TEXAS MOUNTAIN TRAIL
Benefits Summary JOIN US
The Texas Mountain Trail Region (TMTR) is a 6-county area of West Texas. It is part of the 10-region Heritage Trails Program created by the Texas Historical Commission. TMTR supports economic development in our region through heritage tourism promotions, historic preservation initiatives, educational services and statewide marketing & advertising. The Mountain Trail is an independent 501(c)(3) and is led by a regional board and an executive director. Partner memberships are available to individuals and organizations interested in furthering heritage preservation, tourism and economic development in West Texas.
Our greatest strength is the mutually beneﬁcial relationships we have developed with our expanding network of heritage tourism & economic development partners. Our beneﬁts program oﬀers online & public recognition and a complimentary subscription to “The Medallion,” the Texas Historical Commission magazine.
RESOURCES & RESEARCH
Our extensive statewide relationships & industry assets expand the reach of our partners’ budgets. We connect our partners to valuable heritage tourism & economic development resources, including state & regional travel statistics, and current marketing & interpretive trends as well as research opportunities and high-quality regional photography.
EDUCATION & NETWORKING
We provide our partners and communities with networking and educational opportunities, including heritage tourism & marketing workshops, online chats via our private Facebook Group, and additional training resources through our media lending library. Partners with media library beneﬁts now have access to training videos from the renowned community development expert Roger Brooks via the “Roger Brooks Library.” ($540 value annually)
MARKETING & ADVERTISING
We use our marketing dollars to showcase the best of West Texas. We support heritage tourism in West Texas and promote our partners’ sites, communities and events through statewide advertising campaigns, event brochures, tradeshow appearances, and featured press & blog articles. We introduce our partners’ content to new audiences, making their information available online and at the most popular tourist destinations across the state.
NEW MEDIA PROMOTIONS
We actively engage online travelers using Facebook, Instagram, Twitter, Pinterest, Blogger and YouTube. We bring state & national attention to historic sites, preservation initiatives and regional attractions in West Texas.
One size doesn’t always ﬁt all. We oﬀer additional “Add-On” services tailored to ﬁt your organization, including tourism, marketing & preservation assessments, hospitality education, advertising & social media consultations and professional graphic design. Contact us for more information or to propose something new.
The Value of Our Partnership The purpose of the Texas Mountain Trail Partner Program is to generate a positive economic impact for our partners. Every dollar generated is used to support our region through heritage tourism promotions, historic preservation initiatives, marketing & advertising and educational services. MARKETING & ADVERTISING - Our statewide marketing programs work to increase visitation to cultural and historic sites and bring needed dollars to our rural Texas communities. RESOURCES & RESEARCH - Our participation in the Heritage Trails program and network of industry professionals helps the Mountain Trail put our partners and their communities in touch with state resources and regional tourism advocates. EDUCATION & NETWORKING - Our regional programming and online media library provides easily accessible educational opportunities, essential training tools and valuable consulting to our communities. SOCIAL MEDIA
- Our social media marketing regularly engages an average of 17,000 viewers and 1,500 active users weekly- driving potential West Texas travelers to our partner sites.
PARTNER APPRECIATION CertiďŹ cate of Partnership Recognition in Annual Report Complimentary subscription to the Texas Historical Commission magazine Special member only rate for educational & marketing opportunities Invitation and recognition at exclusive events for partner members
RESOURCES & RESEARCH Ability to use TMTR logo on website & marketing materials Access to valuable hospitality and tourism related research Opportunity to sponsor a Photo Contest Category and receive all photos Access to regional photo database containing hundreds of images
EDUCATION & NETWORKING Receive email communication & invitations to TMTR events & meetings Access to Heritage Trails Facebook Group & Networking Events Access to media library including training videos & how to documents Priority registration for TMTR hosted workshops & web seminars
MARKETING & ADVERTISING Feature in thematic and seasonal press releases as time & space permits Opportunity to advertise in TMTR Brochures, rack card, or ads Guaranteed inclusion in thematic and seasonal press releases & Blog Priority placement in event brochures Inclusion in feature stories in State, Regional & National publications
MEDIA PROMOTIONS Opportunity to include events to the calendar Events Page with photo Event or feature on social media sites & blog as time & space permit Name recognition and organization logo & links on website Priority event or community feature on social media & Blog sites Guaranteed feature for events and/or community on social media sites
HIKER BIKER EXPLORER TRAILBLAZER ADVENTURER
Levels & Benefits
Testimonials “The Texas Mountain Trail not only partnered with Texas Parks and Wildlife to produce our region’s birding trail map, but took the lead on organizing the project. Without that leadership, the end product would not have come to fruition. This is but one example of the important role played by the Texas Mountain Trail within the heritage tourism community of far west Texas – a role that ultimately beneﬁts travelers and local residents alike.” --Linda Hedges, Regional Interpretive Specialist, Texas Parks and Wildlife "In this time when travel dollars truly count, the mountains of Texas have not gone away and the stars still come out to play every night. It's the TMT that presents this message loud and clear every day." --Larry Francell, Jeﬀ Davis County Commissioner "Texas Mountain Trail organization helped launch our newly restored historic Hotel El Capitan in this tough economic climate. They developed a bike ride and press event beginning at our property and coordinated several journalists’ visits, all producing attention for our new business. This press coverage had an immediate payoﬀ in booking for our hotel and will encourage bookings in years to come. We are proud to participate in their cycle-friendly accommodations program as we believe it will all lead to increased business for our property. While the Texas Mountain Trail oﬃce is based in Fort Davis, they work in all communities and contribute to the strength of the tourism industry across Far West Texas.” -- Joe Duncan, owner Hotel El Capitan (Van Horn) and Hotel Paisano (Marfa) "I can't say enough about the beneﬁt of the Texas Mountain Trail to travelers to a fantastic part of the state. Let's face it, Texas is HUGE. If Texas were tiny like those little east coast states, we wouldn't have need of things like the Regional Trail system. However, as we all know, Texas is huge. What that means is that someone like myself, from north Texas, up in the DFW area, doesn't have the local knowledge that can make or break a hard earned vacation. As it is, I have received help from the TMT on lodging, travel and eating options and I have yet to be let down. The ﬁne folks at the TMT help me to ensure that my well deserved breaks from a hectic work life are relaxed and stress free - and you just can't place a value on that!! In addition, I have had two occasions in the past six months to travel to the region on business, to show folks from out of town all that the area has to oﬀer. Once again, the TMT was able to assist in planning and lodging - allowing me to show visitors such a wonderful part of our state." --Derrick Birdsall, regional visitor from DFW Metroplex "Texas Mountain Trail provides us visitors that are excited to learn of the heritage tourism within our region. We cannot fail to be successful with these visitors, our local communities, and a partner like Texas Mountain Trail" --John Morlock, Superintendent, Fort Davis National Historic Site
DISCOVER THE ADVENTURE OF THE TRUE FRONTIER... IT AWAITS YOU IN FAR WEST TEXAS.
Become A Mountain Trail Partner Contact Name Organization Address
Phone Email Website
PARTNERSHIP LEVEL - SELECT ONE HIKER BIKER EXPLORER TRAILBLAZER ADVENTURER PLEASE MAKE CHECKS PAYABLE TO: TEXAS MOUNTAIN TRAIL REGION | P.O.BOX 639 | FORT DAVIS, TX 79734 THANK YOU FOR YOUR SUPPORT!
Texas Mountain Trail Region P.O. Box 639 | Fort Davis, TX | 79734 432.294.4312 TexasMountainTrail@gmail.com