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In order to know how to fix any issues your site may have, you first need to understand what it is you are looking for and talking about. We will start this collection of Knols with a focus on strengthening your vocabulary. There is nothing worse than having someone try to assist you and you realize you have no clue what they are talking about. This will help fix that. 301 REDIRECT - Method of redirecting an old webpage to a new location. ADWARE - Advertising software that enables smoother advertising downloads. AJAX - Asynchronous JavaScript XML has the purpose of increasing the speed, interactivity and usability of web pages through increased responsiveness. AFFILIATES - Using links on an e-commerce website to link to another e-commerce website, possibly generating revenue for the first site as well as the second. ALT TAG - An HTML attribute typically used within the IMG tag to provide alternate text when images cannot be displayed. ANCHOR TAG - An HTML tag that allows you to create a link to another document or web page or to a bookmark within the current web page. B2B - Business to business. B2C - Business to consumer. BLOG - Personal web pages, written as a journal chronicling the users daily life. C2C - Consumer to consumer using the internet for reselling goods. COMMUNITY OUTREACH - Using social media (Facebook, Twitter, Foursquare, etc. ) to build strong personal relationships with consumers with similar interests, thereby increasing customer loyalty. CPA - Cost Per Acquisition is the fee paid to an affiliate marketer for driving a particular action or event on your site. CPC - Cost Per Click is the typical rate of measuring the expense involved with measuring traffic. CSS - Cascading Style Sheets, enhancements within HTML, allow web developers to define how standard presentation elements (headers, links, font styles, graphical layouts, color, etc.) should appear on all pages using that style sheet. CTR - Click Through Rate is the standard method of measuring the success of an online advertising campaign. This is calculated by dividing the number of users who clicked on an ad by the number of times the ad was shown. CRM - Customer Relationship Management must be a fundamental part of your online business. It is vital to deliver reliable, responsive and diligent service to your enterprise's customers. DIGITAL CERTIFICATE - A unique ID assigned to a user or application by a Certification Authority (CA). It includes the user's name, serial number, expiration date and encryption keys. DNS - Domain Name System is an internet service that translates alphabetic domain names into 4 byte IP addresses. FEEDS - A data format used to facilitate frequently updated content. GOOGLE PAGERANK - This is a numeric value that represents how important a page is on the


web. HTTPS - A secure web page using SSL encryption visible as a lock or key on the page. INTERNET - First known as the ARPANet and initiated by the US Government in 1969. The internet allows any computer with permission to get information from another computer. KEYWORDS - Words used by search engines to determine the topic of a given page. KEYWORD DENSITY - How often a keyword or keyword phrase is used on a given web page. LATENT SEMANTIC INDEXING - LSI is an algorithm used by Google to determine how words are related to each other in the context of a web page. M-COMMERCE - Online commerce transactions performed on a mobile device. META TAGS - Applying detailed labels to web page objects to enable easier management. Meta data commonly includes a web page's description and keyword listing. MMS - Multimedia Messaging Service that allows the transmission of sound and video content to a mobile device. MULTICHANNEL MARKETING - The use of websites, email, mass media, direct mailings etc., to enhance brand awareness. PAYMENT PATH - An application used to enable secure financial processing for a web based business. Authorization, payment capture, authorization reversal, credit and settlement should all be integrated within. PERSONALIZATION - Acquiring metrics on visitors to your site using forms or tracking the links they used to deliver a more specific experience to the user. PPC - Pay Per Click are sponsored advertisements usually located outside the normal search listings area on a page. REVIEWS - Subjective comment about a service or product posted by a user on your site. SCENARIOS - Targeted interactions to increase brand awareness and loyalty using various channels throughout the entire customer life cycle. Goals, interactions and metrics are the foundation of this. SEM - Search Engine Marketing are methods used to maximize the visibility of web sites on search engine results pages. SEO - Search Engine Optimization are techniques used to improve the quantity and quality of visitors to a website. SOCIAL NETWORKS - Websites that link users to create an ever increasing web of contacts. SPIDER - These are programs written to search the web for indexing purposes as well as others. SSL - Secure Sockets Layer is a protocol for transmitting private content via the internet. TAG CLOUD - Visually emphasizing user generated content tags to draw the users attention where you want it. TITLE TAG - A meta data element that determines the title that shows up in your browser and it is also the hyperlink that shows on search engine results pages. UNIFORM RESOURCE LOCATOR - A URL is a web address. WEB SYNDICATION - The process of portions of a website being available to other sites. WIDGETS - These allow the user to alter how they interact with an application. Join me next time, when we continue to increase your SEO knowledge.

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