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CONCEALED | COMMODITY A / W 15 / 16

In the over digitalised world that we live in today, what makes us feel safe? As the parameters of technology are always pushed to new and extensive extremes, do we trust technology available today, the creators behind it and even each other? This shift in society sees us revert back to nontechnological products, heavyset textures, tiny precious possessions that have sentiment and meaning, simplistic design with bone fide attributes, hidden agendas and cocooning capabilities. This restores the safety and reassurance within ourselves making us feel invisible, hidden, lost and caught up within our own existence in a pure, honest but contemporary way.


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REFERENCES McCartney, S (2013). ‘A/W 13 Campaign ‘[photograph]. Vogue UK Condensate Publishing London

Belin, M (2011). ‘Serpens A/W2012’ Retrieved from http://www.behance. net/gallery/Qiu-Hao-FW-2011Serpens/2385882

Blaaderen, N.V, (2013). ‘More or Less’ Retrieved from http://www. nannavanblaaderen.com/fashion/ more-or-less/

Matthews. D (2014). ‘Styling Shoot’ [photograph] taken by Daniel Matthews January 2014

Unknown (2013). ‘L’oreal hair campaign’ [photograph] Another Magazine A/W13. Jefferson Hack, Rankin Wadell

Matthews. D (2014). ‘Styling Shoot’ [photograph] taken by Daniel Matthews January 2014


Matthews. D (2014). ‘Styling Shoot’ [photograph] taken by Daniel Matthews January 2014

Paulard, A(2013). ‘Would You Happy Me?’Retrieved from http://www. anaispaulard.com/Would-you-happyme

Seulgi, K (2011). ‘Yellow Sweety’ Retrieved from http://www. kwonseulgi.com/works-2011.html

Unlani (2013). ‘Unknown’ Retrieved from http://www.etsy.com/uk/shop/ ulani?ref=l2-shop-header-avatar

Algma (2012). ‘Freedom of the will’ Retrieved from http:// http:// comatoze13.wix.com/mari-liisalgma?_escaped_fragment_=portfolio

Unknown(2013). ‘Smallrooms’ Retrieved from http://smallrooms. tumblr.com/post/66247931083

Rovin,E, J,G Nielsen(2013). ‘Cocoon Chair’ Retrieved from http://www. archilovers.com/p83964/cocoonchair#info


CONCEALED | COMMODITY A / W 15 / 16


Concealed Commodity AW 15/16