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World of Coffee – Speakers and Topics – Friday World of Coffee 2006: conferences, lectures and speakers Daily conference schedule (lectures are in English; platform discussions in English/German) Tracks: the following topics will be discussed • Sustainability – How to support origin countries? – Friday • Origin Countries – Their products, specialities and strategies – Friday • How to be a winner – Special track team building and marketing – Friday • Traceability – Different aspects of traceability. What is possible? – Saturday • The best cup – All parameters for the best possible cup of coffee – Saturday • Meetings – AGM SCAE, presentation SCAs, Tour, Final ceremony – Sunday Tickets Holders of conference tickets can choose freely between all the lectures and platform discussions. Please note that the number of seats in the lecture rooms is limited to 40 persons, so please arrive early. If demand for one of the topics is particularly high, it will be repeated on the Sunday – the decision do so will be taken at the event itself. You may order your conference ticket online at www.starticket.ch. The conference ticket also gives access to the exhibition and championships. Conference ticket for 3 days: CHF 350.- (non-members) / CHF 300.- (SCAE members) Conference ticket for 1 day: CHF 220.- (non-members) / CHF 190.- (SCAE members)

Conference – Friday, May 19 Track 1 – Sustainability Lectures in English, platform discussions with English/German interpretation Lecture 1A, 1000-1030, Room 1, 40 places A fresh look at fairtrade Is it a way of salving the conscience of First World consumers? Why do people buy into fairtrade concepts? Kathryn Wheeler, UK MA student, University of Essex; awarded funding from the Economic and Social Research Council to carry out PhD research on fair trade from a sociological perspective. Lecture 1B, 1045-1115, Room 1, 40 places Breaking the cycle: the Worldwide Sustainable Fund Are coffee business structures fragile? Are we aware of the threats and opportunities? Walter Zwald, Switzerland Director of WZ Coffee Buying & Consulting. Member of the European Coffee Federation for 14 years; initiator of the worldwide sustainable fund. Lecture 1C, 1130-1145, Room 1, 40 places 15 years of fairtrade in Switzerland Facts and figures about the development of fair trade, taking the example of Switzerland. Impact of fair trade on coffee producers in Latin America. Future perspectives. Sandra Frieden, Switzerland Product and Key Account manager at Max Havelaar Foundation, responsible for coffee, cocoa and honey. Marketing specialist, used to work for different companies on product and brand management.

Lecture 1D, 1315-1345, Room 1, 40 places To be announced Podium 1, 1400-1500, Hall 1, 300 places Sustainability under the microscope The speakers on this track will discuss opportunities for the future. Simultaneous English & German translation Lecture 1E, 1500-1530, Room 1, 40 places Triple A: the Nespresso programme Nespresso personnel Lecture 1F, 1545-1615, Room 1, 40 places Utz Kapeh: sustainability for the main market Are certifications and transparency really changing the coffee industry? Which companies are taking a structural approach and what is this doing for business? David Rosenberg, Netherlands BSE in Engineering at Princeton, MA in Environmental Economics at Boston University Ran a white-water rafting company in Costa Rica, was Director for Corporate Social Responsibility at Royal Ahold (retailer), since 2003 Director of Utz Kapeh Foundation. Lecture 1G, 1630-1700, Room 1, 40 places Claro: the concept of a single distributor The benefits of fair trade for small producers will be explained and reasons why cost covering prices are possible. An analysis of global players. Claro’s own brand concept. Max Leuzinger, Switzerland Studies in commerce and logistics. Was cofounder of Max Havelaar Switzerland and inspector for Fair Trade Labelling Organization FLO. Current member of FLO’s Stan-

dards and Pricing committee. Responsible for support at Claro’s. Lecture 1H, 1715-1745, Room 1, 40 places Rainforest Alliance: environmental aspects. Rainforest Alliance is an international nonprofit organisation, dedicated to promoting best management practices in the forestry, agriculture and tourism sectors. The impacts of their work so far and future opportunities. Sabrina Vigilante, USA BA in English and Anthropology at Tulane University, MBA in International Business from Bryant College. Senior Marketing and Business Development manager for Rainforest Alliance, engaging companies throughout the coffee supply chain to adopt responsible land use. Conference – Friday, May 19 Track 2 – Origin Countries Lectures in English, platform discussions with English/German interpretation Lecture 2A, 1000-1030, Room 2, 40 places The new image of robusta coffee For a long time, robusta coffee had a low value in the market. Today, the roasters can buy top robustas – even washed qualities. Jatim Priyanto, Indonesia Bachelor of Arts, Marketing manager PTPNXII Lecture 2B, 1045-1115, Room 2, 40 places Ethiopian specialities and wild coffee Potential and prospects, quality, bio-diversity, genomics and agro-forestry in Ethiopia. EDF improvement program. Project for the marketing of wild coffee in Europe. Surendra Kotecha, Ethiopia Born in Uganda, studied agricultural crop

Café Europa • Voice of the Speciality Coffee Association of Europe • No. 25 • 2006 • 53 •

Cafe Europa June 2006  

Cafe magazine for Europe

Cafe Europa June 2006  

Cafe magazine for Europe

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