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JANUARY 2014 -Vol. 9 No. 6 - www.texasborderbusiness.com

2014 Tour of Ballet Folkl贸rico Alegr铆a presented by UT Pan American 12,000 Newspapers Every Month, Many Local Stories...

Ted C. Jones, PhD Stewart Title Guaranty Co.

Dr. Francisco Cigarroa UT Chancellor TEXAS BORDER BUSINESS 614 S. 12TH ST. MCALLEN, TX. 78501

Photo By PolluxCastor Inc.

EXCLUSIVE

Veronica Vela Whitacre 2013 Alumni of Distinction

Jerry Sanchez ImageHouse Media PRESORTED STANDARD US POSTAGE PAID MCALLEN, TX 78501 PERMIT NO. 239

Circulation of this Newspaper is Audited by CVC

Ricky Ivey of Pueblo Tires Passionate Businessman and Philanthropist This Newspaper uses Recycled Paper, Soy-based Inks and is PROUDLY printed in the USA




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CONTENTS 4 Publisher’s Word 6 Exclusive - Ricky Ivey of Pueblo Tires, Passionate Businessman and Philanthropist 7 Lyceum names 15 New Directors from across Texas, 2 from the Valley 8 STMA Launching 2014 Manufacturing Wage & 10 Edinburg’s Construction Activities Approach $119 Million 11State Representative Sergio Muñoz Jr. to Speak at McAllen Governmental Affairs Council Meeting 12 Five Advertising Pitfalls to Avoid in 2014, By Jerry Sanchez 13 The Valley Symphony Orchestra presents “From Broadway to Hollywood” POPS Concert 14 The Valley Symphony Orchestra and Chorale Presents a Chopin Piano Recital at IMAS 15 Edinburg Mayor supports naming UTPA performing arts center in honor of Sen. Hinojosa 16 Chancellor Cigarroa to visit South Texas Tuesday 17 BIG Story - 2014 Tour of Ballet Folklórico Alegría presented by UT Pan American 18 Ten Years and Counting Edwards Abstract and Title Co. Sponsors the 10th Annual State of Real Estate Forum 19 McAllen’s 2014 New Year’s Eve Bash 27 Elections Department Mails Out Voter Registration 28 Final Workshop Explaining The McAllen Business Plan Competition Application Process 30 Taco Palenque Opens 2nd Location in Brownsville 32 Owner Selling 25 Acres For Sale on 281 & Future I-69 University of the Incarnate Word announces Veronica Vela Whitacre BA ’81 as 2013 Alumni of Distinction for Service in Mission 32 Judge Ricardo Rodriguez seeks District Attorney Job 36 Aeromar Flies Directly to San Luis Potosi from McAllen TBB

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Eduardo Millet Selected as the Neighborhood All-Star Texas Border Business

Planning from the University of Minnesota. Currently, he is pursuing his PhD in Business Administration at the University of Texas Pan-American. Originally from Mexico, Millet moved to McAllen from Mexico where he worked as the Director of Institutional Development for the State Government of Yucatan

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duardo Millet was selected as the Neighborhood AllStar for the month of November, 2013. Aleth Jimenez awards the local honor in memory of her friend Kimo. The recipient is passionate about helping entrepreneurs and innovators make their dreams a reality. He calls himself an “Entrepreneurial Activist.” For the past three years, Millet has been involved with the development of an innovative approach to entrepreneurial development at his place of work. The approach uses several components that promote entrepreneurial learning, networking and action. The core programs are the Inventors and Entrepreneurs Network, the GoodPitch Competition, The Crowdfunding Catapult, the McAllen Innovation Grant Awards, the McAllen Business Plan Competition, the Idea Lab and the Collaboration Space.

(left to right): Eduardo Millet, Neighborhood All-Star for the month of November; Aleth Jimenez, On behalf of the Neighborhood All-Star project Millet has an undergraduate degree in Economics with an emphasis on Economic Development from the University of Minnesota. He earned his Masters Degree in Urban and Regional

Business Intelligence for a nationwide telecommunications company for three years. He is passionate about public speaking and has been an active member of Toastmasters for the past two years. Millet is married to Susana Lam and has one child, Jesus Millet. President and CEO Steve Ahlenius agreed with local inventors and entrepreneurs. “We are fortunate to have such a creative thinker on staff.” He said. “He brings a lot to the table. He is certainly deserving of this honor.” Eduardo Millet received $100 from Aleth Jimenez for being the Neighborhood All-Stars for November 2013 in honor and in memory of her dear friend Kimo. TBB




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Ricky Ivey of Pueblo Tires, a Unique Entrepreneur his employees, spiritually. Almost 27 years ago, while he was working in Austin Texas for a supermarket chain, his father approached him to join the Pueblo Tires business with him. Ricky, as his friends call him, agreed and the rest became a very interesting story to share. out about Taco Palenque. In the midst of

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t is kind of hard to believe that we have started a new year. It seems that last year went by so fast, that we are already celebrating the beginning of 2014. stories and I recommend for you to read our Exclusive on Ricky Ivey the owner of Pueblo Tires. He is an exceptional businessman that enjoys being a philanthropist. You know we need more people like him that give back to our communities. Having the opportunity to meet business people is a privilege, and even more so to meet a Christian businessman and philanthropist. This unique combination, which is the essence of his life, has brought Ricky Ivey of Pueblo Tires much success. Despite his success in business, Ricky Ivey is a simple man who puts

Valley and South Texas. Alegría Gira 2014 will explore classical and authentic pieces to take the audience on a colorful and exotic journey during the time of an awe-inspiring performance. It will be a mixed repertory program of restaged works and premieres featuring 35 dancers in an energetic and inspiring performance that brings the stage to life with the color, drama, and excitement of Mexico’s folklórico dance art. The City of Edinburg continues to occupy the media headlines. This time it was announced that construction in Edinburg reached almost $119 million between January and November 2013. That was about $23 million more than during the same period in 2012, a strong sign of continuing prosperity in the city, according to the Edinburg Economic Development Corporation. More developments, including retail, medicalrelated, and educational construction, are in the horizon, says Mayor Richard García, who serves as president of the Edinburg Economic Development

Taco Palenque was held in Brownsville. The Ochoa family, owners of the chain of restaurants were surrounded by family, their friends and special guests that took part in the presentation and ribbon cutting ceremony of one of the most popular and high growth Mexican restaurants of South Texas. Francisco Ochoa, Jr. said to Texas Border Business that their company is comprised of three brands and employs approximately 1,200 employees in Laredo, Houston, San Antonio and the Rio Grande Valley. Their three brands in the market place are: Taco Palenque, Palenque Grill and Palenque Chicken. Congratulation to the Ochoa family! A great event that you should not miss is this one. The Ballet Folklórico UT Pan American announced its brand new dance performance Alegría Gira 2014. The dance company will start its tour on Feb. 5 with six shows Ricky Ivey throughout the Rio Grande

member board of directors. The EEDC is the jobs-creation arm of the Edinburg City Council. Find the story inside this Texas Border Business issue and I know you will enjoy it. TBB

For Sales Info Call:

(956) 451-4585 We Accept these cards: International Bridge Crossing Barometers


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Economic Valley Barometer NOVEMBER

Courtesy of Rio Grande Valley Partnership

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EXCLUSIVE By Roberto Hugo González

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aving the opportunity to meet business people is a privilege, and even more so to meet a Christian businessman and philanthropist. This unique combination, which is the essence of his life, has brought Ricky Ivey of Pueblo Tires much success. Despite his success in business, Ricky Ivey is a simple man who puts his employees, spiritually. Almost 27 years ago, while he was working in Austin Texas for a supermarket chain, his father approached him to join the Pueblo Tires business with him. Ricky, as his friends call him, agreed and the rest became a very interesting story to share. In 1986, when he joined Pueblo Tires, his father, Charles Ivey and his mother, Mary Joyce, had three stores that previously were managed by his brother, Carter, who had lost his life in a shooting accident in 1984. “My brother, Jeffrey, and my sister-in-law, Molly, were already working in the business and I feel that my Dad somehow knew that I would love working for the company as well.” Ricky is the second generation in this business. “My Dad and my Mom started this company with a partner in 1972,” Ricky told Texas Border Business. As soon as Ricky joined the company, he with his brother, Jeffrey, opened a new Pueblo Tires in Brownville, and by 1990 the company grew to 11 stores and a re-tread facility in Corpus Christi. Unfortunately in 1992, Ricky and his family closed all but 5 of the stores. “I closed them because we had lost a lot of money,” he said. At that point, he regrouped and started management procedures. Businesspeople have challenges of every kind, for him the challenge was to manage multiple locations, which he says, “It’s not easy, especially if you do not have clearly written procedures and practices.” To that statement he added that if you don’t have a strong commitment to customer service, sales management and a sense of family in your company, “Even though we had a lot of that it Since then, Ricky and his capable staff have implemented proper procedures in the company’s operation. Now there is follow up on management issues and enforcement as well. Aside from that, he is back with 11 Pueblo stores. There are 10 tire stores and the newest facility, Total Lube, is a quick Lubrication Facility with superior vehicle

Ricky Ivey of Pueblo Tires Passionate Businessman and Philanthropist

Ricky Ivey, Pueblo Tires knowledge and fast maintenance service, which he and his team are replicating at each of the tire and auto service facilities. Those who know about selling a brand in a market that is highly competitive will be in agreement with me that creating a character is possibly because the character, the message and the delivery have to hit the target audience. He has become a leader in this industry by conveying his message through a character that he created. And for those who didn’t know, Ricky himself plays that character called the ‘Colonel’, with the signature catchphrase: ‘Shampoozie!’ Yes, the gentleman dressed in a white suit and a white cowboy hat with a white mustache; it’s him! The market is well aware now that the cowboy in white is Pueblo Tires; he has been well branded in the market place. What he sells is something that everyone that owns a motor vehicle needs, be it tires, brake service, alignment, diagnostics, large truck need, it is necessary to reach an audience, and in order to reach the audience you need a message, not just a message, but also the right message with the adequate delivery. What follows is a sample, the script from an actual TV commercial running on the Pueblo Tires website: “Folks, there two days that you need not worry about, that’s right, yesterday because it’s gone, tomorrow because is not here yet, but today, today you need to get to Pueblo Tires and take advantage

Photo by PolluxCastor, Inc.

of our value line of tires just for you, Shampoozie! Another success of his message to sell Pueblo Tires is his slogan that has been adopted by the residents of the Rio Grande Valley and it reads: Pueblo Tires & Service, Think Tires... Think Pueblo! Even though he says that he sells his products and services any way possible, he understands very well that the merchandise and services available, not all of his competition can do that. “We strive to purchase heavy and keep plenty of inventory ready to serve the customer.” Ricky also invests in a lot of equipment for mechanical services, including professional alignment services, which are very complicated, and he keeps them up to date. He said, “We strive to keep 2 alignment systems in each store so we can have quicker turnaround and not make people wait so long.” With 11 stores he covers a territory from Alice and Kingsville to the south including all locations in every major city. Ricky was born and raised in a farm about 35 miles east of El Paso on the Rio Grande River where his parents raised pecan trees and cotton. He was among 10 students that graduated from a very small high school. He then attended two different universities, New Mexico State University and UT El Paso. He is not shy to say that he was never a great student; consequently he had tutoring and counseling to catch up with the rest. Today is a different story; he is a well-read professional and mechanically inclined. Through the

years he learned construction, electricity, drafting, and everything related to concrete work, as well as being an accomplished guitarist and artist. “I am very good with math but I must confess that when I took accounting in college it years of college he got tired of it, quit going to school and got a job. Ricky gets excited about his company’s prospects. “Opportunity, there is great opportunity in this company for growth and to see associates grow and prosper and do well. I like nothing more than to see somebody succeed personally and spiritually through his or her career.” He was inspired to stay in the Valley and grow Pueblo Tires here. “The Rio Grande Valley is beautiful, I love the Valley. The evenings here are so beautiful. The culture, the people, beautiful, and I don’t think that I could ever live without it,” he said. For the immediate and longterm future he said, “We are currently We have owned property for many years on the freeway in San Juan that could be a great possibility for a large store, a Super Service Facility. I would like to have another store or two in Cameron County.” in this business is the opportunity to help others. “That’s what we do for a living.” The biggest challenge that he has encountered in the last two years is the increasing cost of doing business. Continued on page 8


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Lyceum names 15 New Directors from across Texas, 2 from the Valley Roberta Levy Schwartz of Houston Methodist Hospital to lead The Texas Lyceum in 2014 Texas Border Business

degree from Barnard College at USTIN) An Columbia University. Roberta cofounded The Texas the Young Survivor’s Lyceum swears in Houston Coalition as a resource Methodist Hospital Executive for young women Vice President Ms. Roberta with breast cancer. Levy Schwartz as its President Roberta has received as of Friday, January 10, many honors and 2014. In addition, 15 new awards, including the Lyceum Directors have been national Susan G. selected (list below) to join the Komen Foundation’s organization aimed at shaping Jill Ireland Award for Erica de la the next generation of Texas Voluntarism, Houston Garza-Lopez leaders. State Representative Hadassah “Women Trent Ashby (Lyceum Class of of Courage” and 2008) delivered the oath in the Houston Houston’s Top 50 women. Chamber of the Texas State Capitol. Ms. Schwartz leads The Texas Before joining Houston Lyceum into its 34th year with an exciting Methodist Hospital in 2001, Mrs. line-up of conferences addressing Texas’ Schwartz served as Director of Business most important conversations in order to Development for Mount Sinai School of shape its future leadership. The Lyceum’s Medicine and as a consultant and project gatherings are held across the state. manager to a number of academic medical centers through APM/Computer January 31 in Houston and is focused on Sciences Corporation. She has a Masters food production, safety and sales. Later in Health Science from Johns Hopkins this year, Lyceum members will convene University and an honors undergraduate in Fredericksburg for “The Tribalization

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of Politics”, in McAllen to serving adults with for “Education of the developmental disabilities, Hispanic Community” will serve as the Texas and in October at the Lyceum 2014 President-Elect. Lyceum’s 28th public In addition, The conference in Dallas for Texas Lyceum has named “Banking - Too Big to the following outstanding Fail.” Other 2014 events Texans from the Valley to include the Lyceum’s serve as Directors in the 2014 annual statewide incoming class: McAllen independent poll and Erica de la Garza-Lopez, Sr. its annual leadership Territory Business Manger, scholarships awards to Mead Johnson Nutrition graduating Texas high and from Mission Alejandro Alejandro “Alex” school seniors. “Alex” Meade, CEO, Mission Meade “The Texas Economic Development Lyceum is poised for Corporation. a robust year that I am honored to lead. About The Texas Lyceum The Each year the Texas Lyceum purposefully group is the premier statewide leadership across the state with insights to deeply organization focused on identifying the understand the most important issues next generation of top Texas leaders. The facing Texas today and into the future,” Lyceum consists of 96 men and women said Ms. Schwartz. from throughout the state who begin their The Texas Lyceum also six-year term while under the age of 46, announces Ms. Jane Cummins of and have demonstrated leadership in their Houston, the Founder and Executive community and profession, together with Director of The H.E.A.R.T. Program, a deep commitment to Texas. TBB


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STMA Launching

BY MIKE WILLIS By Mike Willis

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he South Texas Manufacturers Association has

every other year since 2004 to capture information on US-side manufacturing wages. For the 2014 survey we plan to include a component to focus on the maquiladora industry (for their US-side payroll only). Many of our STMA members have operations on both sides of the Rio Grande, and have a need for objective, aggregated data on the wages and

well. Participating companies use the report to benchmark their current wage and to ensure they remain competitive. Area Economic Development Corps need this information to provide to relocation prospects, so they have an accurate idea of the regional labor costs. Each participating company receives a copy internal use. The cost to individual companies who participate is only $100. Companies who do not participate may purchase copies for $750 ($500 for

STMA members). As a 501 c(6) Trade Association, STMA serves as a neutral 3rd party, gathers the data, ensures

Work Week Standards, PracticesLean, Six

results into the survey report. We will analyze the data to determine whether

Sharing

manufacturing managers, engineers, and other professionals in the maquila industry and their counterparts in U.S.side plants. The survey report can appropriate for the various participants’ needs. Area economic development corporations to lower the cost to the companies who participate are again supporting the project. The 2014 survey will cover 70 questions. A total of 42 companies participated in the project in 2012. The survey report will include the following information for each job title: Average Hire Rate, Average Lowest Paid, Average Pay, Average Highest Paid 25th Percentile, Median Pay Rate, 75th Percentile Hourly and Annualized wage information includes: Holiday and Vacation, Leave/PTO policies Health Insurance-

Continued from page 6

Exclusive... “I know a lot of people that can relate to that. This is not just a household problem but also a social problem. Increases in insurance, taxes, freight cost, fuel and utilities to name a few are totally out of hand.” As you have noticed, Ricky is a seasoned businessman and is used to the regular business “I have never seen multiple changes at this rate of speed, because of that, we have to do our job better to stay in business.” “Honesty, respect and a deep understanding of Christian values are principles my parents instilled in me when I was growing up. Mom and Dad are also well-read; they are reasonable and very

Business Sigma,

Absenteeism/Turnover %, Budgeted For 2014, we will also gather information from participants on their years for skilled positions in the industry. We will use this information, along with other labor market data, to identify training and educational programs needed to support our industry. We will also present it to our K-12 leadership to encourage interested students to pursue advanced manufacturing career and education pathways. We are outreaching companies now and have had a good response to date from all over the region. We will also work with INDEX Reynosa and Matamoros through their Industrial Relations committees to identify interested manufacturing companies in the maquila community. If your company is interested in participating in this project, or in getting more information about it, contact me at Mike@STMA-TX.org. (956-499-7564). Special thanks to the following RGV EDCs for their support: Brownsville, Edinburg, Harlingen, McAllen, Mission, Pharr, and Weslaco. Workforce Solutions Lower RGV is also providing resources and support for this important project. TBB charitable people.” “I am married to Ana Isabel and we have a daughter Ana Victoria, both are my inspiration. I am greatly and decor. She and my daughter inspire me with their talents. He says his wife is extremely gifted in needlecraft and decorating, and excels in organizing any kind of function. “She is an incredible inspiration. When she walks into a room it’s like a light attractive. My daughter is also very talented, being an artist, singing, and playing multiple instruments.” He is the past president for the Texas Tire Dealer Association, and supports many organizations in the Valley; one of his favorites is Casa Amparo in Reynosa. This is a nonor children that need help. “We also contribute to reading projects Valleywide regardless of the school, and I attempt to contribute to what God directs me,” he said. Continued on page 16


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WE ALSO MAKE GLASSES FROM OTHER DOCTOR’S PRESCRIPTIONS

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Edinburg’s construction activities approach $119 million Includes Edinburg Conference Center at Renaissance set for $2.5 million expansion

Richard Garcia, Mayor

Dr. Havidán Rodríguez, Provost

Israel Rocha, DHR CEO

Edinburg Conference Center at Renaissance set for $2.5 million expansion By DAVID A. DÍAZ

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onstruction in Edinburg reached almost $119 million between January and November 2013, about $23 million more than during the same period in 2012, a strong sign of continuing prosperity in the city, according to the Edinburg Economic Development Corporation. More developments, including retail, medical-related, and educational construction, are in the horizon, says Mayor Richard García, who serves as president of the Edinburg Economic member board of directors. The EEDC is the jobs-creation arm of the Edinburg City Council. “Every month that the EEDC and the Edinburg City Council met in 2013, we were working on developments that are resulting in unprecedented positive growth in all segments of our economy,” García noted. “It is almost like a waterfall that is starting and will The mayor noted that two key corridors – West University Drive by the University of Texas-Pan American (which will become UT-Rio Grande Valley in Fall 2015) and Trenton Road in southwest Edinburg, a region that features Edinburg’s hospitals –

are leading the way in construction activities. “Our hotbeds have been by the university and by the hospital region, and these are natural funnels for retail development and commercial most of the new projects currently being built at the university, which include a $42.6 million, 1,000-seat performance arts center and an expansion of the university administration facility.” Dr. Havidán Rodríguez, Provost and Vice President for Academic Affairs at The University of TexasPan American said, “Although the UT System Board of Regents approved the name for the new university in South Texas (The University of Texas Rio Grande Valley or UTRGV), the new university will open its doors in the Fall 2015. Consequently, both institutions currently exist and function as two separate UT entities, UT Pan American and UT Brownsville,” Rodríguez explained. “However, we currently have more than 50 working groups, composed of faculty, staff, and students from both institutions, that are working towards the consolidation of these two in the Fall 2015.” Dr. Rodriguez serves on the EEDC Board of Directors. He provided

an update on activities that are leading to the creation of UT-Rio Grande Valley – which features the merger of UT-Pan American and UT-Brownsville – as a result of legislation approved in May 2013 by the Texas Legislature. Building permits for state government facilities, such as UT-Pan American, are usually not issued by the city’s Code Enforcement Department, so the value of such construction is not included in the city’s construction activity reports, which are prepared every month. Building permits, which require the city’s permission to build new facilities and residences, along with major remodeling and work on electrical and plumbing systems, provide an estimated value of a construction/ remodeling project. Those estimates do not include the value of the land.

Edinburg Conference Center at Renaissance Construction activities in Edinburg in November featured major work at Doctors Hospital at Renaissance, including $2,498,100 in additions at the Edinburg Conference Center at Renaissance, one of the premier facilities in South Texas for major gatherings, noted Agustín “Gus” García, Executive Director for the EEDC not related to Mayor Garcia..

“The Edinburg Conference Center at Renaissance, which opened in 2011, was a shared project of Doctors Hospital at Renaissance, the Edinburg City Council, and the EEDC,” Gus García recalled. “It was designed to help bring the highest level of medical education, professional and civic gatherings, political and social events, and civic gatherings to our city, and has been so successful, it is going to grow some more.” The Edinburg Conference Center at Renaissance is located at 118 Paseo Del Prado as part of the Trenton Road corridor Israel Rocha, the for Doctors Hospital at Renaissance, explained the decision to begin expansion less than three years after the groundbreaking was held for the facility in March 2011. “The building is undergoing expansion in 2013 to further strengthen its status as the choice location to accommodate diverse events in the Rio Grande Valley,” Rocha said. “The 34,000 square foot facility will increase to 47,000 square feet, adding two new meeting rooms that will seat a combined 500 persons.” The expansion of the Edinburg Conference Center at Renaissance is expected to be completed in late April 2014.


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Other features for the Edinburg Conference Center at Renaissance expansion will include the following improvements:

State Representative Sergio Muñoz Jr. to Speak at McAllen Governmental Affairs Council meeting Texas Border Business

will showcase two 378-inch dropdown screens along with a 20,000 lumen projector, iPad controlled audio and video systems and a 24-foot stage; meeting space, the new kitchen area will now be able to support catering for more than 500 people; center will also include an executive board room for intimate professional gatherings of approximately 25 people. The executive board room will feature audio/video conferencing systems, allowing visitors to connect with organizations worldwide; and signage will be located throughout the facility, guiding guests to their conferences and meetings. Total construction up $22.7 million through November the Edinburg Code Enforcement Department reported issuing building permits during the month of November 2013 valued at $12,608,986, about three times the amount during the month of November 2012, which totaled $3,824,452. Year-to-date, from January 2013 through November 2013, all construction activities in Edinburg totaled $118,813,259, compared with $96,073,409 for the same 11 months in 2012 –an increase of $22,739,850. Commercial construction $38,747,259 between January and November 2013, compared with $28,063,222 for the same 11 months in 2012. New homes account for the second-largest category of construction, totaling $33,272,800 between January 2013 and November 2013, compared with $29,129,591 for the same 11 months in 2012. Another key economic indicator – the value of expansions or remodeling, categorized, as “commercial alterations” of business buildings – was also positive, according to the Code Enforcement Department. Between January and November 2013, Edinburg reported $20,683,541 in commercial alterations, compared with $15,850,863 during the same 11 months in 2012.





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he McAllen Chamber of Commerce Governmental Affairs Council will meet and discuss crucial legislative issues for our area. This meeting will feature State Representative Sergio Muñoz Jr. He will address Sergio Munoz, Jr., transportation, Texas State Rep. budget issues, border affairs and other key issues pertaining to the region. T h e McAllen Chamber of Commerce Government Affairs Council

Dr. Fred Farias, Governmental Affairs Council Chairman

monitors proposed legislation, develops resolutions and/ or position papers on issues of importance, educates lawmakers and encourages Chamber members to contact legislators and Eduardo Millet, other appropriate Vice President of Business ing the ChamDevelopment and bers pro-business Governmental position and the Affairs spirit of free enterprise. The meeting of the Governmental Affairs Council is scheduled for Wednesday, January 22 at 12:00 p.m. at the McAllen Chamber of Commerce. The Council is open to all interested McAllen Chamber of Commerce members or the community in general. Lunch will be served. RSVP required, as seating is limited. For additional information, or to RSVP, please contact Michelle Rodriguez, (956) 682-2871 or mrodriguez@ mcallenchamber.com TBB

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956.618.7500 2121 Dove Ave. McAllen, TX 78504

956.969.2595 401 N. Westgate Weslaco, TX 78596




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5 Advertising Pitfalls to Avoid in 2014 By Jerry Sánchez

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quickness and superb customer service, your business needs to communicate how

s 2014 approaches most business owners and off, the rest of your campaign planning board members are asking won’t matter. themselves, “What will we “Taking the Bread do to increase revenue this Out of the Oven Before It coming year?” Advertising Bakes” and Marketing are great ways You’ve created the to help increase your revenue perfect ad campaign that’s stream but make sure to avoid clever and engages your these common mistakes when customer and begin to pour creating your next advertising money into the campaign campaign to start the New on several media outlets. Year even better than the last. A month has gone by and Communicating a you notice that your sales Weak Message haven’t picked up the way This is the most common you thought and you start Jerry Sanchez mistake I see businesses blame the message or the make and by far the largest. media outlets. This is when A Business usually begins a businesses will usually pull campaign with an “inside-out” approach. their advertising before allowing it the This usually results in an advertising time to rise to the top of your customer’s message about them that only matters to minds. An ad campaign is a lot like a their business and forgets to communicate baking recipe, you have to add all the right ingredients, but if you don’t leave it with the question, “What’s in it for the in the oven long enough, it’s sure to fall customer?” is what I like to call the “outside-in” approach. Create a message to advertise will often try something out for a bit, and then move their money than your competitor? Is it easy to do somewhere else too early before giving business with you? If so, how? Do you have a cool new app or can you shop to do it’s job. Going through a vicious Continued on page 14 online? In a world that demands ease,


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Coming on February 1st

Texas Border Business

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anuary 7, 2014, McAllen —The Valley Symphony Orchestra and Chorale presents the Pops concert “From Broadway to Hollywood,” on Saturday, February 1st at the McAllen Civic Center at 8:00 p.m. Doors will open as early as 7:30 p.m. Prepare to be taken back to the twentieth century with some of the most popular tunes from Broadway and Hollywood, as well as two classic symphonic pieces and music from the Big Band era. The concert will also feature San Juan Auto Luxury Experience guest percussionist, Philip Johnson, as the marimba soloist for David R. Gillingham Concerto for Marimba No. 2. The creative blend of popular music from Broadway, Hollywood, Symphonic repertoire, and Big Band jazz makes this concert one of the VSO’s most varied and entertaining performances of the season. The Valley Symphony Orchestra will open with a tribute to two of the most celebrated Broadway composers, lyricists, and collaborators: Richard Rodgers and Oscar Hammerstein. The Oklahoma Suite arranged by Robert Russel Bennett includes the most beloved tunes from that musical, including “Oklahoma,” “Out of My Dreams,” “Oh What a Beautiful Morning,” “The

The Valley Symphony Orchestra presents “From Broadway to Hollywood” POPS Concert at the McAllen Civic Center with Big Band and Movie Suites to please all audiences Surrey with the Fringe on Top,” and “The Farmer’s Dance” among others. Following the famous Broadway tunes, Philip Johnson and the VSO will interpret Gillingham’s Concerto for Marimba No. 2. This piece in three movements—at times suspenseful, at times soothing, and at times up-beat—may be characterized as cinematic. The instrumental colors and harmonic vocabulary that Gillingham employs parallels the scoring of recent Hollywood movies by composers such as Hans Zimmer and Danny Elfman. Appropriately, Jeff Tyzik’s, Big Movie Suite follows the Marimba Concerto. The suite brings back memorable music from the silver screen from the 1930s to the 1980s. Themes from Gone With the Wind, Ben Hur, Dr. Zhivago, Lawrence of Arabia, The Pink Panther, and Rocky stand out among the many enjoyable movie themes featured throughout this piece. After intermission the concert continues with music from the Big Band era surrounded by two popular

E DWARDS A BSTRACT

Philip Johnson, marimba soloist

arrangement of Big Band favorites, including Count Basie’s “April in Paris,” Glenn Miller’s, “I’m Getting Sentimental over You,” and Benny Goodman’s, “Sing, Sing, Sing.” The Pops concert showcases the versatility of the Valley Symphony Orchestra as it combines music from a variety of styles and performance contexts into a single performance. Whether you are a classical music fan, enjoy classic movies, like Broadway musicals, or are drawn to the irresistible beats and tunes of Big Bands, you will enjoy this event. Tickets start at $20 for Back House, $35 for Front House and $45 for Orchestra Level tickets. Senior, student and group discounts are available. To purchase tickets, stop by the McAllen Convention

symphonic works. The Beautiful Blue Danube waltz by Johann Strauss II and Ottorino Respighi’s The Pines of the Appian Way respectively open and close the second half of the concert. Between them, the VSO will play Calvin Custer’s

Monday thru Friday from (8 – 5pm) located on 700 Convention Center Blvd (between Ware and Exp. 83), call Ticket Master at 1-800-745-3000 or log onto www.ticketmaster.com to purchase tickets online. TBB

10th Annual State of Real Estate Forum

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AND

Featuring: Dr. Ted C. Jones, Ph.D.

T ITLE C O .

Sr. Vice President & Chief EconomistStewart Title Guaranty Company

Founded in 1880

SEVEN OFFICES SERVING CAMERON AND HIDALGO COUNTIES... AND THE STATE OF TEXAS

Director of Investor RelationsStewart Title Guaranty Company

Wednesday, January 22, 2014

8:30 a.m. Registration - 9:00 a.m. to 11:00 a.m. Forum and Program McAllen Convention Center 700 Convention Center Blvd. (Ballroom)

Guest Speakers: Senator Eddie Lucio, Jr. - Texas State Senator Ismael Delgado - Executive Director, San Juan Economic Development Corporation There is no cost to attend, however reservations are required. For more details contact: Elva Jackson Garza, Vice President/Marketing Manager at 383-4951 or elva.garza@edwards-titleco.com

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Brownsville

717 N. Expressway Brownsville, TX 78520 956-542-6777 956-544-0592 (Fax) brownsville@edwards-title.com

Edinburg



3111 W. Freddy Gonzalez Drive Edinburg, TX 78539 956-383-4951 956-383-5443 (Fax) edinburg@edwards-titleco.com

Harlingen

222 E. Van Buren St. #101 Harlingen, TX 78550 956-440-1235 956-425-2811 (Fax) harlingen@edwards-titleco.com

McAllen

4228 N. McColl Road McAllen, TX 78504 956-682-4951 956-631-3504 (Fax) mcallen@edwards-titleco.com

Mission

2506 E. Griffin Parkway Mission, TX 78572 956-583-1220 956-583-1798 (Fax) mission@edwards-titleco.com

South Padre Island

2009 Padre Blvd. South Padre Island, TX 78597 956-761-6777 956-761-4613 (Fax) southpadreisland@edwards-titleco.com

Weslaco

2290 W. Pike Blvd. Ste. 101 Weslaco, TX 78596 956-973-9654 956-289-3026 (Fax) weslaco@edwards-titleco.com




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The Valley Symphony Orchestra and Chorale presents a Chopin Piano Recital at IMAS featuring pianist, Marcin Parys Texas Border Business

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cAllen —The Valley Symphony Orchestra and Chorale and Maestro Peter Dabrowski presents Chamber Concert II, “Chopin Piano Recital,” featuring internationally reknown pianist, Marcin Parys on Sunday, January 19 at the International Museum of Art & Science (IMAS) in McAllen at 4:00 p.m. Doors will open as early as 3:00 p.m. Hailed as a dynamic musician with a sensitive touch, Marcin Parys has had the distinct pleasure of performing across Europe, Israel and the United States. His unique ability to bring Chopin’s music to life has been met with great praise and recognition in many competitions. Born in Kraków (Poland) in 1984, Marcin acquired an interest in playing the piano at an early age. Currently, he is pursuing his Doctoral degree studying with Adam Wodnicki at the University of North Texas where he has received a full scholarship and a Teaching position as a Teaching Fellow. In his youth Marcin earned

acclaim as a soloist in the 2000 National Piano Competition for High School Pianists in Kraków (Poland), 1996 2nd prize winner in the International Piano Competition in Koszyce (Slovakia), and in 1994 2nd prize winner of The Polish National Piano Competition “Janina with Frederic Francois Chopin (1810 – 1849) Etude in C minor, Op. 10, No. 12 “Revolutionary,” then Nocturne B Major, Op. 9, No. 3 followed by a brief

with Chopin’s 24 Preludes, Op. 28 – this piano recital will not disappoint. Tickets are likely to sell out quickly, so get yours right away. Tickets are only $25 per individual and senior and student discounts are available. To buy 661-1615, visit the Valley Symphony th St., Suite 104, in the Chase Bank Tower, McAllen or go to www.valleyorchestra. org for more information. TBB

cycle of inconsistency. A successful ad campaign is built on consistency and frequency. Spending Money on the Wrong Type of Media With so many options to advertise, where do you invest your money? It’s important to know your customer and their buying cycle as it relates to your business. Do they go online and research your product before they make a decision? Do they buy seasonally or are sales consistent from year to year? Are they on social media? How can your business leverage social media to drive more attention to your business? Don’t assume you and your customer are one in the same, do not buy media based on what you consume. Just because you consume it doesn’t mean your customers does. Understanding your customer and how to be in front of them at every single touch point during their buying cycle is the key to your long-term success. Ignoring Digital Media/Advertising According to Pew Research 76% of Americans have Internet access at home and 56% have smart phones. This means that more people are relying on digital media to obtain information and entertainment. It’s important that businesses take advantage of the digital media like Search Engine Marketing, social media, and email marketing. Not Continued on page 15


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Edinburg Mayor supports naming UTPA performing arts center in honor of Sen. Hinojosa Texas Border Business

of life, but make it that for the performing arts much more attractive center.” dinburg for businesses to Hinojosa was M a y o r expand and locate in the driving force in the Richard our city, and with it, spring of 2006, when García, who also serves as create more jobs and the Texas Legislature president of the Edinburg economic prosperity,” was at work during a Economic Development mayor Garcia said. special session at the But García, State Capitol. member Board of Directors, who has built a “He was the said the emergence of the statewide reputation principal legislative Academic and Performing as a leader who Texas Senator Juan architect who made Richard Garcia, Arts Center will have always shares the credit Edinburg Mayor. “Chuy” Hinojosa profound and long-lasting with others on major is an example of a possible for this Photo by Roberto effects on the city council’s successes, said he wants landmark project,” Hugo Gonzalez professional. He and EEDC’s vision for one person in particular comes from humble García recalled. “He downtown revitalization. to be forever linked to successfully attached beginnings; his the performing arts center. an amendment to story is inspiring for cultural development for our city. “We wanted this facility a statewide tuition and needs to be With the Academic and Performing badly, we needed this facility badly, revenue bond bill. His told. Photo by Arts Center, as well as the coming and the big hero on that is Sen. Juan effective move provided Roberto Hugo construction of a $50 million city-owned “Chuy” Hinojosa (D-McAllen),” González arena, the expansion of the Edinburg the mayor said. “I would love to mechanisms to pay for Conference Center at Renaissance, and see that facility be named after the performance arts other projects set to be announced soon, him. I have told him that in the past, complex, which represents one of the we are making Edinburg the center and I will lead that charge because he for high-quality, family entertainment was largely responsible for the state by the state for new construction at venues that not only improve our quality TBB

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14 5 Advertising Pitfalls... Continued from page

only is it inexpensive to get started, it also gives businesses a bevy of big data to understand the market and what they are looking for. If you do nothing else this year, make Digital media a priority. Understanding key words, and positioning your self at the top of search lists can boost your sales dramatically. Taking Your Customers for Granted The last pitfall of the ad process is making sure that you continuously take care of your customers after the sale is made. It costs far less to keep your customers buying from you than having to go out and get new customers. There are multiple ways that you can follow up with your customers. Email blasts and text blast are great ways to keep your customers engaged with your business. Statistics show that only 3% of consumers are interested in buying right now, 30% will absolutely not buy from to buy. The idea is to keep constant communication and let them know about your latest news, products and services If you would like to discuss these topics in further detail please contact Jerry Sanchez at Jsanchez@ imagehousemedia.com. Jerry Sanchez, is a Project Manager at ImageHouse Media. He is focused on delivering clients the most up to date news and updates in advertising. He also plays a pretty mean game of Chess. TBB




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Chancellor Cigarroa to visit South Texas Tuesday Texas Border Business & Mega Doctor News

and then with students projectsouthtexas.com. from 3:30 to 4:30 p.m. About The Both meetings will take University of Texas place in the University System Educating Ballroom, 1201 W. students, providing care University Dr. Media is for patients, conducting invited to attend. groundbreaking research Designated and serving the needs of community college Texans and the nation and regional leaders for more than 130 years, will also have the The University of Texas opportunity to discuss System is one of the the future of UT Rio largest public university Francisco Cigarroa, M.D Grande Valley with systems in the United Chancellor Cigarroa at States, with nine academic various times throughout the day. universities, six health institutions and This is the fourth in a series of a fall 2013 enrollment of more than community engagement meetings with 213,000. students, faculty, staff and community The UT System confers more members related to the establishment of than one-third of the state’s undergraduate UTRGV. The Chancellor plans to return degrees, educates two-thirds of the to South Texas on Feb. 26 and hold state’s health care professionals annually similar meetings at UT Brownsville. and accounts for almost 70 percent of For more information about all research funds awarded to public Project South Texas, please visit www. universities in Texas. The UT System has an annual operating budget of $14.6 billion (FY 2014) including $3 billion in sponsored programs funded by federal, state, local and private sources. With more than 87,000 employees, the UT System is one of the largest employers in the state. TBB

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T System Chancellor Francisco Cigarroa, M.D., will travel to South Texas Tuesday, Jan. 14 to continue dialogue with students, faculty, staff and community leaders about the creation of the new UT and medical school, now Rio Grande Valley. Abraham Lincoln Middle School in the McAllen Independent School District, where he will have the chance to answer the questions of students, teachers and administrators from 9:30 to 10:30 a.m. Abraham Lincoln Middle School is located at 1601 N. 27th St. in McAllen. Members of the media must check-in at The afternoon will be spent at UT Pan American in Edinburg meeting with faculty and staff from 2 to 3 p.m.

Kittleman, Thomas & Gonzales, PLLC has changed its name to

Kittleman Thomas Attorneys and Counselors and proudly announces that

Deborah L. Cordova and

Weldon G. “Beau” Nixon have become Shareholders in the firm. Kittleman Thomas further announces that

Earnesta L. Taylor has joined the firm and will continue her practice in health law, corporate entities and real estate.

4900-B North 10th Street | McAllen, Texas 78504 www.ktattorneys.com

C. Wesley Kittleman Raymond L. Thomas* Scott A. Walsh Oscar O. Gomez Michael A. McGurk Deborah L. Cordova Weldon G. “Beau” Nixon

Jose Humberto Rios** Tracy A. Spillman Earnesta L. Taylor Ricardo Pumarejo Jr Olegario “Ole” Garcia Lucia M. Ceaser

*Board Certified – Civil Trial Law Texas Board of Legal Specialization **State Bar of Texas - Foreign Legal Consultant Licensed in Mexico Only

Continued from page 8

Exclusive... The Management team of his company becomes involved in many great civic opportunities. “I know as a whole, the company is a great contribution to South Texas and the Rio Grande Valley.” Ricky says, “Whenever I look for the presence of the Lord, He is always there.” Pueblo Tires has 11 locations, please visit their website www. pueblotires.com for more information.

SERVICES Sale and Tire Installation Batteries Belts and Hoses Brake Repairs Cooling System Driveline Lines Electrical System Exhaust System Headlight Restoration Heating & Air Conditioning Lift Kits Steering and Suspension Flat Tire Repair Tire Rotation Transmission Fluid Flush Automotive Tune-Up Wheel Alignment Wiper Blades TBB


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BIG Story Texas Border Business

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he Ballet Folklórico UT Pan American is thrilled to announce its brand new dance performance Alegría Gira 2014. The dance company will start its tour on Feb. 5 with six shows throughout the Rio Grande Valley and South Texas. Alegría Gira 2014 will explore classical and authentic pieces to take the audience on a colorful and exotic journey during the time of an awe-inspiring performance. It will be a mixed repertory program of restaged works and premieres featuring 35 dancers in an energetic and inspiring performance that brings the stage to life with the color, drama, and excitement of Mexico’s folklórico dance art. The Ballet Folklórico’s 44th season will start with an opening night Gala on Feb. 5 at 6 p.m. at the Casa de Palmas Renaissance/McAllen Civic Auditorium. A dinner will precede a preview showing of Alegría Gira 2014. Tickets for the events are $75 per person. All attendees are requested to R.S.V.P. by Jan. 22 at (956) 665-2230. Public concerts will continue at the McAllen Civic Auditorium on Feb. 6 and at the Harlingen Municipal Auditorium on Feb. 8. The Ballet Folklórico will present Alegría Gira 2014 on Feb. 15 to the



2014 Tour of Ballet Folklórico Alegría presented by UT Pan American Brownsville community at the Brownsville TSC Performing Arts Center. The tour will continue on Feb. 22 at the Weslaco Performing Arts Center. The Ballet will close its 2014 tour with its last show in Laredo, Texas on Feb. 28 at the Laredo ISD Performing Arts Center, which will be hosting the Alegría performance for t h e

All shows will begin at 7:30 p.m. Ticket prices range from $12-$14 for adults, $10-$12 for seniors, and $8$10 for children.

Tickets for the McAllen Civic Auditorium will be available at the Convention Center Box Convention Center Blvd. (Ware Rd. & Exp. 83) or by calling (956) 681-3800 or via www.ticketmaster. com (800-745-3000). Tickets for the Harlingen Municipal Auditorium will be available at its box Blvd., Harlingen, Texas or by calling (956) 2165990 or visiting www. harlingenarts.com. Continued on page 28




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Ten Years and Counting - Edwards Abstract and Title Co. Sponsors the 10th Annual State of Real Estate Forum Texas Border Business

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he State of Real Estate Forum was a the result of progressive thinking and ideas shared by Byron Jay Lewis, Chairman of the Board & C.E.O. of Edwards Abstract and Title Co. and Elva Jackson Garza, Vice President & Marketing Manager. The real estate industry was robust in 2003 and the market was clicking. Commercial and residential properties were being listed and sold at a record pace across the Rio Grande Valley, the state of Texas and the country. During that time, Edwards Abstract Dr. Ted C. and Title Co. had Jones, PhD. expanded operations to the city of Mission and SureClose Transaction Management System, in the market. Progress was also being made in cooperation with introducing E-Recording of transactions

Edwards Abstract and Title Co.’s invited guest speakers over the years have included representatives from Economic Development Corporations, City Manager Panels; Hidalgo and Cameron County Judges; Congressman Ruben Hinojosa and local legislators. Pictured with Dr. Ted C. Jones, PhD are several speakers and guests during the 2012 State of Real Estate Forum: Brandon Linscomb, Stewart Title Guaranty Company; DD Hoffman, Executive Vice President (Edwards Abstract and Title Co.); Patrick Beall, Stewart Title Guaranty Company; Guy S. Huddleston, III, Corporate Ambassador (Edwards Abstract and Title Co.); Fred Sandoval, Pharr City Manager/Pharr Economic Development Corporation; Keith Patridge, President & C.E.O., McAllen Economic Development Corporation and Byron Jay Lewis, Chairman of the Board & C.E.O. (Edwards Abstract and Title Co.). Edwards Abstract and Title Co. As leaders in the title insurance industry, Edwards Abstract and Title Co. saw the need to provide real estate professionals tools and resources that

would directly impact and help their operation. Thus, the State of Real Estate Forum came to fruition. “Edwards Abstract and Title Co.’s journey during the past thirteen decades has been one of

growth, resiliency, commitment to our craft and our customers and most of all to embrace change,” said Byron Jay Lewis. Continued on page 29


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hat a night, McAllen Commissioners Hilda Salinas and Veronica Whitacre with Little Joe of Little Joe and La Familia shared the podium during the McAllen 2014 New Year’s Eve Bash. It was indeed a memorable celebration with one of the greatest performers of all time- Little Joe. More than 4,000 attendees celebrated and welcomed 2014. The City of McAllen, a leader in family entertainment, has made the New Year’s Eve Bash celebration a tradition dedicated to the community. The 2014 celebration marked the 6th year and during these years, the event has brought together thousands of families, hoping the tradition continues for years to come.




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McAllen’s 2014 New Year’s Eve Bash Super Celebration was Spectacular!

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espite the rain and cold weather that did not cooperate, the City of McAllen staff made it happen by moving the celebration inside the McAllen Convention Center. “It was spectacular,” said Christopher Julian, president of Advertir, the McAllen-based party at the McAllen Convention Center. McAllen’s annual New Year’s Eve Bash Celebration was originally going to be held outside in Oval Park in front of the convention center, but cold weather and rain forced it inside. This year there but the entertainment was explosive. The Bash’s musical acts like Whiskey D and Little Joe of Little Joe y La Familia put on a great show at the New Year's Eve Bash. McAllen continues to be a place where people can enjoy a safe, familyfriendly environment no matter what the weather conditions are. The celebration had a genuine holiday spirit illuminated with a laser light show inside the facility, carnival rides, stunt people, magicians, balloon artists, and more entertainment scattered throughout the convention center. Children enjoyed the Kiddie Carnival, as well as various familyfriendly games and activities and the best part of the celebration is that it was an alcohol-free, family friendly event. The City of McAllen wants people and their families to be safe, as they tend to travel as a group. Admission to the New Year’s Eve Bash Celebration was FREE and so was the parking. The entertainment lineup drew a large and varied crowd, performances like Sick/Sea, Little Joe y la Familia and Whiskey D and Costello headlining the bash on three stages in addition to wandering acts.

Mind Magic with David Sage: This modern mentalist has the ability to “read minds,” using his own magical tools and borrowed objects like coins. Playing cards become telepathic links and coins vanish entertainer thrilled folks of all ages with his illusions. Manhattan Show Stilt Walkers: These folks work in construction by day, walking on their death-defying risers to clean windows and build skyscrapers. By night, they are the “Manhattan Show,” shocking and delighting audiences with their funny, daring and shocking stunts. Little Joe y La Familia: Little Joe, who has been in the entertainment business for more than 50 years, helms this Tex-Mex band. The eight-person band mixes up of country, and blues and rock resulting in an original sound that has been popular in the Valley and throughout the state. Costello: This country quintet is known for bridging gaps between the country genre and indie rock. The twang is all in the music, and lead singer Max Moreno brings the indie rock with his soft, smooth vocals. Whiskey D: These Texas outlaw musicians never failed to deliver a rowdy, rocking show, interacting with the audience, hitting the stage hard and always bringing a few surprises up their sleeves. They’ve opened for Pat Green, Randy Rogers and Cody Canada, among many more, and they recently released their debut original album, One Last Shot, featuring audience favorites like “Mama’s Prayers,” “The Score,” and more. Sick/Sea: with sister and brother, Audrey (guitar and lead vocals) and Cameron Scott (drums), and cousin Johnny Garza on bass. The trio released their album Moral Compass last October to critical acclaim, and they spent the better part of this year touring the U.S. They’ll bring their dreamy pop-rock sound as the headliners of the rock stage.

Jeremiah Jay: This 17-year-old rapper hasn’t been in the business for long, but he’s already climbing high and keeping it classy, writing family-friendly songs and keeping hip hop clean and appropriate for audiences of all ages. Clean it may be, but the beats are dirty, getting the audiences to shake, stomp, clap and sing along. LaconiC: This solo rapper hails from Colorado, and he brought his old-school/new-school blend of hiphop to McAllen. The artist is part of the group Flo-Logics, who rap using more intellectual and worldly lyrics, less cash, women, and booze, and more learn, grow and rejoice. The group has opened for major acts in the past, including Bone Thugs N Harmony. The Vangoes: Soulful front man Lamar Jones will represent the peaceloving group called The Vangoes, signing his hits like “Across the Room,” for the crowd. The singer/songwriter is one of the faces of F.R.E.S.H. Mentoring Program (Finally Realizing the Excellence in Showing Honor), an initiative that aims to educate and inspire youth and encourage them to set goals, behave with respect, and pursue higher education. More than 4,000 attendees celebrated and welcomed 2014. The City of McAllen, a leader in family entertainment, has made the New Year’s Eve Bash celebration a tradition dedicated to the community. The 2014 celebration marked the 6th year and during these years, the event has brought together thousands of families, hoping the tradition continues for years to come. The City of McAllen staff achieved a Spectacular 2014 New Year’s Eve Bash Celebration proving once again that McAllen continues to be the place where families, young and old, can enjoy a safe, family-friendly environment.


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6th Annual




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The 6th Annual McAllen together communities


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New Year’s Eve Bash brought from all around!

Mayor Jim Darling was present during the McAllen 6th Annual New Year’s Eve Bash and mingled with community residents as well as law enforcement personnel in charge of keeping everyone safe at the event. Mayor Darling said that, “This is an event that I enjoy and it gives me the opportunity to meet and see many friends.”




 

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McAllen Leading as the during the 2014


Family Entertainment Center New Year’s Bash

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McAllen Commissioners Hilda Salinas and Veronica Whitacre taking part in McAllen’s year end festivities.

Great entertainment and families is a winning combination


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Elections Department Mails Out Voter Texas Border Business

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dinburg, Texas – Hidalgo County Elections Administrator Yvonne Ramón is urging voters to be on the lookout for their new voter registration in their mailboxes earlier this month. out on December 5, 2013 by the Elections Department for use in the upcoming 2014 elections. The new orange cards, which are replacing last year’s yellow

process to vote more convenient. Voters are instructed to check that is incorrect or has been changed,

EDITORIAL GROUP

asking for the public’s help in returning those of deceased individuals, so they may update their records. Mrs. Ramón also recommends residents take note of the precinct number listed to the right of the voter’s birth year. Recent redistricting has expanded the precincts to 257 precincts, and voters need to be made aware of their respective precincts. “Due to recent redistricting and various annexations throughout the county, there may be changes to their precinct number and representation,” said Mrs. Ramón. “Voters need to review identifying their polling location and heading out to vote.” If any irregularities are found

to vote in the elections and inform voters in which voting precinct they reside. As a reminder, voters must present an eligible vote. Presenting their voter registration

if residents have not received their the Elections Department immediately at 956.318.2570. All changes to voter registration

such as the spelling of their name or should match the name on the photo polls. If they don’t match, the voter should

to the county, the Elections Department will mail out an application for a change

Monday February 3, 2013, which is the last day to submit an application to register to vote for the March 4, 2013 primary election. TBB

Building dreams... one loan at a time

1-888-254-3341 eFax 614 S. 12th Street McAllen, Texas 78501

www.TexasBorderBusiness.com Roberto Hugo González -Publisher/ Front Cover Design Gilberto de Los Santos, PhD -Editor -Marketing & Economics Beatriz González -Editor in Chief Patsy Fabela- Co-Editor Jennifer Tovar- Graphic Design Norma J. Martinez Administrative Assistant Maritza J. Rodríguez -Public Relation / Web Roberto H. Gonzalez Sales Director - 956-451-4585 Sal Hinojosa Sr. Sales Executive - 956-655-2652 Roy Martinez Marketing Specialist- 956-227-7726 South Texas Circulation -Circulation Copyright © 2005

All Rights Reserved; This publication may not be reproduced in whole or in part without the expressed written permission of Texas Border Business. Proudly Made and Printed in the United States. We are committed to protecting the environment; we use only recycled newsprint and soy-based inks. TBB



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Final Workshop Explaining The McAllen Business Plan Competition Application Process Texas Border Business

stages in the McAllen area. All ventures must demonstrate market feasibility

the presentation round is a twenty page business plan with an oral presentation. Application guidelines for the 2013 The he McAllen Chamber of customary lenders. McAllen Business Plan Competition are Commerce T h e currently available and the competition at the McAllen McAllen Economic is intended to Chamber of Development Corporation simulate the realCommerce building join forces to foster world process located at 1200 new business creation of entrepreneurs Ash Ave. McAllen, with a $5,000 award to soliciting start-up Texas. The new a great business plan at funds from earlyapplication deadline The McAllen Business stage investors is January 15, 2014 Plan Competition. The and venture at 5:00 pm. new deadline for the T o competition is January judges function facilitate the 15, 2014. The competition as venture application process, Steve Ahlenius, is for new, independent, capital investors Keith Patridge, President the McAllen President & CEO of deciding on which & CEO of the McAllen Chamber will offer the seeding or start-up the McAllen Chamber business venture Economic Development an information they would most session on January Corporation. likely fund. The quality of 9, from 9:00 AM the idea, the strength of the to 11:00 AM at management team, and the clarity and the McAllen Chamber of Commerce. persuasiveness of the written plan and Registration is required to attend the information session. There is no cost decisions. Ultimately, the winning team to attend. For additional information should be the team in which the judges regarding the McAllen Business Plan would most likely invest money. Competition grant awards, please The competition is divided into contact Eduardo Millet at 956-682-2871 two phases. The selection round is based or emillet@mcallenchamber.com. TBB on a four page executive summary, and

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Continued from page 17

BIG Story... Tickets for the Brownsville Performing Arts Center, the Weslaco Performing Arts Center and the Laredo ISD Performing Arts Center will be available for purchase at the door one hour before the show. All shows will begin at 7:30 p.m. Ticket prices range from $12-$14 for adults, $10-$12 for seniors, and $8-$10 for children. On Feb. 6, the McAllen Civic Auditorium will host Ballet Folklórico UT Pan American for a matinee show starting at 10 a.m. It will be entirely dedicated to audiences of public and private schools’ students and teachers. The Weslaco Performing Arts Center will offer the same opportunity to its area’s schools on Feb. 21 at 1 p.m. Tickets are $3 per student/teacher. Teachers interested in attending may 2230 to request a reservation form. The Ballet Folklórico UTPan American is under the direction of Francisco Munoz, artistic director, and Maria Oralia Munoz, administrative director. Members of the 2013-2014 Ballet Folklórico are Mariana Adame, Joel Arcíbar, Keyla Siboney Cadena, Anthony Carrillo, Alejandro Ivan Casillas, Magín Betsaida Cervantes, Annalysa Cruz, Elizette Davila, Fancy De Leon, Ricardo Flores, Zeidy Enedy

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Ten Years and counting ... “I am very proud of our teams in Hidalgo and Cameron Counties as we forge forward and continue to serve the Rio Grande Valley and South Texas,” he added. A very important component and partner to the ongoing success of the State of Real Estate Forum is Dr. Ted C. Jones, PhD. He currently serves as Senior Vice President & Chief Economist for Stewart Title Guaranty Company and Director of Investor Relations for Stewart Information Services Corporation (NYSE-STC). Dr. Jones has reserved time on his schedule to be in the Valley as the key note speaker for the past eight years. His recognized specialty is applied real estate research. An accomplished speaker, he typically gives more than 150 presentations across the nation on real estate and the economic outlook each year. The State of Real Estate Forum was created as a unique program that provides the latest data related to the local, state and national economy and real estate industry. In previous years, Dr. Jones has head lined the State of Real Estate Forum with statistics on the commercial and residential housing on the economy; oil and gas production and various other indicators that affect the overall economy. The 10th Annual State of Real

Estate Forum will be held on Wednesday, January 22, 2014 at the McAllen Convention Center located at 700 Convention Center Blvd. Registration begins at 8:30 a.m. and the program will start at 9:00 a.m. with Dr. Ted Jones’ presentation on The New Normal for the Economy and Real Estate. Edwards Abstract and Title Co. is pleased to welcome Senator Eddie Lucio, Jr. as a guest speaker. His presentation will be scheduled from 10:00 to 10:30. With the beginning of the 84th Texas Legislative Session at hand, Senator Lucio will highlight some of the bills, laws and legislative matters that will affect Texans during 2014. Senator Lucio has served the Rio Grande Valley and the state of Texas as a House Member during 19861990 and elected to the Senate in 1991. In addition to his Senate Committee assignments, Senator Lucio serves on the Texas Legislative Council he created and sits on the Interagency Task Force on Children with Special Needs and serves as chair of the Texas Tourism Caucus. He also represents Texas on a number of national committees. In 2003, Senator Lucio was honored by his colleagues when they elected him President Pro Tempore of the Senate for 78th Legislature. During his career, Senator Lucio's priorities have focused on public and higher education; economic development; Continued on page 32






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Taco Palenque Opens 2nd Taco Palenque ribbon cutting ceremony, Senator Lucio attended

Don Pancho Ochoa, family, and special guests took part in the ribbon cutting ceremony and grand opening of the second Taco Palenque in Brownsville. By Roberto Hugo González Texas Border Business

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the opening of the second Taco Palenque was held in Brownsville. The Ochoa family, owners of the chain of restaurants were surrounded by family, their friends and special guests that took part in the presentation and ribbon cutting ceremony of one of the most popular and high growth Mexican restaurants of South Texas. Francisco Ochoa, Jr. said to Texas Border Business that their company is comprised of three brands and employs approximately 1,200 employees in Laredo, Houston, San Antonio and the Rio Grande Valley. Their three brands in the market place are: Taco Palenque, Palenque Grill and Palenque Chicken. The Ochoa family is a great example of how a Hispanic family operates in unity. The father, D o n

Pancho, his sons and family all participate in a joint venture and make decisions on future stores. It is important to say that Don Pancho, the patriarch of the family, is the creator of Pollo Loco that acquired success worldwide. Later, he sold the U. S. rights and continues operating in the Mexican market. Don Pancho is a natural born chef; he entirely is responsible for the tasty and popular dishes of all the restaurants. The sons, even though they are mostly occupied in administration, have learned a lot from him and from time to time, they are now providing their opinion on new dishes. Just recently, the Ochoa family formed a joint venture and corp. and named Francisco Ochoa, Jr. as the Director of the Board. “We meet once a month and discuss everything about the management of the company as well as future locations,” Francisco, Jr. stated. Their success has been due to consistently providing the which doesn’t vary from restaurant to restaurant. Their company is also

Mariachi music made the celebration unique.

known and recognized for the great service their employees provide to customers. “It’s our philosophy. We demand high quality in food preparation as well as attention to customers. Our customers are our bosses,” Francisco Jr. said. Francisco said that his father Don Don Pancho Ochoa showing an iPhone photo of Pancho is the diamond. his son Jose dressed in Chef’s uniform. Jose is attending the culinary college in San Antonio. and seasonings. I have contributed to some of the asked Don Pancho how he felt that dishes but in reality he is the creator. his sons are now all involved in the Don Pancho showed Texas business. “I am proud and happy, Border Business a photo of Jose his especially because they are growing youngest son who is now attending a them better than I did.” culinary school in San Antonio. “I am Carlos Ochoa is in charge very proud,” he said. of marketing but also takes on very On the other hand, much of the administration of the Francisco, Jr. said that Jose is very company. good in cooking so the professional training that he is acquiring will be a was opened in 1987 in Laredo great advantage for the restaurants. Texas, just a few years after Don “Le Cordon Bleu's standard of Pancho sold the U. S. rights excellence is what we have adopted to his very popular in our company,” Francisco, Jr. said. Pollo Loco. Texas Border Business

Friends who attended Taco Palenque ribbon cutting.


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Location in Brownsville

Maria C. Hall, president of the Brownsville Chamber of Commerce greeted the Ochoa family with open arms. “They have great vision in selecting locations, this is their 2nd location in Brownsville, and we welcome them.”

Don Pancho Ochoa and his long time friend Raúl González Salinas, a retired Federal Bureau of Investigation agent and now mayor of Laredo.

Carlos Ochoa, Don Pancho Ochoa, and Francisco Ochoa Jr.

Greeters of the Brownsville Chamber of Commerce

The entire management team that operates Taco Palenque.

Brownsville friends

Mr. and Mrs. Francisco Ochoa, Jr. and daughters

The Ochoa’s with special guests






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Continued from page 29

Ten Years and counting ... access to quality health care; and the needs of children, the elderly, and those with special needs. Senator Lucio has passed hundreds of bills, including those creating the University of Texas Health Science Center-South Texas. On December 12, 2013 Senator Lucio acknowledged the occasion of the University of Texas System Board of Regents vote to name the new System university as the University of Texas Rio Grande Valley that will include the medical school. Ismael Delgado, Executive Director of the San Juan Economic Development Corporation has also accepted the invitation to participate in the State of Real Estate Forum. The City of San Juan has made a name for itself by attracting several dealerships along Interstate 2 (formerly known as Expressway 83). Future plans to continue the cities vibrant growth will have an important impact on commercial and residential potential in the community. Delgado worked for The University of Texas Pan American for over seventeen years. During his tenure, he contributed to economic, business, and community development, including providing technical assistance to businesses, organizations.

His presentation will

cover: Unique Strategic Regional Location & Economic Direction; Industry Cluster as an Anchor for HighEnd Retail Development and Unique Opportunities in the city of San Juan. He is scheduled to speak from 10:30 to 11:00 a.m. Edwards Abstract and Title Co. is one of the largest independently owned title insurance providers in the South Texas region with seven locations. As of 2010, the addition

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beautiful City of the Valley. Water and electricity available and ready for you to build whatever you want and ideally located in an area of unprecedented growth and a bright economic outlook! Call 956-534-3344 today and buy your 25 Acre Ranch before someone else does! TBB

Cameron County expanded the title insurance provider’s service area to Harlingen, Brownsville and South Padre Island and the surrounding communities. Edwards Abstract and Title Co. also operates four branch fastest growing areas in the nation, with full service locations in Edinburg, Weslaco, McAllen and Mission. The company was established in 1880. Edwards Abstract and Title Co. is proud to announce that move to a new and more convenient location. Effective January 6, 2014, the Brownsville Team will be operating at 1075 Paredes Line Road. For more information regarding the 10th Annual State of Real Estate Forum, contact Elva Jackson Garza, Vice President/Marketing Manager at elva.garza@edwardstitleco.com or 383-4951. TBB

Continued from page 28

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University of the Incarnate Word announces Veronica Vela Whitacre BA ’81 as 2013 Alumni of Distinction for Service in Mission Texas Border Business

Science, Easter Seals, the Hispanic Scholarship Fund (now known as an Antonio – The STARS), the McAllen Community University of the Incarnate Development Block Grant (CDBG) Board and the Muscular Dystrophy Alumni Relations has announced that Association. She is past Sponsorship Veronica Vela Whitacre, a 1981 graduate Chairman of the McAllen Junior League of Incarnate Word College, now the and currently serves as the Collage & University of the Incarnate Word, Sponsorship Chair of the International has been named the 2013 Alumni of Museum of Art and Science. Distinction for Service She is a founding in Mission. She will member of the UIW be formally recognized Alumni Association at the university’s Board, has assisted fall commencement with organizing UIW ceremony set for Sunday, recruitment events in the Dec. 8 in San Antonio. Rio Grande Valley, has A native of nominated students for McAllen, Texas and a the McCracken Alumni graduate of McAllen Referral Scholarship and High School, Whitacre has organized numerous earned her elementary visits for McAllen High bilingual education School students to the Veronica Vela UIW campus. She Whitacre currently is University of Texas embodies the UIW Mission commissioner with the Pan American (UTPA) in countless ways and has City of McAllen in 1984 and is also a instilled these values in her graduate of Leadership sons, not only by telling McAllen. Whitacre’s family roots and them about the importance of service but civic involvement can be traced back by demonstrating it through working in for more than 50 years. She continues the community. this family tradition by actively Whitacre’s business style is serving on the boards of various non- based on research, active listening and being proactive. She currently works Whitacre was elected to serve as City as the corporate director of operations Commissioner for District 6 in McAllen. and marketing for Lee’s Pharmacy She also serves as a member of the board in McAllen where she oversees 90 of directors for the Boys and Girls Club employees at two stores. She is known of McAllen and is actively involved in for her tenacity, positive attitude and fundraising efforts for that organization. solid work ethic. She was also recently reappointed as a Whitacre is married to UTPA board member of the McAllen Education Professor Dr. Michael Whitacre. They Foundation. have two sons: Joseph Avery and Julian Whitacre has served on Anthony. Joseph Avery is a UIW numerous charitable boards including graduate student and Julian Anthony is Our Lady of Sorrows Catholic School, a student at the University of Texas at the International Museum of Art and Austin. TBB

S

Judge Ricardo Rodriguez Seeks District Attorney Job

H

e went from picking watermelons in the

to the classrooms of the University of Texas San Antonio. He attended college on a cross country and track scholarship. After receiving his degree in Business Administration-Accounting, Judge Ricardo Rodriguez was accepted and began studying law at the Thurgood Marshal School of law at Texas Southern University. After passing the bar, he returned to Edinburg to start what became his successful practice. The opportunity to get on the bench became available with the death of the 92nd District Judge. He mounted a successful campaign and was elected. He had been on the bench of the 92nd District Court for seven years until he resigned late last year to seek a District Attorney, challenging 30-year veteran District Attorney Rene Guerra. When he announced his candidacy, Rodriguez told the audience at his campaign kick-off, “I am not stepping down, I am stepping up to the challenge, for you.” He is committed and says, “When I ran for judge and won, I promised and took an oath that I would follow the laws, that I would follow the Constitution of the United States and Texas, and I did that; the same with the the voters that I would treat everyone with dignity and respect and I have done that. I promised them that I would give everyone a fair shake in the court system, and I promised that I would protect the integrity of the court, the judicial system.” He adds, “Those are the same

things I am promising the citizens of this county as district attorney.” He wants to take a more aggressive approach in the implementation of the victim assistance program, speeding up the process of getting the accused through the court system to prevent overcrowding of the jails and save the county money, rehabilitate individuals, and at the same time protect the law abiding community. Asked about how his past has prepared him to seek the district attorney’s job, Rodriguez says, “We have are in. As an attorney you have to follow certain rules and procedures, you have to be familiar with the rules of evidence. So with the transition as a judge, everything that we learn practicing, it helped. But now as a judge, this is a person who is making decisions… with peoples lives, liberty, and properties.” Judge Rodriguez says it is passion that sets him apart “I think the passion to serve, to do a good job. I am passionate about making a change in the what’s being done, by doing more.” Judge Rodriguez is married to Deyanira Medina Rodriguez, who he says he admires and respects. “From her I have learned to be strong, and stronger, because she is a strong woman. He explains, his wife comes from a single parent home, raised by a mom who had eight children. My wife has shown me responsibility, dedication and family values. She has given me everything that I need to be successful.” They have three children, ages 15, 13, and 8 years old. TBB


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Peter Dabrowski, Music Director/conDuctor

Presents

From

Broadway to saturday, February 1, 2014 Mcallen civic center 8:00PM

Mercedes benz of san Juan Guest artist Philip Johnson, marimba

to buy tickets, go to: Mcallen convention center 700 convention center blvd. (ware rd/exp. 83) Via Phone - call ticket Master 1-800-745-3000

of San Juan

-PPLJOHUPMPXFSZPVS QIPOFDPTUT .POUIMZ1SJDFT4UBSUJOHBU



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7JSUVBM0รณDF

)PTUFE1#9

)PNF4FSWJDF

4*15SVOLT

$BMM $MJDL PS4UPQ#Z

XXX6$DPNt(FPSHF.D7BZ%SJWFt.D"MMFO 5FYBT

54FSWJDFT

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Texas Border Business

I

On November 14, 2013,

t was October 17, 2013 when the City of McAllen, McAllen Miller International Airport, the McAllen Convention and Visitors Bureau, and City leaders announced plans of

welcomed McAllen celebrating the

San Luis Potosi.

from City of San Luis PotosĂ­ and Tourism. This was an opportunity to mingle and handshaking between

was scheduled for November 14th, 2013. Flights, which now depart out of McAllen to San Luis Potosi, Mexico on Tuesdays, Thursdays, and Sundays, with enhanced seasonal service during the Easter and Christmas vacation periods. As a celebration of the scheduled which departed from McAllen at 2:05 p.m., arriving in San Luis Potosi at 3:35 p.m. with City leaders, airport management and chamber members.

immediately after a Guided Tour for Historic center of San Luis Potosi. In the itinerary was included a dinner presentation with members of local

During this tight trip of multiple activities included the Huasteca Potosina region visit as well as Tamasopo and Micos waterfalls, the Huahuas pit cave, and the Pueblo MĂĄgico of Xilitla (Magic town), Surrealistic Garden of Edward James. The visiting group from McAllen stayed at Hotel Mission Valles, in Ciudad Valles, the main city of the Huasteca Potosina region.

Tourism operators, hoteliers and authorities of Ciudad Valles invited the McAllen group to dinner that night. The business alliance that the McAllen/Miller International Airport and the City of McAllen created with the Mexican Airline Aeromar has been one of the most strategic moves for McAllen and the service started a few weeks before Christmas to San Luis Potosi created additional turism for McAllen and the region as well as for San Luis Potosi. As of 2010, the state of San Luis Potosi has a population of more

than 2.5 million according to the Instituto Nacional de Estadisticas y


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Luis Potosi from McAllen

Nowadays the city is one of the main industrial centers in central industry. A number of foreign industries invested in San Luis Potosí in the last decades thanks to its strategic location for trade, as the city is located halfway between México City and the United States border, as well as in the middle of the triangle formed by Mexico City and the other two largest cities of the Republic, Guadalajara, Jalisco and Monterrey, Nuevo Léon. Lic. Jaime Sacal, Director of Sales and Marketing for Aeromar Airline pointed out that they have a week with additional operations on holidays and vacations.” He pointed out that they potential for business travelers, mainly in the areas of automotive,

energy, agriculture and certainly in regards to the maquiladora industry. Sacal also added that their perspective is regional, both around San Luis Potosi (SLP) as the Rio Grande Valley, including Reynosa. “This is what we see that unite both destinations and of course the shopping, friends and family.” He told Texas Border Business during an Exclusive interview that the state of SLP has extensive relationship with Texas in service will allow them to link the two destinations, especially joining the north central and the lower part of Mexico with the Rio Grande Valley. San Luis Potosi has long been a favorite spot for many Rio Grande Valley residents. Aeromar’s direct service from McAllen makes it that much easier to travel to this popular destination. According to the city of

attending to this Fam trip, offering international travel boosts the City of McAllen’s economic development, while also providing convenience for the business and leisure traveler. TBB


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Texas Border Business January 2014