t r a dema rk appe arin g h e re in is ow ned b y its r espec t i ve owner a nd i s u sed wi t h p e r mis s i o n . Me r c ha n di s e f e at ur e d i s s ub j e c t to avai l abil ity an d pric in g may vary. Pl e ase direc t a ny qu est i o ns o r co mm ent s to F o r e v e r 2 1 , In c . , 3 8 8 0 N o rt h Mi s s i o n R oa d, R o o m 3 0 42, Los An ge l e s , CA 90031.
LOTTIE STANNARD TWITTER @lotstar Title you’d give yourself if you could I’m pretty happy with “makeup artist” Current Rez I live equally in NY and LA Years In Industry 10 Breakout BookinG Juliette Lewis for V magazine Prettiest Face You’ve Ever Met There are so many, but I love Meghan Collison. She is so beautiful and unique. Favorite F21 Shoot My first F21 campaign shoot in Palm Springs Worst Concert Experience? Morrissey- one of my fav singers and most disappointing. Only played for 40 mins! Favorite LA ‘hood Los Feliz - it has a sophisticated vibe but also cool and village-like. It’s “So LA” when you’re... Shooting on Venice Beach surrounded by freaks, homeless people and crazies + conversing with the LA famous Harry Perry.
JAMIE NELSON INSTAGRAM @jamie_nelson JUST CALL ME cookie monster Hometown colorado springs, CO Current Rez NYC Years In Industry 8 groupie tales A friend and I once went to the back alley after a show to invite the band to party at our hotel room. The guys ended up being the merch boys who brought all their boxes from their truck into the hotel room for safekeeping. WHAT’S “So LA”? star shoes and beauty bar Current LA obsession? in-n-out
INSTAGRAM @MikLong JUST CALL ME Professor Hometown Monument, CO Current Rez Los Angeles, CA Years In Industry 7 Breakout Booking NY Fashion Week. I met two people that would become my mentors and change my life forever Prettiest Face You’ve Ever Met My wife Jeanette Favorite F21 Shoot Whatever we did last. They just get better every time. Worst Concert EVER I was hit in the face with a microphone thrown by the singer of Black Dice at the Black Cat in Baltimore. Have you ever snuck into a show? My brother and I carried some gear into the rear stage door at a sold-out Black Rebel Motorcycle Club show in Tallahassee and got away with it. Favorite LA ‘hood Highland Park b/c it feels like Williamsburg, Brooklyn did in the late 90s. It’s “So LA”... when you’re Driving on the 405 Current LA obsession? Record Shopping
TWEET ME @giocampora YEARS IN INDUSTRY OVER 25 Hometown Italy Current Rez Los Angeles, CA Breakout Booking French ELLE fashion story in Paris If I were a DJ, I’d be DJ GiGi Prettiest Face I Ever Met Candice Swanepoel Style Icon The French hairdresser Julien d’Ys Just worked with Rebecca Miller & Daniel Day Lewis [at the Oscars!] Favorite LA ‘hood West Hollywood - because there are so many great stores and restaurants. It’s “So LA” when you’re ... at any pool party. Life motto “Beautiful!” What’s Next For Gio? Try [to launch] my own hair product brand!
HERE’S YOUR HOST...
SOPHIE SUMNER You might know Sophie Sumner as the Cycle 18 winner of America’s Next Top Model: British Invasion but the Brit babe is this festival season’s host of our Desert Disco bash at The Saguaro Palm Springs. Be prepared, Sophie is amped to bring you all the insider details, celebrity interviews and behind-the scenes footage from Desert Disco. If you’re not at the festivals this year, check out the Forever 21 YouTube Channel for the Desert Disco after party series!
Pink string bikini top $4.80 Gokd necklace $5.80
Denim, lace, crochet and bandana prints – a season inspireD by rustic Americana and the New West. Shot in canyon country – a hazy fashion haven is what you’ll find at the enD of the rainbow. PHOTOS: DAVID ROEMER
PREVIOUS PAGE GOLD RUSH STRING BIKINI TOP USD $4.80 GOLD NECKLACE USD $5.80 I WANT IT ALL denim jacket USD $29.80 Lace-Inset Dress USD $29.80 Turquoise AND Gold Bracelet USD $6.80 Gold Spiked Bracelet USD $4.80
LOOK TO THE WEST western shirt USD $24.80 scalloped denim short USD $19.80 Belt USD $6.80
Denim Daze chambray jacket USD $34.80 distressed denim short USD $19.80 Printed Top USD $13.80 Fringe Boot USD $39.80 Bronze Multi-Layered Necklace USD $17.80
GET LOST IN THIS PLACE crochet trapeze top USD $22.80 Bandana print Denim Short USD $19.80 Cowboy Boots USD $39.80
Get the low-down on four babes who seriously rock…
Swedish duo Caroline Hjelt and Aino Jawo are a dream team sent from the party gods. They’re loud, they’re proud and they’re here to stay. We love it.
Current Obsesh... AJ & CH: Sunglasses! MOST PRIZED POSSESSION… CH: Vintage Jean Paul Gaultier suit which I borrowed money from Aino’s ex-boyfriend to purchase! Words to live by… CH: Don’t be scared, throw yourself out there, and don’t forget to have fun! I’d trade closets with… AJ: Prince & David Bowie
The UK-singer-songwriter (who penned Icona Pop’s “I Love It”) is a leopard-loving wild child stuck in the 90’s. Style… Baby-pop-magical-grunge-princess Vice… Platform shoes. They’re literally the only thing I wear on my feet.
“I really like to wear leopard print. I’d wear this out all the time in the summer!”
Current Obsesh…The HBO show Girls. I am totally in love with Lena Dunham. She’s the perfect woman.
LEOPARD PRINT BUSTIER USD $12.80 LEOPARD PRINT SHORTS USD $12.80
Most prized possession… My heart! Words to live by… Be true. Be you. Be fantastic.
LEOPARD PRINT SUNGLASSES USD $5.80
I’d trade closets with… Definitely all five members of the Spice Girls. GOLD CHARM NECKLACE USD $3.80
Of Monsters And Men
Lead singer of the chart-topping folk band, Icelandic-beauty Nana is the perfect modern nomad. Style… All. Over. The. Place.
Most prized possession… My great-grandmother’s ring.
Words to live by… Eina pulsu med ollu.
Current Obsesh… My Fujifilm Instax Mini 7s camera. I got it when we were in Japan and haven’t been able to put it down.
I’d trade closets with… Will Smith in the 90s!
“This top reminds me of cowboys. I’ve never met one but cowboys seem nice.”
“It’s a key and a bracelet. Amazing!” SILVER KEY CUFF USD $3.80
WESTERN BLOUSE USD $19.80
“It’s colorful and remindS me of ice cream!” FRINGE SCARF USD $8.80
THESE UP-AND-COMING ARTISTS MAKE THE SOUNDTRACK OF OUR SUMMER... ALT-J @alt_J
TENNIS @TennisInc Sounds like: A killer beach party. Little polka dot highwaisted bikinis. Cartwheels in the sand.
MILO GREENE @MiloGreene Sounds like: The smell of a warm summer rain. Those magical minutes right before the sun begins to set.
Sounds like: A dark room illuminated by flashing neon lights. Falling into a sea of sound.
KITTEN @KittenTheBand Sounds like: Taking a road trip to nowhere. Getting lost everywhere and anywhere in between.
POP ART get losT in the walls and whatever you do never, ever blend in.
PhotoS: David Roemer
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It’s the last daze of disco and Sky FERREIRA’S taking us on a vibrant trip in crop tops, fringe and SATURATED hues THAT make some serious noise. PHOTOS: DAVID ROEMER
SKY LEOPARD Leopard Jacket USD $37.80 Fringe Tank Top USD $17.80 FUCHSIA LACE-UP SHORTS USD $19.80
CUT ABOVE BLACK CROCHET CUT-OUT MONOKINI USD $22.80 PALM TREE RUNNING SHORTS USD $11.80 FAUX LEATHER MOTO JACKET USD $49.80
LACE FOR DAZE sunglasses USD $5.80 Black Boot USD $36.80 Cream Lace Skirt USD $17.80 Cream lace Crop Top USD $12.80
citron horizon crochet tank USD $17.80 sleeveless button-up USD $17.80 distressed short USD $19.80 multi-metal bib necklace USD $8.80
PALM READER PALM HI-Low tunic USD $17.80
S K Y Q&A On Shooting at The Saguaro: I had just gotten back from making a film in Chile five hours before. I was a bit frazzled to say the least, but everyone on the shoot was lovely to work with...and the weather was amazing. Favorite F21 Festival Look: Maybe the gold sunglasses and lace crop top. Excited about festival season? Yes this is my 7th year going! Any special performances to watch out fOR? I can’t announce which festivals yet! Top secret! Artists to Watch Out For in 2013… Foxygen, Diiv, Charli XCX and How To Dress Well. Stage-style vs Off-duty style: It’s pretty much the same. I need to be comfortable on stage. My festival must-haves are… Shorts, mini-skirts, crop tops and sunglasses. Why should Forever 21 be on everyone’s radar? It's all cute and wearable. Affordable too!
SKY’S FESTIVAL PLAYLIST
“Human” - Diiv “Brokeup” - Arca “You’re Not The One” - Sky Ferreira “Money Trees” - Kendrick Lamar “Here We Go” - Christopher Owens “Insides” - The Soft Moon “Call From Paris” - Starred “Heavenly Bodies” - Tamaryn
“Stay Away” - Charli XCX “Run My Heart” - Twin Shadow “Ashes to Ashes” - David Bowie “Beautiful Child” - Fleetwood Mac “If You Were My Man” - Linda Perhacs “The Ecstasy Of Gold” - Ennio Morricone “We Are Never ever Getting Back Together” Taylor Swift
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1. PALM HI-LOW TUNIC USD $5.80
8. crochet cutout monokini USD $24.80
2. multi-colored high waisted shorts USD $12.80 9. peep toe bootie USD $29.80 3. lace crop top USD $12.80
1 0 . st u d d ed sa n da l USD $ 2 7 . 8 0
4. leather wraparound braceleT USD $6.80
1 1 . om bre d en im cu t-of F sh ort s USD $ 1 7 . 8 0
5. sunglasses USD $5.80
1 2 . st u d d ed p y rami d bracelet set USD $ 9 . 8 0
6. gold stacked ring USD $4.80
1 3 . d en im vest wi t h st u d d ed colla r USD $ 2 4 . 8 0
7. leopard safari jacket USD $37.80
1 4 . f ri n ge cowboy boot i e USD $ 3 9 . 8 0
CHLOE NORGAARD As if the Skittle hair wasn’t cool enough… Spring Daze model Chloe Nørgaard moonlighted as a DJ in Japan once upon a time. check out Chloe’s DJ Diaries from the road! Photo 1 “This was super awesome. I had always wanted to go to Roskilde, especially since I am Danish and it takes place in Denmark so the opportunity to get to DJ it last summer was amazing!! <3 SO fun! I’ll for sure be back this summer.” July 4 2012 (We had our own little Fourth of July celebration there! <3) @ Burn Camp Roskilde Festival (Denmark) Photo 2 “LEX! This is where I actually started deejaying – 3 years ago. I went to Japan to model and ended up deejaying more! Haha. DJ Yo, who is one of the residents there, taught me – which was quite interesting because he didn’t speak much English and I didn’t speak much Japanese so it was mostly sign language and pointing.” Winter 2010 @ New Lex Tokyo (Japan) Photo 3 “I deejayed at this place a couple of times for fun while I was living there. It was pretty funny though, this night I was playing in the VIP room and all of a sudden the crowd disappears. I then find out that Dizzee Rascal showed up as a surprise and started playing the main room.” Winter 2011 @ The Club (Sydney, Australia)
Photo 4 “Webster Hall. Oh my NYC youth. Can’t even count how many times I’ve been here since forever ago. This night in particular was an extra sweaty fabulous night. Dillon Francis was absolutely killing it and being on stage with my best friend Ashley Allen was totally perfect.” November 9 2012 @ Webster Hall, NYC SHOW: Dillon Francis
1 PhotO: Jonas Quist Nielson
2 PhotO: TAKAHIRO MASUDA
3 PhotO: NICOLA ADAMS
4 PhotO: NICKY DIGITAL
JOSH BEECH brit model-slash-musician Josh Beech gives us a little lip service (if only) on wild ‘n crazy festival experiences, side projects, and who would star in his ultimate desert encounter. Describe the best kind of mirage to have in the desert: You know the Coca-Cola advert with the Coca-Cola truck around Christmas? How sick would it be if you were in the desert and just really thirsty and that passed by you?! You’d be like “Sweet!” Describe your style: Preppy Grunge or Prep Punk. I wear a lot of ripped jeans and band shirts, but I do like to put a suit on every once in a while. Craziest thing you’ve ever done at a festival? I came back to the site where all my friends were staying and appeared with an orange wig and an army uniform on. Which I didn’t have earlier in the day. That was pretty weird. favorite festival? I go to most festivals! Reading is my favorite festival. It’s the first one I went to as a kid and I’ve been pretty much every year since for the last ten years now! SO You’re in a band. is music a big part of your life? Yeah music’s always been a passion of mine and something that I’ve wanted to pursue since I left school…and I love it!
IN THE BAG
How would you describe your singing voice? I’ve been told that I sound like [Marcus] Mumford quite a lot and the guy from Alt-J, which are both bands I like.
floral print shirt USD $21.80
tribal print trunk USD $17.80
printed button down USD $21.90
button down USD $29.80
denim vest USD $35.80
Cuffed Jeans USD $29.80
ombre TEE USD $15.80
PANAMA Multiplaza Panamá CHINA Coastal City Mall MEXICO Galerías Guadalajara FRANCE Rue de Rivoli NETHERLANDS Rocking PlazA
SRAËL BE’ER SHEVA GRAND APAN OSAKA Dotonbori NDIA DLF Mall of India ermany tauentizien strasse (Berlin) K CHURCH STREET (LIVERPOOL)
SILK ROADS Olive Tribal Top USD $22.80 . Printed Pant USD $22.80
INDIAN SUMMER Printed Jumpsuit USD $27.80
FLOWERAMA Kohl Eyeliner USD $1.80 . Shimmering Eyeshadow (taupe) USD $2.80 Sheer Lipgloss (baby pink) USD $1.80 OPPOSITE PAGE
GYPSY ROSE Print Long-Sleeve Maxi USD $32.80 Sandal USD $14.80 PREVIOUSPAGE
sitting pretty Cut-out Maxi USD $29.80
dream beneath the sunlight and dance into the wind.
PHOTOS: DEAN ISIDRO
BLOGGER RACHEL NGUYEN KEEPS IT GOLDEN We’ve been crushing on blogger babe Rachel Nguyen from THATSCHIC for quite some time now. The OC-raised trendsetter is a recent LA transplant who has mastered the California cool vibe with a perfectly balanced blend of modern chic and stellar vintage style. We were stoked when Rach invited us to her cozy Melrose studio to chat blogging, inspiration, and festival fashion tips. She even showed off her DIY skills with a pair of gold leaf shorts – perfect to throw on for a hot afternoon of catching tunes!
Want more DIYs? Find ‘em on the blog! http://blog.forever21.com/
SUPPLIES: Plain denim shorts, Gold Leaf, Paintbrush, Sponge Brush, Basecoat, Adhesive, Sealer, Newspaper. STEP 1: Lay supplies out over newspaper STEP 2: Using paintbrush, spread basecoat over desired area STEP 3: Spread adhesive over desired area STEP 4: Lay down sheet of Gold Leaf STEP 5: Using sponge brush, dAB Gold Leaf onto shorts STEP 6: Using sponge brush, apply sealer over area STEP 7: Lay out to dry
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- CASSIE, VENICE BEACH CA.
CASSIE’S PICKS BURNISHED GOLD CUFF USD $6.80
CORAL STUDDED VEST USD $29.80
FLORAL PRINT BUSTIER USD $11.80
STRING TRIANGLE BIKINI TOP USD $10.80 StRING BIKINI BOTTOM USD $9.80
LEOPARD PRINT SUNGLASSES USD $5.80
TRIBAL ZIP BODYCON SKIRT USD $11.80
HAREM PANT USD $15.80
BLACK AND GOLD SPIKED BRACELET USD $5.80
GOLD + SILVER ETChED CUFFS USD $5.80 STRIPED SLEEVELESS TOP USD $17.80
THONG SANDAL USD $15.80
BLACK STUDDED ROMPER USD $24.80
faux leather VEST USD $39.80
Denim Bustier USD $24.80 Leopard Harem Pant USD $19.80 Ankle Strap Sandal USD $39.80 SpikeD Bracelets USD $6.80
throwback thursday Fringed Tank Top USD $14.80 Destroyed Denim Short USD $22.80 PREVIOUS PAGE: CRUISE CONTOL STRIPED TOP USD $4.80 DENIM SHORT USD $12.80 MULTI-GOLD BRACELETS USD $4.80 PINK SPIKED BRACELET USD $5.80
Denim OveRalls USD $29.80 Cross PrinTed Tee USD $10.80
WELCOME TO THE OTHER SIDE OF TOWN. BE FOREVER LA. photoS: jamie nelson
Tribal print skinny jean USD $27.80 sleeveless shirt USD $19.80 studded moto jacket USD $149.80
LOS FELIZ MASHA MARTINOVIC Talent Booker/Event Guru for School Night @ Bardot, Cheesecake Presents, Swimming With Sharks Pool Party Series / @mmashup My Style: Urban, street, cheetah print, edgy, laid back, 90’s Job Perk: Getting to book artists I’m a huge fan of and sharing my passion for their music with the rest of the city! I Love Los Feliz b/c … I can walk anywhere. Everything is close by and local which gives it a lot more character than the more modern parts of town. A lot of the restaurants have outdoor patios so you can enjoy the sunshine year-round. It’s “SO LA” when you... don’t even notice OCCUPY is going on because the amount of tents on the sidwalk looks completely normal.
On Julie: White Tank USD $8.80 Fringe Suede Jacket USD $59.80 Arrow Necklace USD $3.80 Eagle Ring USD $3.80 On Lindsey: Tie Dye Tank USD $12.80
ECHO PARK DEAP VALLY Lindsey Troy + Julie Edwards of Deap Vally, Rock Duo / @deapvally Deap Vally… as in Valley Girl and Encino Man. The Valley is the New Jersey of LA. The Sound: Raw, honest, heavy, unapologetic and groovy. Favorite Gig: Best show overall in terms of environment, amazing crowd, nice weather, rad country would be Rock en Seine Festival in Paris. [The crowd] was really getting into it and really giving it back – and that’s so awesome to be able to tap into that energy. I Love Echo Park b/c … well all my friends pretty much live in Echo Park! It’s “SO LA” when there’s… a healthy ratio of creeps to women – both charming and scary at the same time.
basic white tee USD $4.80 distressed cut offs USD $19.80
WEST HOLLYWOOD KRISTI Mikesky Social Media at The Zoe Report / @kmikesky My Style: Neutral, layers, texture, basics & vintage Job Perk: Sharing a desk with Jordan Silver. I Love West Hollywood b/c … I’m adamant about getting up from my desk every few hours, and the amazing stores and coffee shops (I’m a complete caffeine addict) within walking distance always provide for a welcome distraction! It’s “SO LA” when you’re… complaining about how “cold” it feels during the winter months here—I’m originally from the Midwest where it gets down to the teens, and now I find myself freaking out if it’s in the fifties. Only in LA...
SILVER LAKE Sarah St. Lifer West Coast Editorial Assistant at Refinery 29 / @saintlifer My Style: Inspired by Diane Keaton, naturally! Job Perk: My co-workers are some of the most inspiring (and stylish) people I’ve ever met. That, in addition to the fact that I work from home means getting dressed in the morning is easy as pie (basically, I live in sweats!). I Love Silver Lake b/c... [it’s] all of the things I love about LA, all in one place. Between the music scene, shopping, and eating - the east side is pretty magical. I can’t wait for my boyfriend to open up his second restaurant, Night + Market 2.0, out here. I’ll never have to leave my little bubble, unless it’s for Soul Cycle! It’s “SO LA” when… every menu has some sort of kale salad. Not that I’m complaining, but I’ve had more of those leafy greens in the past year than most people have in a lifetime.
Snap Button Jumpsuit USD $24.80 Strappy Bootie USD $26.80
WALKING IN LA
21Men’s Denim Jacket USD $39.90 Black Studded Belt USD $5.80 Polka Dot Strapless Dress USD $22.80
DTLA Amy Pham DJ + Host of The Fashion Statement / @iamamypham My Style: Oxymoronic & comfortable, yet attempting class. Job Perk: Having the opportunity to express myself creatively through so many different outlets (and getting paid for it). I Love DTLA b/c … you meet people from every walk of life, from every corner of the world - their stories are so fascinating! It’s “SO LA” when you’re… in traffic. Gross.
MELROSE JORDAN SILVER Marketing at The Zoe Report / @jordan_silver My Style: Fun, printed, loud, pop, comfortable Job Perk: Working alongside people who have so much passion for our brand no matter what role they play. I Love Melrose b/c … it truly represents LA style — you can walk blocks in either direction and experience every kind of store imaginable, both higher and lower end. It’s “SO LA” when you’re… drinking fresh pressed juice.
Tribal Print Woven Shirt USD $22.80 Denim Jacket USD $20.99
Starting] line Striped Maxi USD $17.80 Striped Pink Shirt USD $22.80 Hoop Earrings USD $2.80
A LITTLE LESS POLKA
Polka Dot Dress USD $22.80 White sunglasses USD $4.90 Wrap Bracelet USD $6.80
CHA CHA CHAMBRAY Chambray Romper USD $27.80 Denim Vest USD $29.80
GET IN LINE Ready to bust a move? line up for tip-top prints, baby dolls and new denim silhouettes This summer. PHOTOS: JAMIE NELSON
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