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2012 /


At Teva, we’re all about helping you Live Better Stories. We all have very different lives; different day jobs, different hobbies, different passions. But if there’s one thing we can all agree on it’s this; we like a good story. You never know when a story will strike, which is why we make shoes that are ready to help you grab it when it’s in front of you. There’s nothing worse than hearing an amazing story and knowing that you could’ve been part of it if you didn’t bail. So here’s a simple solution: next time, don’t bail. Strap on a pair of Tevas and go find your story.


PROOF OF LIFE

Look around your house, and you’ll probably find a lot of stuff that looks like junk. A ripped shirt, an old business card, a worn out pair of shoes. But ask yourself, if this is junk, why am I still hanging on to it? How does it keep surviving spring cleanings, yard sales, moves and purges? I’ll let you in on a little secret, all that stuff ... it’s not junk. It’s the three-month trip you took after college. The party you swore you’d never talk about. It’s the day you discovered a new passion. Or the day you went a little too far in pursuit of it. It’s laughs, gasps, and holy shit moments … and it’s all yours. Others might see junk, but you see your stories, sealed and preserved … evidence that you’ve lived a life worth telling. Junk? Nah. It’s your proof of life.


"Nothing is softer or more flexible than water, yet nothing can resist it.” – Lao Tzu Photographer: Tony Czech / Location: Kauai, Hawaii / Shoe Featured: Fuse-ion


Opposite page (top to bottom): Fuse-ion M, Bomber Flip, Gnarkosi, Fuse-ion W, Cherry Bomb 2


Photographer: Jason Lee / Location: Orlando, Florida / Teva Athlete: Matt Hooker Shoe Featured: Fuse-ion


Shoe Featured: Fuse-ion Teva Athletes: Casper Van Kalmouth (Kayak), Matt Hooker (Wake)


Photographer: Tony Czech / Location: Kauai, Hawaii / Shoe Featured: Fuse-ion


“A journey is like marriage. The certain way to be wrong is to think you control it.” – John Steinbeck Photographer: Chris Burkard


Opposite page (top to bottom): Mush Frio Lace ion-mask™, Churn W, Churn M, Churn Evo


Photographer: Tony Czech / Location: Kauai, Hawaii


Shoes Featured (clockwise from top left): Mush Frio Lace ion-mask™, Ewaso, Churn Evo, illum 2


"Hiking is just walking where it's okay to pee." - Demetri Martin Photographer: Tony Czech / Location: Kauai, Hawaii / Shoe Featured: Royal Arch WP


Top to bottom: Reforge eVent速, Riva Leather Mid eVent速, Forge Pro Mid eVent速, Sky Lake


Photographer: Tony Czech / Location: Kauai, Hawaii / Shoe Featured: Reforge ion-mask™


Shoes featured (clockwise from top left): Raith Storm WP Mid, Tellico WP


PAIR FOR A FOOT

The Teva Cleanup Project We were born in ’84 on the Colorado River, so we’ve kinda got a thing for water. We like being around it. We like swimming in it, floating on it and skimming over it. We like seeing it and tasting it. We like it all over us, around us and inside of us (is this getting awkward yet?). So when we see dirty water, we get pretty worked up. So much so, that in 2011 we launched A Pair for a Foot and decided that for every pair of shoes we sell, we’ll help clean up a foot of shoreline somewhere in the world. In 2012 we will clean 4.4 million feet of shoreline — that's longer than the coast of California. Find out more at teva.com/cleanwater.


"Bicycling is a big part of the future. It has to be. There's something wrong with a society that drives a car to workout in a gym." — Bill Nye the Science Guy Photographer: Tony Czech / Location: Las Vegas, Nevada / Teva Athlete: Jeff Lenosky


Opposite page (top to bottom): The Links Mid, Crank, Joyride Mid, Roller, Freewheel


Photographer: Tony Czech / Location: Virgin, Utah / Teva Athlete: Cam McCaul


Photographer: Tony Czech / Location: Virgin, Utah Teva Athletes: Cam McCall, Kurt Sorge, Sam Pilgrim


Shoes Featured (clockwise from top left): The Links, Joyride, The Links Mid Teva Athletes: Jeff Lenosky, Cam McCaul, Kurt Sorge


“You have freedom when you're easy in your harness.” – Robert Frost Photographer: Tony Czech / Location: San Francisco, California


Top to bottom: Mush Atoll Ankle Boot, Clifton Creek, Mush Atoll Chukka, Cedar Canyon Suede


Shoes Featured (clockwise from top left): Mush Atoll Chukka, Mush Atoll Ankle Boot, Cedar Canyon Suede, Cedar Canyon Leather, Haley Boot


Photographer: Tony Czech / Location: San Francisco, California Shoes Featured (left to right): Mush Atoll Ankle Boot, Mush Atoll Chukka


“The ski bum trades security for face shots, the future for the moment. Considering how hollow the promise of a corporate career has become, who can say the ski bum is not the wiser investor in his or her youth?� - Unknown Photographer: Tony Czech / Location: Lake Tahoe, California / Shoe Featured: Chair 5


Opposite page (top to bottom): Chair 5, Bormio, Lenawee WP, Jordanelle


Photographer: Tony Czech / Location: Lake Tahoe, California / Shoe Featured: Chair 5


Photographer: Tony Czech / Location: Lake Tahoe, California


Shoes featured (clockwise from top left): Jordanelle, Riva Winter Mid WP, Chair 5


Š2012 Teva All rights reserved. TEVA is a registered trademark of Deckers Outdoor Corporation (NASDAQ: DECK). Deckers is a registered trademark of Deckers Outdoor Corporation. Spider Rubber, Terra-Fi, Pretty Rugged and Mush are all registered trademarks of Teva. SpiderXC, Spider365, ShocPad, Drain Frame, SSR, Durabrasion are all trademarks of TEVA. Microban Zinc is a registered trademark of the Microban Products Company. eVent fabrics, 'let the sweat out', and designs are trademarks of the BHA Group, Inc. Vibram is a registered trademark of Vibram Corp. All webbing designs are copyrighted property of TEVA and Deckers Outdoor Corporation. U.S. patent numbers 4584782, 4793075, 5056241, 6128835, 6061929, D 458-009S Catalog printed in the U.S.A www.teva.com


Teva Canada Lookbook 2012