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feature story (Continued from page 32)

this year alone, more than 29,000,000 catalogs (using recycled paper) will be delivered through the US Mail. There is just something about receiving that textured paper booklet and sitting down with a cup of tea to peruse and dream. Retail stores are still a mainstay of sales for James Avery. What began in a garage almost sixty years ago, with one man, has expanded to sixty-nine stores throughout Alabama, Arkansas, Georgia, Kansas, Louisiana, Missouri, North Carolina, Oklahoma, Tennessee, as well as Texas. According to Chris, “We think there are [still] opportunities in Texas, but we also believe that we need to be successful outof-state. Out-of-state growth will be a major focus over the next five-toten years.” McCullough adds, “We have opened more stores out-of-state rather than in-state, in the last few years.” This poses a unique challenge in developing brand recognition and bringing it up to the same level as their Texas presence of more than 50 stores. The buzz about a new retail store in Kerrville is true; you heard it here first. They are in the midst of planning to build a larger store on the corporate campus. It will provide glimpses of the past with a fresh, updated look that will be gradually implemented into other locations. The new store will also be built in conjunction with a new Visitor’s Center. Attributes, such as a “well thought-out” showroom floor and “better access with more parking” will be part of its contemporary design. If we know anything about the history of this group, it will 34 LIFESTYLE APRIL / MAY 2013

The buzz about a new retail store in Kerrville is true; you heard it here first!

remain true to its roots and the new style will blend effortlessly with the existing one. Though it is still a secret as to when work will begin, we learned they are working toward a summer 2014 completion. Ladies, mark your calendars for the Grand Opening! We came away with confidence that the company is in trusted hands with its present leadership and the future is promising. James Avery is experiencing steady growth and plans to add another 85 employees in manufacturing this year. They believe they are on the right track and are excited about the future grand plans.

Lifestyle April/May 2013  
Lifestyle April/May 2013  

LIFESTYLE - THE MAGAZINE OF THE TEXAS HILL COUNTRY is the Texas Hill Country’s premier luxury and lifestyle magazine. Residents in the Hill...