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It's good practice to adhere to to accessibility guidelines, and means people with disabilities will find your website easier to use. Wave is a tool to evaluate how accessible your site is - it will show you what you're doing right, and where you can improve. W3C link checker It's easy to get links right when you first add them to your website. But as your site grows, pages change. The same happens to external sites too, so links which once worked often end up at a 'page not found' error. This link checker scans every link on your web pages, telling you which ones work, which ones don't - and exactly what's wrong with them. Site Monitoring with Site24×7 - this free online service pings your site hourly and graphs response times and warns you if the site goes off line. For a few dollars a month, you can get checks every 5m and SMS alerts. Wordpress Wordpress is probably 1 of the greatest tools to be introduced to the web in the last few years. It was originally intended as a blogging tool but now - with the great range of Theme templates, widgets and plugins you can create a fully fledged website without having to write any code yourself. You dont have to create blog posts but can just create a site which has pages. Plugins such as SEO for Wordpress even help optimize your content for SEO without you having to understand this too heavily. Google Tools Google Webmaster Tools Your best insight into how Google's search engine sees your site, statistics of the googlebot's activity on your site. You can even adjust the crawl rate of the googlebot on your site ie. this is useful if the googlebot is taking up alot of bandwidth and throttling your site. Google Analytics Completely awesome, interactive, online site statistics. Google AdSense Sign up for AdSense and you can make money by putting Google provided ads on your site. Google generate the code for you so you don't even have to write any yourself. Technorati If you haven't done it yet, registering your site with Technorati will help you track your interactions with the blogosphere. Who links to you and how much authority your site has. Warning: addictive! Alexa Yes, I know it's the subject of much debate but if you get reasonable amounts of traffic, Alexa is one useful way of benchmarking your traffic against other popular sites. It's also a useful way of seeing who is linking to your site. Feedburner Feedburner provides site statistics, simplifies RSS feeds, does some social network bookmarking
(Digg etc.) and some other stuff. There's a WordPress plug in that automatically switches existing RSS subscribers over to a Feedburner feed. If you are completely new to the topic of how to make a website then you might find it useful to check out our article 'Starting Web Development' first.
About this Author Jon Jackson http://www.springwebdevelopment.com/
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