OTHERS The 53.6% (147) responded that out of their shirts/ tops, more than 6 were not used now. In all 68.2% (187) did not touch their 6 to 14 shirts/tops in last 1 year. Generally, clothes are not used when they get worn out or too old. Also, shirts/tops are not touched when they become out of fashion. 24.1% (66) respondents responded with other option, which included answers like none, 1, 2, and 5 etc. Some consumers used all the shirts/tops; some did not fill the wardrobe with unused clothes (refer table 3.8). Table 3.9: Number of trousers not touched in last 1 year.
Options
Responses (total 261)
Percentage (%)
More than 6
125
47.9
More than 10
21
8
More than 15
9
3.4
Other
106
40.6
The 47.9% (125) consumers did not touched more than 6 trousers in last year. In other words extent of trousers being kept unused in far less than that of shirts/ tops (refer table 3.9).
Journal of the TEXTILE Association
Table 3.10: Number of shirts/tops customers are planning to buy in future.
Options
Responses (total 291)
Percentage (%)
Upto 3
174
59.8
3 to 6
92
31.6
6 to 12
25
8.6
The 59.8% (174) consumers planned to buy upto 3 trousers, while 31.6% (92) planned to buy 3 to 6 trousers and a very few, 8.6% (25) plan to buy 6 to 12 trousers. This data suggests that consumers tend to buy more shirts/tops as compared to trousers, as seen earlier. This is also because consumer could use 3-4 shirts/tops for any given trouser using mix-n-match technique (refer table 3.11). Table 3.12: Method preferred by the customers while shopping clothes.
Options
Responses (total 294)
Percentage (%)
58
19.7
Try new shops Search beforehand for information and then visit the
106
36.1
52
17.7
Always return to the same shop
Options
Responses (total 287)
Percentage (%)
Upto 3
97
33.8
right store Go to the shop where there are
3 to 6
103
35.9
special offers
48
16.3
6 to 12
70
24.4
Order from online
28
9.5
Other
17
5.9
Other
2
0.7
The 35.9% of consumers (103) wanted to buy 3 to 6 shirts/tops in future and 33.8% (103) consumers planned to buy 3 to 6 shirts/tops; while 24.4% (70) planned to buy 6 to 12 shirts/tops. In spite of having many presently in use and unused clothes in wardrobe, consumers still shaved tendency to buy new clothing item (refer table 3.10).
Texttreasure Set the heart upon thy qwork, but never on its reward. - Vyas 36
Table 3.11: Number of trousers customers are planning to buy in future.
Most of the consumers, 36.1% (106) preferred to try new shops every time while shopping, so that they could get variety of clothes with various brands, quality and price. The 19.7% (58) consumers always returned to the same shop for buying clothes as they have loyalty the same brand and the quality that the particular shop provides. Some consumers (17.7%) collected the information about the store and its product features prior to visiting it. The special offers and sales also impressed to some consumers i.e. 16.3% (48). However, 9.5% (28) people preferred to buy online. People who were used to shop online, preferred that method as it facilitates quality purchase May - June 2016