Page 1

-introducing-

100% PLUS Samantha Lown Tess Burns Prof. Levy FASM 310


- the -

PATH

- the -

SCOPE

- the -

WHOLESALE AND RETAIL

- the -

CUSTOMER

- the -

COLLECTION

- the -

COLORS

- the -

FABRICS & TRIMS

- the -

INSPIRATION

- the -

THEME

- the -

COMPETITION

- the -

LINE LIST

- the -

TECH PACKAGES AND COST SHEETS

- the -

TIME AND ACTION CALENDAR

- the -

UNIT ASSORTMENT AND SALES PLAN

- the -

MANUFACTURERS

- the -

PRODUCT PACKAGING

- the -

WEB LANDING PAGE

- the -

SOCIAL MEDIA

- the -

WINDOW DISPLAY

- the -

EDITORIAL LAYOUT

- the -

PRODUCT LAUNCH EVENT


- the -

INVENTORY


- the -

PATH 2010 Founded by 25 year old Michael Preysman when he realized people wanted transparency 2 ways: 1. People want to support an ethical brand 2. People want to know whether they’re being ripped off or not

2017 2011 Received $1.1M and started selling through a referral invite list and they gained 60,000 subscribers in 5 days

2015 2012 Opened a pop-up shop in New York

Appointed Rebekka Bay as Head of Product Design, previous Creative Director at Gap Inc., and launched a mobile app (weather updates and clothing suggestions)

Launched denim collection and 100% Human campaign


At Everlane, we want the right choice to be as easy as putting on a great T-shirt. That’s why we partner with the best, ethical factories around the world. Source only the finest materials. And share those stories with you—down to the true cost of every product we make. It’s a new way of doing things. We call it Radical Transparency.


- the -

SCOPE


WOMEN

MEN

DENIM

$68-78

$68

DENIM

TEES

$16-30

$16-30

TEES

TOPS

$58-98

$35-75

SHIRT & POLOS

SWEATERS & SWEATSHIRTS

$38-198

$110-140

DRESSES

$28-155

$40-65

SWEATSHIRTS & HOODIES

BOTTOMS

$50-78

$50-68

PANTS & SHORTS

OUTERWEAR

$78-168

$68-148

OUTERWEAR

SHOES

$88-235

$88-235

BACKPACKS & BAGS

HANDBAGS

$60-365

$18-88

BACKPACKS & BAGS ACCESSORIES

$48-98 $18-120

Everlane also includes: 100% Human Choose What You Pay

SWEATERS

ACCESSORIES


NAME Isabell AGE 27 OCCUPATION Stylist and blogger SALARY $55,000

Loyal customer to brands that fit her well and is willing to spend more on high quality products. Seeks sustainable, modern plus size clothing at a moderate price point. Buys same item in several colors when she finds the perfect fit. Wants casual clothing for the weekends and business casual for the work week. Believes in the ‘why’ behind a brand and encourages her friends learn about the brand. Follows Everlane on Instagram and has been waiting for their plus size collection.


- the -

CUSTOMER


19-1650 TCX 17-1654 TCX 19-3938 TCX 19-4005 TCX 11-0601 TCX 16-5101 TCX 16-1054 TCX 18-0527 TCX 13-3820 TCX

Lavender Fog

Olive Branch

Sunflower

Wet Weather

Bright White

Stretch Limo

Twilight Blue

Pointsettia

Biking Red


- the -

COLOR

Neutrals anchor the collection. Primary and secondary colors found in nature complement each other and add energy and vibrance.


98% COTTON, 2% ELASTANE DENIM

100% COTTON JERSEY

100% WOOL SOLID SUITING

100% WOOL PLAID COATING

100% POLYESTER ACCORDION PLEATED CHIFFON

100% POLYESTER LINING

100% SILK GEORGETTE

100% COTTON MIDWEIGHT CANVAS

100% CASHMERE DOUBLE KNIT


PLASTIC BUTTON - 11.5mm

BIRCH METAL CLOSED BOTTOM ZIPPER - 6”

100% POLYESTER SERGER THREAD - 3000 YARDS

4-HOLE PLASTIC BUTTON - 25mm

INVISIBLE ZIPPER - 9”

NICKEL HOOK & EYE - 1/2”

5/16” NICKEL JEAN RIVETS

SILVER JEAN BUTTONS


- the -

INSPIRATION Winter minimalism inspired by architecture and clean lines, brought to life by colors found in nature.


- the -

THEME Ethically sourced business casual clothing for the plus size woman.


- the -

TREND Focus on modern, sleek silhouettes. Classic fall and winter garments. Balance between function, comfort, and timeless design.


EVERLANE

- expensive -

Offers plus size products that are ethically sourced and produced. Focuses on well-made garment that are timeless and classic.

VIOLETA BY MANGO Mango private label. High quality, youthful, and fashion forward styles offered in sizes 8-20.

ELOQUII

VIOLETA EVERLANE

ASOS CURVE

ELOQUII Focuses on trend-based clothing for women size 14-28. Believes in the transformative power of fashion.

- inexpensive -

- high quality -

ASOS private label. Features cutting-edge styles for curvy women.

- low quality -

ASOS CURVE


- the -

COMPETITION Plus Size. Basics and key items. Moderate price point. Customer age 25-35.


- the -

COMPETITION Sustainable. High Quality. Moderate price point. Customer age 25-35.


EVERLANE - expensive -

Offers products that are ethically sourced and produced and are made to last. Rooted in radical transparency.

AMOUR VERT - low quality -

PEOPLE TREE EVERLANE GRANA

- high quality -

AMOUR VERT

Founded on the belief that great fashion and social responsibility can coexist. Uses only low-impact dyes and adopts a zero-waste philosophy.

PEOPLE TREE Centered around Fair Trade workers. Offers trend-based sustainable clothing.

GRANA - inexpensive -

Uses the finest fabrics from Mongolia and Peru, practices transparency of pricing and factories, and focuses on modern essentials.


- the -

LINE LIST


- t-shirt -

TECH PACKAGE STYLE # 2332

COO

USA

FABRIC TYPE

Knitted

FIRST COST

$6.89

TOTAL MISC.

$1.11

MARKUP %

50%

COST PRICE

$8.00

RETAIL PRICE

$16.00

SEASON Fall 2018 PROJECT MANAGER Samantha Lown GARMENT 100% PLUS Cotton Crew T-Shirt SIZE RANGE 2XL-6XL SCALE REG 2211 FOLD SIZE 12 by 12 in. PACKING 6 pc. prepack 1st DELIVERY 8/1 PROJECTED QTY 10,000 TARGET PRICE $8.00

BODY FABRIC 100% Cotton Jersey (grey, white, black, navy, green, BW stripe, mustard, red, lavender) COLLAR 3/4” ribbed

-

-

1.5 yards

-

Body Placement

Self fabric taping on the back inside hem

HEM 3/4” double stitch DESCRIPTION Basic crewneck tee with short sleeves MAIN LABEL Everlane heat seal label

-

Centered 3/4” below neckband

CARE LABEL Printed on grey satin

-

Machine wash cold. Tumble dry low.

HANG TAG Everlane 100% PLUS

-

Cardstock printed front and back

-

-

Left side hem 5” from the bottom

Hole centered on top

-

Swift tacked to main label


AMT.

@$

COST

MAIN FABRIC

1.5 yards

$3.00/yard

$4.50

THREAD

75 yards

$0.00165/yard

$0.12

LABELS

1

$0.18/label

$0.18

HANG TAGS

1

$0.03/hang tag

$0.03

LABOR

$2.06

FIRST COST

$6.89

AGENT’S COMMISSION %

8%

$0.61

DUTY %

0%

$0.00

SHIPPING

$0.50

TOTAL MISC.

$1.11

MARKUP %

50%

COST PRICE

$8.00

RETAIL PRICE

$16.00

GRADE 3 2 RULE (18-20) (22-24)

4 (26)

5 (28)

6 (30)

GRADE TOL.

BODY LENGTH

1

23 1/2

24 1/2

25 1/2

26 1/2

27 1/2

1/2

CHEST 1” BELOW ARMHOLE

4

48

52

56

60

64

1/2

ACROSS SHOULDER

1/2

19

19 1/2

20

20 1/2

21

1/4

SLEEVE LENGTH

1/2

10

10 1/2

11

11 1/2

12

1/4

SLEEVE OPENING

1

7

8

9

10

11

1/2

ARMHOLE ALONG CURVE

1/2

12

12 1/2

13

13 1/2

14

1/4

NECK HEIGHT

1/2

1 1/2

2

2 1/2

3

3 1/2

1/4

NECK WIDTH

1/2

6 1/2

7

7 1/2

8

8 1/2

1/4

COLLAR BAND HEIGHT

0

3/4

3/4

3/4

3/4

3/4

1/4


- dress -

TECH PACKAGE STYLE # 4554

COO

USA

FABRIC TYPE

Knitted

FIRST COST

$21.60

TOTAL MISC.

$2.40

MARKUP %

60%

COST PRICE

$24.00

RETAIL PRICE

$60.00

SEASON Fall 2018 PROJECT MANAGER Samantha Lown GARMENT 100% PLUS Cotton Dress SIZE RANGE 2XL-6XL SCALE REG 2211 FOLD SIZE 12 by 12 in. PACKING 6 pc. prepack 1st DELIVERY 8/1 PROJECTED QTY 3,000 TARGET PRICE $24.00

BODY FABRIC 100% Cotton Jersey (grey, black, navy, green, burgundy) COLLAR 3/4” ribbed

-

-

4 yards

-

Body Placement

Self fabric taping on the back inside hem

HEM 3/4” double stitch DESCRIPTION Basic midi length, long sleeved cotton t-shirt dress MAIN LABEL Everlane heat seal label

-

Centered 3/4” below neckband

CARE LABEL Printed on grey satin

-

Machine wash cold. Tumble dry low.

HANG TAG Everlane 100% PLUS

-

Cardstock printed front and back

-

-

Left side hem 5” from the bottom

Hole centered on top

-

Swift tacked to main label


AMT.

@$

COST

MAIN FABRIC

4 yards

$3.00/yard

$12.00

THREAD

150 yards

$0.00165/yard

$0.25

LABELS

1

$0.18/label

$0.18

HANG TAGS

1

$0.03/hang tag

$0.03

LABOR

$9.14

FIRST COST

$21.60

AGENT’S COMMISSION %

8%

$1.90

DUTY %

0%

$0.00

SHIPPING

$0.50

TOTAL MISC.

$2.40

MARKUP %

60%

COST PRICE

$24.00

RETAIL PRICE

$60.00

GRADE 3 2 RULE (18-20) (22-24)

4 (26)

5 (28)

6 (30)

GRADE TOL.

BODY LENGTH

1/2

49

49 1/2

50

50 1/2

51

1/4

CHEST 1” BELOW ARMHOLE

4

48

52

56

60

64

1/2

WAIST

4

42

46

50

54

58

1/2

BOTTOM OPENING

4

40

44

48

52

56

1/2

SLEEVE LENGTH

1/2

33

33 1/2

34

34 1/2

35

1/4

SLEEVE OPENING

1/2

4

4 1/2

5

5 1/2

6

1/4

NECK HEIGHT

1/2

1 1/2

2

2 1/2

3

3 1/2

1/4

NECK WIDTH

1/2

6 1/2

7

7 1/2

8

8 1/2

1/4

COLLAR BAND HEIGHT

0

3/4

3/4

3/4

3/4

3/4

1/4


- wide leg pants -

TECH PACKAGE COO

China

FABRIC TYPE

Woven

FIRST COST

$20.70

TOTAL MISC.

$6.50

MARKUP %

60%

COST PRICE

$27.20

RETAIL PRICE

$68.00

STYLE # 6776 SEASON Fall 2018 PROJECT MANAGER Samantha Lown GARMENT 100% PLUS Wide Leg Crop Pant SIZE RANGE 2XL-6XL SCALE REG 2211 FOLD SIZE 12 by 12 in. PACKING 6 pc. prepack 1st DELIVERY 8/1 PROJECTED QTY 4,000 TARGET PRICE $27.20

BODY FABRIC 97% Cotton, 3% Elastane Midweight Water-Resistant Cotton Canvas (black, navy, green, mustard) BUTTON Dye to match four hole plastic

-

24mm

ZIPPER YKK metal zipper with gold pull and teeth

-

-

4 yards

-

Body Placement

Center front waist placement White

-

6”

-

Center front waist placement

HEM 1” double stitch DESCRIPTION Cotton canvas wide leg crop pant with side pockets MAIN LABEL Everlane woven label

-

Sewn to inside on waistband only

CARE LABEL Printed on grey satin

-

Machine wash cold. Tumble dry low.

HANG TAG Everlane 100% PLUS

-

Cardstock printed front and back

-

-

Center on back waist placement -

Sewn to inside on waistband only

Hole centered on top

-

-

Center on back waist placement

Swift tacked to main label


AMT.

@$

COST

MAIN FABRIC

4 yards

$2.50/yard

$10.00

BUTTONS

1

$0.75/button

$0.75

ZIPPERS

1

$1.50/zipper

$1.50

THREAD

200 yards

$0.00165/yard

$0.33

LABELS

1

$0.18/label

$0.18

HANG TAGS

1

$0.03/hang tag

$0.03

LABOR

$7.91

FIRST COST

$20.70

AGENT’S COMMISSION %

8%

$1.71

DUTY %

16.6%

$3.54

SHIPPING

$1.25

TOTAL MISC.

$6.50

MARKUP %

60%

COST PRICE

$27.20

RETAIL PRICE

$68.00

GRADE 3 2 RULE (18-20) (22-24)

4 (26)

5 (28)

6 (30)

GRADE TOL.

WAIST

4

44

48

52

56

60

1/2

HIPS

4

52

56

60

64

68

1/2

INSEAM

0

26 1/2

26 1/2

26 1/2

26 1/2

26 1/2

1/4

BOTTOM OPENING

1/2

10

10 1/2

11

11 1/2

12

1/4


- jeans -

TECH PACKAGE STYLE # 8998

COO

Vietnam

FABRIC TYPE

Woven

FIRST COST

$20.70

TOTAL MISC.

$6.50

MARKUP %

60%

COST PRICE

$27.20

RETAIL PRICE

$68.00

SEASON Fall 2018 PROJECT MANAGER Samantha Lown GARMENT 100% PLUS High-Rise Skinny Jean SIZE RANGE 2XL-6XL SCALE REG 2211 FOLD SIZE 12 by 12 in. PACKING 6 pc. prepack 1st DELIVERY 8/1 PROJECTED QTY 4,000 TARGET PRICE $27.20

BODY FABRIC 98% Cotton, 2% Elastane Denim (light blue wash, black, mid blue, dark indigo) BUTTON Jean button

-

Silver

RIVETS Nickel 24 jean rivets

-

-

1.74cm

8mm

-

-

-

3.5 yards

-

Body Placement

Center front waist placement

Place one in each corner of front pockets

ZIPPER YKK metal zipper with gold pull and teeth

-

White

-

6”

-

Center front waist placement

HEM 3/4” double stitch DESCRIPTION High-Rise skinny jean with front and back pockets MAIN LABEL Everlane woven label

-

Sewn to inside on waistband only

CARE LABEL Printed on grey satin

-

Machine wash cold. Tumble dry low.

HANG TAG Everlane 100% PLUS

-

Cardstock printed front and back

-

-

Center on back waist placement -

Sewn to inside on waistband only

Hole centered on top

-

-

Center on back waist placement

Swift tacked to main label


AMT.

@$

COST

MAIN FABRIC

3.5 yards

$3.99/yard

$13.97

BUTTONS

1

$0.24/button

$0.24

RIVETS

4

$0.20/rivet

$0.80

ZIPPERS

1

$1.00/zipper

$1.00

THREAD

300 yards

$0.00165/yard

$0.50

LABELS

1

$0.18/label

$0.18

HANG TAGS

1

$0.03/hang tag

$0.03

LABOR

$7.91

FIRST COST

$20.70

AGENT’S COMMISSION %

8%

$1.71

DUTY %

16.6%

$3.54

SHIPPING

$1.25

TOTAL MISC.

$6.50

MARKUP %

60%

COST PRICE

$27.20

RETAIL PRICE

$68.00

GRADE 3 2 RULE (18-20) (22-24)

4 (26)

5 (28)

6 (30)

GRADE TOL.

WAIST

4

44

48

52

56

60

1/2

HIPS

4

52

56

60

64

68

1/2

INSEAM

0

32

32

32

32

32

1/4

BOTTOM OPENING

1/2

10

10 1/2

11

11 1/2

12

1/4


- skirt -

TECH PACKAGE COO

China

FABRIC TYPE

Woven

FIRST COST

$27.21

TOTAL MISC.

$7.99

MARKUP %

60%

COST PRICE

$35.20

RETAIL PRICE

$88.00

STYLE # 4224 SEASON Fall 2018 PROJECT MANAGER Samantha Lown GARMENT 100% PLUS Pleated Skirt SIZE RANGE 2XL-6XL SCALE REG 2211 FOLD SIZE 12 by 12 in. PACKING 6 pc. prepack 1st DELIVERY 9/1 PROJECTED QTY 2,400 TARGET PRICE $35.20 BODY FABRIC 100% Polyester Accordion Pleated Chiffon (black, navy, green, burgundy) LINING 100% Polyester Woven Lining (black, navy, green, burgundy) ZIPPER YKK invisible zipper (black, navy, green, burgundy)

-

-

3 yards -

-

Body Placement

-

3 yards

Lining Placement

9”

-

Left side placement

-

Center on back waist placement

HEM 3/4” double stitch DESCRIPTION Accordion pleated midi skirt MAIN LABEL Everlane woven label

-

Sewn to inside on waistband only

CARE LABEL Printed on grey satin

-

Dry clean only.

HANG TAG Everlane 100% PLUS

-

Cardstock printed front and back

-

Sewn to inside on waistband only -

-

Hole centered on top

Center on back waist placement -

Swift tacked to main label


AMT.

@$

COST

MAIN FABRIC

3 yards

$5.99/yard

$17.97

LINING FABRIC

3 yards

$1.99/yard

$5.97

ZIPPERS

1

$0.37/zipper

$0.37

THREAD

300 yards

$0.00165/yard

$0.50

LABELS

1

$0.18/label

$0.18

HANG TAGS

1

$0.03/hang tag

$0.03

LABOR

$2.19

FIRST COST

$27.21

AGENT’S COMMISSION %

8%

$2.26

DUTY %

16%

$4.48

SHIPPING

$1.25

TOTAL MISC.

$7.99

MARKUP %

60%

COST PRICE

$35.20

RETAIL PRICE

$88.00

GRADE 3 2 RULE (18-20) (22-24)

4 (26)

5 (28)

6 (30)

GRADE TOL.

WAIST

4

44

48

52

56

60

1/2

HIPS

4

52

56

60

64

68

1/2

BOTTOM OPENING

1/2

44 1/2

45

45 1/2

46

46 1/2

1/4


- button up -

TECH PACKAGE STYLE # 1221 SEASON Fall 2018 PROJECT MANAGER Samantha Lown

COO

China

FABRIC TYPE

Woven

FIRST COST

$29.14

TOTAL MISC.

$6.06

MARKUP %

60%

COST PRICE

$35.20

RETAIL PRICE

$88.00

GARMENT 100% PLUS Button Up SIZE RANGE 2XL-6XL SCALE REG 2211 FOLD SIZE 12 by 12 in. PACKING 6 pc. prepack 1st DELIVERY 9/1 PROJECTED QTY 3,000 TARGET PRICE $35.20

BODY FABRIC 100% Silk (white, black, navy, burgundy, green, BW stripe, lavender) BUTTONS White plastic four hole button COLLAR Stand collar with 2” trim

-

-

11.5mm

-

-

2.5 yards

-

Body Placement

One at top collar band. One 1/2” below collar hem. Four 3.5” apart down front center hem

Self fabric

HEM 3/4” double stitch DESCRIPTION Short sleeve flowy button up with collar MAIN LABEL Everlane woven label

-

Centered and sewn 3/4” below neckband

CARE LABEL Printed on grey satin

-

Dry clean only.

HANG TAG Everlane 100% PLUS

-

Cardstock printed front and back

-

Left side hem 5” from the bottom -

Hole centered on top

-

Swift tacked to main label


AMT.

@$

COST

MAIN FABRIC

2.5 yards

$8.99/yard

$22.48

BUTTONS

6

$0.12/button

$0.72

THREAD

150 yards

$0.00165/yard

$0.25

LABELS

1

$0.18/label

$0.18

HANG TAGS

1

$0.03/hang tag

$0.03

LABOR

$5.48

FIRST COST

$29.14

AGENT’S COMMISSION %

8%

$2.45

DUTY %

6.9%

$2.11

SHIPPING

$1.50

TOTAL MISC.

$6.06

MARKUP %

60%

COST PRICE

$35.20

RETAIL PRICE

$88.00

GRADE 3 2 RULE (18-20) (22-24)

4 (26)

5 (28)

6 (30)

GRADE TOL.

BODY LENGTH

1

35 1/2

36 1/2

37 1/2

38 1/2

39 1/2

1/2

CHEST 1” BELOW ARMHOLE

4

50

54

58

62

66

1/2

WAIST

4

44

48

52

56

60

1/2

BOTTOM OPENING

4

52

56

60

64

68

1/2

SLEEVE LENGTH

1/2

10

10 1/2

11

11 1/2

12

1/4

SLEEVE OPENING

1

7

8

9

10

11

1/2


- blazer -

TECH PACKAGE STYLE # 5335

COO

Hong Kong

FABRIC TYPE

Woven

FIRST COST

$38.61

TOTAL MISC.

$11.39

MARKUP %

60%

COST PRICE

$50.00

RETAIL PRICE

$125.00

SEASON Fall 2018 PROJECT MANAGER Samantha Lown GARMENT 100% PLUS Button Up SIZE RANGE 2XL-6XL SCALE REG 2211 FOLD SIZE In half width wise PACKING 6 pc. prepack 1st DELIVERY 10/1 PROJECTED QTY 2,400 TARGET PRICE $50.00 BODY FABRIC 100% Wool Lightweight Plain Suiting (black, navy, green) LINING FABRIC 100% Polyester lining (black, navy, green) BUTTONS Dye to match four hole plastic button COLLAR Notched lapel

-

-

-

3 yards

24mm

-

-

3.5 yards

-

Body Placement

Lining Placement

Center front 12” from bottom

Self fabric

HEM 3/4” double stitch DESCRIPTION Italian GoWeave Classic Blazer with two front pockets MAIN LABEL Everlane woven label

-

Centered and sewn 3/4” below neckband

CARE LABEL Printed on grey satin

-

Dry clean only.

HANG TAG Everlane 100% PLUS

-

Cardstock printed front and back

-

Left side hem 5” from the bottom -

Hole centered on top

-

Swift tacked to main label


AMT.

@$

COST

MAIN FABRIC

3.5 yards

$6.99/yard

$24.47

LINING FABRIC

3 yards

$1.99/yard

$5.97

BUTTONS

1

$0.87/button

$0.87

THREAD

200 yards

$0.00165/yard

$0.33

LABELS

1

$0.18/label

$0.18

HANG TAGS

1

$0.03/hang tag

$0.03

LABOR

$6.76

FIRST COST

$38.61

AGENT’S COMMISSION %

8%

$3.21

DUTY %

17.5%

$6.93

SHIPPING

$1.25

TOTAL MISC.

$11.39

MARKUP %

60%

COST PRICE

$50.00

RETAIL PRICE

$125.00

GRADE 3 2 RULE (18-20) (22-24)

4 (26)

5 (28)

6 (30)

GRADE TOL.

BODY LENGTH

1

23 1/2

24 1/2

25 1/2

26 1/2

27 1/2

1/2

CHEST 1” BELOW ARMHOLE

4

48

52

56

60

64

1/2

WAIST

4

42

46

50

54

58

1/2

BOTTOM OPENING

4

52

56

60

64

68

1/2

SLEEVE LENGTH

1/2

33

33 1/2

34

34 1/2

35

1/4

SLEEVE OPENING

1/4

5

5 1/4

5 1/2

5 3/4

6

1/8


- trousers -

TECH PACKAGE COO

China

FABRIC TYPE

Woven

FIRST COST

$36.57

TOTAL MISC.

$9.43

MARKUP %

60%

COST PRICE

$46.00

RETAIL PRICE

$115.00

STYLE # 9559 SEASON Fall 2018 PROJECT MANAGER Samantha Lown GARMENT 100% PLUS Crop Trouser SIZE RANGE 2XL-6XL SCALE REG 2211 FOLD SIZE 12 by 12 in. PACKING 6 pc. prepack 1st DELIVERY 10/1 PROJECTED QTY 2,400 TARGET PRICE $46.00 BODY FABRIC 100% Wool Light Weight Plain Suiting (black, navy, green, mustard) HOOK AND EYE Nickel hook and eye

-

1/2”

-

-

4 yards

-

Body Placement

Center front waist placement

ZIPPER YKK metal zipper with gold pull and teeth

-

White

-

6”

-

Center front waist placement

HEM 1” double stitch DESCRIPTION Italian Wool GoWeave Crop Trouser MAIN LABEL Everlane woven label

-

Sewn to inside on waistband only

CARE LABEL Printed on grey satin

-

Dry clean only.

HANG TAG Everlane 100% PLUS

-

Cardstock printed front and back

-

-

Center on back waist placement

Sewn to inside on waistband only -

-

Hole centered on top

Center on back waist placement -

Swift tacked to main label


AMT.

@$

COST

MAIN FABRIC

4 yards

$6.99/yard

$27.96

HOOK AND EYE

1

$0.33/hook and eye

$0.33

ZIPPERS

1

$1.50/zipper

$1.50

THREAD

200 yards

$0.00165/yard

$0.33

LABELS

1

$0.18/label

$0.18

HANG TAGS

1

$0.03/hang tag

$0.03

LABOR

$6.24

FIRST COST

$36.57

AGENT’S COMMISSION %

8%

$2.98

DUTY %

13.6%

$5.20

SHIPPING

$1.25

TOTAL MISC.

$9.43

MARKUP %

60%

COST PRICE

$46.00

RETAIL PRICE

$115.00

GRADE 3 2 RULE (18-20) (22-24)

4 (26)

5 (28)

6 (30)

GRADE TOL.

WAIST

4

44

48

52

56

60

1/2

HIPS

4

52

56

60

64

68

1/2

INSEAM

0

29

29

29

29

29

1/4

BOTTOM OPENING

1/2

10

10 1/2

11

11 1/2

12

1/4


- sweater -

TECH PACKAGE STYLE # 8448

COO

Hong Kong

FABRIC TYPE

Knitted

FIRST COST

$34.59

TOTAL MISC.

$5.41

MARKUP %

60%

COST PRICE

$40.00

RETAIL PRICE

$100.00

SEASON Fall 2018 PROJECT MANAGER Samantha Lown GARMENT 100% PLUS Cashmere Sweater SIZE RANGE 2XL-6XL SCALE REG 2211 FOLD SIZE 12 by 12 in. PACKING 6 pc. prepack 1st DELIVERY 11/1 PROJECTED QTY 4,000 TARGET PRICE $40.00

BODY FABRIC 100% Cashmere Double Knit (white, black, navy, green, burgundy, mustard, red, lavender) COLLAR 3/4” ribbed

-

-

2 yards

-

Body Placement

Self fabric

HEM 3/4” double stitch DESCRIPTION Basic crewneck cashmere knit sweater with long sleeves MAIN LABEL Everlane woven label

-

Centered and sewn 3/4” below neckband

CARE LABEL Printed on grey satin

-

Dry clean only.

HANG TAG Everlane 100% PLUS

-

Cardstock printed front and back

-

Left side hem 5” from the bottom -

Hole centered on top

-

Swift tacked to main label


AMT.

@$

COST

MAIN FABRIC

2 yards

$12.99/yard

$25.98

THREAD

200 yards

$0.00165/yard

$0.33

LABELS

1

$0.18/label

$0.18

HANG TAGS

1

$0.03/hang tag

$0.03

LABOR

$8.07

FIRST COST

$34.59

AGENT’S COMMISSION %

8%

$2.90

DUTY %

4%

$1.51

SHIPPING

$1.00

TOTAL MISC.

$5.41

MARKUP %

60%

COST PRICE

$40.00

RETAIL PRICE

$100.00

GRADE 3 2 RULE (18-20) (22-24)

4 (26)

5 (28)

6 (30)

GRADE TOL.

BODY LENGTH

1

23 1/2

24 1/2

25 1/2

26 1/2

27 1/2

1/2

CHEST 1” BELOW ARMHOLE

4

48

52

56

60

64

1/2

WAIST

4

42

46

50

54

58

1/2

BOTTOM OPENING

4

52

56

60

64

68

1/2

SLEEVE LENGTH

1/2

33

33 1/2

34

34 1/2

35

1/4

SLEEVE OPENING

1/4

5

5 1/4

5 1/2

5 3/4

6

1/8


- coat -

TECH PACKAGE STYLE # 2772

COO

Hong Kong

FABRIC TYPE

Woven

FIRST COST

$61.34

TOTAL MISC.

$17.86

MARKUP %

60%

COST PRICE

$79.20

RETAIL PRICE

$198.00

SEASON Fall 2018 PROJECT MANAGER Samantha Lown GARMENT 100% PLUS Wool Coat SIZE RANGE 2XL-6XL SCALE REG 2211 FOLD SIZE In half width wise PACKING 6 pc. prepack 1st DELIVERY 11/1 PROJECTED QTY 2,400 TARGET PRICE $79.20

BODY FABRIC 100% Italian Wool Coating (black, grey, navy, green, mustard, burgundy) LINING FABRIC 100% Polyester lining (black, grey, navy, green, msutard, burgundy) BUTTONS Dye to match four hole plastic button COLLAR Notched lapel

-

-

24mm

-

-

-

4.5 yards

4 yards

-

-

Body Placement

Lining Placement

Center front 27” and 22” from bottom

Self fabric

HEM 1” double stitch DESCRIPTION Italian wool knee length coat with two front pockets MAIN LABEL Everlane woven label

-

Centered and sewn 3/4” below neckband

CARE LABEL Printed on grey satin

-

Dry clean only.

HANG TAG Everlane 100% PLUS

-

Cardstock printed front and back

-

Left side hem 5” from the bottom -

Hole centered on top

-

Swift tacked to main label


AMT.

@$

COST

MAIN FABRIC

4.5 yards

$8.99/yard

$40.46

LINING FABRIC

4 yards

$1.99/yard

$7.96

BUTTONS

1

$0.87/button

$0.87

THREAD

300 yards

$0.00165/yard

$0.50

LABELS

1

$0.18/label

$0.18

HANG TAGS

1

$0.03/hang tag

$0.03

LABOR

$10.47

FIRST COST

$61.34

AGENT’S COMMISSION %

8%

$5.10

DUTY %

16.3%

$10.26

SHIPPING

$2.50

TOTAL MISC.

$17.86

MARKUP %

60%

COST PRICE

$79.20

RETAIL PRICE

$198.00

GRADE 3 2 RULE (18-20) (22-24)

4 (26)

5 (28)

6 (30)

GRADE TOL.

BODY LENGTH

1/2

44

44 1/2

45

45 1/2

46

1/2

CHEST 1” BELOW ARMHOLE

4

50

54

58

62

66

1/2

WAIST

4

48

52

56

60

64

1/2

BOTTOM OPENING

4

46

50

54

58

62

1/2

SLEEVE LENGTH

1/2

33

33 1/2

34

34 1/2

35

1/4

SLEEVE OPENING

1/4

5

5 1/4

5 1/2

5 3/4

6

1/8


- the -

TIME & ACTION CALENDAR STYLE Jeans (light blue wash, black, mid blue, dark indigo) PROJECT MANAGER Tess Burns SEASON Fall 2018 VENDOR Saitex International COO Vietnam


1/15 1/25 1/31

Order confirmation Complete color/pattern breakdown due 1st labdip/strike off submission from vendor

2/12

1st labdip/strike off comments from buyer

2/19

2nd labdip/strike off submission from vendor

2/26 3/5

2nd labdip/strike off comments from buyer 3rd labdip/strike off submission from vendor

3/12

3rd labdip/strike off comments from buyer

3/19

Final labdip/strike off approval due

3/26

1st fit sample submit

4/2

1st fit sample comments due

4/9

2nd fit sample submit

4/16

2nd fit sample comments due

4/23

Fit approval due date

5/1

Latest trims/accessories approval due date

5/1

Piece goods knitting/weaving date

5/1

Piece goods dyeing (solids) date

5/1

Bulk fabric submit for approval

5/10

AD samples due

5/25

Fabric ex mill

6/1 4/25 6/8

Fabric in factory (production COO) date Actionable prepro submit Production cutting

6/15

Production sewing commence

6/22

Top sample submit

6/23

Shipment at consoldator date

8/1

In dc


- the -

UNITS % OF TOTAL

TOTAL UNITS

AVG. MONTHLY UNITS

COST PER UNIT

TOTAL COST

RETAIL PER UNIT

TOTAL RETAIL

TOTAL MARGIN $

2332 t-shirt

27%

10,000

1,667

$8.00

$80,000.00

$16.00

$160,000.00

$80,000.00

4554 dress

8%

3,000

500

$24.00

$72,000.00

$60.00

$180,000.00

$108,000.00

6776 wide leg pants

11%

4,000

667

$27.20

$108,800.00

$68.00

$272,000.00

$163,200.00

8998 jeans

11%

4,000

667

$27.20

$108,800.00

$68.00

$272,000.00

$163,200.00

4224 skirt

6%

2,400

400

$35.20

$84,480.00

$88.00

$211,200.00

$126,720.00

1221 button up

8%

3,000

500

$35.20

$105,600.00

$88.00

$264,000.00

$158,400.00

5335 blazer

6%

2,400

400

$50.00

$120,000.00

$125.00

$300,000.00

$180,000.00

9559 trousers

6%

2,400

400

$46.00

$110,400.00

$115.00

$276,000.00

$165,600.00

8448 sweater

11%

4,000

667

$40.00

$160,000.00

$100.00

$400,000.00

$240,000.00

2772 coat

6%

2,400

400

$79.20

$190,080.00

$198.00

$475,200.00

$285,120.00

100%

37,600

6,267

$2,810,400.00

$1,670,240.00

STYLE # DESCR.

$1,140,160.00


AUG

SEPT

OCT

t-shirt

6,000

3,000

1,000

dress

2,000

1,000

wide leg pants

3,000

1,000

jeans

4,000

NOV

DEC

skirt

1,600

800

button up

1,500

1,000

blazer

1,800

600

trousers

1,400

1,000

sweater

2,500

1,000

coat

1,800

600

JAN

500

500


- the -

FACTORIES


SUZHOU MARCONI GARMENT CO., LTD. Elevated wovens factory Suzhou, China MOLA INC. Garment-dyed tee factory

800 Employees Established in 1994

Los Angeles, CA 120 Employees Established in 2004

HANGZHOU CAREY.D GARMENT MANUFACTURING CO., LTD. Silk factory Hangzhou, China

SPRINGDALE (JIANGMEN) FASHIONS LTD. Casual wovens factory

240 Employees Established in 2003

Jiangmen, China 500 Employees Established in 1984

STERLING APPAREL LTD. Apparel factory San Po Kong, Hong Kong

SAITEX INTERNATIONAL Denim factory

75 Employees Established in 1993

Bien Hoa, Vietnam 3,900 Employees Established in 2003

PENINSULA KNITTERS LTD. Cashmere factory Cheung Sha Wan, Hong Kong 150 Employees Established in 1968


- the -

PACKAGING


- the -

SOCIAL MEDIA


#100PLUS is in.


- the -

EVENT You’re invited to our #100%PLUS launch party! Enjoy live music, food, cocktails, and guest speakers and shop the #100%PLUS collection before anyone else! When: August 15th Where: 461 Valencia Street, San Francisco, CA 94103 Time 8:00 pm Budget: $30,000 Invite plus size influencers: • Tess Holliday @tessholliday • Assa Cisse @mycurvesndcurls • Georgia Pratt @jojacalled • Tanesha Awasthi @girlwithcurves


THANK YOU


- the -

SOURCES https://www.everlane.com/ https://www.everlane.com/about https://www.everlane.com/factories https://www.moodfabrics.com/black-solid-suiting-fw11423 https://www.moodfabrics.com/black-polyester-lining-113185 https://www.moodfabrics.com/black-4-hole-plastic-button-40l-25mm-312288 https://www.moodfabrics.com/maxilock-beige-serger-thread-3000-yards-321149 https://www.moodfabrics.com/off-white-solid-jersey-fc20819 https://www.moodfabrics.com/lark-beige-silk-georgette-310021 https://www.moodfabrics.com/white-plastic-button-18l-115mm-15666 https://www.moodfabrics.com/off-white-solid-jersey-fc20819 https://www.moodfabrics.com/black-plaid-coating-fw12408 https://www.moodfabrics.com/navy-cotton-denim-305815 https://www.moodfabrics.com/silver-dritz-6-jean-buttons-101075 https://www.moodfabrics.com/dritz-5-16-nickel-24-jean-rivets-103944 https://www.moodfabrics.com/birch-metal-closed-bottom-zipper-with-gold-teeth-6-318018 https://www.moodfabrics.com/blue-print-accordion-pleated-chiffon-314075 https://www.moodfabrics.com/196-navy-9-invisible-zipper-inv9-196 https://www.moodfabrics.com/black-solid-suiting-fw11423 https://www.moodfabrics.com/almond-buff-midweight-water-resistant-cotton-canvas-304292 http://www.sizecharter.com/clothing-fit-and-measurement/plus-size-clothing-sizing-works https://www.ashleystewart.com/sizechart.html http://us.asos.com/women/curve-plus-size/cat/?cid=9577 https://shop.mango.com/us/plus-size https://www.eloquii.com/ https://amourvert.com/ http://www.peopletree.co.uk/ https://www.grana.com/


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