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Survey

Texoma Grown Survey

1. Please confirm your contact information below: Please confirm your contact information below: Name: Company: Address: Address 2: City/Town: State: ZIP: Email Address: Phone Number: 2. How many employees do you have on payroll including yourself? How many employees do you have on payroll including yourself? 1-5 employees 6-10 employees 11-15 employees 16-20 employees Greater than 20 employees

3. What radius do you sell your products from where they are produced?

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0-25 miles 26-50 miles 51-75 miles Greater than 75 miles Other states/countries (please specify)

4. How long has your business been in existence? Less than 5 years 5-10 years 11-15 years 16-25 years Greater than 25 years 5. What are your annual yearly revenues? Under $20K $21K-$60K $61K-$100K Over $100K 6. What types of products does your business sell? Check all that apply. Fruits Vegetables Meats Dairy Other (please specify)

7. What months of the year does your business operate? Please check all that apply. Winter months (December-February) 2


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Spring months (March-June) Summer months (July-August) Fall months (September-November) 8. What is your busiest time of the year? For example, are you busiest during certain holidays or months of the year like Halloween, the Christmas season, Valentine's Day, etc.? Please explain.

9. Which purchasers/distributors do you sell to most? Please check all that apply. Local grocery stores Wholesalers Website viewers Farmers market customers Butchers On-site sales Other (please specify)

10. If you answered "grocery stores" to the question above, please list which grocery stores you sell to. If this question does not apply, please enter "N/A."

11. Do you feel that you have a competitive advantage by being a local agricultural producer? Yes No Uncertain 3


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12. Which products do you feel are currently the largest-sellers and/or most sought-after by your customers?

13. Which agricultural products do you feel will be the most popular with your customers in the next 5 years?

14. Please list 3 goals for your business for the next 5 to 10 years. For example, increasing market share, acquiring land, hiring 3 new employees, etc. Please list 3 goals for your business for the next 5 to 10 years. For example, increasing market share, acquiring land, hiring 3 new employees, etc. 1. 2. 3.

15. What types of customers does your business want to gain in the next year? Wholesale Direct to public Restaurants Other (please specify)

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16. Do you currently have a logo for your product? Yes No 17. If you currently have a logo for your product, please describe it.

18. What is your operating capacity (example: 36 jars of honey per day)? Please describe.

19. Do you feel that you are meeting your full business capacity? Yes No 20. If you answered "no" to the question above, please explain why you feel that you are not meeting your full business capacity. If this question does not apply, please enter "N/A."

21. Has Texoma Grown helped you in your business? If yes, please explain how. If no, please explain why not. 22. On a scale from 1 to 5 (with 1 meaning does not help you at all and 5 meaning helps you a lot), please indicate how much you believe that Texoma Grown helps you with your business overall.

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Does not Helps me help me at No opinion only slightly all

Helps me a Helps me a little bit lot

Please indicate your answer: 23. On a scale of 1 to 5 (with 1 meaning not at all and 5 meaning helps you a lot), please indicate how much you feel that Texoma Grown helps you in marketing your products. Does not Helps me help me at No opinion only slightly all

Helps me a Helps me a little bit lot

Please indicate your answer: 24. Do you think that Texoma Grown is well-known in the community? Yes No Uncertain

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25. What kinds of marketing activities does your business do currently? None Website Billboard advertising Television advertising Facebook Twitter Local farmers market Clubs/associations Print ads Word of mouth Other (please specify)

26. Are you planning to add any future marketing activities? None Website Billboard advertising Television advertising Facebook Twitter Local farmers' market Clubs/associations Print ads Word of mouth Other (please specify)

27. Would you be interested in uniting with other agricultural producers through a Texoma Grown brand? Yes 7


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No 28. Would you be willing to pay to have a unified brand with other agricultural producers in order to market into more commercial areas? Yes No 29. Would a unified brand help your business market itself more effectively? If yes, please explain how. If no, please explain why not. 30. Would you like for Texoma Grown to help you market your products? If yes, describe ways that you see Texoma Grown helping you most effectively. If no, describe why not. 31. What could Texoma Grown do to help you improve your business?

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Appendix F - FINAL Survey