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Client: Annette Harris Tiffany Farkas


Ta b l e o f C o n t e n t s Proposal-scope of work: page 5 Concept 1: page 6 & 7 Concept 2: page 8 & 9 Concept 3: Page 10 & 11 Contact Information page 12


S c o p e o f Wo r k Th e o b j e c t i v e o f t h i s p r o p o s a l i s t o c r e a t e a d e s i g n f o r the client Annette Harris. She has asked for a logo to be created for her new non-profit Matters of the Heart to bring awareness to possible heart health issue. Annette has asked for a design that incorporates a heart, text that i decorative and legible, and details that pertain to her title of Miss. Plus America Elite which can include: t i e r r a s , c r o w n s , p a g e a n t s a s h e s , a n d a s e p t o r. A n n e t t e h a s s p e c i f i c a l l y a s k e d f o r d e s i g n s t o h a v e a r e d , w h i t e , s i l v e r, a n d b l a c k c o l o r s c h e m e . S h e h a s a l s o r e q u e s t e d t h a t Th e designs remain fun and have a bit of a glitz and glamor based off her background of pageants.


The fist example is made up of two hearts, the one in the back creating a shadow effect, and the sash with the text Matters or the heart with a purple border added to the sash.


The second design is a heart shape with a sash and the text Matter of the Heart within the shash. There are two color examples of this idea, with different type choices, then the example of what it will look like in all black.


The last design is a heart shape with the text Matter of the Heart within the shape. There are three color examples of this idea, with different type and tierra placements, as well as the then the examples of what each design looks like in all black.


The Illinois Institute of Art — Tinley Park

An additional location of The Illinois Institute of Art — Chicago 18670 Graphic Drive, Tinley Park, IL 60477 1.708.781.4200 • 1.877.342.3298

Personal Contact Information: TFarkas1215@stu.aii.edu


Tfarkas proposal