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web. HTTPS - A secure web page using SSL encryption visible as a lock or key on the page. INTERNET - First known as the ARPANet and initiated by the US Government in 1969. The internet allows any computer with permission to get information from another computer. KEYWORDS - Words used by search engines to determine the topic of a given page. KEYWORD DENSITY - How often a keyword or keyword phrase is used on a given web page. LATENT SEMANTIC INDEXING - LSI is an algorithm used by Google to determine how words are related to each other in the context of a web page. M-COMMERCE - Online commerce transactions performed on a mobile device. META TAGS - Applying detailed labels to web page objects to enable easier management. Meta data commonly includes a web page's description and keyword listing. MMS - Multimedia Messaging Service that allows the transmission of sound and video content to a mobile device. MULTICHANNEL MARKETING - The use of websites, email, mass media, direct mailings etc., to enhance brand awareness. PAYMENT PATH - An application used to enable secure financial processing for a web based business. Authorization, payment capture, authorization reversal, credit and settlement should all be integrated within. PERSONALIZATION - Acquiring metrics on visitors to your site using forms or tracking the links they used to deliver a more specific experience to the user. PPC - Pay Per Click are sponsored advertisements usually located outside the normal search listings area on a page. REVIEWS - Subjective comment about a service or product posted by a user on your site. SCENARIOS - Targeted interactions to increase brand awareness and loyalty using various channels throughout the entire customer life cycle. Goals, interactions and metrics are the foundation of this. SEM - Search Engine Marketing are methods used to maximize the visibility of web sites on search engine results pages. SEO - Search Engine Optimization are techniques used to improve the quantity and quality of visitors to a website. SOCIAL NETWORKS - Websites that link users to create an ever increasing web of contacts. SPIDER - These are programs written to search the web for indexing purposes as well as others. SSL - Secure Sockets Layer is a protocol for transmitting private content via the internet. TAG CLOUD - Visually emphasizing user generated content tags to draw the users attention where you want it. TITLE TAG - A meta data element that determines the title that shows up in your browser and it is also the hyperlink that shows on search engine results pages. UNIFORM RESOURCE LOCATOR - A URL is a web address. WEB SYNDICATION - The process of portions of a website being available to other sites. WIDGETS - These allow the user to alter how they interact with an application. Join me next time, when we continue to increase your SEO knowledge.
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